The new .ceo gTLD has had a disappointing launch.
In the first 30 hours of general availability, which began on Friday afternoon, the TLD has managed to scrape just 378 registrations, according to the latest zone file.
That includes 100 names that were registered during the sunrise period.
Jodee Rich, CEO of PeopleBrowsr, the .ceo registry, told DI that the company sold about 40 premium names at $999 per year on the first day and that revenue for the first six hours was about $100,000.
The baseline retail price for .ceo names is $99.
There is a tiered pricing structure, and Rich said that only four out of its 40-something accredited registrars were ready to handle it, which may have impacted sales.
He added that .ceo has over 3,000 pre-registrations which he hopes to start seeing convert over the coming days.
Nevertheless, 378 domains is a poor showing by any measure.
On day one of GA, it was the eighth-fastest growing new gTLD by domain volume. Today, it’s ranked 52nd out of the 52 new gTLDs that have gone to full, baseline pricing general availability.