It’s official: April 30 is the Big Reveal for new gTLDs

ICANN has just announced that it is targeting April 30 as the date it reveals which companies have applied for which new generic top-level domains.
“Our plan always has been to publish the list of applied-for strings approximately two weeks after the close of the April 12th application window,” CEO Rod Beckstrom said in a press release.
“Setting a target date gives people the opportunity to plan for this highly anticipated event,” he added.
It’s only a target date, the press release notes.
ICANN does have a fairly reliable track record of missing deadlines when it comes to the new gTLD program.
Many new gTLD applicants are planning to meet unofficially in Las Vegas for the Big Reveal. The French consulting company Starting Dot had also scheduled an gathering in Paris for May 2.
There are also rumors of an official ICANN event, but the organization has yet to confirm anything.

ICANN’s secret “penthouse-level” domain program

Filthy with cash from incoming new gTLD applications, ICANN is secretly working on a new “penthouse-level domains” project, DomainIncite has learned.
The program, detailed in leaked emails (pdf) between senior ICANN executives, will open up the space to the right of the final, overlooked dot in a fully-qualified domain name.
The new “pLD” project will allow brand owners, for example, to apply to run a domain name to the right of their newly acquired dot-brand gTLD, creating new marketing opportunities.
Penthouse-level domains are believed to be the brainchild of outgoing CEO Rod Beckstrom.
“I figured I may as well torpedo the whole fucking joint on my way out,” he said, stuffing ICANN’s air-conditioning system with three-day-old sushi.
Officially, ICANN expects the program to be warmly welcomed by the trademark community
“The most common complaint we hear from dot-brand gTLD applicants is that they have no idea what to put at the second level,” said ICANN spin doctor Brad White.
“Do you use www.canon or www.canon.canon?” he said. “It’s confusing. But with a penthouse-level domain such as, I dunno, .com, Canon would be able to have www.canon.canon.com”.
“Companies that missed the dot-brand gTLD deadline would be able to apply for dot-brand pLDs instead, enabling addresses such as www.canon.com.canon,” he said. “And that’s much simpler.”
Sixteen new rights protection mechanisms have been created, all of which are expected to be so carefully balanced as to be essentially useless.
The new pLD application fee is likely to be set at $185,000 per character, according to sources, $175,000 of which has been earmarked for Jones Day’s cocaine bill.
Registry service providers have welcomed the penthouse-level domains move and today dismissed criticisms that the program places too high a financial burden on rights holders.
“The important thing you have to remember is that applying for a new penthouse-level domain isn’t the same as simply registering a gTLD,” said an Afilias spokesperson.
“The further to the right a word is on your screen, the more expensive it is to manage,” he said. “It stands to reason, right? Right? Yeah, well it does, trust me. We’re the experts.”
“And so are we,” said AusRegistry CEO Adrian Kinderis.
A burgeoning ecosystem of consultants is already emerging to support the pLD concept.
Mike Berkens and Monte Cahn today announced the launch of Right Of The Right Of The Dot Inc and, just in case, they have also defensively registered rightoftherightoftherightofthedot.com.
Minds + Machines also revealed it has ambitious plans to apply for dozens of new penthouse-level domains.
“We’re going to wait and see what pLDs others plan to apply for, then apply for those too,” said CEO Antony Van Couvering.
But other parts of the ICANN community have received the news with less enthusiasm.
“My name is Marilyn Cade,” said Business Constituency chair Marilyn Cade, before saying some other things that I forgot to write down.
“We’re completely opposed to new pLDs,” said CADNA’s Josh Bourne. “That’s why I’m proud to announce the launch of our reasonably priced new pLD consulting service.”
“And we’re doubly proud to announce that we’ve hired Steve Crocker to run it,” he added.
In related news, Paul Foody and George Kirikos were both found dead at the bottom of a cliff this morning in what police are describing as an apparent suicide pact.
“Goodbye cruel world,” said ICANN’s Filiz Yilmaz, reading from a laptop on Kirikos’ behalf.
***
Based on an idea by Barry Shein.

How to get a $180,000 new gTLD refund

ICANN will give new gTLD applicants a $180,000 refund on their application fee if they withdraw before May 2, it has emerged.
This refund is not mentioned in the Applicant Guidebook, in which the maximum refund available is $148,000. Nor could I find any reference to it on the ICANN new gTLDs microsite.
However, in response to an inquiry from DI last night, an ICANN customer service rep said:

Applications withdrawn prior to the posting of the applied-for strings are qualified for a $180000 refund (if such payment has been made and reconciled by ICANN). The USD5000 registration fee is non-refundable.
The posting of the applied-for strings occurs approximately 2 weeks after the end of the application window, which closes on 12 April 2012. Applications withdrawn after the posting of the applied-for strings will receive refunds according to the refund schedule in section 1.5 of the Applicant Guidebook.

At least one other person, new gTLD consultant Michael Palage of Pharos Global, was told substantially the same thing by the new gTLD service center earlier this week.
I believe ICANN is currently targeting May 2 for its Big Reveal, when we all find out who’s applying for what. May 1, I believe, has been ruled out because it’s a public holiday in some parts of the world.
I don’t think this apparently obscure refund opportunity significantly increases the risk of gaming, but I can see how it might alter some applicants’ strategies.
It’s possible, for example, that in some cases it might now make more sense for an applicant to announce its bid between April 12 and May 2.
After April 12, nobody will be able to file a competing, gaming application, but revealing a strong bid might be enough to scare already-competing applicants into dropping out for a 97% refund.
I don’t think it really helps reluctant dot-brand applicants, which have asked for the $180,000 refund to be available after they know what the competitive landscape for similar strings looks like.

.nxt new gTLD conference open for registration

The third .nxt conference on new generic top-level domains opened for early bird registrations today.
Having appeared twice in San Francisco, this time it’s my home town of London’s turn to host the event.
Organizer Kieren McCarthy is hoping to attract an international audience passing through London on their way to the ICANN 44 public meeting in Prague, Czech Republic.
The conference will be held at the Park Plaza Victoria in central London on June 20 to 22, ending just before the first day of meetings in Prague.
The three-track agenda can be found here.
I attended the first two .nxts in person and remotely and I’ve found that McCarthy is pretty good at lining up an excellent range of compelling speakers and panelists.
The main drawback some have found is that many of the attendees are likely to be the same faces you’ll see at ICANN meetings.
However, with this being the first .nxt to happen after April 12 – when hundreds of new companies have filed their applications and committed to enter the domain name industry – there very well might be a broader range of delegates at the London show.
Early bird pricing, available before April 12, starts at £399 ($632) plus 20% tax for the full three days. It then goes up to £599 ($949) plus tax. Day passes are also available.
You can take advantage of the discounted pricing by registering here.

Timing of .com contract renewal is telling

The timing of the publication of the renegotiated .com registry contract may give Verisign and ICANN the chance to duck some criticism about its price-raising powers.
According to ICANN’s announcement last night, the draft contract is up for public comment until April 26, a week before we find out how much new gTLD business Verisign has won.
Verisign is expected to have secured a large share of the burgeoning market for new gTLD back-end registry services.
It is whispered that a great many North American brands planning to apply for their own dot-brand gTLDs prefer Verisign as their registry provider, due to its reputation for stability.
That up-time is of course provided by a robust, distributed infrastructure paid for over the years by the same .com registrants now facing four more years of price increases.
It’s debatable whether Verisign can continue to make a convincing public interest case for .com price hikes if it’s also profiting by hosting dot-brands on the same boxes and pipes.
But because the public comment period closes April 26 and ICANN does not plan to publish the new gTLD applications until May 2, the argument that Verisign is using .com buyers to subsidize its dot-brand business will have to be made without hard data to back it up.
I doubt such arguments would be heard anyway, frankly. ICANN pretty much has its hands bound by the 2006 contract when it comes to messing around with pricing controls.
For those opposed to price increases, a more effective lobbying strategy might head straight to Washington DC, where the Departments of Commerce and Justice will both study the deal from September.

ICANN asked to protect the names of body parts

There’s been no shortage of special pleading in relation to ICANN’s new generic top-level domains program, but this has to be the wackiest yet.
The National Health Council, an American advocacy group, has written to ICANN to ask for extra brand protection for the names of body parts, disabiliies and diseases.
Seriously.
NHC president Myrl Weinberg wrote:

Because it is not possible to trademark a body part (e.g., lung, liver) or a disease category (e.g., arthritis, diabetes), it is difficult for the patient advocacy community to protect the use of such words.
…
We strongly urge ICANN to set forth a process that investigates the potential for misunderstanding, confusion, and harm when awarding gTLDs utilizing the name of a body part or disease/disability.

The letter was inexplicably sent to ICANN’s public comment period on the Universal Acceptance of TLDs. Needless to say it’s completely off-topic, not to mention extremely late.
What seems to have happened is that the NHC’s members received a briefing recently from an ICANN staffer as part of its outreach program and what they learned gave them the willies^TM.

ICANN adds 266 new gTLD applicants in a week

Remember that last-minute rush I was telling you about?
ICANN has revealed that it now has 556 registered users in its Top-Level Domain Application System, up from 290 just a week ago.
Each TAS account can be used to apply for 49 new gTLDs (not 50 as previously reported), so we’re looking at anywhere from 0 to 27,244 new gTLD applications.
Based on what I’ve heard from consultants, I estimate that the true number of applications represented by these 556 accounts could be over 1,000.
Companies applying for dot-brand gTLDs are in many cases also applying for a couple of keyword gTLDs related to their vertical industry too, I hear.
Fairwinds Partners, which has been mostly working with skeptical brands, said this week that its clients on average are applying for 2.7s gTLD each.
Applied across all the TAS accounts registered to date, that would mean 1,501 applications.
The deadline for new TAS registrations is this Thursday, March 29, at 2359 UTC. That’s 1659 in ICANN’s native California and 1959 on America’s east coast.
Remember that while the UK switches from GMT (which is the same as UTC) to BST tomorrow morning, UTC does not observe daylight savings and remains the same.

M+M joins .music fight

Minds + Machines parent Top Level Domain Holdings has become the third company to publicly confirm an application for the .music top-level domain.
TLDH has partnered with “music industry figures including artists, managers, music producers and lawyers” going by the name of LHL TLD Investment Partners on a joint-venture bid.
M+M will provide the technical back-end for the applicant.
The other two known applicants for .music are Far Further, which has the backing of most major music trade groups, and the long-running MyTLD/Music.us/Roussos Group campaign.
Assuming Roussos and TLDH can each pull one plausible public comment objection out of the bag, Far Further’s Community Priority Evaluation is probably scuppered.
With two objections, a CPE candidate needs a perfect 14/14 score on the remaining criteria, which is likely going to be pretty difficult when you’re applying for such a generic term.
In other new gTLD applicant news…
.miami — TLDH also announced today that it plans to apply for .miami, having secured the support of City of Miami in a 4-0 vote of its commissioners.
.nyc – The city of New York has reportedly granted its consent to Neustar to apply for .nyc, apparently beating out other wannabe applicants including TLDH.
.vlaanderen – The Flemish government has awarded the right to apply for .vlaanderen (.flanders) to DNS.be. The registry will reportedly work with Nic.at on the application.
.nagoya – GMO Registry has announced a bid for the Japanese city gTLD .nagoya, with the backing of the local government. Nagoya is Japan’s third-largest city.

Today is your first new gTLD deadline

If you’re planning to apply to ICANN for more than one new generic top-level domain and you do not already have a TLD Application System account, today might be your last day to get one.
Go here to get one.
It’s been widely publicized that April 12 is the last day to file a new gTLD application with ICANN.
It’s also been widely publicized that March 29 is the last day to register an account with TAS, which is a prerequisite to filing an application.
A less well-known date is today, March 23, five business days before TAS closes to new registrants.
According to ICANN, organizations applying for more than one gTLD with the same TAS account need to get registered in TAS at least a week before registration closes.
ICANN said this today, in reply to a DI inquiry:

29 March is the deadline for registration.
This means applicants will have until 29 March to request an application.
If the applicant is a new user and wishes to submit only one application, the applicant may initiate and complete the application request on the same day (29 March for example).
If an applicant wishes to submit multiple applications, it will need to initiate the registration process several days in advance of the application window.
The reason being that only registered TAS users may request multiple applications.
The process for becoming a registered TAS user not only includes completing the application request as mentioned, but also the legal review, USD 5000 registration fee payment, reconciliation of the registration fee payment, and receipt of TAS login credentials.

ICANN announced a few weeks ago that “ICANN recommends that organizations wishing to submit several TLD applications under a single TAS user account complete steps 1 and 2 several days (e.g. 5 to 7 business days) in advance of 29 March.”
It seems that if you need to submit multiple new gTLD applications and you haven’t already, you will still be able to do so before March 29, as long as you file them under separate newly created TAS accounts.
But please don’t take my word for it. ICANN’s communications on this particular issue have not been great.
Go check out the official site or contact ICANN if you’re worried.

Company claims ownership of 482 new gTLDs

A small New York company has warned new gTLD applicants that it owns 482 top-level domain strings and that ICANN has “no authority” to award them to anybody else.
Name.Space claims it has ownership rights to potentially valuable gTLDs including several likely to be applied for by others, such as .shop, .nyc, .sex, .hotel and .green.
It’s been operating hundreds of “gTLDs” in a lightly-used alternate DNS root system since 1996.
Now the company has filed for trademark protection for several of these strings and has said that it will apply for several through the ICANN new gTLD program.
But Name.Space, which says it has just “tens of thousands” of domain registrations in its alternate root, is also claiming that it already owns all 482 strings in the ICANN root too.
“What we did is put them on notice that they cannot give any of these 482 names to anyone else,” CEO Alex Mashinsky told DomainIncite. “These names predate ICANN. They don’t have authority under US law to issue these gTLDs to third parties.”
“We’re putting out there the 482 names to make sure other people don’t risk their money applying for things ICANN cannot legally give them,” he added.
I could not find a comprehensive list of all 482 strings, but Name.Space publishes a subset here. Read the company’s full list here (pdf).
It’s a slightly ridiculous position. Anyone can set up an alternative DNS root, fill it with dictionary words and start selling names – the question is whether anyone actually uses it.
However, putting that aside, Name.Space may have a legitimate quarrel with ICANN anyway.
It applied for a whopping 118 gTLDs in ICANN’s initial “test-bed” round in 2000, which produced the likes of .biz, .info, .name and .museum.
While ICANN did not select any of Name.Space’s proposed names for delegation, it did not “reject” its application outright either.
This is going to cause problems. Name.Space is not the only unsuccessful 2000 applicant that remains pissed off 12 years later that ICANN has not closed the book on its application.
Image Online Design, an alternate root provider and 2000 applicant, has a claim to .web that is likely to emerge as an issue for other applicants after the May 2 reveal date.
These unsuccessful candidates are unhappy that they’ve been repeatedly told that their old applications were not rejected, and with the privileges ICANN has given them in the current Applicant Guidebook.
ICANN will give any unsuccessful bidder from the 2000 round an $86,000 discount on its application fees, provided they apply for the same string they applied for the first time.
However, like any other applicant this time around, they also have to sign away their rights to sue.
And the $86,000 discount is only redeemable against one gTLD application, not 118.
“We applied for 118 and we would like to get the whole 118,” said Mashinsky.
ICANN is not going to give Name.Space what it wants, of course, so it’s not clear how this is going to play out.
The company could file Legal Rights Objections against applications for strings it thinks it owns, or it could take matters further.
While the company is not yet making legal threats, any applicants for gTLDs on Name.Space’s list should be aware that they do have an additional risk factor to take into account.
“We hope we can resolve all of this amicably,” said Mashinsky. “We’re not trying to throw a monkey wrench into the process.”