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The Amazon is burning. Is this good news for .amazon?

Kevin Murphy, August 26, 2019, Domain Policy

With the tide of international opinion turning against Brazil due to the ongoing forest fires in the Amazon, could we see governments change their tune when it comes to Amazon’s application for .amazon?
A much higher number of forest fires than usual are currently burning in the region, largely in Brazil, which critics led by environmentalists and French president Emmanuel Macron have blamed on relaxed “slash and burn” farming policies introduced by new Brazilian president Jair Bolsonaro.
The rain forest is an important carbon sink, said to provide 20% of the world’s oxygen. The more of it is lost, the harder it is to tackle climate change, the argument goes.
It’s been an important topic at the Macro-hosted G7 summit, which ends today. Even the bloody Pope has weighed in.
Arguably, the stakes are nothing less than the survival of human civilization and life on Earth itself.
And this is a story about domain names. Sorry. This is a blog about domain names. My hands are tied.
Amazon the company has been fighting governments over its application for .amazon, along with the Chinese and Japanese translations, for over six years.
ICANN’s Governmental Advisory Committee was responsible for killing off .amazon in 2013 after it decided by consensus that Amazon’s application should not proceed.
That decision was only reached after the US, under the Obama administration, decided to abstain from discussions.
The US had been protecting Amazon by blocking GAC consensus, but changed its tune partly in order to throw a bone to world leaders, including then-president of Brazil Dilma Rousseff, who were outraged by CIA analyst Edward Snowden’s revelations of widespread US digital espionage.
After ICANN dutifully followed the GAC advice and rejected Amazon’s gTLD applications, Amazon appealed via the Independent Review Process and, in 2017, won.
The IRP panel ruled that the GAC’s objection had no clear grounding in public policy that could be gleaned from the record. It told ICANN to re-open the applications and evaluate them objectively.
Ever since then, the GAC’s advice to ICANN has been that it must “facilitate a mutually acceptable solution” between Amazon and the eight nations of the Amazon Cooperation Treaty Organization.
ICANN has been doing just that, or at least attempting to, for the last couple of years.
But the two parties failed to come to an agreement. ACTO wants to have essential veto power over Amazon’s use of .amazon, whereas Amazon is only prepared to offer lists of protected names, a minority position in any policy-setting body, and some sweeteners.
In May this year, ICANN’s board of directors voted to move .amazon along towards delegation, noting that there was “no public policy reason” why it should not.
In June, the government of Colombia filed a Request for Reconsideration with ICANN, demanding it reevaluate that decision.
The RfR was considered by ICANN’s Board Accountability Measures Committee at its meeting August 14, but its recommendation has not yet been published. I’m expecting it to be posted this week.
There’s still opportunity for the GAC to cause mischief, or act as a further delay on .amazon, but will it, in light of some country’s outrage over Brazil’s policy over the rain forest?
One could argue that if the nation that has the largest chunk of Amazon within its borders seems to have little regard to its international importance, why should its claim to ownership of the string “amazon” get priority over a big brand that has offered to protect culturally significant words and phrases?
Remember, as the example of the US in 2012/13 shows us, it only takes one government to block a GAC consensus. If Brazil or Peru continue to pursue their anti-Amazon path, could France throw a spanner in the works, smoothing .amazon’s road to delegation?
Anything’s possible, I suppose, but my feeling is that most governments back ACTO’s position largely because they’re worried that they could find themselves in a similar position of having to fight off an application for a “geographic” string in the next gTLD application round.

China’s MySpace trainwreck sells its gTLD

Kevin Murphy, August 23, 2019, Domain Registries

A once-hot Chinese social networking company that now sells used cars instead has offloaded its gTLD.
The registry contract for .ren, the Pinyin for the Chinese “人”, meaning “people”, has been transferred from Beijing Qianxiang Wangjing Technology Development Co to ZDNS International.
The original registry is better known by the name Renren.
At the time the new gTLD was applied for in 2012, Renren was at the peak of its powers, discussed in the same breath as Facebook.
A social networking site with close to 60 million active monthly users in China, it had recently raised $800 million by floating on the New York Stock Exchange.
But it has fallen on hard times since, and the site was sold for just $20 million in cash and $40 million of stock last November.
A number of articles around the same time chart its downfall, calling it a “trainwreck”, a “digital ghost town” and, even more embarrassingly, “China’s answer to MySpace”
You get the idea.
Renren the company is still a going concern due to its now-core business of selling used cars in China, but the NYSE threatened to delist its stock a couple of weeks ago because its share price had been below $1 for more than 30 days.
Now, it seems it’s getting rid of its gTLD too.
.ren has been bought (presumably) by ZDNS International, the Hong Kong-based arm of DNS service provider ZDNS.
It’s not a dot-brand. The space is open to all-comers and is currently priced competitively with .com.
The gTLD’s fortunes tracked the site’s declining popularity. It’s been on the slide, volume-wise, for years.
It peaked at around 320,000 zone file domains in November 2016, comparable to other TLDs popular in China, but today stands at around 17,000.
It’s the second registry contract ZDNS has taken over recently. A month ago, I reported it has taken over .fans from CentralNic.
ZDNS was already providing back-end services for .ren.

Berkens says new gTLDs mostly suck but geos suck hardest

Kevin Murphy, August 12, 2019, Domain Sales

Ever since he cashed out his massive portfolio of domain names in a bulk sale to GoDaddy three and a half years ago, domain investor Mike Berkens has been dabbling in new gTLDs, and so far he’s not impressed.
In a recent conference speech and blog post, he revealed some of his experiences parking and trying to sell his new g names, and he has come down particularly harshly on geographic TLDs.
City TLDs such as .london, .nyc and .miami are “death” to a domain investor, he said at a domainer meetup in Asheville, North Carolina last week.
His portfolio of 29 .miami names has had just 532 type-in visits in the last year, and have not received a single offer, he wrote on TheDomains.com.
On the flip-side, Berkens told his audience that domain combinations that naturally fit together, such as online.dating, atlantic.city, moving.company and bank.loans are profitable from type-in traffic and can get thousands of visitors a year.
They can be profitable even when the registry charges a premium renewal fee, he said. The domain obama.care makes him $500 a year parked and has a $150 annual renewal, he said.
But when asked directly whether he would recommend new gTLDs to domain investors, Berkens said he would not, citing among other things the added risk of unregulated price increases in the new gTLD space.
Berkens made eight figures selling his portfolio of 70,000 names to GoDaddy in 2015, but the deal apparently did not include the new gTLD names he’d picked up along the way.
You can watch his 24-minute talk here.

Neustar takes control of two new gTLDs

Kevin Murphy, August 12, 2019, Domain Registries

Neustar has started taking over former dot-brand new gTLDs belonging to its former clients.
It recently took control of .compare and .select, which previously belonged to Australian insurance company iSelect.
Neustar had been the back-end registry provider for both TLDs.
As previously blogged, iSelect abandoned its primary dot-brand, .iselect, in June.
That was despite that fact that it was actually in use, with domains such as home.iselect, news.iselect and careers.iselect all resolving to web sites.
Now, the generic dot-brands .compare and .select have been assigned to the blandly named Registry Services LLC, a new Neustar subsidiary.
They’re not the first examples of dictionary words functioning as dot-brands being repurposed as generics.
Notably, XYZ.com took over .monster from Monster.com and ShortDot bought .bond from Bond University.
Neustar has not yet announced its plans for its two new acquisitions.

Google has big, innovative plans for .new

Kevin Murphy, August 5, 2019, Domain Registries

Google is set to launch .new next year with a innovative value proposition that changes how domain names are used.
The company plans to slowly release .new domains to a carefully controlled customer base, starting in the first quarter 2020.
In a Registry Service Evaluation Process request filed with ICANN last week, the company said:

Google Registry plans to launch the .new TLD with a usage-based restriction in its domain registration policy that requires that all domain names be used for action generation or online content creation

The phrase “action generation or online contention creation” is key here, repeated across multiple Google documents.
What it means is that registrants will have to commit to use their .new domains in much the same way as Google itself is using its own batch of proof-of-concept names.
If you type doc.new into your browser address bar today, you’ll be taken to a fresh word processing document hosted on Google Docs, assuming you’re logged in to Google.
The same goes for domains such as spreadsheet.new, slides.new and a few others.
Looking at the .new zone file, it appears Google has plans to expand the concept beyond Office-style online applications into areas such as email, bug-reporting, support-ticketing, forms, reminders, and web site creation.
These services appear to be live but currently restricted to authorized users.
When Google opens up the .new space to third-party registrants, it’s easy to imagine domains such as tweet.new taking users directly to a Twitter composition page or blog.new immediately opening up a new post on something like WordPress or Medium.
Right now, Google is declining to comment on the specifics of its launch plan, but we can infer some details from its activity in the ICANN world.
I get the impression that the company does not want to be overly prescriptive in how .new domains are used, as long as they adhere to the “action generation or online contention creation” mantra.
Stephanie Duchesneau, Google program manager, told attendees at an ICANN summit this May that .new will be a space “where anyone is able to register, but the domain name has to be used in a certain way”.
While that may eventually be the case, at first Google plans to operated a Limited Registration Period under ICANN rules, during which only hand-vetted registrants will be able to grab domains.
Its recent RSEP request (pdf) asks ICANN permission to deploy an authentication system based on RFC 8495 to handle the LRP roll-out.
To the best of my understanding, RFC 8495 is a newish extension to EPP designed to deal with domain allocation, rather than usage, so it does not appear to be the means by which Google will enforce its policies.
The RSEP says it is Google’s plan to “seed” the gTLD with a bunch of third-party .new domains that adhere to the usage concept it has laid out.
This is due to happen some time in Q1 next year, but Google has not yet filed its TLD startup information with ICANN, so the exact dates are not known.
Under ICANN rules, as far as I can tell an LRP can run more or less indefinitely, so it’s not entirely clear when .new will become available to the general registrant.

Radix releases huge amount of premium domain data

Radix made $1,360,865 from premium domain names in its portfolio of new gTLDs in the first half of the year, according to the company’s latest report.
The company said that $522,365 of that came from new registrations — there were 619 in total — with the balance of $838,500 coming from renewals.
Radix is one of the registries that charges a premium fee every year over the life of the registration.
Because of this, its first-year renewal rates for premiums are not fantastic — just 54% of names registered in the first half of 2018 were renewed a year later.
But older premiums renewed at a more-than-respectable 78%, comparable to peak-.com, according to the Radix report.
.store and .online accounted for about half of renewal revenue.
.online and .tech accounted for more than half of new registration revenue.
GoDaddy sold 41.6% of all the names moved in the half.
For Radix, a premium domain is anything priced at $100 or above. That’s lower than some gTLDs’ base non-premium fee.
It sold three names at $10,000 during the period.

Cryptocurrency firms to be banned from .bank

The registry for the already heavily restricted .bank and .insurance gTLDs wants to change its policies to make it clear that cryptocurrency firms are not welcome.
fTLD Registry Services has opened up a public comment period on proposed changes to its eligibility policies for the two TLDs which would drop the “service provider” category of registrant.
It would also clarify that eligible entities have to be “retail” banks regulated by a proper government authority.
The elimination of “service providers” is an effort to clarify that .bank is for banks and not peer-to-peer or cryptocurrency payment providers.
Heather Diaz, senior director of compliance and policy at fTLD, told us that the service provider category was created to allow “banking core processors” and the like to register domains. She said in an email:

More recently, as the financial services arena has evolved, particularly as it relates to fintechs offering financial products/services (e.g., P2P payment providers, cryptocurrency companies), we have found that some prospective Registrants were seeking domains to enhance their legitimacy to market to regulated entities and/or consumers.

By eliminating the category, fTLD hopes to clarify that .bank is just for regulated banks.
Registrants that already own service provider domains (it sounds like there are only one or two) would be grandfathered under the proposed policy, so nobody’s going to lose their existing domains.
The proposed changes were boiled up by fTLD’s bank-led Advisory Committee and its board of directors.
Comments are being accepted until August 24, after which the company’s board will decide whether to implement the new policies.

Looks like .fans has a new Chinese owner

It appears that the struggling new gTLD .fans has changed ownership for the second time in a year.
According to ICANN’s web site, the .fans Registry Agreement was assigned to a company called ZDNS International on June 28.
Since August 2018, the contract had been in the hands of a CentralNic subsidiary called Fans TLD, having been originally operated by Asiamix Digital.
ZDNS International appears to be a newish Hong Kong subsidiary of major China-based DNS service provider ZDNS.
ZDNS provides DNS services for more than 20 TLDs, mostly Chinese-language, but as far as I can tell it is not the contracted party for any.
It’s also known for providing registry gateway services for non-Chinese registries that want to set up shop in the country.
CentralNic took over .fans last year after Asiamix failed to get the TLD’s sales to take off.
.fans had about 1,700 domains under management at the time, and it’s been pretty much flat ever since. I don’t think CentralNic has been promoting it.
Over the same period, singular competitor .fan, which Donuts acquired from Asiamix last year, has gone from 0 to almost 3,000 registrations.
If CentralNic, a public company, made a profit on the flip it does not appear to have been material enough to require disclosure to shareholders.

MMX to pay $5.1 million to get out of terrible .london deal

Minds + Machines will pay its partner on .london roughly $5.1 million in order to put the catastrophic deal to bed for good.
That’s a reduction from the $7.9 million liability it had previously estimated.
The company said last week that it will pay an unspecified partner the $5.1 million “as full and final settlement for any further liability or contractual spend” after renegotiating the contract.
In April, MMX said that the deal had cost it $13.7 million since the outset.
While MMX has never publicly fingered the contract in question, which has been a pair of concrete boots for years, its deal with .london’s London & Partners is the only one that fits the bill.
The registry secured L&P, the marketing arm of the London Mayor’s office, as a client during the mayoral reign of Boris Johnson, the man set to be anointed the UK’s next prime minister this week.
It agreed to make millions of dollars in guaranteed payments over the duration of the contract, because it expected to sell a shedload of .london domains.
That never happened. The gTLD peaked at 86,000 names in March 2018 and was down to 54,000 a year later, evidently a fraction of what MMX had planned for.
The renegotiated deal — I believe at least the second time the deal has been amended — is “in principle” for now, with formal approval expected soon.
In its trading statement last week, MMX also said that the first half of the year ended with a 19% increase in regs, ending June at about 1.82 million.
It said it has “stabilised” declining billings in its acquired ICM Registry portfolio of porn-themed TLDs at $2.8 million, and that it has a “clear pathway” to growth from the four zones.
It’s hoping “further new initiatives” — likely a reference to a new trademark-blocking service — will help out in the current half.
MMX also said that it’s spending $1 million of its cash reserves on a stock buyback.

After five-year wait, .madrid domains coming this month

Madrid will become the newest city to get its own gTLD later this month.
The Spanish capital will start accepting sunrise and landrush applications in concurrent priority periods that run from July 16 to October 3.
October 2 marks the five-year anniversary of .madrid being delegated. It’s taken the city a long time to figure out its launch plan.
General availability is due to begin October 10.
The sunrise period includes an option for European trademark owners that are not registered in the Trademark Clearinghouse to obtain names, but with deference to matching TMCH mark holders.
A couple hundred names of local public services have already been tentatively allocated under a pre-sunrise priority period.
.madrid does have local “nexus” eligibility requirements, but it does not appear that you actually need to be located in Madrid, or even in Spain, to obtain a domain.
By my reckoning, the launches of .madrid and .zuerich (which is currently in sunrise and slated to hit GA next April) means MMX’s .budapest is the only 2012-round city-gTLD that has yet to outline its launch plans.