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GoDaddy gets its dot-brand
Kevin Murphy,
July 8, 2016, 15:02:23 (UTC),
Domain Registrars
GoDaddy has become a new gTLD registry with the delegation yesterday of .godaddy.
It’s a dot-brand, so domain name registrations will not be made available to the general public.
In one of the shortest mission statements found in new gTLD applications, the company describes .godaddy like this:
The mission or purpose of the .GODADDY gTLD is strictly for branding protection and internal use. The gTLD .GODADDY will give visitors to any .GODADDY site the assurance that they are truly dealing with Go Daddy and not an imposter or cybersquatter.
GoDaddy has not yet gone live with its nic.godaddy site.
It’s not the first domain name firm to get its own dot-brand. Notably, Neustar and Verisign own .neustar and .verisign.
It’s not the only registrar with a dot-brand, either. France’s OVH got there first with .ovh.
GoDaddy originally applied for two other gTLDs — .home and .casa — but withdrew their applications almost immediately after a shift of company strategy.
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The Brand protection angle only works if they keep the .Godaddy extension internal and don’t allow any public registrations. All it takes is one or two bad registrants to launch a mass scam / spam campaign on a .Godaddy extension and it starts to distort and smear the consumers vision of it.
What a great news!
DomainsBy.Godaddy YaY
domains.godaddy
hosting.godaddy
ssl.godaddy
vps.godaddy
blog.godaddy
Good step by GD. Canon also got dot brand extension – global.canon!
May be the next ones .Facebook, .IBM etc.