ICANN has raised $14.3 million auctioning off three new gTLDs — .buy, .tech and .vip.
It was the second batch of “last resort” auctions, managed by ICANN and Power Auctions, in which the winning bids are placed in a special ICANN fund.
Notably, while Google participated in all three auctions, it failed to win any, setting a reassuring precedent for any smaller applicants that are set to face the deep-pocketed giant in future auctions.
.tech was the biggest-seller, fetching $6,760,000 after nine rounds of bidding.
The winner was Dot Tech LLC, which beat Google, Minds + Machines, Donuts, NU DOT CO, and Uniregistry.
.buy went to Amazon for $4,588,888, beating Google, Donuts and Famous Four Media. The bidding lasted seven rounds.
Finally, .vip sold to Minds + Machines for $3,000,888 after Google, Donuts, I-Registry and VIP Registry dropped out.
The prices are in the same ball-park as we’ve inferred from previous, private auctions managed by Applicant Auction (a company affiliated with Power Auctions).
That’s notable because the first last resort auction, for .信息, fetched just $600,000 when it sold to Amazon back in June.
As far as we can tell, last-resort auctions do not necessarily keep prices low, even though the losing bidders in this week’s auctions will have walked away empty-handed.
In private auctions, losers leave holding a share of the winner’s bid.
This week, most of the $14.3 million raised will go into a special ICANN fund.
Akram Atallah, president of ICANN’s Global Domains Division said in a statement:
The proceeds from these Auctions will be separated and reserved until the Board determines a plan for the appropriate use of the funds through consultation with the community. We continue to encourage parties to reach agreements amongst themselves to resolve contention.
The ICANN community has been chatting about possible uses for auction funds for years.
Ideas such as subsidizing new gTLD applicants from poorer nations in future rounds and investing in internet infrastructure in the developing world have been floated.