.blackfriday is still a bit rubbish

It’s Cyber Monday, so this post is 100% OFF the usual price!

A decade ago, Black Friday — the day after Thanks Giving, on which retailers in the US deeply discount products to drum up sales — wasn’t really a thing here in the UK, but now it’s everywhere.

Largely as a result of pressure from US-based online retailers, the concept of Black Friday has been gradually seeping into the public consciousness here, and elsewhere in the world, since the early 2010s, and as such, you might expect sales of .blackfriday domains to have grown in tandem.

But they haven’t. In fact, the .blackfriday gTLD, which has been available since mid-2014, still languishes unloved and untended.

The latest registry transaction report shows just 1,084 .blackfriday domains under management at the end of July, down from 1,127 a year earlier and 1,580 five years ago.

The TLD peaked in 2016 at 12,000 names at a time when the original registry, Uniregistry, held approximately 10,000 domains for itself that it subsequently dropped.

The most-recent zone files show under 1,000 .blackfriday domains with name servers.

Being owned by GoDaddy Registry since March 2022, after Uniregistry shuttered and sold off all its gTLD contracts, hasn’t helped matters.

Remarkably, you still can’t buy .blackfriday domains via GoDaddy — the retail registrar arm of the company has precisely zero .blackfriday domains under management and godaddy.blackfriday redirects to a godaddy.com storefront where .blackfriday domains are not available.

If Google juice is any indication of popularity, some of the highest-profile companies actually using .blackfriday domains appear to be losing their enthusiasm.

Just clicking on the first few dozen .blackfriday domains in a Google results page reveals several web sites that have not been updated for this year’s Black Friday, some not for years. One of them, holidays.blackfriday, is listed as a flagship tenant on GoDaddy’s registry web site, yet is still flogging deals for the European summer 2023 season.

GoDaddy domains revenue crosses half a billion

GoDaddy sold more than half a billion dollars of domain names in the third quarter even as volumes slightly decreased, according to its latest earnings release.

The company had domains revenue of $508.2 million in Q3, compared to $494 million a year ago and $492.7 in the second quarter, according to regulatory filings. The aftermarket revenue component was down 2% at $107 million.

It had 84 million domains under management at the end of the quarter, compared to 84.2 million at the end of June. About three quarters of GoDaddy’s DUM are in gTLDs and about 60% are in .com, according to registry reports.

Overall, GoDaddy’s revenue was up 3.5% compared to a year ago at $1.07 billion. Net income was $131 million compared to $100 million a year ago.

The first four new gTLDs have been unmitigated disasters

“Arabic ‘Dot Shabaka’ goes online, ‘Dot Com’ era nearing end”.

That was a headline from a Turkish news site in February 2014 when the first Arabic gTLD — شبكة. — went to general availability, having been delegated to the DNS root October 23, 2013, 10 years ago next week.

It was one of the first four gTLDs to go live from ICANN’s 2012 new gTLD application round. At the time, the registry very kindly documented its launch on the pages of this very blog.

A decade on, شبكة. — which transliterates as “dot shabaka” — has just 670 registered domains, a 2015 peak of 2,093 names, and barely any active web sites of note. The registrar arm of the registry that runs it, GoDaddy, doesn’t even support it.

شبكة. is the Arabic for “.web”. The dot goes to the right because Arabic is read right-to-left. A full domain looks like this فيمأمنمنالألغام.شبك in your address bar but in the DNS, the TLD is represented by the Punycode .xn--ngbc5azd.

Given the Latin-script version of .web auctioned off for $135 million, and that there are 274 million Arabic speakers in the world, you might expect there to be a thirsty market for dot shabaka domains.

Nope.

It added about 2,000 domains in its first three months, crept up to 2,093 over the next two years, and has been on the decline pretty much consistently ever since. It has 40 accredited registrars, but only 21 of those have any domains under management.

Notably, GoDaddy has zero dot shabaka names under management, despite GoDaddy Registry being the official registry due to a string of consolidation ending with its acquisition of Neustar’s registry business over three years ago.

Its largest registrar is Dynadot, which seems to have a pretty responsive, intuitive storefront for non-Latin domain names.

Doing a site search on Google reveals the registry’s NIC site as the top hit — never a good sign — and a first page dominated by broken, misconfigured, and junk sites. An anti-landmine organization and a reputation management service are among the legit sites that show up.

One of the first-page results is actually in Japanese, a page declaring “ドメイン「المهوس.شبكة」は、日本語では、「オタク.ネット」という意味です。” or “The domain ‘المهوس.شبكة’ means ‘otaku.net’ in Japanese.” (per Google Translate).

It’s hardly a ringing endorsement of the demand for Arabic script names. If a reasonably priced, .com-competitive, god-tier gTLD such as “.web” is a backwater neglected even by its own registry, what does that say about any long-tail internationalized domain name gTLDs that might be applied for in the next ICANN application round?

We don’t have to wait until then to get a sense, however. Dot shabaka was one of four gTLDs delegated on the same October 2013 day, and the others haven’t fared much better. The other three were:

• .xn--unup4y (.游戏) — means “.games” in Chinese. Operated by Identity Digital (formerly Donuts).
• .xn--80aswg (.сайт) — means “.site” in several Cyrillic languages, including Russian. Operated by CORE Association.
• .xn--80asehdb (.онлайн) — means “.online” in several Cyrillic languages, including Russian. Also operated by CORE Association.

You might expect .游戏 to do quite well. There are over a billion Chinese speakers in the world and gaming is a popular pastime in the country, but this TLD is doing even worse than dot shabaka.

While it was a day-one delegation, Identity Digital didn’t actually start selling .游戏 domains until early 2017, so it’s had a shorter amount of time to build up to the pitiful 318 domains recorded in the last registry transaction report. While its DUM number is lumpy over time, there’s an overall upward trend.

Compare to Latin-script .games (also Identity Digital) which had over 48,000 domains at the last count. Even comparing to premium-priced and XYZ-operated .game (Chinese isn’t big on plurals), which had 4,227 names, is unfavorable.

The two decade-old Cyrillic gTLDs aren’t doing much better, despite there being 255 million Russian-speakers in the world.

While .онлайн (“.online”) has a relatively decent 2,340 domains, the English version, run by Radix, has 2,732,653 domains. The Russian “.site” (.сайт) has just 829 domains, compared to Radix’s English version, which has 1,501,721.

The major Russia-based registrars, while they are understandably the biggest sellers of Cyrillic gTLD domains, are actually selling far more of their Latin-script, English-language equivalents.

Reg.ru, for example, has 99,716 .site domains under management, but just 249 in .сайт. It has 188,125 .online domains — where it is the fourth-largest registrar — but just 918 in .онлайн.

While there are certainly supply-side problems, such as the problem of Universal Acceptance, I suspect the abject failures of these four IDN gTLDs to gain traction over the last decade, despite their first-mover advantages, is based at least equally on a lack of demand.

ICANN has made UA — particularly with regards IDNs — one of its top priorities for the next new gTLD application round. Supporting a multilingual internet is one of the CEO’s goals for the current fiscal year.

But it had the same goals in the 2012 round too. The reason the first four to be delegated were IDNs was because IDN applicants, in act of what we’d probably call “virtue signalling” nowadays, were given priority in the lottery that decided the order in which they were processed.

Second time lucky?

Identity Digital is gobbling up Verisign’s back-end business

Verisign appears to be getting out of the new gTLD back-end registry services business, with Identity Digital taking over most of its dot-brand contracts.

Since 2018, over 80 gTLDs have moved from Verisign’s back-end to a competitor or have been removed from the DNS altogether. Over the same period, it hasn’t won any business from any of its rivals, according to data I’ve compiled.

Over the last few months about 30 new gTLDs have moved their technical back-end from Verisign to competitors, all but two to Identity Digital. Nominet and CIRA picked up a gTLD deal each.

Verisign tells me it’s not interested in providing new gTLD back-end services any more. A Verisign spokesperson said in an email:

In the case of the back-end services we provide to new gTLDs, we continually evaluate our business objectives and a few years ago, we decided that we would not be renewing our current new gTLD registry services customers and that we would help them transition before their contracts expired if they wished.

gTLDs moving home recently include .bosch, .crown, .chanel, .next, .nikon, .juniper and .fidelity.

Given the sheer number of gTLDs going to Identity Digital, it appears that there may be a side deal between the two registries to recommend migration to ID, but both companies declined to comment on that suggestion.

In 2012, Verisign had signed on to be the back-end for 220 new gTLDs, mostly dot-brands. Not all of those made it through the application process, but today my database has the company as RSP-of-record for fewer than 80 2012-round labels.

The company was said to be among the priciest option for dot-brands, trading on decades of .com uptime prestige, but the need for an RSP with 150 million domains under management is debatable when your gTLD is essentially just parked.

And for Verisign, the dot-brand business is not material to revenues and probably not especially profitable, at least when compared to the vast amounts of cash .com effortlessly generates.

In 2021, Verisign lost its deal to manage .tv to GoDaddy, after it declined to compete presumably due to the anticipated lower profit margins.

GoDaddy takes over .health

GoDaddy Registry has added .health to its growing stable of TLDs.

According to ICANN records, the company has taken over the contract from original registry DotHealth.

GoDaddy was already the back-end registry services provider for the gTLD, and as registrar is responsible for roughly half of the roughly 35,000 domains registered there.

Judging by ICANN documentation, GoDaddy has also acquired DotHealth.

Tucows and GoDaddy see weakness in big-ticket aftermarket sales

Two of the industry’s largest registrars saw weakness in their first-quarter revenues which they attributed largely to a lack of high-priced secondary market sales.

This lumpier and less-predictable side of the market saw Tucows overall domains revenue down 4% in the period, while GoDaddy saw its “core platform” revenue down a million bucks or 0.2%.

GoDaddy said a 5% increase in domains revenue was “offset by tough compares for our aftermarket business as well as the continued uneven flow of large transactions.”

Tucows said it has “experienced a weaker aftermarket for domain sales, most notably at the higher end of the price range”.

GoDaddy’s core services revenue was down to $698 million from $699.6 million a year ago. Overall revenue was $1.036 billion, up 3.3%. Its net income was down 30% at $47.4 million.

Tucows’ overall revenue was down 0.8% at $80.4 million, with a net loss of $19.1 million compared to a loss of $3 million a year ago.

.hiphop returns to GoDaddy after Uniregistry snub

The new gTLD .hiphop is back on GoDaddy’s storefront, more than six years after the company stopped carrying it in a controversy over prices.

Dot Hip Hop, which took over the registry from UNR (formerly Uniregistry) last year, announced the deal in a press release today.

The exposure should be good for the TLD, which has barely scraped together net growth of 400 domains since its relaunch with new drastically reduced pricing a year ago.

It currently has barely over 1,000 names in its zone file. It had about 650 this time last year.

GoDaddy is not nearly the cheapest place to grab a .hiphop, with its web site showing a retail price of $44, compared to about $25 at Namecheap and $35 at Hover.

.hiphop was on of 23 gTLDs managed by Uniregistry kicked out by GoDaddy in 2017 after Uniregistry massively increased its pricing without grandfathering on renewals.

A lot of those gTLDs are now owned by GoDaddy, after UNR sold off its portfolio two years ago. Ten that were acquired by XYZ.com do not appear to have returned to the leading registrar.

Most of the nine former UNR strings owned by newcomer and management successor Internet Naming Co also appear to be back on GoDaddy, apart from .forum, .hiv and .sexy.

I let ChatGPT cover GoDaddy’s Q4 earnings for me

Living and working in the UK, it’s always a bit irritating that the major, public, US-based domain name companies report their earnings after New York market close, which is usually 2130 UTC, 9.30pm my time.

GoDaddy is one such company, and GoDaddy reported its fourth-quarter and full-year results about an hour ago, so it seemed like a great opportunity to test out ChatGPT’s ability to write a news story for me when I’m too tired and emotional to do so myself.

I primed the tool by asking: “Could you write a news story in the style of Domain Incite if I provide you with some source material?”.

It responded: “Certainly! Please provide me with the source material and I will create a news story in the style of Domain Incite.”

I then pasted the almost entire GoDaddy earnings release, everything from the beginning of the headline to the beginning of the paragraph that begins “GoDaddy’s consolidated financial statements…”

It produced:

Sure! Here’s a news story in the style of Domain Incite based on the provided source material:

GoDaddy reported 7.2% YoY revenue growth in 2022, amounting to $4.1 billion, and normalized EBITDA of $1 billion, up 16.1% YoY, representing 25% margin. This was despite macroeconomic challenges. CEO Aman Bhutani credited GoDaddy’s innovative product roadmap for the success. “As we enter 2023, we are excited about the full launch of our commerce offerings empowering customers to transact everywhere seamlessly,” he said. CFO Mark McCaffrey said GoDaddy had taken steps to align priorities and cost structure to maintain the strong financial results, while investing in long-term initiatives. Net cash provided by operating activities rose by 18.1% YoY to $979.7 million, and free cash flow by 13.2% YoY to $968.6 million. Unlevered free cash flow increased 14.2% YoY to $1.1 billion.

In Q4 2022, GoDaddy signed a significant partnership agreement with merchant services provider FIS Worldpay to sell its OmniCommerce solutions for US-based small business customers and bank partners. GoDaddy also launched Managed WooCommerce Stores solution, which allows entrepreneurs to sell in-person and across marketplaces and social channels through a single unified dashboard. GoDaddy’s premier payments platform is now automatically attached to its domains and website building plans, enabling customers to transact seamlessly. In Q4 2022, gross merchandise volume in GoDaddy’s Commerce offerings reached $28 billion, up 10% YoY, while gross payments volume was $760 million. ARR for the Create and Grow group of products, including Websites + Marketing, Managed WordPress, Sellbrite, and GoDaddy Studios, surpassed $445 million, growing 8% YoY in Q4 2022. Overall, annualized recurring revenue (ARR) for applications & commerce grew 9% YoY to $1.3 billion in Q4 2022, while ARR from GoDaddy’s Core Platform grew 1% YoY to $2.3 billion.

Since the launch of its current share buyback authorization in 2022, GoDaddy’s share count has reduced by 10%. The company aims to participate in its customers’ success and drive long-term value for shareholders.

I have not read the ChatGPT story pasted above. I don’t know how accurate it is. I don’t know whether it follows DI’s house style (though I can tell from the length of the paragraphs that it’s got at least one thing wrong).

Based on my previous experience with this tool, I assume it’s a load of bollocks.

What do you think? Should I use ChatGPT to help write articles in future?

GoDaddy to lay off hundreds

GoDaddy has become the latest big tech firm to announce huge layoffs, with hundreds of employees set to be let go.

The company said last week it is laying off 8% of its staff. This equates to more than 500 job losses, based on 6,800+ the company’s web site reports.

Employees at three brands are most-affected — Media Temple, Main Street Hub and 123 Reg — with the former two also set to disappear as independent brands.

Main Street Hub is social media marketing firm from Texas that GoDaddy acquired in 2018. Media Temple is a hosting provider from California that GoDaddy acquired in 2013.

123 Reg is a UK-based registrar brand that was part of Host Europe Group until GoDaddy bought it in 2017. GoDaddy says the brand will remain, but some roles will be terminated. Staff will find out who’s staying and who’s going before the end of the month.

GoDaddy CEO Aman Bhutani blamed growth hindered by the “uncertain macroeconomic environment” for the moves.

The company, which reported revenue up 7.2% at $1.03 billion and a $100 million profit in the third quarter, is due to report its fourth quarter and full-year earnings this evening.

GoDaddy could lose out as NIXI brings .in in-house

Indian ccTLD registry NIXI wants to become a back-end registry services provider for its own .in and other TLDs, and seems set to push GoDaddy out of its current role as it looks for a company to build its new infrastructure.

The company is looking to expand its current role as .in overseer and take over day-to-day operational management of the EPP registry, DNS, Whois, etc, from its current back-end. That’s been Neustar, now GoDaddy Registry, since 2019.

By the time the transition takes place, it could be the largest TLD migration in history.

NIXI currently says it has over three million domains under management. The previous biggest move was .au from Neustar to Afilias in 2018, at 3.1 million names. The .org migration from Verisign to PIR in 2003 was for 2.7 million names.

NIXI basically wants a company to come in to design and build a registry system, run it for a year, and then hand over operations, and maybe staff, to NIXI before retreating into a maintenance role for seven years.

The selected provider must be established in India and preference will be given to “companies whose parent / holding company is registered in India having subsidiaries in other developing countries.”

If NIXI already has a preferred provider in mind, it certainly isn’t GoDaddy, judging by this criterion.

“This is as part of future expansion plan / business plan of NIXI,” the tender (pdf), which says several times that NIXI wants to become the back-end for ccTLDs in other developing countries, notes.

After a number of extensions, NIXI’s tender is due to expire next Monday.