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After long battle, first Bulgarian IDN domain goes live

Kevin Murphy, July 14, 2016, 08:14:39 (UTC), Domain Registries

Bulgarians finally have the ability to register domain names in their native Cyrillic script, after years of fighting with ICANN.

The domain Имена.бг, which translates as “names.bg” went live on the internet this week, according to local reports.

Bulgaria was one of the first countries to ask for a internationalized domain name version of its ccTLD, almost seven years ago, but it was rejected by ICANN in 2010.

The requested .бг was found too similar to Brazil’s existing Latin-script ccTLD .br. Evaluators thought the risk of phishing and other types of attacks was too high.

The requested string didn’t change, but ICANN processes were adapted to allow appeals and a new method for establishing similarity was established.

On appeal, .бг was determined to be less prone to confusion with .br than existing pairs of Latin ccTLDs are with each other, ergo should be approved.

Имена.бг does not yet directly resolve (for me at least) from the Google Chrome address bar. It’s treated as a web search instead. But clicking on links to it does work.

The new ccTLD, which is .xn--90ae in the DNS, was delegated last week.

The registry is Imena.bg (which also means “names.bg”), based in Sofia and partially owned by Register.bg, the .bg registry.

Despite the long battle, the success of .бг is by no means assured. IDNs have a patchy record worldwide.

It’s true that Russians went nuts for their .рф (.rf for Russian Federation) ccTLD during its scandal-rocked launch in 2010, but Arabic IDNs have had hardly any interest and the current boom in China seems to be largely concentrated on Latin-script TLDs.

.бг is expected to open for general registration in the fourth quarter.

I guess we’ll have to wait until at least next year to discover whether the concerns about confusion with .br were well-founded.

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Comments (2)

  1. Richard Funden says:

    How ever could they let this go live? So much potential for confusion and criminal abuse!

    This will lead to the end of the internet as we know it! Doom, doom, DOOM I tell you!

  2. Directly typing it into the address bar works for me on Firefox 🙂

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