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Cars gTLD launch clears $1 million in EAP

Kevin Murphy, January 20, 2016, 14:05:15 (UTC), Domain Registries

There was a small turn-out for the premium launch of .cars, .car and .auto gTLDs, but the registry says it cleared over $1 million in revenue.
The three gTLDs are run by Cars Registry, a venture between Uniregistry and
They all finished their pricey Early Access Periods yesterday and are due to enter general availability today.
The EAP started January 12 with prices of $45,000 per domain. In GA, they won’t cost you less than $2,000.
While zone files show almost no new domains appearing between January 12 and today — three or four per domain at most — Uniregistry CEO Frank Schilling said EAP was a “success”.
“More than 100 dealers and brands took advantage of sunrise and EAP,” he said.
It appears there are a few dozen domains not appearing in zone files yet.
The three gTLDs combined have brought in over $1 million during EAP, Schilling said.

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Comments (4)

  1. Andrew says:

    Google’s .car domains don’t have nameservers and aren’t included in the zone, at least of a few days ago.

  2. In fact, the eap is truly a success going by the low turn-out.

  3. Dr. Altaf says:

    I saw 3 Top Level New Ext. are opened to public. Why it is so expensive ? Will it generate that much revenue than hype? All expert great domainers must explain and we love if Michael takes their interview as he is most exclusive in matter of interest, WE love you Michael.

    • Rubens Kuhl says:

      New gTLDs are expensive exactly because the secondary market has shown that the price elasticity of demand can accommodate higher acquisition costs from end users.

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