Is .sucks just a domain name registry? A way to extort money from trademark owners?
No, it’s the about “life, liberty and the pursuit of happiness”, the kind of thing civil rights movement leaders including Martin Luther King and Jesse Jackson could get behind.
At least, that’s the message in the jaw-dropping debut promo video for the new gTLD .sucks, which hits sunrise at the end of the month.
You may not instinctively associate registering a domain name with, say, Rosa Parks refusing to comply with Alabama’s racist segregation laws in the 1950s, but that’s what Vox Populi Registry is inviting you to do.
The video opens with stock news footage of MLK and various civil rights marches, accompanied by what seems to be audio from one of King’s speeches.
The video goes on to intermingle archive footage with nauseating B-roll padding, until we discover that none other than former US presidential candidate Ralph Nader loves .sucks.
He’s provided what seems to be an official endorsement, saying in part:
Most of the great changes in our planet’s history come from less than 1% of the people. For many changes in our country and the world, it’s a lot easier than we think. The word “sucks” is now a protest word, and it’s up to people to give it more meaning.
Nader is not as random a celebrity endorser as you might imagine. Fifteen years ago he wrote to ICANN to specifically endorse the creation of .sucks.
What do you think of the video? Clever? Inspiring? Funny? Tasteless? Offensive? Or just baffling?
Google has accidentally revealed registrant contact information for 282,867 domain names that were supposed to be protected by a privacy service.
The bug reportedly affected 94% of the 305,925 domains registered via Google Apps, an eNom reseller.
The glitch was discovered by Cisco and reported to Google February 19. It has since been fixed and customers were notified yesterday.
Google acknowledged in an email to customers that the problem was caused by a “software defect in the Google Apps domain renewal system”.
It seems that anyone who acquired a domain with privacy through Google Apps since mid-2013 and has since renewed the registration will have had their identities unmasked in Whois upon renewal.
Names, addresses, emails and phone numbers were revealed.
Due to services such as DomainTools, which cache Whois records, there’s no putting the genie back in the bottle. The information is out there for good now.
It’s a pretty major embarrassment for Google, which recently launched its own registrar.
Vox Populi Registry is to launch its .sucks gTLD at the end of the month, and its plans are likely to piss off trademark owners no end.
As previously reported, the company has backpedaled on its idea of pricing its sunrise period names at $25,000 per name per year, but it’s introducing some new concepts that seem almost designed to get hackles up in the IP community.
From March 30 to May 29, any company with a trademark registered in the Trademark Clearinghouse will be able to buy their matching .sucks domains at sunrise for $2,499. That’s also the annual renewal fee.
It’s a tenth of the price previously touted, but still pretty steep even by sunrise standards.
Vox Pop isn’t doing anything particularly unusual with its sunrise, which is governed by policies closely regulated by ICANN.
But its big new idea is its “Sunrise Premium” list, a list of strings dominated by famous trademarks.
Vox Pop CEO John Berard told DI yesterday that the Sunrise Premium list has been compiled from strings registered or blocked in other TLDs’ sunrise periods.
While he declined to characterize it as a list of trademarks, he acknowledged that it will be trademark-heavy.
If your mark is on this list, you will never be able to get a .sucks domain at the regular general availability retail price of $249 a year. It will always be $2,499 a year.
Despite the name, Sunrise Premium names are only available during general availability, which begins June 1.
On the one hand, this mandatory premium pricing for the world’s most well-defended marks appears to have benefits for some trademark owners.
While Sunrise Premium names are not restricted to owners of matching marks, the $2,499 fee applies whether you’re the mark owner, a legitimate third-party registrant, or a cybersquatter.
So the high price looks like a deterrent to cybersquatting, suggesting that Vox Pop is fighting from the IP corner.
But then we discover that Sunrise Premium names will never be eligible for the .sucks “Block” service — similar to .xxx’s Sunrise B, a Block is a non-resolving registry reservation — which is expected to retail at a discounted $199 per year.
Berard said that the registry wants to encourage use.
“If you are on the Sunrise Premium list or want a premium name, those can’t be blocked,” Berard said. “It’s all part and parcel of us trying to put more power in the hands of individuals and to cultivate a commitment on behalf of the commercial world to participate in the dialogue.”
But the fact remains: if you have a track record of defensively registering your trademark, Vox Pop is essentially penalizing you with higher fees.
Feel those hackles rising yet?
Vox Pop’s stated goals are to give companies a way to manage customer feedback and individuals a way to exercise their rights to criticize.
“A company would be smart to register its name because of the value that consumer criticism has in improving customer loyalty, delivering good customer service, understanding new product and service possibilities,” Berard said.
“They’re spending a lot more on marketing and customer service and research. This domain can another plank in that platform,” he said. “On the other hand, we also want to make sure that these names are also accessible to individuals who have something to say.”
Companies on the Sunrise Premium list have an additional thing to worry about: the .sucks Consumer Advocate Subsidy, which will bring the price of a .sucks domain down to $9.95 per year.
The subsidy will only be available to registrants unaffiliated with the trademark-owning company, and they’ll have to direct their domains to a discussion forum platform called Everything.sucks.
Berard said Everything.sucks will be operated by a third party, but could not yet disclose the details.
The subsidy program will be available on regular and Sunrise Premium names, but not Sunrise names. It is not expected to launch until September.
It’s not yet clear how flexible and configurable the service will be.
It seems likely that if somebody wants to write a blog, say, criticizing a certain company, product, service or public figure, they will incur the usual $249 annual reg fee.
It’s not exactly “free” speech.
On the whole, the finalized policies and fees may look like they’re specifically designed to irk the IP lobby, but they do seem to be aligned with Vox Pop’s mission statement.
If you’re of the view that trademark owners should have the sole right to use the string matching their mark as a domain name, you’re likely to be unhappy with what Vox Pop is doing.
If, on the other hand, you’re an advocate of the right of every free person to stick it to The Man, you may view the policies more favorably.
Either way, it could be a money-spinner for Vox Pop.
I’m expecting .sucks to be only the third new gTLD to top 1,000 sunrise registrations (assuming .porn and .adult will be the first).
Assuming the registry’s slice of the $2,499 fee is over $2,000, the company is looking to clear in excess of $2 million in annually recurring sunrise revenue alone.
Nominet plans to start accrediting proxy/privacy services in .uk domain names, and to make it easier to opt-out of having your full contact details published in Whois.
The proposed policy changes are outlined in a consultation opened this morning.
“We’ve never recognized privacy services,” director of policy Eleanor Bradley told DI. “If you’ve registered a .uk with a privacy service, we consider the privacy service to be the registrant of that domain name.”
“We’ve been pretending almost that they didn’t exist,” she said.
Under the proposed new regime, registrars would submit a customer’s full contact details to Nominet, but Nominet would publish the privacy service’s information in the domain’s Whois output.
Nominet, getting its hands on the customer data for the first time, would therefore start treating the end customer as the true registrant of the domain.
The company says that introducing the service would require minimal work and that it does not intend to charge registrars an additional fee.
Currently, use of privacy services in .uk is pretty low — just 0.7% of its domains, up from 0.09% a year ago.
Bradley said such services are becoming increasingly popular due to some large UK registrars beginning to offer them.
One of the reasons for low penetration is that quite a lot of privacy is already baked in to the .uk Whois database.
If you’re an individual, as opposed to a “trading” business, you’re allowed to opt-out of having any personal details other than your name published in Whois.
A second proposed reform would make that opt-out available to a broader spectrum of registrants, Nominet says.
“We’ve found over the last few years that it’s quite a hard distinction to draw,” Bradley said. “We’ve had some criticisms for our overly strict application of that.”
In future, the opt-out would be available according to these criteria:
i. The registrant must be an individual; and,
ii. The domain name must not be used:
a) to transact with customers (merchant websites);
b) to collect personal data from subjects (ie data controllers as defined in the Data Protection Act);
c) to primarily advertise or promote goods, services, or facilities.
The changes would allow an individual blogger to monetize her site with advertising without being considered a “trading” entity, according to Nominet.
But a line would be drawn where an individual collected personal data on users, such as email addresses for a mailing list, Bradley said.
Nominet says in its consultation documents:
Our continued commitment to Nominet’s role as the central register of data will enable us to properly protect registrants’ rights, release contact data where necessary under the existing exemptions, and maintain public confidence in the register. It acknowledges that some registrants may desire privacy, whilst prioritising the core function of the registry in holding accurate records.
The proposals are open for comments until June 3, which means they could potentially become policy later this year.
A week from now, new gTLD registry Rightside is to release over 20,000 two-character domain names.
The releases will come across all of its delegated gTLDs, but exclude letter-letter combinations.
Only letter-number, number-letter and number-number combinations will be available, following ICANN’s partial lifting of the ban on two-character domains back in December.
Strings such as “a1″, “2b” and “69” will presumably become available.
Rightside said the domains will be sold on a first-come, first-served basis, with prices ranging from $200 to $50,000.
The registry has almost 30 delegated new gTLDs, including .auction, .software, .lawyer, .sale and .video.
If you’re interested, set your alarms for 1700 UTC on March 18. That’s when all 20,000 drop.
Two-letter domains are still reserved, pending the outcome of ICANN’s government-delayed release process.