ICM makes $4m from .xxx Founders

Kevin Murphy, August 8, 2011, 10:48:38 (UTC), Domain Registries

ICM Registry made just shy of $4 million from its Founders Program, which allocated premium .xxx domain names to porn webmasters.

As Elliot’s Blog reported, uber-domainer Frank Schilling’s Name Administration has picked up 33 .xxx domains for a seven-figure sum.

Schilling got his hands on the likes of amateur.xxx, asian.xxx, hardcore.xxx, hot.xxx, porno.xxx and many other “super premiums” domains.

He said in a statement provided by ICM:

I believe that .XXX, unlike many other new TLDs, offers SLD registrants the opportunity for long term type-in traffic. Many people navigate in a way that suggests they believe .XXX existed all along. Few strings other than .XXX share this attribute.

ICM president Stuart Lawley said that .xxx was a popular type-in TLD long before it even existed on the internet. Apparently the non-existent .web is also pretty good for traffic.

While on the face of it selling these super-premiums to a domainer may look like ICM shirking its duties to its sponsored community, Schilling like all .xxx Founders has committed to develop web sites at all of his .xxx names – the domains are not for flipping.

ICM says it has allocated some 1,500 domains to 35 registrants under the Founders Program.

Beate-Uhse, Germany’s biggest adult retailer, has picked up kostenlos.xxx (“free”) among others.

Channel 1 Releasing, a Californian gay porn publisher, has grabbed several domains related to its niche, such as muscle.xxx and jock.xxx.

I understand one UK company has also decided to rebrand its entire stable around the .xxx extension.

While many domains sold for six figures, not all Founders paid big bucks – many got their names for the standard registration fee in exchange for their development commitments.

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