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After getting acquired, bank scraps its dot-brand

Kevin Murphy, August 20, 2019, 13:37:13 (UTC), Domain Registries

Another dot-brand gTLD has bitten the dust, but this time it does not appear to be due to lack of interest.

TIAA Bank has told ICANN that it wants to terminate its contract to run .everbank, the dot-brand of a bank it acquired two years ago.

It’s only the second self-terminating dot-brand I’m aware of where the gTLD is actually being used. The first was .iselect a couple months ago.

EverBank had about.everbank and commercial.everbank live and resolving, but they currently both just bounce visitors to its .com site.

The EverBank brand was retired over a year ago, after TIAA acquired it and renamed it TIAA Bank, so it would be pointless to continue using the gTLD.

I think EverBank is catchier, but TIAA is still catchier than .teachersinsuranceandannuityassociationofamerica-collegeretirementequitiesfund, which, at 78 characters, is technically too long to be a TLD.

It’s the 53rd new gTLD to ask ICANN to terminate its registry contract.

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