Directi launches pre-reg site for .host gTLD

Directi is to offer preregistration for its uncontested gTLD applications, and it’s starting with .host.
The company will accept expressions of interest from potential registrants from June 17, where it has a booth at the HostingCon show in Austin, Texas, according to business head Sandeep Ramchandani.
Directi’s other two uncontested bids — .press and .space — will also get preregistration pages.
It’s the usual pre-reg deal: free and no-obligation.
While .host has not yet passed its Initial Evaluation, the company’s other applications have has a smooth ride so far so it’s a pretty reasonable assumption that this one will also pass.
The bid also has no objections and no special Governmental Advisory Committee advice.
While preregistration services have proved controversial in the past, they’re becoming increasingly common as new gTLDs start thinking about what a crowded market they’re walking into.

China pushes .pw to over 250,000 names

Directi’s .PW Registry has taken over 250,000 domain registrations in the two and a half months since it launched, largely thanks to growth in China.
According to recent DomainTools research, Chinese registrars such as DNSPod and Xin Net lead .pw sales, and .PW business head Sandeep Ramchandani told DI today that this trend is now even more noticeable.
The frankly surprising volume seems to be due largely to its low pricing and some aggressive registrar promotion. Xin Net, for example, sells .pw names for about $6 each, compared to $9 for .com.
While Chinese-script domains are available, most registrations are for Latin strings, Ramchandani said.
The 250,000 number excludes domains that have been deleted for abuse, of which there have been quite a lot.
Ramchandani said that the registry’s abuse department is staffed around the clock.
Directi is using NameSentry from Architelos to track abusive names and has made deals with the most-abused registrars to take down names at the registry level when they pop up, he said.

Today’s new gTLD withdrawals: .play and .design

Two new gTLD applications have been withdrawn today: Directi’s .play and Starting Dot’s .design.
They’re the second application to be withdrawn by Directi after .movie, which it pulled last month for undisclosed reasons, and the first of Starting Dot’s five bids to die.
Starting Dot said that it has bowed out of the .design fight because there were “simply too many” other applicants in the contention set: eight including itself.
“It is now setting its focus and energy supporting and helping to grow its four other domains, and especially the two which are single applicant, .ARCHI and .BIO,” the company said.
I don’t believe either string was the subject of the private auctions that are happening this week. At least, they weren’t on the lists published by Demand Media or Donuts.
Directi’s .play bid, the first of the four-way contention set to be withdrawn, faces competition from Amazon and Google — both with “closed generic” models — as well as Famous Four Media.
The gTLD deadpool now comprises 71 withdrawals.

Directi’s t.co? Single-letter .pw sold to Upworthy

Directi has sold u.pw to social media linking service Upworthy for what is likely to be a five-figure sum.
Upworthy will use the domain for its custom link-shorteners.
It’s the third announced single-character .pw sale to be announced. The first two, w.pw and p.pw were sold to a hosting company for $8,000 each.
I expect u.pw sold for a little more, judging by the catalog of single-letter names listed on PremiumDomains.pw, which have buy-it-now prices of $10,000 to $12,000.
It’s potentially a nicer deal in terms of visibility for the recently relaunched ccTLD too.
Year-old Upworthy, which has been funded to the tune of $4 million, is a viral video site for “worthy” content, meaning its main purpose is to have its links spread far and wide.
Another recently relaunched ccTLD, had a similar — if much more high-profile — anchor tenant in Twitter, which bought t.co for its in-house URL shortening service.
At one point, single-character .co domains were said to be selling for $1.5 million a pop, which just goes to show how far a nice TLD string can impact prices.

Go Daddy IPO “not off the table”

Go Daddy may be on the IPO track with its new investors and management.
Speaking to the Wall Street Journal about the possibility of going public, CEO Blake Irving said:

It’s not off the table. We’re growing at double digits [in terms of percentage] on the customer side, on revenue, on earnings, so the opportunity for us to have an IPO is quite good. The board is quite supportive of taking that direction, if that’s what we want to do.

Go Daddy famously yanked its planned IPO in 2006 just weeks before it was set to execute, apparently at the whim of then-CEO and majority owner Bob Parsons.
Since then, Parsons has taken a lower profile role at the company, and his shareholding was diluted to reportedly lower than 35% by an investment from KKR and Silver Lake Partners reportedly worth over $2 billion.
The short WSJ interview also reveals a few other interesting tidbits, such as the fact that Irving commutes to Go Daddy’s Arizona headquarters by plane once a week.

Directi gets into the subdomain game

Directi, fresh from relaunching .pw, will shortly start selling third-level domain names under .in.net, mimicking the pseudo-TLD business model most often associated with CentralNic.
The sub-domains will be targeted at the Indian market, with prices expected to be in the sub-$10 range.
Directi is set to launch June 17 with a 42 day “landrush & TM claims service”, apparently merging “premium” name registration with the trademark protection sunrise period.
General availability will begin August 1.
India’s ccTLD is of course .in, and .in.net looks a little bit like it.

Donuts puts 63 new gTLDs to private auction, but at least 17 are dead on arrival

Donuts has committed 63 of its 307 new gTLD applications to a private auction next month, but at least 17 of them are doomed already because rival Uniregistry won’t take part.
Donuts, which does not want to enter into joint ventures with competing gTLD applicants, has decided to use a private auction managed by Cramton Associates instead of an ICANN auction.
The first round of auctions are due to kick off June 3, but Cramton has set a deadline of next week for applicants to commit the strings they want to bid on.
Donuts has put forward these ones (note that they’re different to those reported elsewhere earlier due to a couple of typos in the original press release):

.apartments, .auction, .audio, .baseball, .boats, .cafe, .church, .college, .construction, .direct, .discount, .fish, .football, .forsale, .furniture, .fyi, .global, .gratis, .guide, .juegos, .jewelry, .legal, .living, .luxury, .phone, .photography, .plus, .red, .run, .storage, .theater, .trading, .vote, .beauty, .broadway, .city, .club, .forum, .garden, .help, .hosting, .hot, .marketing, .media, .memorial, .wedding, .chat, .online, .pizza, .sale, .salon, .school, .search, .show, .soccer, .team, .group, .site, .style, .law, .store, .blog, and .art.

Running the list through the DI PRO database, we quickly discover that 33 of these strings are in two-horse races, 13 have three applicants, nine have four and three have five.
The remaining four contention sets have six, seven, nine and 10 applicants respectively.
Uniregistry, the portfolio applicant run by domainer Frank Schilling, is involved in 17 of the contention sets, and Schilling confirmed to DI today that the company does not intend to participate.
As we’ve previously reported, Uniregistry says it has concerns that private auctions may be illegal under US antitrust law, though substantial doubt has been cast over that assertion since.
Because all applicants in a contention set need to commit for the auction to be meaningful, we can assume that at least 17 of Donuts’ proposed auctions will not go ahead, unless Uniregistry changes its mind.
Top Level Domain Holdings has applied for 13 of the strings Donuts wants to take to auction. TLDH has also expressed concern in the past about the private auction concept.
Directi, Famous Four Media and Google are each involved in eight of the contention sets, while Amazon is involved in five.
According to Cramton, each auction will take place in bidding rounds, with the first round having a maximum bid of $50,000 multiplied by the number of applicants and subsequent rounds increasing that by 10% multiplied by the number of bidders.
If any applicant in a given auction requests privacy, then the winning amount will not be disclosed.

Afilias dumps .mail bid, and three other new gTLD withdrawals

Four new gTLD applications have been withdrawn so far this week, including the first to come from .info operator Afilias.
Afilias has pulled its bid for .mail — the second applicant to do so — due to the number of competitors for the string.
A spokesperson said in an email:

The company felt there were simply too many groups in contention for this domain and we’d rather focus our energy supporting and helping to grow the .POST domain, for which we are the [technical services provider].

There are now five applicants competing for the string, including Google, Amazon and Donuts, but they’re all facing objections from the United States Postal Service and the Universal Postal Union, which runs .post.
Elsewhere this week, Directi has ended its bid for .movie, a contention set with seven other bidders.
The company declined to comment on the reasons for the withdrawal, so we probably can’t entirely rule out some kind of partnership with one or more other applicants.
Today we’ve also seen the withdrawal of applications for .ltd and .inc, both belonging to a Dutch company called C.V. TLDcare. I don’t know much about these guys, other than it used OpenRegistry as its technical partner and that .inc and .ltd were its only two applications.
Interesting fact: not a single “corporate identifier” application (.llp, .corp, .ltd, .inc, .llc) has passed Initial Evaluation yet, but seven applications have been withdrawn.
It’s a controversial category, with many US state attorneys general very unhappy about any of these strings being delegated without safeguards.
The latest four withdrawals bring the total to 63.

Second .online gTLD bid and third ‘guardian’ dot-brand withdrawn

Directi appears to be the last man standing in the three-way tie-up for .online, following the latest new gTLD withdrawals.
Namecheap has dropped its .online application, closely following Tucows, which dropped its bid a couple of weeks ago.
The three companies announced a deal in March to see them cooperate to win the contested TLD, but at the time it wasn’t clear which applicants would pull out.
Directi’s bid (filed by DotOnline Inc under the Radix brand) remains. It has already passed Initial Evaluation, which may be part of the reason its application was chosen as the “winner”.
The gTLD is still contested, however. Directi is competing with Donuts, I-Registry and Dot Online LLC.
Separately today, a curious two-way dot-brand battle seems to have had its final twist, with Guardian Life Insurance’s withdrawal of its application for .guardianlife.
The insurance company and newspaper publisher Guardian News and Media had both applied for gTLDs containing the string “guardian”. There were originally five, but only two remain.
It now looks like Guardian News will get .theguardian, having previously conceded .guardian to its brand rival and dropping its bid for .guardianmedia.
It appears that there’s been more than a bit of strategic applying, and maybe some deal-making, here.
Neither remaining application is contested, and neither have objections. It’s likely that .guardian is captured by the Governmental Advisory Committee’s advice against “closed generics”, however.

.pw sees strongest growth in China

The recently launched .pw domain, managed by Directi, is doing particularly well in China, according to an early analysis from DomainTools.
The survey of data from name servers supporting 63,736 .pw domains found that well over half — 38,356 — were on Chinese IP addresses.
The Chinese registrar XinNet, which promotes low-cost .pw heavily on its home page, runs the second-largest number of name servers for the ccTLD’s registrants, DomainTools said.
According to the data, Directi’s own PrivacyProtect.org service is the third-largest name server host for .pw, followed by NameCheap and Sedo.
While Directi said from the outset that it expected to see growth from less-developed regions of the world, it has also come under fire recently for a massive spam outbreak from .pw addresses.
The ccTLD already has over 100,000 domains, according to the company.