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Registry offers “$2,500” in sweeteners for .inc registrants

Kevin Murphy, March 27, 2019, Domain Registries

The newly launching .inc gTLD may be eye-wateringly expensive, but the registry is offering a package of incentives it reckons adds up to a $2,500 value to new registrants.
Intercap Registry’s .inc went into sunrise today. It’s expected to have retail price of $2,000 and up when it goes to general availability May 7. Sunrise registrants can expect to pay a couple thousand more.
Given the high price, and the fact that many businesses that end in “Inc” will likely view it primarily as an opportunity to waste yet more cash on defensive registrations, I’ve always been a bit skeptical of this particular gTLD.
But I’ve got to give the registry credit for at least making an effort to bump up its value proposition.
It’s currently listing 17 freebies, provided mostly by partners, that new .inc registrants can cash in to soften the dent in their wallets.
Registrants can get a free business formation package from LegalZoom and a free press release announcing their new business issued on GlobalNewsWire, for example. Together, that’s worth over a grand, Intercap says.
Most of the other benefits on offer are discounts on services such as telephony, shared office space, printing, accounting, payment processing and advertising services. Some require additional spending before they can be cashed in.
Partners include Google, Ting, Delta Airlines, Vistaprint and Quickbooks. Some of the offers look like typical affiliate marketing deals.
I imagine different registrants will find different benefits appealing. Some may use none at all. Intercap says more sweeteners will be added in future.
The registry says that its high pricing is there to deter cybersquatters. I imagine this will be successful to a large extent, but that it will probably attract a healthy defensive registration business also.

Google launches .dev with some big-name anchor tenants

Kevin Murphy, February 20, 2019, Domain Registries

Google is bringing .dev to general availability this week, and it’s already signed up some recognizable brands as anchor tenants.
Salesforce.com, GitHub and Cloudflare are among several outfits that have already developed web sites using pre-launch .dev domains granted to them by Google Registry.
Salesforce is offering developer tools at the catch crm.dev, GitHub is running a spin-off tool at github.dev and Cloudflare has workers.dev.
All are developed sites, among many more highlighted by Google’s “chief domain enthusiast” Ben Fried in a blog post yesterday.
Sites targeting female coders and offering advice on accessibility issues have also been launched.
.dev appears to have attracted over 500 registrations during its pre-launch periods, including sunrise.
Yesterday, it entered its Early Access Period, a week in which early birds can acquire .dev domains for a premium fee.
From five figures yesterday, prices decrease each day until they hit their .com-equivalent regular pricing on February 28.

XYZ reveals .monster gTLD launch dates

Kevin Murphy, February 4, 2019, Domain Registries

XYZ.com has quietly unveiled its launch plan for its recently acquired gTLD, .monster.
General availability, with no eligibility requirements, is due to begin April 1.
The 30-day sunrise period is due to begin in just a couple of weeks — February 18.
.monster was acquired late last year from recruitment web site Monster.com, which had intended to operate it as a dot-brand, for an undisclosed sum.
Before the acquisition closed, Monster and ICANN amended the registry contract to cut the special dot-brand terms that would have removed the need for a sunrise period and would have prevented the domain being sold to regular registrants.
XYZ also intends to run a week-long Early Access Period — where premium prices apply — starting March 21.
I quite like the idea of .monster as an open gTLD.
While it’s certainly not going to perform as well volume-wise as .xyz, say, I can see it fitting nicely into the “quirky” niche occupied currently but the likes of Donuts’ .guru and .ninja — not really viable as standalone TLDs, but decent enough as part of a portfolio.
The company is pitching the TLD as “a domain for creative thinkers, masters of their craft, and modern-day renegades.”

Two controversial new gTLDs launching in January

Kevin Murphy, November 13, 2018, Domain Registries

Five years after the first batch of new gTLDs hit the market, registries continue to drip-feed them into the internet.
At least two more are due to launch on January 16 — .dev and .inc.
.dev is the latest of Google’s portfolio to be released, aimed at the software developer market.
It proved controversial briefly when it first was added to the DNS in 2014, causing headaches for some developers who were already using .dev domains on their private networks.
Four years is plenty of time for all of these collisions to have been cleaned up, however, so I can’t imagine many problems emerging when people start buying these names.
.dev starts a one-month sunrise January 16, sells at early access prices from February 19 to 28 before going to regular-price general availability.
Google has already launched one of its own products, web.dev, a testing tool for web developers, on a .dev domain.
Launching with a pretty much identical phased launch plan is .inc, from new market entrant Intercap Holdings, a Caymans-based subsidiary of a Toronto firm founded by .tv founder Jason Chapnik and managed by .xyz alumnus Shayan Rostam.
Intercap bought the .inc contract from Edmon Chong’s GTLD Limited earlier this year for an undisclosed sum. GTLD Ltd is believed to have paid in excess of $15 million for the TLD at auction.
.inc has proved controversial in the past, attracting criticism from states attorneys general in the US, which backed another bidder.
It may prove controversial in future, too. I have a hunch it’s going to attract more than its fair share of cybersquatters and will probably do quite well out of defensive registration fees.

Failure to launch: 10 years-old gTLDs that are still dormant

Kevin Murphy, May 21, 2018, Domain Registries

Over six years after the last new gTLD application window closed, more than one in 10 new gTLDs have yet to launch, even though some have been delegated for over four years.
Once you filter out duplicates, withdrawals and terminations from the original 1,930 applications, there were a maximum of roughly 1,300 potential new gTLDs from the 2012 round.
But, by my calculations, 144 of those have yet to even get around to their sunrise period. Most of those haven’t even filed their launch plans with ICANN yet.
Here’s 10 from that list I’ve picked based on how interesting they appear to me, in no particular order.
Yes, DI is doing listicles now. Hate-mail to the usual address.
.forum
This one’s owned by Jay Westerdal’s Top Level Spectrum, the same company behind .feedback, .realty and others. I quite like the potential of this string — the internet is chock-full of forums due to the easy availability of open-source forum software — but so far nobody’s gotten to register one. It was delegated back in June 2015 and doesn’t have a published launch plan as yet. An FAQ reading just saying “Jay was here !!!!! Test deploy..delete me later…” has been up on its site since at least last September. TLS is also sitting on .contact and .pid (for “personal ID”) with no launch dates in sight.
.scholarships
Owned by Scholarships.com, there’s a whiff of the defensive about this one. It’s been in the root since March 2015 but its site states the registry “is still finishing launch plans and will provide updates as they become available”. Scholarships.com is a site that connects would-be higher education students to potential sources of funding. It’s difficult to imagine many ways the matching gTLD could possibly help in that mission.
.giving
JustGiving, the UK-based charity campaign aggregator, won this gTLD and had it delegated in August 2015, but seemingly still hasn’t figured out what it wants to do with it. It’s not a dot-brand, so it’s presumably mulling over ways to give .giving domains to fundraisers in a way that does not compromise credibility. Whatever its plans, it’s taking its sweet time over them.
.cancerresearch
This is a weird one. Delegated four years ago, the Australian Cancer Research Foundation rather quickly went live with a bunch of interlinked .cancerresearch web sites, using its contractually permitted allotment of promotional domains. Contractually, it’s not a dot-brand, but it’s basically acting like one, having never actually given ICANN any info about sunrise, eligibility, trademark claims, general availability, etc. Technically, it’s still pre-launch, and I can’t see any reason why it would want to budge from that status. Huge loophole in the ICANN rules?
.beauty
Another whiff of gaming here. International woman-shaming powerhouse L’Oreal still has no announced plans to launch .beauty, .skin or .hair, which it had originally wanted to run as so-called “closed generics” (presumably to keep the keywords out of the hands of competitors). Of its small portfolio of generic gTLDs, delegated in 2016, it has actually launched .makeup already, with a $6,000 retail price and a strategy seemingly based on registry-owned domains matching the names of makeup-focused social media influencers. At least it’s actually selling names, even if nobody’s bought one yet.
.budapest
One of three city TLDs that were delegated back in 2014 but have yet to start selling domains. MMX is to run it in partnership with the local government of the Hungarian city, if it ever gets off the ground. Madrid (.madrid) and Zurich (.zuerich) have both also yet to roll out, although Zurich has settled on early 2019 for its launch.
.fan
Regular DI readers won’t be surprised to see this one on the list. In what may turn out to be a shocking waste of money, .fans registry Asiamix Digital acquired the singular .fan from Donuts back in 2015 and promptly let it sit idle for the next three years. Currently, with .fans turning out to be a flop, Asiamix has money troubles and I wouldn’t be surprised to see it under new ownership before too long. It’s not a terrible string, so there’s some potential there.
.ком, etc
.ком is one of 11 internationalized domain name transliterations of .com — .कॉम, .ком, .点看, .คอม, .नेट, .닷컴, .大拿, .닷넷, .コム, .كوم and .קוֹם — that Verisign had delegated back in 2015. To date, only the Japanese .コム has launched, and the registry reportedly arsed it up quite badly. Records show .コム peaked at over 28,000 names and sits at fewer than 7,000 today. None of the remaining IDNs have launch dates attached.
Anything owned by Google or Amazon
When it comes to sitting on dormant gTLDs, you can’t top Google and Amazon for sheer numbers. Google has 19 strings in pre-launch states right now, while Amazon has a whopping 34. Amazon is letting the likes of .free, .wow, .now, .deal, .save and .secure sit idle, while Google is still stroking its chin on the likes of .eat, .meme, .fly and .channel. At the snail’s pace these companies roll out gTLDs, I wouldn’t be surprised if some of these strings never hit the market.
.bom
Portuguese for “.good”, .bom was delegated to local ccTLD registry Nic.br in 2015 but has no published launch dates and no content on its nic.bom registry web site. I’d say more, but I expect a certain prolific DI commenter could do a better job of it, so I’ll turn it over to him…

EnCirca partners with PandoraBots to push .bot names to brands

Kevin Murphy, May 21, 2018, Domain Registrars

Specialist registrar EnCirca has partnered with bot development framework vendor PandoraBots to market .bot domains at big brands.
The two companies are pushing their wares jointly at this week’s International Trademark Association annual meeting in Seattle.
In a press release, the companies said that PandoraBots is offering bot-creation “starter kits” for brand owners that tie in with .bot registration via EnCirca.
Bots are rudimentary artificial intelligences that can be tailored to answer customer support questions over social media. Because who wants to pay a human to answer the phones?
Amazon Registry’s .bot gTLD is a tightly restricted space with strict preregistration verification rules.
Basically, you have to have a live, functioning bot before you can even request a domain there.
Only bots created using Amazon Lex, Botkit Studio, Dialogflow, Gupshup, Microsoft Bot Framework, and Pandorabots are currently eligible, though Amazon occasionally updates its list of approved frameworks.
The .bot space has been in a limited registration period all year, but on May 31 it will enter a six-month sunrise period.
Despite not hitting general availability until November, it already has about close to 1,800 domains in its zone — most of which were registered via EnCirca — and hundreds of live sites.
EnCirca currently offers a $200 registration service for brand owners, in which the registrar handles eligibility for $125 and the first year reg for $75.

Google’s $25 million .app domain finally has a launch date

Kevin Murphy, March 5, 2018, Domain Registries

One of the questions I get asked fairly regularly is “When is .app coming out?”, but until today I haven’t had a good answer.
Now I do. Google has finally released its launch timeline for the could-be-popular new gTLD.
.app will go to sunrise March 29, the company said last week.
Trademark holder exclusivity will end May 1, at which point a week-long Early Access Period will kick in.
There will be an extra fee, so far undisclosed, for EAP buyers.
Finally, on May 8, everyone will get access to the domain as it goes into general availability.
Registry pricing has not been disclosed.
Unusually for a new gTLD, Google plans to keep its Trademark Claims service — which notifies registrants and trademark owners when there’s a potential trademark infringement — open indefinitely, as opposed to the minimum 90-day period.
.app was delegated in early July 2015, so it’s been a loooong wait for people interested in the space.
Google paid $25 million for .app at an ICANN public auction in February 2015. At the time, that was a record-breaking price for a gTLD, but it’s since between dwarfed by the $135 million Verisign is paying for .web.
Google also said that it’s currently working on a launch plan for .dev, another gTLD that folk have been asking about, but that for now it’s focused on .app alone.

XYZ relaunches .storage with $2,200 price tag

Kevin Murphy, November 8, 2017, Domain Registries

XYZ.com has reopened .storage to registrations with a new, much higher price tag.
A confusingly named “Trademark Holder Landrush” started yesterday and will run for three weeks.
It’s not a sunrise period — .storage already had its ICANN-mandated sunrise under its previous management — and it appears that it’s not actually restricted to trademark holders.
The .storage web site states that “neither registrars nor XYZ will validate trademarks during this period”. The registry says that all strings, including generic words, are available.
It basically appears to be just a way to squeeze a little extra cash out of larger companies and anyone else desperate for a good name.
There are not many registrars carrying the TLD right now, just five brand protection registrars and 101domain.
101domain prices the names at $699.99 with a $1,500 application fee during the trademark landrush.
XYZ says that the regular suggested retail price for .storage will be $79.99 per month which seems to be a roundabout way of saying $948 per year. There’s no option to register for less than a year.
.storage is designed for companies in the data storage and physical storage industries, so adopting a high-price, low-volume business model is probably a smart move by the registry.
It’s a similar model to that XYZ employs in its car-related gTLDs operated in partnership with Uniregistry.
XYZ does not appear to be relying entirely on defensive registrations to make its coin, however.
It’s offering a “complimentary” web site migration service, usually priced at $10,000, that it says can help early registrants switch to .storage in as little as 72 hours with no loss of search engine juice.
.storage was originally owned by Extra Storage Space, a physical storage company, but XYZ acquired the contract for an undisclosed sum in May.
The trademark landrush will be immediately followed by an Early Access Period, during which there will also be a sliding-scale fee (day one will be a whopping $55,000 at 101domain!), before general available starts a month from now.

.storage to have pricey second sunrise

Kevin Murphy, July 31, 2017, Domain Registries

The .storage gTLD is to get a second sunrise period after being acquired and repurposed by XYZ.com.
The registry will operate a “Trademark Landrush Period” for three weeks from November 7 as the first stage of .storage’s reboot as an open-to-all gTLD.
It’s not technically a “sunrise” period under ICANN rules — that phase was already completed under previous owner Extra Space Storage — nor is it restricted to trademark owners.
Basically anyone with the money will be able to buy a .storage domain during the period, but at a price.
One registrar is reporting that registrants will have to pay a $1,500 application fee on top of the soon-to-be-standard higher $699-per-year registration fee.
That’s considerably more than most new gTLDs charge during their regular sunrise phases.
There’s no need to own a matching trademark, so neither the registry, registrars or Trademark Clearinghouse have any trademark verification costs to bear.
But that also means anyone can pick up any generic, dictionary .storage domain they want without the need for paperwork. XYZ has previously said that all domains will be available at the same price, regardless of their previous “premium” status.
I can see some intellectual property interests being uneasy with how this relaunch is handling trademarks.
Under its former management, .storage was set to be tightly restricted to the physical and data storage industries, reducing the chance of cybersquatting, so some brands may have avoided the sunrise period.
After the relaunch — general availability starts December 5 — there will be no such restrictions. However, the high price of standard registrations is likely to deter all but the richest or dumbest cybersquatters.
XYZ.com acquired .storage for an undisclosed sum in May. There are currently about 800 domains in the .storage zone file.

Chinese to invade .africa? CEO thinks so

Kevin Murphy, April 11, 2017, Domain Registries

While .africa finally went on sale last week after years of legal fights, it seems Africans may find themselves in the minority of registrants.
A combination of awareness, pricing and anticipated interest from Chinese domain investors, means that Africans could account for as few as 1 in 10 .africa registrations, according to Lucky Masilela, CEO of .africa registry ZA Central Registry.
The domain went into its sunrise period last week, and has a multi-phased launch planned out that will last until July 1, 2018.
After the trademark owners have had their crack at the domain — Masilela tells us that South Africa brands such as Nando’s are among the first to grab theirs — there will be five phases in which domains will be open to all but priced at a premium.
Starting June 5 there will be five landrush periods of five day, each a kind of hybrid between the traditional landrush period and the kind of Early Access Period offered by Donuts and others.
Each landrush will see all names priced at a certain amount, with the amount going down at the start of each period — $5,000 to $2,000 to $1,000 to $500 (all USD).
In the event that any name is claimed by more than one registrant, there will be an auction for that name at the end of the period.
Then on July 4 comes the first period of “general availability”, from which point all domains will be first-come, first-served.
But for the first 28 days of GA, domains will be priced at $150, other than domains categorized by the registry as premium.
Domains then come down to a more affordable $18 wholesale.
But that’s not the end. ZACR has baked in a price reduction to $12.50 wholesale, due to kick in July 1 2018. From then on out, it’s business as usual.
Unlike similar TLDs such as .eu, there are to be no geographic restrictions on who can register .africa names, and Masilela said he expects registrants from Africa to be in a minority.
“I think were are looking at about 10% from the continent, growing gradually over the years,” Masilela said. “The next wave is going to be international registrars.”
“We have a big suspicion that we will probably see a huge uptake coming from the east, which is the China market,” he said. “They’ll probably come in and grab a large number of domain names.”
He said that Chinese investment in Africa offline is likely to be mirrored online.
Pricing is also likely to be a factor. While .africa will bottom out, ignoring periodic discounts, at $12.50, that’s still quite a lot more than you’d expect to pay for African ccTLDs. ZACR’s own .za costs about $4 per year.
The relatively high price of becoming ICANN accredited has also meant that while Africa has 50-something countries, there are currently only about half a dozen gTLD registrars based there.
ZACR proposes to counter this by offering a gateway service rather like the one it already offers in .joburg and .capetown, that would help bring its own .za registrars on board.