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.hotel avoids auction with CPE win

Kevin Murphy, June 13, 2014, 04:50:42 (UTC), Domain Registries

A new gTLD applicant backed by the hotel industry has won a Community Priority Evaluation, meaning it gets to automatically win the .hotel contention set without going to auction.

If the decision stands, no fewer than six rival applicants for the string — including the likes of Donuts, Radix, Famous Four and Minds + Machines — are going to have to withdraw their applications.

It’s a bit of a shocker.

The CPE winner is HOTEL Top-Level-Domain, which scored 15 out of 16 available points in the CPE. The minimum required to vanquish all foes is 14 points.

The company will have spent a fair bit of cash fighting the CPE, but nothing compared to the millions of dollars an auction for .hotel would be likely to fetch.

Crucially, where HOTEL prevailed was on the “Nexus” criterion — demonstrating a link between the string and the community supporting the application — where four points are available.

In the first four CPE results to come through, back in March, each applicant scored a 0 on Nexus and none scored more than 11 points overall.

Dot Registry, which failed four CPEs (.inc, .llc, .corp and .llp) this week, also repeatedly flunked on this count.

HOTEL, however, scored a 3.

Rival applicants such as Donuts and M+M had argued that HOTEL’s stated community failed to take into account smaller hoteliers, such as bed and breakfast owners.

But the CPE panelist decided that the application did not “substantially overreach”:

The string nexus closely describes the community, without overreaching substantially beyond the community. The string identifies the name of the core community members (i.e. hotels and associations representing hotels). However, the community also includes some entities that are related to hotels, such as hotel marketing associations that represent hotels and hotel chains and which may not be automatically associated with the gTLD. However, these entities are considered to comprise only a small part of the community. Therefore, the string identifies the community, but does not over-reach substantially beyond the community, as the general public will generally associate the string with the community as defined by the applicant.

There’s no formal appeals mechanism for CPE, but rival applicants could try their luck with more general ICANN procedures such as Requests for Reconsideration.

HOTEL Top-Level-Domain is a Luxembourg-based entity, founded in 2008 to apply for the gTLD, backed by about a dozen international hotelier associations, including the International Hotel and Restaurant Association.

The IHRA counts 50 major hotel chain brands among its members and claims to be officially recognized by the UN for its lobbying work on behalf of the hospitality industry.

HOTEL intends to keep the .hotel gTLD restricted “initially” to only hotels as defined in the international standard ISO 18513.

Registrants will be verified against hotel industry databases. This will happen post-registration, but before the domain name can be activated in the DNS.

In other words, unless you’re a member of the hotel industry, you won’t be getting to use a .hotel domain name. Domainers are apparently not wanted.

All .hotel names will also be checked a year from registration to ensure that they have a web site displaying relevant content. Redirection to other TLDs may be allowed.

I was so convinced that the CPE was designed in such a way that it would be failed by all the applicants which had applied for it, I bet $50 (to go to an applicant-nominated charity) that none would.

If HOTEL wants to let me know which charity they want the $50 to go to, I’ll get it donated forthwith. I’m just glad I didn’t offer to eat my underwear.

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Comments (1)

  1. Great result! Congratulations to Johannes, Dirk and Katrin. Kudos to the EIU and ICANN for getting this right. Looking forward to many other very worthy Community Applicants with appropriate policies and demonstrable support prevailing as well.

    Donuts, Radix, Famous Four and Minds + Machines will be fine since they found a way to continue making money by “losing” private auctions treating each TLD as a commodity without much differentiation. .HOTEL is in very good hands.

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