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Possibly the strangest new gTLD acquisition yet

Kevin Murphy, February 5, 2020, Domain Registries

The company running .icu has taken over a similar-sounding but ugly dot-brand from a Chinese games company.
ShortDot took over the ICANN registry agreement for .cyou from a Chinese games company in November, recently updated ICANN records show.
The seller is Beijing Gamease Age Digital Technology Co, which makes massively multiplayer online games targeted at the Chinese market.
The company is branded as Changyou.com and CYOU is its Nasdaq ticker symbol. The .cyou gTLD was not technically a dot-brand under ICANN rules.
Changyou signed its registry agreement with ICANN five years ago, but never registered any .cyou domains.
The decision to dump .cyou is no doubt related to the fact that Changyou is currently in the process of being reacquired and delisted by Sohu, its majority owner and former parent. The domain presumably soon will have no meaning for the company, even defensively.
It’s such a clumsy, otherwise meaningless string, that surely there was one one potential home for it: the .icu registry. Just as .icu can be read as “I see you”, .cyou can be read as “see you”.
ShortDot has had an inexplicable success with .icu in the last 12 months, during which it has become the industry volume leader in new gTLD sales. Today’s zone files show over SIX MILLION domains have been registered. That’s up from about 400,000 a year ago.
Most of its sales are coming via Chinese registrars, which are selling .icu names for under a dollar for the first year. It has yet to see its first junk drop.
If SpamHaus statistics are any guide, the buyers are largely domainers, rather than spammers. SpamHaus says .icu has under a 2% “badness” rating.
So, while .cyou would look like utter rubbish to any other registry, if ShortDot can bundle it with .icu, perhaps persuading a portion of its registrants to double-up, it may be worth a bit of money.
The registry expects to launch its new acquisition in June.
It’s the second branded gTLD ShortDot has acquired and repurposed after .bond, which used to belong to a university of the same name.

.bond domains could cost a grand each

Kevin Murphy, September 19, 2019, Domain Registries

Newish registry ShortDot has announced the release details for its recently acquired .bond gTLD, and they ain’t gonna be cheap.
The TLD is set to go to sunrise in a little under a month, October 17, for 33 days.
General availability begins November 19 with a seven day early access period during which the domains will be more expensive than usual but get cheaper each day.
The regular pricing is likely to see registrars sell .bond names for between $800 and $1,000 a pop, according to ShortDot COO Kevin Kopas.
There won’t be any more-expensive premium tiers, he said.
The gTLD was originally owned by Bond University in Australia, but it was acquired unused by ShortDot earlier this year.
The company hopes it will appeal to bail bondsmen, offerers of financial bonds and James Bond fans.
The business model with .bond is diametrically opposed to .icu, where names sell for under $2 a year (and renew for under $8, if indeed any of them renew).
That zone has inexplicably gone from 0 to 1.8 million names in the last 16 months, and ShortDot says it’s just crossed the two-million mark of registered names.
That second million appears to have been added in just the last three months.

.icu joins the million-domains club in one year, but spam triples

Kevin Murphy, July 3, 2019, Domain Registries

Another new gTLD has joined the exclusive list of those to enter seven figures in terms of domains under management.
.icu, managed by ShortDot, topped one million names this week, according to COO Kevin Kopas.
It’s taken about a month for DUM to increase from 900,000 names, and if zone files are any guide half of that growth seems to have happened in the last week.
.icu domains currently sell for between $1 and $2 for the first year at the cheap end of the market, where most regs are concentrated, with renewals closer to the $10 mark.
The gTLD joins the likes of .club, .xyz, .site and .online to cross the seven-figure threshold.
When we reported on the 900,000-reg mark at the end of May, we noted that .icu had a SpamHaus “badness” rating of 6.4%, meaning that 6.4% of all the emails coming from .icu addresses that SpamHaus saw were classified as spam.
That score was roughly the same as .com, so therefore pretty respectable.
But in the meantime, .icu’s badness score has almost tripled, to 17.4%, while .com’s has stayed about the same.
Picking through the Google search results and Alexa list for .icu domains, it appears that high-quality legit web sites are few and far between.
Whether that’s a fixable symptom of .icu’s rapid growth — it’s only about 13 months post-launch — or a predictor of poor long-term potential remains to be seen.

.icu gets China nod as it tops 900,000 regs

Kevin Murphy, May 30, 2019, Domain Registries

Chinese regulators have approved .icu for sale and use in China, according to the registry.
ShortDot COO Kevin Kopas told DI today that the Ministry of Industry and Information Technology has approved its year-old gTLD for mainland use.
The company plans to launch .icu there formally June 12, he said.
Kopas also said that .icu has recently topped 900,000 registrations.
It’s a remarkable growth achievement for a gTLD with barely a year on the clock, given that SpamHaus stats show that its level of spam abuse is still comparable to .com.
But with prices at around $1.50 at its largest registrars and very little semantic value, one has to assume that a lot of its registrations are speculative. Its first junk drop could be brutal.
MIIT approval may help it continue its growth trend. To date, China-based registrars have recorded no .icu sales.

Dot-brand .bond has been acquired and will relaunch as a generic this July

Kevin Murphy, May 21, 2019, Domain Registries

The domain name’s Bond, dot Bond… or something.
Sorry.
ShortDot, the registry behind the .icu top-level domain, has acquired a dot-brand gTLD and plans to repurpose it as a generic.
The seller is Bond University, a newish, smallish university in Queensland, Australia, and the gTLD is .bond.
ShortDot co-founder Kevin Kopas confirmed the deal to DI tonight, and said the new owner hopes .bond will prove attractive to bail bondsmen, offerers of financial bonds and, yes, fans of the James Bond franchise.
There’s also the dictionary meaning of “bonding” with somebody in a familial, friendly or business sense.
A new Bond movie is due to come out next April, so .bond might pick up a few regs then, assuming the registry is careful not to too closely associate itself with the heavily-guarded IP.
Kopas said that the current plan is to launch a 60-day sunrise period July 9 this year. ShortDot is currently working on unbranding the TLD within its ICANN contract, to allow it to sell to an unrestricted audience.
Premium domains will be offered with premium renewal fees.
ShortDot also plans to move away from Neustar’s back-end to CentralNic.
Bond University never actually used its TLD, which would have been a single-registrant space for its own exclusive use. It’s been dormant since its 2014 delegation, with just a single placeholder domain in its zone file.
There are plenty of those. About 50 owners of unused dot-brands have chosen to terminate their ICANN contracts and simply fizzle away to nothing.
But a small handful of others have chosen to instead sell their contracts to registries that think they can make a bit of money marketing them as generic strings.
The most obvious example of this to date would be .monster, which XYZ.com recently relaunched as a quirky open generic after the jobs site Monster.com decided it didn’t need a dot-brand after all. It’s been on sale for about a month and has about 1,750 names in its zone file.
The first example, I believe, was .observer, which Top Level Spectrum acquired from the Observer newspaper in 2016. That TLD went on sale two years ago but has fewer than 1,000 domains under management today.
Kopas said that the plan is to sell .bond names for between $5 and $10 wholesale.
“Overall the goal of ShortDot is to offer domains that are affordable for end users and profitable for registrars,” he said.
It’s only the company’s second TLD. The first was .icu, which it bought from One.com (which hadn’t really used it) and relaunched in May 2018.
Since then, it’s grown extremely rapidly and is currently the eighth-largest new gTLD by zone file volume.
It had over 765,000 domains in its zone today, up from basically nothing a year ago, no doubt largely due to its incredibly low prices.
Before AlpNames died, it was selling .icu names to Chinese customers for the yuan equivalent of just $0.50.
Today, the domain is available from NameCheap and NameSilo, its two largest registrars, for about $1.50.
Remarkably, spam fighters haven’t highlighted much to be concerned about in .icu yet.
The TLD has a 6.4% “badness” rating with SpamHaus, roughly the same as the similarly sized MMX offering .vip, which is also popular in China, and lower than .com itself.
Compare to .loan, which has a bit over a million names and which SpamHaus gives a 28.7% “bad” score.
In other words, .icu seems to be doing very well, volume-wise, without yet attracting huge amounts of abuse.
It’s a neat trick, if you can pull it off. But is the success repeatable? I guess we’ll find out with .bond when it launches.