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ICANN to auction off first failed new gTLD

ICANN is planning to auction off .wed, the first new gTLD from the 2012 application round to fail.

The TLD has been running on Nominet’s Emergency Back-End Registry Operator platform since late 2017, when former registry Atgron suffered a critical failure — apparently planned — of its registry services.

After some lawyering, Atgron finally lost its registry contract last October.

Now, ICANN has confirmed that .wed will be the subject of an open Request For Proposals, to find a successor registry operator.

It’s the first time it’s had to roll out its Registry Transition Process mechanism. All previous gTLD terminations were single-registrant dot-brands that were simply quietly removed from the DNS root.

The RFP will basically amount to an auction. Registries will have to pass the usual technical and financial background checks, but ultimately the winner will be selected based on how much they’re willing to pay.

In ICANNese: “The RFP process will identify the highest economic proposal and utilize it as the deciding factor to proceed to evaluation.”

But the money will not stuff ICANN’s overflowing coffers. After it’s covered the costs of running the RFP, any remaining cash will go to Atgron. There’s a non-zero chance the company could make more money by failing than it ever did selling domain names.

It currently has 39 domains under management, the same 39 it’s had since Nominet took over as EBERO, and the successor registry will be expected to grandfather these names. Only 32 of the names appear to be genuine end-user registrations.

Atgron’s business model, which was almost antithetical to the entire business model for domain names, is to blame for its failure.

The company tried to sell domains to marrying couples for $50 a year, on the understanding that the renewal fee after the first two years would be $30,000.

Atgron wanted to actively discourage renewals, in order to free up space for other couples with the same names.

Unsurprisingly, registrars didn’t dig that business model, and only one signed up.

Fortunately, whichever registry takes over from Atgron will be under no obligation to also take over its business model.

ICANN said it expects to publish its RFP “in the coming months” and pick a winner before the end of the year.

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“Origami pinwheel” wins logo contest as Newfold comes out

Newfold Digital, by my reckoning the second-largest registrar group, has officially announced itself with a new logo and branding.

Newfold logoThe company was formed in February when Clearlake Capital merged Endurance International with Web.com, bringing dozens of domain and hosting brands under one roof.

The company now acts as an umbrella for Web.com, Register.com, Network Solutions, Domain.com, CrazyDomains, ResellerClub, BigRock, BuyDomains, SnapNames and Namejet, among others.

It’s run by former Web.com CEO Sharon Rowlands.

The new logo was the result of a contest among over 100 Newfold employees that was won by system administrator Vishnu Pradeepan.

In a press release, he said:

The abstract shape of the ‘N’ in an origami-style pinwheel symbolizes good luck and represents an endless cycle of energy. That endless cycle of energy represents not just our team, who work tenaciously to ensure our customers are successful, but also the endless possibilities available in our connected world.

It seems you don’t need to pay an expensive ad agency for a decent-looking logo with a free side order of marketing waffle.

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Now celebrities and politicians can block their porn names

Celebrities and holders of unregistered trademarks are now able to buy porn domain blocks from MMX.

The company’s subsidiary, ICM Registry, has broadened its eligibility criteria in order to shift more units of the product, upon which it is banking much of its growth hopes.

Previously, to get an AdultBlock subscription you either had to have previously blocked your brand using ICM’s Sunrise B scheme, which ran in 2011, or to have a trademark registered in the Trademark Clearinghouse.

Now, you don’t need to be in the TMCH, and your trademark does not even need to be legally registered.

Celebrities and politicians are explicitly covered. They have to provide evidence to prove their fame, such as IMDB profiles or movie posters. Politicians need to provide links or documentation proving their political activities or government roles.

AdultBlock prevents brands being registered in MMX’s .porn, .adult, .xxx and .sex gTLDs, as an alternative to defensive registrations. The AdultBlock+ service also blocks homographs.

When .xxx launched a decade ago, thousands of celebrity names, largely harvested from Wikipedia, were blocked by default and free of charge.

ICM even blocked the names of 2011-era ICANN executives and directors. Then-CEO Rod Beckstrom benefited from a block on rodbeckstrom.xxx that survives to this day. Current CEO Göran Marby does not appear to have afforded the same privilege.

My name is also blocked, because it’s a match with goodness knows how many famous people called Kevin Murphy.

Despite the obviously sensitive nature of the TLDs for many brands, there’s been very little cybersquatting in .xxx in the near-decade since its launch. There have been a few dozen UDRP complaints, and most of those were filed in 2012.

MMX, amid poor renewals for its less porny gTLDs, has placed a lot of focus on AdultBlock renewals for its short-term growth.

The company is in the process of having its assets acquired by GoDaddy for $120 million, with the deal expected to close in August, subject to various approvals.

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Pheenix goes AWOL, gets canned

Drop-catch registrar Pheenix has had its registrar contract terminated by ICANN after apparently going AWOL.

ICANN has been chasing the company for breaches related to Whois and access to registrant data since October 2019, but hasn’t heard a peep out of the outfit for a year.

As I noted when ICANN published its first breach notice last month, ICANN hasn’t been able to connect with Pheenix via email or phone or fax since May 2020.

Since then, it’s also discovered that the company is no longer at the mailing address it has on record.

The registrar has not added any domain names since April 2020. It seems clear it no longer has any interest in doing, or perhaps ability to do, business.

The de-accredited registrar bulk transfer process will now kick in. ICANN will select a registrar to move Pheenix’s 6,000-odd domains to.

Pheenix once specialized in drop-catching, and had over 500 ICANN-accredited registrars to its name. Almost all of those were ditched in November 2017.

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Could .trust be the next big crypto TLD?

UNR has some big plans for .trust, a gTLD that mysteriously was omitted from its big fire-sale auction last month.

When UNR auctioned 23 of its gTLD portfolio, raising over $40 million over a three-day event, it escaped pretty much everyone’s notice — including mine — that .trust was not among those up for sale.

UNR, the former Uniregistry, acquired the TLD from NCC Group last November. It had been owned before NCC by Deutsche Post.

While it’s technically live, it’s never sold a domain.

It had been expected to launch as a vanilla gTLD around about now, but it seem plans have changed.

Registrars have been told to expect something “innovative” instead, and UNR tells me it has big plans it’s not ready to talk about yet.

My hunch? Crypto.

This is pure speculation based on nothing more than the string being closely associated with the kind of cryptocurrency slash blockchain slash non-fungible token malarkey the interwebs is going barmy for at the moment.

While UNR has not disclosed the identities of its auction winners, it has said at least one buyer is from the blockchain world.

Given UNR’s evident boredom with basic, workaday gTLDs, we’d have to expect its single retained top-level domain to do something a bit special, right?

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.fr up for grabs again

The French government has opened up a call for expressions of interest from registries who fancy a bash at running .fr, the local ccTLD.

A brief procurement document was published last month. The deadline for responses is June 30.

.fr, along with several other ccTLDs representing French overseas territories, has been managed by AFNIC since 1997.

It came under government oversight a decade later, with the contract now coming up for renewal every five years. The current contract began in April 2017 and will end next year.

The new procurement document is light on detail, but it seems to me that to dislodge the incumbent would be an uphill battle.

.fr has over 3.7 million domains under management, making it one of the largest TLDs in the world.

The government estimates the value of the deal at €76 million.

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Locked-down .music could launch this year

One of the most heavily contested new gTLDs, .music, could launch this year after new registry DotMusic finally signed its Registry Agreement with ICANN.

The contract was signed over two years after DotMusic prevailed in an auction against Google, Amazon, Donuts, Radix, Far Further, Domain Venture Partners and MMX.

It seems the coronavirus pandemic, along with ICANN bureaucracy, was at least partly to blame for the long delay.

I speculated in April 2019 that .music could launch before year’s end, but this time DotMusic CEO Constantinos Roussos tells me a launch in 2021 is indeed a possibility.

The contract the company has signed with ICANN contains some of the most stringent restrictions, designed to protect intellectual property rights, of any I’ve seen.

First off, there’s going to be a Globally Protected Marks List, which reserves from registration the names of well-known music industry companies and organizations, and platinum-selling recording artists.

Second, registrants are going to have to apply for their domains, proving they are a member of one of the registry’s pre-approved “Music Community Member Organizations”, rather than simply enter their credit card and buy them.

DotMusic will verify both the email address and phone number of the registrant before approving applications.

There’s also going to be a unique dispute resolution process, a UDRP for copyright, administered by the National Arbitration Forum, called the .MUSIC Policy & Copyright Infringement Dispute Resolution Process (MPCIDRP).

Basically, any registrant found to be infringing .music’s content policies could be slung out.

The content policies cover intellectual property infringement as you’d expect, but they also appear to cover activities such as content scraping, a rule perhaps designed to capture those sites that aggregate links to infringing content without actually infringing themselves.

The registry is also going to ban second-level domains that have been used to infringe copyright in other TLDs, to prevent the kind of “TLD-hopping” outfits like The Pirate Bay have engaged in in the past.

In short, it’s going to be one of the least rock-n-roll TLDs out there.

Tightly controlled TLDs like this tend to be unpopular with registrars. Despite the incredibly strong string, my gut feeling is that .music is going to be quite a low-volume gTLD. There’s no word yet on pricing, but I’d err towards the higher end of the spectrum.

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MMX’s year marked by terrible renewals

MMX saw its revenue dip in 2020, and it reported shocking renewal rates at two of its highest-volume gTLDs, according to the company’s annual financial results, published this morning.

The portfolio registry, which is in the process of selling off essentially its entire operating business to GoDaddy, reported revenue of $16.8 million for the year, down from $17.2 million in 2019.

Profit was up very slighty, to $2.9 million from $2.8 million.

The 2019 results included a few one-off gains, including $588,000 from losing a new gTLD auction, which accounted for most of the 2020 revenue decline.

But the company also reported a 19% decline in domains under management, from 2.46 million to 1.99 million, based on some terrible renewal rates in its .vip and .work gTLDs.

The DUM decline can be attributed mostly to .vip, a popular TLD among Chinese speculators, which started 2020 with around 1.4 million domains but finished the year with just over a million.

.work actually ended the year up on where it started, with around 709,000 names under management.

But MMX today disclosed that the renewal rates for .vip and .work were 36% and 18% respectively. In a business where 70%+ is considered healthy, these are some poor numbers indeed.

However, the company discontinued first-year promotions on these TLDs in 2020, focusing instead on selling domains likely to lead to recurring renewal revenue, which lead to 14% (.vip) and 19% (.work) increases in revenue.

Fewer domains. More money.

MMX said that it is seeing these trends continuing into 2021. Public transaction reports show both these TLDs losing 40-50,0000 names in January. The company expects revenue to fall 4% in the first quarter compared to Q1 2020.

One bright spot appears to be “The Great Relese”, the company’s move last month to mark down hundreds of thousands of premium-priced domains. That’s brought in $170,000 since its April 23 launch.

One basket where the company is placing a lot of its eggs is AdultBlock, the trademark protection service it inherited when it acquired ICM Registry a few years back. It enables customers to block their brands in .xxx, .porn, .adult and .sex without actually having to register the names.

The 10-year period ICM allowed brands to block when it launched in 2011 is coming to an end, so MMX is banking on renewals (which retail at $349 to $799 per year before multi-year discounts) to boost revenue.

“While it is early in the AdultBlock Sunrise B renewal period, we are encouraged by Registrar interest and some early sales of this product,” CEO Tony Farrow said in a statement.

This reliance on AdultBlock for short-term organic growth was one of the reasons MMX is selling up to GoDaddy.

The market-leading registrar and fast-emerging registry consolidator agreed to pay $120 million for MMX’s portfolio, which will leave MMX as a shell company only long enough to distribute the cash to investors before fading away quietly.

That deal has an August deadline to close and is dependent on approvals from business partners, ICANN and the Chinese government.

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Biggest .co flip ever — bought for $25, sold for $300,000

Kevin Murphy, May 14, 2021, Domain Sales

A domain investor has reportedly sold the domain eth.co for $300,000, making it the second-highest amount a .co domain has sold since the ccTLD relaunched in 2010.

Domain marketplace Efty today reports that MagnumDomains used its platform to sell the domain via its buy-it-now function, with no broker involvement.

eth.co is expected to refer to Ethereum, the blockchain cryptocurrency, but it doesn’t seem to be clear whether the buyer is an end-user or fellow investor.

It’s believed to be the second most-expensive .co domain ever sold, and the most-expensive sold by a domain investor.

The previous record-holder is o.co, which .co registry .CO Internet (now part of GoDaddy) famously sold to Overstock.com for $350,000 during its relaunch back in 2010.

The eth.co seller bought the domain for $25 back then, before Ethereum existed, and has been sitting on it ever since, according to Efty.

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CentralNic wins .london back-end deal from Nominet

CentralNic today announced that it’s taking over back-end registry operations for .london.

It’s taking over from Nominet, which has run the technical aspects of the registry since 2016 when MMX dumped its registry business.

The contracted registry is London & Partners, the marketing arm of the London mayor’s office.

CentralNic is based in London, whereas Nominet, which runs .uk and .wales, is based in nearby Oxford. Original registry MMX was based in the British Virgin Islands.

.london currently has about 51,000 domains under management, down from a 2018 peak of about 86,000.

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