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First dot-brand gTLD to go generic after TLS deal

Kevin Murphy, September 5, 2016, 17:16:54 (UTC), Domain Registries

The would-be dot-brand gTLD .observer will actually open as an unrestricted generic after the contract was bought out by Top Level Spectrum.

TLS, which has a small portfolio of gTLDs already, bought out the ICANN contract from UK newspaper publisher Guardian News and Media a couple of months ago, it emerged today.

The Observer is the title of the Guardian’s sister paper, published on Sundays.

But TLS CEO Jay Westerdal said it will be sold as a generic with pricing under $10 per name, as a thematic stable-mate for its gripe-oriented gTLD .feedback.

The price of the TLD has not been revealed, but Westerdal characterized it as a sub-$1 million deal.

It’s the first instance of a dot-brand, albeit one that that not yet gone live, being taken over by a portfolio gTLD player.

Westerdal said he’s looking for more, similar acquisition opportunities.

The gTLD is currently in pre-delegation testing, with no published go-live date.

The Guardian had signed a Registry Agreement containing Specification 9. That allows registries to disregard the Code of Conduct — which obliges them to treat registrars equally.

It seems likely this will have to be removed from the RA before .observer can go to the masses as a proper generic.

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