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DNS is sexy? Dyn thinks so

Kevin Murphy, April 8, 2010, Domain Services

Dynamic Network Services has launched a marketing campaign aimed at convincing people that DNS is “sexy”.
The company, which provides managed DNS services as Dyn.com, evidently has its tongue in its cheek, but has plastered the “DNS is Sexy” slogan across its web site anyway.
It has even registered DNSisSexy.com to bounce users to its corporate pages.
There’s a list of ten reasons why this frankly bizarre proposition might be true, including:

7. Standard features like DNSSEC on our Dynect Platform defend you from would be cyber criminals that want to steal your important information online. Bye bye identity theft!

Feeling sexy yet? Me neither.
How about:

9. Recursive DNS like our free Internet Guide, can protect your family and friends from unwanted Web content with customized defense plans.

Feeling sexy now? No?
Still, Go Daddy managed to mainstream domain name registration by incorporating boobs quite heavily in its TV campaigns, and everybody is interested in the ongoing sex.com and .xxx sagas, so it’s not beyond the bounds of possibility that Dyn could do the same for managed DNS.
To be honest, I can’t quite visualise it.
Dyn is asking people to tweet their reasons why DNS is “sexy” including the hashtag #dnsissexy. I’ve done mine.

I-Root yanks Beijing node

Kevin Murphy, March 31, 2010, Domain Tech

Autonomica, which runs i-root-servers.net, has stopped advertising its Anycast node in Beijing, after reports last week that its responses were being tampered with.
In the light of recent tensions between China and the US, people got a bit nervous after the Chilean ccTLD manager reported some “odd behaviour” to the dns-ops mailing list last week.
It seemed that DNS lookups for Facebook, Twitter and YouTube were being censored as they returned from I-Root’s node in China, which is hosted by CNNIC.
There was no suggestion that Autonomica was complicit in any censorship, and chief executive Kurt Erik Lindqvist has now confirmed as much.
“Netnod/Autonomica is 100% committed to serving the root zone DNS data as published by the IANA. We have made a clear and public declaration of this, and we guarantee that the responses sent out by any i.root-servers.net instance consist of the appropriate data in the IANA root zone,” he wrote.
While Lindqvist is not explicit, the suggestion seems to be that somebody on the Chinese internet not associated with I-Root has been messing with DNS queries as they pass across the network.
This is believed to be common practice in China, whose citizens are subject to strict censorship, but any such activity outside its borders obviously represents a threat to the internet’s reliability.
The CNNIC node is offline until further notice.

Is Go Daddy’s size a competition concern?

Kevin Murphy, March 17, 2010, Domain Registrars

Go Daddy is undoubtedly the runaway success story of the domain name industry.
It may not be as big as VeriSign, but unlike VeriSign it was not simply handed a multi-billion dollar resource to manage. It was essentially scratch-built. It didn’t even have first-mover advantage – Register.com and Network Solutions had that, and Go Daddy’s been eating their lunches for years.
The company has got where it is today through, in my opinion, a combination of cheap prices, decent customer service and populist marketing. Mainly the cheap prices, but I doubt that putting a great big pair of boobs on TV during the Super Bowl can have hurt sales.
But how big is the company? And with the introduction of new gTLDs, is its size now a cause for concern? (continue reading)

Big claims from small registrar

Kevin Murphy, March 16, 2010, Domain Registrars

You’ve got to admire the cojones on Domainmonster, an upstart registrar from the UK.
In a delightfully hyperbolic press release out today, the company reveals it is “the world’s largest new domain name supplier” and compares itself to Go Daddy.
Because I think it’s funny, I’ll post the meat of the press release before de-constructing it. (continue reading)