.CLUB CEO on selling to GoDaddy, Clubhouse, and .club’s “twerking moment”

.CLUB Domains CEO Colin Campbell says he’s planning to continue to promote the .club gTLD long after its acquisition by GoDaddy Registry, announced earlier today, closes.

The deal was one of several announced last night by GoDaddy, the highlight being the $120 million purchase of MMX’s portfolio of 28 gTLD contracts.

While the price of the .club deal was not disclosed, Campbell confirmed that it’s a contract reassignment rather than a purchase of the company. He’s not expecting any ICANN regulatory friction, pointing out that .club is relatively small fry in the grand scheme of things.

But .club is arguably one of the success stories of the new gTLD program.

It currently stands at over a million domains under management, recently boosted by the launch of the third-party audio conferencing app Clubhouse, which has driven demand.

“I think Clubhouse was the twerking moment for .club,” Campbell said. “It’s the moment everyone realized — holy shit this is the best domain on the market to start a community, to start a club.”

“Our volume of premium domains went up 700% in January,” he said. “We exploded.”

I understand a “twerking moment” to be a nodal point in a business’s performance so sensational that one feels obliged to stand up at one’s desk and “twerk“. I’d rather not think about it too much, to be honest.

Campbell said the volume decline .club was experiencing prior to Clubhouse launching — its zone file shrank by 200,000 names in 2020 — is misleading as a metric of measuring growth.

“We’ve always been growing,” he said. “What we’ve been doing the last few years is raising prices for the first year, so our quality of registrations is higher now than it’s ever been. Volume’s a joke… what we’re talking about is real registrations, real users. It’s all about usage.”

He was ambivalent on whether the GoDaddy deal would have happened without the Clubhouse boost.

“.club was growing very fast with real usage,” he said. “Clubhouse had nothing to do with this — in my opinion — but who knows, you’d have to ask GoDaddy.”

It seems .CLUB Domains the company will wind up eventually, but Campbell said it will continue to promote the TLD even after the deal closes in a few months.

“I will never stop supporting .club, this is part of my DNA,” Campbell said. Pressed, he said that the company will continue to operate until at least the end of the year.

But why sell his baby? Campbell said “.club was never for sale”, so it appears GoDaddy reached out to .CLUB first. But Campbell sees GoDaddy as a safe pair of hands.

“The people that run GoDaddy Registry are Nicolai [Bezsonoff], and Lori Anne [Wardi], who were the co-founders of .co and they’ve done a good job of promoting .co and I really believe that can promote .club in a similar way,” Campbell said.

GoDaddy buys 30 new gTLDs for over $120 million

GoDaddy Registry has just announced it is acquiring 28 new gTLDs from rival MMX, along with the TLDs .club and .design.

The MMX deal is worth at least $120 million; the value of the other two deals was not disclosed.

GoDaddy is also taking over the back-ends for .rugby and .basketball, which had been contracted to MMX, and said it has won the back-end deal for the dot-brand, .ally.

It’s the most significant pieces of registry consolidation since Donuts and Afilias hooked up in December.

GoDaddy Registry will wind up being the contract holder or back-end for over 240 TLDs, with over 14 million domains under management, the company said.

It’s not entirely clear which gTLDs GoDaddy is acquiring right now, but it appears to be all of those listed on the MMX web site.

It’s currently listed by IANA as the sponsor for 21 gTLDs: .cooking, .fishing, .horse, .miami, .rodeo, .vodka, .beer, .luxe, .surf, .nrw, .work, .budapest, .casa, .abogado, .wedding, .yoga, .fashion, .garden, .fit, .vip and .dds.

MMX subsidiary ICM Registry runs .xxx, .porn, .adult and .sex, not an easy fit with the family-friendly image GoDaddy has attempted to cultivate in recent years.

MMX also manages geographic gTLDs .boston, .london and .bayern on behalf of their respective local governments.

The company hinted in January that it was considering selling off some of its under-performing registries, after a crappy 2020 that saw it forced to restate revenues, lay off staff and can its top executives.

MMX, which is publicly traded in London, has yet to make a statement on the deal but we should no doubt expect something in the morning before the markets open.

The deal appears to be bad news for Nominet, which runs the back-end for most MMX gTLDs. GoDaddy will very likely migrate them over to its own platform eventually.

MMX aside, GoDaddy is also buying .club from .CLUB Domains, according to its press release.

.CLUB is a bit of a rarity — a single-string new gTLD registry that done really rather well for itself without tarnishing its brand by becoming synonymous with cheap domains and spam.

.design, the other GoDaddy acquisition today, is run by Top Level Design, which also runs .ink, .wiki and .gay.

.design has over 120,000 domains in its zone file today, while .club has over 1 million. Both have been on a growth trajectory recently.

GoDaddy also said as part of the same announcement that it has signed Ally Financial’s dot-brand business for .ally, but as Ally was already a client of Neustar (which GoDaddy owns) I’m not entirely sure what it’s getting excited about.

More acquisitions? GoDaddy to raise $800 million

GoDaddy said today that it plans to raise $800 million, which may be put towards future acquisitions.

The company said it is issuing that amount in senior notes to institutional investors.

The money will be used “for general corporate purposes, which may include working capital, capital expenditures and potential acquisitions and strategic transactions”, GoDaddy said.

Lockdown bump sees GoDaddy double customer gains in 2020

GoDaddy almost doubled its rate of customer acquisition in 2020, compared to 2019, as pandemic-related lockdown measures pushed more small businesses online.

The company last week reported that it added 1.4 million customers last year, a 7% year-on-year growth but almost double the number it added the previous year.

It ended the year with 20.6 million customers, up from 19.3 million 12 months prior.

Recognizing that coronavirus restrictions in various parts of the world were increasing demand for domains, hosting and related services, the market-leading registrar upped its marketing spend to make sure it captured as many customers as possible.

It spent $438.5 million on marketing last year, up from $345.6 million in 2019.

Its full-year revenue from domains grew from $1.35 billion to $1,51 billion. Including its other segments, company revenue was up to $3.31 billion from $2.98 billion, an 11% increase.

Domains revenue for the fourth quarter was $402.2 million, up 14.2% on Q4 2019. Total revenue for the quarter was $873.9 million, up 12.0%.

One year on, Namecheap still fighting aborted .org takeover and may target GoDaddy and Donuts next

Even though Ethos Capital’s proposed takeover of Public Interest Registry was rejected last May, registrar Namecheap is still doggedly pursuing legal action against ICANN’s handling of the deal, regardless.

The Independent Review Process complaint filed last February is still active, with Namecheap currently fighting a recent ICANN motion to dismiss the case.

The company is also demanding access to information about GoDaddy’s acquisition of Neustar and Donuts’ acquisition of Afilias, and is threatening to file separate actions related to both those deals.

Namecheap has essentially two beefs with ICANN. First, that it should not have lifted price caps in its .org, .biz and .info registry contracts. Second, that its review of Ethos’ bid for PIR lacked the required level of transparency.

ICANN’s trying to get the IRP complaint thrown out on two fairly simple grounds. First, that Namecheap lacks standing because it’s failed to show a lack of price caps have harmed it. Second, that it rejected the PIR acquisition, so Namecheap’s claims are moot.

In its motion to dismiss (pdf), its lawyers wrote:

Namecheap’s entire theory of harm, however, is predicated on the risk of speculative future harm. In fact, nearly every explanation of Namecheap’s purported harm includes the words “may” or “potential.” Namecheap has not identified a single actual, concrete harm it has suffered.

…

Namecheap’s claims related to the Change of Control Request should be dismissed because ICANN’s decision not to consent to the request renders these claims moot
and, separately, Namecheap cannot demonstrate any harm resulting from this decision.

In December, Namecheap had submitted as evidence two analyses of its business prospects in the event of registry price increases, one compiled by its own staff, the other prepared by a pair of outside expert economists.

While neither shows Namecheap has suffered any directly quantifiable harm, such as a loss of revenue or customers, Namecheap argues that that doesn’t matter and that the likelihood of future harm is in fact a current harm.

A mere expectation of an increase in registry prices is sufficient to show harm. This is because such expectation reduces Namecheap’s expected profits and its net present value.

It further argues that if Namecheap was found to not have standing, it would give ICANN the ability to evade future IRP accountability by simply adding a 12-month delay to the implementation of controversial decisions, pushing potential complainants outside the window in which they’re able to file for IRP.

On the PIR change of control requests, Namecheap says it’s irrelevant that ICANN ultimately blocked the Ethos acquisition. The real problem is that ICANN failed in its transparency requirements related to the deal, the company claims.

The fact that ICANN withheld its consent is no excuse for refusing to provide full transparency with respect to the actions surrounding the proposed acquisition and ICANN’s approval process. Namecheap’s claims relate to the non-transparent process; not the outcomes of such process. Irrespective of the outcome, lack of transparency increases the level of systemic risk in Namecheap’s business environment.

…

How did ICANN come to its decision? Was an imminent request for a change of control known to ICANN, when it took the decision to remove the price control provisions? What was discussed in over 30 hours of secret meetings between ICANN org and the Board? What discussions took place between ICANN, PIR and other entities involved? All these questions remain unanswered

Namecheap refers to two incidents last year in which ICANN hid its deliberations about industry acquisitions by conducting off-the-books board discussions.

The first related to the PIR deal. I called out ICANN for avoiding its obligation to provide board meeting minutes in a post last May.

The second relates to the board’s consideration of Donuts’ proposed (and ultimately approved) acquisition of Afilias last December. Again, ICANN’s board discussed the deal secretly prior to its official, minuted December 17 meeting, thereby avoiding its transparency requirements.

In my opinion, this kind of bullshit has to stop.

Namecheap is also now threatening to bring the Afilias deal and GoDaddy’s acquisition of Neustar’s registry business last April into the current IRP, or to file separate complaints related to them, writing in its response to ICANN’s motion (pdf):

Namecheap seeks leave to have ICANN’s actions and inactions regarding its consideration of the Neustar and Afilias changes of control reviewed by this IRP Panel. If, per impossibile such leave is not granted, Namecheap reserves all rights to initiate separate proceedings on these issues.

The deals are similar because both involve the change of control of legacy gTLD contractors with millions of domains under management that have recently had their price caps lifted — Afilias ran .info and Neustar ran .biz.

Gun nut site crashes at Epik after GoDaddy shoots it down

A site for American gun enthusiasts has switched registrars, moving its domain to Epik — apparently with the consent of CEO Rob Monster — after GoDaddy turfed it out for allegedly inciting violence.

According to a GoDaddy statement at the weekend, the registrar had received complaints about content on AR15.com — that’s the name of a gun popular with spree killers — and determined it “incited violence”.

It informed the domain’s owner the same day, January 8, two days after the Capitol Hill riots, giving him 24 hours to remove the offending content.

It’s not clear what the content in question was, but given the timing and the fact that the site is a scarily popular forum with largely user-generated content, it’s not difficult to imagine.

AR15.com’s owner, identified in a video as GoatBoy, claims that by the time he received the email from GoDaddy, the forum’s moderators had already removed the posts on the grounds that the site also has a policy against incitement to violence.

But GoDaddy disagrees, saying the content could still be found after its supposed removal. It took down the domain on January 11. It said in a statement:

We do not take action on complaints that would constitute censorship of content that represents the exercise of freedom of speech and expression on the Internet. In instances where a site goes beyond the mere exercise of these freedoms, however, and crosses over to promoting, encouraging, or otherwise engaging in violence, as was the case with AR15.com, we will take action.

The AR15.com domain is now hosted by Epik, which has in recent years made a name for itself as a refuge for sites frequented by those with far-right views, such as 8chan, Gab and Parler.

GoatBoy says in the video embedded below: “I had the privilege of speaking with some of the guys on the executive staff, including the owner of Epik. Their views really align well with ours. They’re very pro First Amendment and very pro Second Amendment.”

GoDaddy’s female geeks make a bit more than men

Women working at GoDaddy in technology roles on average make a penny more on the dollar than their male counterparts, but their bosses don’t fare nearly as well, according to the company’s latest published diversity data.

The market-leading registrar said last week that on average across the company globally, women make the same amount as men in like roles, but the female techies make $1.01 for every $1.00 the men make.

But women in leadership roles make $0.95 for every dollar made by than their male counterparts, the company said.

Comparable data for 2019 was not available.

However, in its native US, GoDaddy is paying women a penny more on average across all roles, up one cent on the 2019 data.

The reverse trend was true of female employees in leadership roles in the US, where they made $0.95 on the dollar in 2020, compared to $1.02 in the previous year.

In tech, the ratio approached parity, with women getting $1.01 on the dollar, compared to $1.03 in 2019.

Women make up 30% of GoDaddy employees, 33% of leadership, but only 19% of techies, the report says. Those are all slight improvements on 2019.

GoDaddy pranks employees with “insensitive” phishing test

GoDaddy has apologized to its staff after teasing them with a $650 Christmas bonus that turned out to be nothing but a test of whether they could be duped into handing over their sensitive personal info.

Employees worldwide reportedly received emails promising the bonus December 14 from an official-looking but presumably spoofed address.

Those who clicked through and filled out a form with their personal data received a second email a few days later informing them they’d actually just failed a “phishing test” and would “need to retake the Security Awareness Social Engineering training.”

Around 500 staff reportedly failed the test.

But many were pissed off that the company would dangle a bonus, only to snatch it away, just a week before Christmas and at a time when the coronavirus pandemic has caused many to fear for their livelihoods.

While GoDaddy rode out the pandemic just fine, it laid off hundreds, regardless.

After the prank last week attracted media attention, the company apologized to its employees, saying in a statement sent to the AFP:

GoDaddy takes the security of our platform extremely seriously. We understand some employees were upset by the phishing attempt and felt it was insensitive, for which we have apologised. While the test mimicked real attempts in play today, we need to do better and be more sensitive to our employees.

I sincerely hope nobody spent their illusory $650 in the days before the test was revealed.

GoDaddy has a secret weapon in its push into corporate domains

While GoDaddy has been focused for the last two decades on small and microbusiness customers, its entry this year into the corporate domains management space should not be dismissed — the company has one huge advantage.

Earlier this week, the company announced the launch of GoDaddy Corporate Domains, really just a rebranding of the company Brandsight, which it acquired back in February.

The move pits GoDaddy against industry leaders such as MarkMonitor, CSC, Com Laude, Safenames et al.

But the company has one huge advantage that its new competitors do not have: cybersquatters and criminals.

Buried at the bottom of this week’s press release is the announcement of a new service, the Verified Intellectual Property program, which “provides pre-vetted, well-known and famous brands an escalation path to address IP abuse”.

It sounds basically like a trusted notifier service not unlike those offered at the registry level by the likes of Donuts and Radix.

VIP clients will be able to get sites and domains hosted on GoDaddy taken down much quicker, via a special escalation email address, a spokesperson said. Takedown requests will still be subject to manual review, he said.

VIP is currently invitation-only, but I assume being a Corporate Domains customer would help expedite an invitation.

This kind of service is something GoDaddy’s new rivals cannot offer — they generally have no retail channel or hosting, so have no cyberquatters, pirates or counterfeiters as customers. If they want to take down a domain or web site, it’s not a simple matter of flipping a switch.

They also don’t have tens of millions of domains under management, many of which, through no fault of GoDaddy, will be maliciously registered.

This is potentially a pretty cool USP for GoDaddy, which could have rivals worried.

GoDaddy set to pay millions to settle robocalling class action

GoDaddy is due to pay a bunch of class action lawyers millions of dollars to settle a lawsuit alleging historical illegal robocalling practices, while giving affected customers a lousy $35 apiece.

The lawyers have reportedly filed for final approval of a settlement (pdf) agreed to in May that put GoDaddy on the hook for up to $35 million.

The Alabama suit, Drazen v Goddady, alleged that the registrar between 2014 and 2016 broke the US Telephone Consumer Protection Act by using software to automatically call and text customers with upsell offers without their permission.

GoDaddy denied, and continues to deny, any allegations of wrongdoing.

Still, it’s decided to pay the lawyers to go away, to avoid costly ongoing litigation.

While the payout is capped at $35 million, in reality the company will be paying substantially less.

Affected US-based customers who filed a claims form before October 7 will either receive a check for $35 cash or store credit, redeemable within one year, for $150.

Reportedly, only 24,000 of the 1.46 million potential class members filed their claims by the deadline, so GoDaddy only stands to pay out $840,000 cash, $3.6 million in store credit, or some value between the two.

The class action plaintiff’s lawyers, on the other hand, stand to get up to 30% of the $35 million settlement, or $10.5 million.

The representative plaintiffs who put their names to the complaint get $5,000 each for their trouble.