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Dead dot-brands top 100. Here’s the list and breakdown

Kevin Murphy, September 22, 2021, 17:27:23 (UTC), Domain Registries

The list of dot-brand gTLDs that have had their ICANN registry contracts torn up has now topped 100.

SC Johnson, the big American cleaning products company, has informed the Org it no longer wishes to run .afamilycompany, .duck, .glade, .off, .raid, and .scjohnson.

Regular readers will know that I’ve been keeping a running tally of dot-brand terminations for the last several years, and according to that tally that number is now 101.

But it’s a bit more complex than that, so I thought I’d use the occasion of this milestone to provide a more substantial breakdown.

ICANN has records for 104 dot-brands either being terminated by ICANN or asking to be terminated of their own accord.

The number of registry-initiated termination requests is 90. These are typically gTLDs that were never used, or were experimented with and then abandoned. A smaller number relate to brands that were discontinued following mergers or product end-of-life, rendering the dot-brand pointless.

ICANN initiated the other 14 terminations, mostly because the registry operator got cold feet during the pre-delegation testing phase, before going live, but also in one instance for non-payment of fees and in two cases whatever the hell this is.

Six of the registry-initiated transfer requests were withdrawn before being fully processed. Of those, three (.boots, .mobily, and its Arabic translation) went on to be terminated anyway.

Two registries filed for self-termination then changed their minds and committed auto-genericide by selling their contracts — for .bond and .sbs — to discounting portfolio registry ShortDot instead.

One dot-brand, .case, withdrew its December 2020 termination request and appears to still be active.

Thirteen termination requests are currently in the system but have not yet been fully processed.

Five dot-brand gTLD contracts — .observer, .quest, .monster, .select, .compare — were sold to other registries to be repurposed as open generics. You could add .cyou to that list, depending on how you define a dot-brand.

One gTLD that was originally a generic — .moto — made the move in the other direction to become a dot-brand.

Here’s the list of dot-brands that have either requested a termination, or been terminated.

TLD/RegistryInitiated ByStatus
.active (Active Network, LLC)RegistryTerminated
.afamilycompany (Johnson Shareholdings, Inc.)RegistryPending
.africamagic (Electronic Media Network (Pty) Ltd)ICANNTerminated
.aigo (aigo Digital Technology Co, Ltd.)iCANNTerminated
.blanco (BLANCO GmbH + Co KG)RegistryTerminated
.bnl (Banca Nazionale del Lavoro)RegistryTerminated
.bond (Bond University Limited)RegistryWithdrawn
.boots (The Boots Company PLC)RegistryTerminated
.boots (The Boots Company PLC)RegistryTerminated
.cartier (Richemont DNS Inc.)RegistryTerminated
.case (CNH Industrial N.V.)RegistryWithdrawn
.caseih (CNH Industrial N.V.)RegistryTerminated
.ceb (The Corporate Executive Board Company)RegistryTerminated
.chloe (Richemont DNS Inc.)RegistryTerminated
.chrysler (FCA US LLC.)RegistryTerminated
.dabur (Dabur India LimitedRegistryPending
.dodge (FCA US LLC.)RegistryTerminated
.doha (Communications Regulatory Authority (CRA)RegistryTerminated
.DOOSAN (Doosan Corporation)RegistryTerminated
.dstv (MultiChoice (Proprietary) Limited)iCANNTerminated
.duck (Johnson Shareholdings, Inc.)RegistryPending
.duns (The Dun & Bradstreet Corporation)RegistryTerminated
.dwg (Autodesk, Inc.)RegistryTerminated
.emerson (Emerson Electric Co.)RegistryTerminated
.epost (Deutsche Post AG)RegistryTerminated
.esurance (Esurance Insurance Company)RegistryTerminated
.everbank (EverBank)RegistryTerminated
.FLSMIDTH (FLSmidth A/S)RegistryTerminated
.fujixerox (Xerox DNHC LLC)RegistryTerminated
.glade (Johnson Shareholdings, Inc.)RegistryPending
.goodhands (Allstate Fire and Casualty Insurance Company)RegistryTerminated
.gotv (MultiChoice (Proprietary) Limited)iCANNTerminated
.honeywell (Honeywell GTLD LLC)RegistryTerminated
.htc (HTC Corporation)RegistryTerminated
.iinet (Connect West Pty)RegistryTerminated
.intel (Intel Corporation)RegistryTerminated
.iselect (iSelect Ltd)RegistryTerminated
.iveco (CNH Industrial N.V.)RegistryTerminated
.iwc (Richemont DNS Inc.)RegistryTerminated
.jcp (JCP Media, Inc.)RegistryTerminated
.jlc (Richemont DNS Inc.)RegistryTerminated
.kyknet (Electronic Media Network (Pty) Ltd)iCANNTerminated
.ladbrokes (Ladbrokes International PLC)RegistryTerminated
.lancome (L'Oréal)RegistryTerminated
.liaison (Liaison Technologies, Incorporated)RegistryTerminated
.lixil (LIXIL Group Corporation)RegistryPending
.lupin (Lupin Limited)RegistryTerminated
.mcd (McDonald's Corporation)RegistryTerminated
.mcdonalds (McDonald's Corporation)RegistryTerminated
.meo (MEO Servicos de Comunicacoes e Multimedia, S.A.)RegistryTerminated
.metlife (MetLife Services and Solutions, LLC)RegistryTerminated
.mnet (Electronic Media Network (Pty) Ltd)iCANNTerminated
.mobily (GreenTech Consultancy Company W.L.L.)RegistryWithdrawn
.mobily (GreenTech Consultancy W.L.L.)iCANNTerminated
.montblanc (Richemont DNS Inc.)RegistryTerminated
.mopar (FCA US LLC.)RegistryTerminated
.movistar (Telefónica S.A.)RegistryTerminated
.mtpc (Mitsubishi Tanabe Pharma Corporation)RegistryTerminated
.multichoice (MultiChoice (Proprietary) Limited)iCANNTerminated
.mutuelle (Fédération Nationale de la Mutualité Française)RegistryTerminated
.mzansimagic (Electronic Media Network (Pty) Ltd)iCANNTerminated
.nadex (Nadex Domains, Inc.)RegistryTerminated
.naspers (Intelprop (Proprietary) Limited)iCANNTerminated
.nationwide (Nationwide Mutual Insurance Company)RegistryTerminated
.newholland (CNH Industrial N.V.)RegistryTerminated
.off (Johnson Shareholdings, Inc.)RegistryPending
.onyourside (Nationwide Mutual Insurance Company)RegistryTerminated
.orientexpress (Orient Express)RegistryTerminated
.pamperedchef (The Pampered Chef, Ltd.)RegistryTerminated
.panerai (Richemont DNS Inc.)RegistryTerminated
.payu (MIH PayU B.V.)iCANNTerminated
.piaget (Richemont DNS Inc.)RegistryTerminated
.qvc (QVC, Inc)RegistryPending
.raid (Johnson Shareholdings, Inc.)RegistryPending
.rightathome (Johnson Shareholdings, Inc.)RegistryTerminated
.rmit (Royal Melbourne Institute of Technology)RegistryPending
.sapo (MEO Servicos de Comunicacoes e Multimedia, S.A.)RegistryTerminated
.sbs (SPECIAL BROADCASTING SERVICE CORPORATION)RegistryWithdrawn
.scjohnson (Johnson Shareholdings, Inc.)RegistryPending
.scor (SCOR SE)RegistryTerminated
.shriram (Shriram Capital Ltd.)RegistryTerminated
.spiegel (SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG)RegistryTerminated
.srt (FCA US LLC.)RegistryTerminated
.starhub (StarHub Ltd)RegistryTerminated
.statoil (Statoil ASA)RegistryTerminated
.supersport (SuperSport International Holdings Proprietary Limited)iCANNTerminated
.swiftcover (Swiftcover Insurance Services Limited)RegistryPending
.symantec (Symantec Corporation)RegistryTerminated
.telecity (TelecityGroup International Limited)RegistryTerminated
.telefonica (Telefónica S.A.)RegistryTerminated
.theguardian (Guardian News And Media Limited)iCANNTerminated
.uconnect (FCA US LLC.)RegistryTerminated
.vista (Vistaprint Limited)RegistryTerminated
.vistaprint (Vistaprint Limited)RegistryTerminated
.warman (Weir Group IP Limited)RegistryTerminated
.xperia (Sony Mobile Communications AB)RegistryTerminated
.zippo (Zadco Company)RegistryTerminated
xn--3oq18vl8pn36a (Volkswagen (China) Investment Co., Ltd.)RegistryPending
xn--estv75g (Industrial and Commercial Bank of China Limited)RegistryTerminated
xn--kpu716f (Richemont DNS Inc.)RegistryTerminated
xn--mgbb9fbpob (GreenTech Consultancy Company W.L.L.)RegistryWithdrawn
xn--mgbb9fbpob (GreenTech Consultancy W.L.L.)iCANNTerminated
xn--pbt977c (Richemont DNS Inc.)RegistryTerminated
xn—4gq48lf9j Wal-Mart Stores, Inc.RegistryTerminated

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Comments (1)

  1. Snoopy says:

    Even many .Com people thought . Brand would surely work 8 years ago. this was the one area that would be a sure fire success. Apparently it was inevitable that co’s like Google would switch to .Google.

    8 years later and what a disaster .Brand has been, every other area of New TLDs have been a complete flop also!

    .Com, .Com, .Com!

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