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Taylor Swift applies for her .post domain

A back-up in case the whole music thing doesn’t work out?

Taylor Swift has become the first celebrity to attempt to defensively register her name in the .post gTLD, which is currently in the middle of a newly extended and incredibly belated sunrise period.

According to the registry’s web site, the domain has been applied for by DNStination, a MarkMonitor subsidiary used to register names on behalf of clients.

The .post relaunch is pretty unusual in that all sunrise period applications are being published on the registry’s new web site, with a user-friendly form for challenging them.

About 60 domains have been approved since sunrise kicked off in mid-March and about the same amount are currently in their 30-day challenge period. For context, .post had barely 400 domains under management prior to the current relaunch, despite having been live in the DNS for 12 years.

The usual suspects such as Meta, Google and Amazon, as well as many national postal services, have all participated in the sunrise, which is open to all trademark holders regardless of their nexus to the logistics or postal industries.

But after the sunrise period is over and the new general availability regime begins, .post is only supposed to be for any entity “interested in participating in the postal, logistics or supply chain sectors”, so it’s difficult to see how a future cybersquatter might have been able to abuse Swift’s brand.

It’s probable that MarkMonitor is under instruction to “just register everything”. Swift is a multi-billion-dollar brand and the internet has no shortage of scumbags trying to rip off her millions of adoring fans.

That said, Swift’s domain application has another two weeks left on the challenge clock, so if you’re Team Kanye, or simply find her music nauseating…

.post liberalizes with new sunrise period

Kevin Murphy, March 19, 2024, Domain Registries

The .post gTLD has opened a brand-protection sunrise period 12 years after it first launched, after liberalizing its registration policies to allow private businesses to buy domains.

.post is a “sponsored” gTLD run by the Universal Postal Union, a UN agency, and so far the space has been restricted to national postal agencies which are individually vetted before their domains can go live.

But the policies have been updated to allow the likes of private shipping and logistics providers and post-related technology vendors to also register names.

Registrants will still have their credentials checked and published for opposition when applying to register names, so it’s not going to be a speculative free-for-all when .post eventually goes to “general availability” on May 1.

The sunrise period will run until April 15, with only trademark owners able to apply.

The operation is being run largely by EnCirca, which is the only accredited registrar apart from the registry itself. It had just 430 registered names at the last count.

The .post ICANN Registry Agreement is up for renewal this year.

Afilias dumps .mail bid, and three other new gTLD withdrawals

Four new gTLD applications have been withdrawn so far this week, including the first to come from .info operator Afilias.
Afilias has pulled its bid for .mail — the second applicant to do so — due to the number of competitors for the string.
A spokesperson said in an email:

The company felt there were simply too many groups in contention for this domain and we’d rather focus our energy supporting and helping to grow the .POST domain, for which we are the [technical services provider].

There are now five applicants competing for the string, including Google, Amazon and Donuts, but they’re all facing objections from the United States Postal Service and the Universal Postal Union, which runs .post.
Elsewhere this week, Directi has ended its bid for .movie, a contention set with seven other bidders.
The company declined to comment on the reasons for the withdrawal, so we probably can’t entirely rule out some kind of partnership with one or more other applicants.
Today we’ve also seen the withdrawal of applications for .ltd and .inc, both belonging to a Dutch company called C.V. TLDcare. I don’t know much about these guys, other than it used OpenRegistry as its technical partner and that .inc and .ltd were its only two applications.
Interesting fact: not a single “corporate identifier” application (.llp, .corp, .ltd, .inc, .llc) has passed Initial Evaluation yet, but seven applications have been withdrawn.
It’s a controversial category, with many US state attorneys general very unhappy about any of these strings being delegated without safeguards.
The latest four withdrawals bring the total to 63.

Three gTLDs that Google doesn’t treat as gTLDs

Google this week reportedly updated its Webmaster Tools service to treat more ccTLDs as non-geography-specific, but it still seems to be overlooking two gTLDs altogether.
According to its refreshed FAQ, only 19 gTLDs are treated as “gTLDs that can be geotargeted in Webmaster Tools”.
The list does not include .post, which has been in the DNS since August 2012 and available to buy since October, or .xxx, which was delegated and went to general availability in 2011.
While the .arpa gTLD also does not appear (for perfectly sane reasons), the list does include tightly controlled and restricted gTLDs such as .int and .mil, however.
Google treats .asia the same as the ccTLD .eu: a “regional top-level domain” that can be geo-targeted in the same way as a regular gTLD.
The rules appear to apply to the geo-targeting function in Webmaster Tools, which allows webmasters to specify whether their site is designed for only a certain nation or region.
Assuming the list, which was updated this week, is accurate, it’s just the latest example of Google dragging its feet on gTLD acceptance.
One would assume, with Google being an applicant for almost 100 new gTLDs, that before long its gTLD team will be able to affect change elsewhere in the company in a more timely fashion.

Apple, Google and Microsoft still don’t understand new TLDs

Kevin Murphy, January 22, 2013, Domain Tech

The world’s most-popular web browsers are still failing to recognize new top-level domains, many months after they go live on the internet.
The version of the Safari browser that ships with the Mountain Lion iteration of Apple’s OS X appears to have even gone backwards, removing support for at least one TLD.
The most recent versions of Google’s Chrome and Microsoft’s Internet Explorer also both fail to recognize at least two of the internet’s most recently added TLDs.
According to informal tests on multiple computers this week, Safari 6 on Mountain Lion and the Windows 7 versions of Internet Explorer 9 and Chrome v24 all don’t understand .post and .cw addresses.
Remarkably, it appears that Safari 6 also no longer supports .sx domains, despite the fact that version 5 does.
Typing affected domain names into the address bars of these browsers will result in surfers being taken to a search page (usually Google) instead of their intended destination.
If you want to test your own browser,, and are all valid, resolving domain names you can try.
The gTLD .post was entered into the DNS root last August and the first second-level domain names went live in October.
The ccTLDs .sx and .cw are for Sint Maarten (Dutch part) and Curacao respectively, two of three countries formed by the breakup of the Netherlands Antilles in 2010.
ICANN approved the delegation of .cw in October 2011 and second-level domains there have been live since at least July 2012 (that’s when the registry’s site,, went live).
SX Registry’s .sx was delegated in December 2011 and sites there have been live since early 2012. It went into general availability in November.
Safari v5 on Windows and OS X recognizes .sx as a TLD, but v6 on Mountain Lion does not.
The problems faced by .post and .cw on Chrome appear to be mostly due to the fact that neither TLD is included on the Public Suffix List, which Google uses to figure out what a TLD looks like.
A few days after we reported last May that .sx didn’t work on Chrome, SX Registry submitted its details to the PSL, which appears to have solved its problems with that browser.
It’s not at all clear to me why .sx is borked on newer versions of Safari but not the older ones.
If the problem sounds trivial, believe me: it’s not.
The blurring of the lines between search and direct navigation is one of the biggest threats to the long-term relevance of domain names, so it’s vital to the industry’s interests that the problem of universal acceptance is sorted out sooner rather than later.

First .post domains going live

Kevin Murphy, October 25, 2012, Domain Registries

After entering the DNS root in August, the .post gTLD has started accepting its first registrations.
The Italian postal service is one of the first web sites with a .post address to go live, according to the Universal Postal Union, the registry manager.
Its site at appears to be more than just a mirror of its main .it site.
The postal services from Malaysia and Brazil have also signed up, according to the UPU.
The UPU has grand plans for the gTLD, promising a “global track and trace application” that will “enable customers to track the items they have ordered until final delivery.”

Tonight a new gTLD went live

Kevin Murphy, August 7, 2012, Domain Registries

Just as people are starting to get seriously stressed about the imminent introduction of new gTLDs, a timely reminder that this is actually the third time ICANN has run a new gTLD program.
.post has just gone live.
The gTLD, which was applied for by the Universal Postal Union as part of the 2003/2004 round, has been in limbo since it was approved in December 2009, while the UPU figured out what to do with it.
It’s going to be tightly restricted to members of the international postal community, so it doesn’t carry any of the baggage of the last new gTLD launch, .xxx.
The registry has switched back-end providers since it first applied. It had planned to go with CORE, but following a competitive bidding process last year it’s moved to Afilias instead.
I’m not currently aware of any live second-level domains; tests on and and a few other usual suspects are treated by my browsers as search queries.
The news of .post’s addition to the DNS root was tweeted by ICANN chief security officer Jeff Moss this evening.