.club “hits top 10” new gTLDs in minutes

The new .club gTLD went into the top 10 new gTLDs by volume in the “first instants” of general availability this afternoon, according to the registry and partner Go Daddy.
.CLUB Domains CEO Colin Campbell told DI, about two hours after the 1500 UTC GA launch, “We’ll let the zone files speak for themselves, but we were well within the top 10 a few minutes after we opened up.”
Based on today’s zone file data, that means .club moved at least 15,000 names. It will presumably be a somewhat bigger number by the time today’s zones are published at 0100 UTC.
.CLUB CMO Jeff Sass said that pre-registrations at registrars including Go Daddy were responsible for the initial spike.
“We would be in the top 10 based just on those pre-registrations in the first instant,” he said.
While over 50 registrars are signed up to sell .club, the registry is pretty tight with Go Daddy.
The two companies have been conducting joint marketing, some of which involved .CLUB pushing buyers to GoDaddy.club.
“We’ve worked closely on cooperative marketing efforts,” Sass said. “We’ve done a lot of campaigns where the call to action has been to Go Daddy.”
The GA launch, which was briefly webcast live, actually came from Go Daddy’s Arizona headquarters.
While I get the distinct impression that money changed hands in order for Go Daddy to throw its weight behind .club, VP Mike McLaughlin gave some reasons why he likes the gTLD.
“We like to see that the registry is invested,” he said. “That the business plan isn’t just to put it out there and hope for the best.”
Sass said that .CLUB has been marketing to nightclubs, sports clubs, high-end members clubs and others.
McLaughlin said the price point — $14.99 retail, the same as Go Daddy’s .com renewals — and the fact that there are no registration restrictions, were attractive.
.CLUB has reserved over 6,000 premium names. They’re all listed for sale at Sedo, perhaps showing that its relationship with rival auction platform Go Daddy/Afternic is not all that tight.
If you try to register a premium .club via Go Daddy today you’ll be told it’s unavailable.
Sass said that examples of premiums already sold to anchor tenants include shaving.club, which is launching today, as well as beauty.club, makeup.club and skincare.club, which were all sold to Mary Kay Cosmetics and are expected to launch at a later date.
.CLUB has previously predicted that it would beat .guru (currently at 54,616 names) in the first week and that it would sell five million names in the first five years.
The first aspiration seemed, to me, plausible. I’ve had countless arguments about whether the second is too.

Wikipedia to get single-letter .wiki domain

Top Level Design has scored a bit of a coup for its forthcoming .wiki gTLD — Wikimedia Foundation, which runs Wikipedia, has signed up as an anchor tenant.
According to the registry, Wikimedia will use w.wiki as a URL shortener and they’re in talks about other domains.
The company has also applied to ICANN to release hundreds of two-letter language codes that the foundation wants to use for language-specific short links.
The deal is reminiscent of .CO Internet’s launch, when it allocated the now-ubiquitous t.co for Twitter’s in-house URL shortener, giving it a much-needed marketing boost.
The deal for two-letter domains stands only a slim chance of of being ready in time for .wiki’s general availability, scheduled for May 26, in my view.
Under ICANN’s standard Registry Agreement, all two-character strings are blocked, in order to avoid clashes with country codes used in the ccTLD naming schema.
Top Level Design has now used the Registry Services Evaluation Process to try to get 179 two-letter strings, each of which represents a language code, unblocked.
Wikimedia explicitly endorses the proposal, in a letter attached to the March 11 RSEP (pdf)
The organization plans to use domains such as fr.wiki to redirect to French-language Wikipedia pages and so forth.
It remains to be seen whether ICANN will approve the request. It’s previously been envisaged that registries would approach each country individually to have its ccTLD’s matching string released.
Top Level Design points out that the strings it wants unblocked are from the ISO 639-1 language codes list, not the ISO 3166-1 lists from which ccTLD names are drawn.
But it’s a bit of an argument to nowhere — the strings are identical in most cases.
Under the RSEP policy, Top Level Design really should have been given a preliminary determination by now. It filed its request March 11 but it was only posted last week.
The clock, which gives ICANN 15 days to give the nod or not, may have only just started.
After the preliminary determination, there would be a public comment period and a board of directors decision. The timetable for this would not allow .wiki to launch with the two-letter names active.
But even with the delay, it seems that the registry will be coming out of the door with at least one strong anchor tenant, which is something most new gTLDs have so far failed to manage.

Cowley quits Nominet

Lesley Cowley has unexpectedly quit her job as Nominet’s longstanding CEO.
The .uk registry today announced that she will leave the company July 9, and that the remaining C-suite will manage the company until a replacement is found.
No reason for Cowley’s departure was given, beyond Cowley saying “it is now the right time to move on”.
It’s not known if she has a new gig already lined up. She’s believed to have applied for the ICANN CEO job a couple of times, but that spot isn’t currently vacant.
Cowley has been with Nominet for 15 years and was appointed CEO in 2002.
A small but vocal group of Nominet members has been trying to get her kicked out for the last few years, alleging among other things that she lied to members.
Nominet tells me Cowley’s resignation has nothing to do with that.

Millions spent on new gTLDs as 11 auctions settled

New gTLD portfolio applicants settled at least 11 new gTLD contention sets last week, sharing the spoils of a private auction that looks to have totaled seven figures in sales.
Applicant Auction carried out auctions for 13 contested strings last week, which I believe lasted at least three days.
I’ve been able to determine that Donuts won six sets, Uniregistry won three and Minds + Machines won two. Radix seems to have lost at least five auctions, walking away with a great big pile of cash instead.

.hosting — Uniregistry won after Radix (which owns .host) withdrew.
.click — Uniregistry beat Radix.
.property — Uniregistry won after withdrawals from M+M and Donuts.
.yoga — M+M won, beating Donuts and Uniregistry.
.garden — M+M beat Donuts and Uniregistry again.
.娱乐 — Donuts won this string (Chinese for “.entertainment”) after Morden Media withdrew.
.deals — Donuts beat M+M and Radix.
.city — Donuts beat TLD Registry and Radix.
.forsale — Donuts beat DERForsale.
.world — Donuts beat Radix.
.band — Donuts beat What Box?

Minds + Machines disclosed this morning that the four auctions in which it was involved cost it $5.97 million.
It’s not possible to work out how much .garden and .yoga cost the company; the $5.97 million figure is net of the money it won by losing .property and .deals, ICANN refunds and auctioneer commissions.
However, it seems reasonable to assume that the average price of a gTLD, even not particularly attractive ones (.garden? Really?), has sharply risen from the $1.33 million I calculated from the first 14 auctions.
In January, M+M raised roughly $33.6 million for auctions with a private share placement. The company is listed on London’s Alternative Investment Market.
The company said it now has an interest in 28 uncontested applications.
Also today, the Canadian Real Estate Association withdrew its Community application for .mls, but this is not believed to be related to the auctions. It has a non-Community application for the same string remaining.

Oops! TLD Registry over-reports first-day figures

TLD Registry’s first hours of Chinese IDN gTLD registrations were not as big as previously reported.
We reported earlier today that .在线 (“.online”) and .中文网 (“.chinesewebsite”) had made it to 54,011 names and 38,838 names respectively, just one hour after the 1300 UTC general availability.
However, a few hours later the company told us it had accidentally included thousands of registry-reserved names in those totals.
The actual numbers are 33,012 for .在线 and 17,537 for .中文网, as of 1900 UTC.
These are still extremely impressive numbers, and .在线 is still the biggest launch to date, surpassing the 31,645 with which .berlin ended its first day of GA a month ago.
That gTLD is likely to end the day in third or fourth place in the new gTLD league table, depending on how .photography (with 33,489 names this morning) performed today.
.guru’s crown remains.
Both sets of new numbers include sunrise, landrush and up to 10,000 names registered to the Chinese government under a special pre-release deal the registry negotiated, but they do not include reserved names.

Chinese “.online” beats .guru in one hour

The Chinese new gTLD .在线, which means “.online” has become the biggest new gTLD launch to date, taking tens of thousands of registrations in its first hour of general availability.
According to TLD Registry, which took .在线 and .中文网 (“.chinesewebsite”) to GA at 1300 UTC today, .在线 had 54,011 names and .中文网 had 38,838 names just one hour later.
UPDATE: These numbers were wrong.
That immediately puts .在线 at the top of the new gTLD leaderboard, a clear 1,500 names ahead of Donuts’ .guru (52,428 as of 0100 UTC), which has topped the chart for the last few months.
It took .guru, which launched January 29, 78 days to hit 50,000 names.
With its 38,838 names, .中文网 takes the number four position behind .guru and .berlin.
“As of the last minute before GA, the total number of domains in Dot Chinese Online (.在线) totalled 9,803, and the total number of domains in Dot Chinese Website (.中文网) totalled 8,623,” TLD Registry marketing director Simon Cousins told DI, citing numbers provided by back-end provider Afilias.
The company had allocated 20,452 names, split evenly between the two TLDs, to the Chinese government.
It also auctioned off several dozen names with Sedo at an event in Macau last month.
One of these, a real estate site at 房地产.在线, which means “realestate.online” has already gone live.

Microsoft dumps .live gTLD bid

Microsoft has abandoned its application for the .live new gTLD, leaving the erstwhile dot-brand in the hands of either Donuts or Google.
I found this quite surprising initially, as “Live” has been a core, cross-platform brand for the company, covering services such as Windows Live, Xbox Live and Office Live. The company also owns live.com.
But it recent years the brand has started to be phased out.
While Xbox Live is still a thing, Windows Live was closed down in April 2013 and Office Live seems to have suffered a similar fate in 2012, after the new gTLD application phase ended.
The withdrawal means that the .live contention set now only comprises Google’s Charleston Road Registry and a Donuts subsidiary. It’s likely headed to ICANN auction.
Unlike Microsoft, both remaining applicants propose open-registration spaces.

TLD Registry sells $584k of new gTLD domains, expects million-dollar sale next month

TLD Registry, the company behind two Chinese new gTLDs, says it has sold over $584,000 of premium domain names already and expects to make a seven-figure sale next month.
The Finnish-founded company is launching .中文网 and .在线, which mean “Chinese web site” and “online” respectively.
Marketing director Simon Cousins told DI this week that the company has sold $584,000 of domains so far and was “confident” of making a seven-figure sale — sounds like a multiple-domain batch — next month
The $584,000 figure includes the $182,000 worth of domains sold at a live/hybrid auction in Macau last month and 101 other domains sold privately for $402,000, Cousins claimed.
“We’re working on some blockbuster tranches right now, and are confident we’ll have a 7-fig sale to report in May,” he said in an email.
The company has been working with Sedo on premium auctions.
The landrush period ended yesterday. The gTLDs are due to go to general availability April 28.

Registrant complains to ICANN over Uniregistry’s premium names

A would-be new gTLD registrant has appealed to ICANN over the domain name moviestar.photo, which she was unable to register because Uniregistry had reserved it as a premium name.
Danielle Watson filed a formal Request for Reconsideration (pdf) with ICANN last week, in the mistaken belief that ICANN had placed the domain she wanted on one of its block-lists.
She described her predicament thus:

a. Website Name Registration: I purchased one of the new gTLD domain names ending in .photo from 101domain.com on April 2, 2014. Moviestar.photo
b. I received an email on April 14, 2014 stating that ICANN kept this name from being registered in my name, and I would receive a refund in which I did.
c. I cannot understand why this name is being withheld, and being put into your reserve list.
d. I take very old Movie Stars photos and colorize them and put old fashioned frames around them and sell them at craft fairs locally. This name would have been a perfect fit for my use and sales. Please reconsider my request to be reconsidered and the name moviestar.photo reinstated/registered in my name with 101domain.com

Correspondence from 101domain provided by Watson (pdf) does not mention ICANN, so I’m not sure how she came to the conclusion that ICANN was to blame.
I fear she has targeted ICANN incorrectly.
The DI PRO name collisions database shows that the string “moviestar” has been blocked by ICANN’s policy on collisions in 15 new gTLDs, but Uniregistry’s .photo is not one of them.
Whois records show that moviestar.photo is in fact registered to North Sound Names. That’s the name of the Uniregistry affiliate currently in control of tens of thousands of Uniregistry premium names.
The RfR is not the venue for this kind of complaint and it’s likely to be dismissed for that reason. There’s not much ICANN can do about it.
Perhaps Watson would have better luck writing a begging letter to Uniregistry CEO Frank Schilling, who has indicated his willingness to allocate premium names to deserving users.

.nokia — a dot-brand without a brand?

Will .nokia be the next withdrawal from the new gTLD program?
It seems possible, if reports about the death of the Nokia brand are to be believed.
The news blog Nokia Power User reported yesterday that Nokia the company will be renamed Microsoft Mobile following the close of the $7.2 billion acquisition of Nokia by Microsoft this Friday.
The blog, which may live to regret its own choice of brand, quoted from a memo from the company to business partners, reading:

Please note that upon the close of the transaction between Microsoft and Nokia, the name of Nokia Corporation/Nokia Oyj will change to Microsoft Mobile Oy. Microsoft Mobile Oy is the legal entity name that should be used for VAT IDs and for the issuance of invoices.

However, in a blog post confirming the April 25 close date, Microsoft general counsel Brad Smith did not mention a rebranding.
The domain name nokia.com will live for up to a year, he said:

While the original deal did not address the management of online assets, our two companies have agreed that Microsoft will manage the nokia.com domain and social media sites for the benefit of both companies and our customers for up to a year.

What does that mean for the .nokia gTLD application?
According to the ICANN web site, Nokia is currently “in contracting” for the dot-brand.
It would not be unprecedented if it were to withdraw its application, however. Back in February 2013, the American insurance company AIG withdrew its bid for .chartis after a rebranding.