A million .co domains registered

At some point over the last few weeks the one millionth .co domain was registered, approximately ten months after the domain names became generally available.
That’s pretty good going (better than I expected) when compared to other large-scale TLD launches, such as .mobi, which took almost five years to hit the same milestone.
Registry .CO Internet has been marketing .co domains hard for the last 12 months, particularly in California, where it is focused on attracting Silicon Valley entrepreneurs.
To turn the one million milestone into a marketing event, the company has also released some customer endorsement videos at a new site, UnderTheBulb.co (which it’s advertising in my sidebar).
Whether the rapid growth is sustainable is now the question. The one-year anniversary of .co’s launch is coming up in late July, and we might expect a number of early speculative registrations to expire.
But .CO Internet seems confident that it won’t see much of a blip, as its numbers suggest that the vast majority of its registrants – reportedly north of 80% – own fewer than 10 domains each.
Chief executive Juan Calle joked that the company had considered a marketing campaign to coincide with the anniversary, with the slogan “Let ‘Em Drop”, to use a bit of reverse psychology on domainers.
“The registry growing fairly fast,” said Calle. “What happens is that if those domains get dropped they’ll get picked up by real users and businesses.”
The rapid growth is no doubt due in no small part to Go Daddy, which has been prominently featuring .co domains on its front page for months, and to promotional pricing.
Under the current promotion, .CO Internet has roughly halved its registry fee to about $9.50 for first-year registrations, which has translated into $11.99 domains at the checkout.
But Calle said the higher price of .co domains, usually around the $30 mark, does not deter its target customer base, which are business users rather than speculators.
“Pricing is secondary to marketing when it comes to the growth rate — when we do things like the Super Bowl, or when Overstock [which rebranded as o.co] runs their commercials for a week nationally,” he said.

TechCrunch abandons Disrupt.co

TechCrunch seems to have abandoned the .co domain name it acquired with much fanfare last year to promote its Disrupt technology conference.
Disrupt, which kicks off its 2011 show in New York today, was one of the first organizations to obtain a .co domain under .CO Internet’s pre-launch Founders Program.
The conference used the domain to promote its Startup Battlefield competition in May 2010.
But today, just hours before the latest conference begins, disrupt.co still leads to this legacy content. It does not appear to have been updated for the 2011 show.
There was no mention in last year’s announcement of a multi-year commitment to use the domain, so perhaps it was a one-time thing.
The official Disrupt site can be found at disrupt.techcrunch.com.

One-letter domain sales not enough for .co

.CO Internet has added another high-profile customer to its roster of .co domain name registrants with the announcement today that Amazon has purchased four premium names.
Amazon has acquired a.co, k.co, z.co and cloud.co. The deal follows the allocation of t.co and x.co to Twitter and Go Daddy respectively and Overstock.com’s purchase of o.co.
While this is undoubtedly great news for .co’s visibility, it seems to me that .CO Internet is in danger of looking like a one-trick pony due to the brand’s over-reliance on high-profile short domain deals.
If Amazon throws its marketing muscle behind cloud.co, that will prove much more useful in terms of awareness-raising than the allocation of more single-character domains ever will.
It remains to be seen what Amazon plans to do with its three new short .co domains. It would be much more useful for the TLD if they are used for purposes other than URL shorteners.
There are only 36 such domains available. If people only associate .co with short Twitter links, the appeal of the TLD could be checked.
.CO Internet knows this, of course, which is why its marketing strategy from the start has been focused on gaining rank-and-file support from entrepreneurs and web developers.
Right now, I can’t help but feel that the longevity of the .co brand could benefit much more from a successful start-up or two than yet another single-character domain sale.
Prices for the Amazon domains were not disclosed. The four domains combined could feasibly have fetched a seven-figure sum, judging by the $350,000 Overstock paid for o.co.
The registry has also for some months been trying to sell off i.co, and has engaged Sedo as its broker.

.CO to accredit 20 more registrars

.CO Internet is looking for more registrars to start selling .co domain names.
The company has just released a request for proposals, saying it plans to accredit up to 20 new registrars over the next 12 months.
.CO’s registrar channel was limited by its agreement with the Colombian government to 10 registrars in its first year of business – the government had originally wanted only three, to limit gaming – but that restriction no longer applies.
While there are only 10 .co registrars currently, a few of them operate reseller channels or gateways that have enabled unaccredited registrars to also sell the domains, albeit on non-optimal terms.
According to the RFP, .CO is particularly interested in registrars that are willing to promote the .co TLD by either bringing it to new markets or making it the subject of special marketing campaigns.
While .co operates outside of ICANN control, the company is sticking to its policy of only accepting ICANN-accredited registrars into its channel.
Also, only registrars that are already accredited to sell .biz domains (as well as .com and .net) will be able to offer .co, presumably due to the fact that Neustar is the registry provider for both.
This effectively excludes about 115 registrars, many of which are shell or legacy accreditations used for drop-catching.
There are certain unspecified “special considerations” that apply to corporate-focused registrars, according to the RFP, presumably because they tend to be rather low-volume and generally focused on defensive registrations.

dotMusic buys music.co

Constantine Roussos of dotMusic, which plans to apply for the .music top-level domain, has added to his collection of musical domain names with the purchase of music.co.
Roussos, who already owns music.us and music.biz, seems to have been the winning bidder, paying $30,000, when it was auctioned by Sedo late last month, but Whois records did not change until this Monday.
Remarkably, Music.co is already developed. It lets you play from a selection of godawful* music from an artist calling himself “Constantine”, including one track called “.music”.
The domain was previously owned by domainer Mike Mann, who snapped up dozens of premium generic terms in the .com.co namespace a few years ago in order to be grandfathered in when .co relaunched.
Roussos’ dotMusic initiative is currently the only applicant for the .music TLD to have gone public.
Of the other big sales from the Sedo auction, shop.co is now owned by a German search engine, Websuche, and pizza.co was sold to a California-based developer of discount codes web sites.
The domain download.co, which sold for $10,099, now redirects to what appears to be an affiliate marketing site for software called “Driver Detective”, which I was too scared to install.
Many of the other sales appear to have been made to other domainers.
(* I’m kidding. Probably.)

Gratuitous Go Daddy girl chest shot

I know, I know, I’m an utter hypocrite.
Complaining about the journalistic standards of The Sun in the morning and posting a photo that’s little better than a Page 3 shot in the evening.
I do so only in the spirit of crowd-sourced investigative journalism. And traffic, obviously.

In case you’re wondering, it’s the latest in the series of teaser shots Go Daddy has been releasing ahead of its Super Bowl 2011 commercial.
Note the strategic positioning of “.CO” on the T-shirt.
We’re supposed to start guessing who it is now.
Knock yourselves out.

What O.co says about new TLDs

Overstock.com’s shock rebranding move yesterday is not only a big marketing coup for .CO Internet, it also may be good news for new top-level domains in general.
In a pair of US TV commercials (available here and here if you’re overseas) Overstock has started calling itself O.co, the domain it bought privately from the .co registry for $350,000 last July.
When I wrote, last November, “Overstock’s .com domain is its brand, and that’s not about to change”, I may well have been wrong. Go to overstock.com and look at the logo.
This is good evidence, if it were needed, that the very same trademark interests currently opposed to ICANN’s new TLDs program are also keenly aware of the benefits.
Overstock has had its eyes on O.com for over five years, and fought unsuccessfully within ICANN to have single-letter .com domains released from the VeriSign reserved list.
It was not until .co relaunched last summer – essentially a new TLD – that Overstock got the opportunity to register a domain (almost?) as good as the one it wanted.
I find this interesting because Overstock, like many other major brand owners, has been a vocal opponent of new TLDs.
In a July 2009 letter to ICANN (pdf), for example, Overstock expresses many of the same views about new TLDs that are still being expressed by the trademark interests currently holding up the program.
I’m not suggesting that Overstock’s eagerness to use O.co negates its specific criticisms of the new TLDs program, but its conflicting behavior does seem to suggest a certain degree of cognitive dissonance.
On the one hand, it opposed new TLDs. But when a new TLD launched, it grasped the opportunity with both hands and rebranded the whole company around it.
If what I hear is true, many of the companies publicly opposed to new TLDs are also the ones simultaneously investigating their own “.brand” domains.
Could Overstock’s latest move represent a pent-up demand for new TLDs among big brands? What does that mean for the future of .com as the internet’s premium real estate?

Go Daddy offers Whois privacy for .co domains

.CO Internet has started allowing registrars to offer Whois privacy services for .co domains, according to Go Daddy.
In a blog post, Go Daddy’s “RachelH”, wrote:

When the Internet Corporation for Assigned Names and Numbers (ICANN) and .CO Internet S.A.S. drafted the .co policy earlier this year, they decided to hold off on private registration to prevent wrongful use of the new ccTLD — especially during the landrush. Now that .co has carved its place among popular TLDs, you can add private registration to your .co domain names.

Unless I’m mistaken, ICANN had no involvement in the creation of .co’s policies, but I don’t think that’s relevant to the news that .co domains can now be made private.
During its first several months, .CO Internet has been quite careful about appearing respectable, which is why its domains are relatively expensive, why its trademark protections were fairly stringent at launch, and why it has created new domain takedown policies.
It may be a sign that the company feels confident that its brand is fairly well-established now that it has decided to allow Whois privacy, which is quite often associated with cybersquatting (at least in some parts of the domain name community).
It could of course also be a sign that it wants to give its registrars some love – by my estimates a private registration would likely double their gross margin on a .co registration.

.CO publishes domain seizure policy

.CO Internet reserves the right to shut down your .co domain name if you’re being naughty.
That’s pretty much what the company has said today with the announcement of its Rapid Domain Compliance Process.

the Rapid Domain Compliance Process gives the .CO Registry the ability to quickly lock, cancel, transfer or take ownership of any .CO domain name, either temporarily or permanently, if the domain name is being used in a manner that appears to threaten the stability, integrity or security of the .CO Registry, or any of its registrar partners – and/or that may put the safety and security of any registrant or user at risk.

While the company has not published full details of how the system works, it seems to be based on security monitoring carried out by Neustar, the registry’s back-end provider, rather than a complaints-driven procedure.
Verboten activities include, as you might expect given .co’s vulnerability to typos, phishing, as well as distributing malware and child pornography.
What’s surprising about this is that .CO Internet is being “proactive” about shutting down sites, rather than waiting to receive complaints to its abuse@ address.
While the announcement is undoubtedly good for the registry’s corporate responsibility image, it also has the potential to backfire horribly if mistakes are made.
Initiatives to block web sites considered security risks almost always lead to false positives.
Even when genuinely criminal sites are taken down, it can lead to loud (if spurious) claims of “censorship”, as we discovered this week with the .com seizures in the US – and they had a court order.
.CO Internet’s policy does not explicitly place piracy or selling counterfeit goods on its naughty list, but it doesn’t rule them out either.
Not to be too cynical, but I give it six months before the first “seized” domain owner cries foul.

Domain universe breaks through 200 million

VeriSign is reporting that the number of registered domain names worldwide broke through the 200 million mark in the third quarter.
There were 202 million domains at the end of September, according to the company’s Domain Name Industry Brief, which was published today.
Over half of those domains, 103 million names in total, can be found in the .com and .net namespaces that VeriSign manages.
In a not-so-subtle plug for VeriSign’s 2011 growth strategy, the company also declared that the next ten years will be “The Decade of the International Internet”.

In the coming decade, the Internet will continue to become a ubiquitous, multi-cultural tool, fueled in part by the adoption of IDNs. By enabling online content and businesses to be represented in local scripts and languages, IDNs help the Internet to expand the power of technology to regions and cultures, and connect the world in new ways. Over the past year, several new IDNs for ccTLDs have been approved. The next step will be approval of IDNs for generic Top Level Domains (gTLDs).

The company, of course, plans to apply to ICANN to operate IDN versions of .com and .net, although it has not to date discussed openly which languages or strings it wants.
The VeriSign report also says that ccTLD registrations grew 2.4%, compared to the same quarter last year, to 79.2 million domains.
I expect this growth would have been tempered had it not been for the relaunch of .co, which occurred during the quarter, but it does not merit a mention in the report.
The report also reveals that .info has overtaken .cn in the biggest-TLD charts, although this is due primarily to the plummeting number of registrations in the Chinese ccTLD.