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Two more dot-brands take the easy way out

Kevin Murphy, February 3, 2021, 15:59:27 (UTC), Domain Registries

A US insurance giant with close to $50 billion in annual revenue has taken the decision to kill off its two dormant dot-brand gTLDs.

Nationwide Mutual Insurance has informed ICANN that it wants to cancel its .nationwide and .onyourside gTLD contracts.

Neither was being used beyond the obligatory nic.example web sites.

In fact, it appears that Nationwide cared so little about its dot-brands that both NIC sites inadvertently plug another, unaffiliated gTLD.

nationwide

The text on both sites reads:

To better serve our members, Nationwide has secured a top-level domain.

Now, when you visit a Nationwide.Insurance website, you can have confidence that it’s from the company you trust โ€“ Nationwide.

But Nationwide does not run .insurance, that’s owned by fTLD. It does however have nationwide.insurance registered and parked with the same messaging.

They’re the 87th and 88th dot-brands to cancel their ICANN registry agreements.

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