Google to release another new gTLD next month

Google Registry is gearing up to unleash another gTLD from its stockpile of unreleased strings next month.

The gTLD is .day, one of over 100 that Google applied for in 2012 after a reported brainstorming session at the company.

According to its application:

The specialization goal of the proposed gTLD is to offer a new Internet environment that allows users to create and organize events that have or will occur on a particular day. The proposed gTLD will provide a single domain name hierarchy for Internet users globally to promote celebrations, such as a holi.day, wedding.day, or birth.day.

With that in mind, it’s difficult to see .day being a high-volume TLD along the lines of Google’s popular .app or .dev gTLDs.

While the company itself doesn’t seem to have addressed the launch publicly, it has given details to registrars and informed ICANN about its start-up dates.

It started a Qualified Launch Program program earlier this week. That’s where it gets to hand out a limited number of domains to hand-picked anchor tenants.

The sunrise period, restricted of course to trademarks, begins December 14 and ends January 24.

General availability starts January 25, according to registrars and ICANN records, with a seven-day Early Access Period during which domains can be purchased at daily-decreasing premium prices.

Full regular-price general availability begins February 1.

CentralNic takes over a dead dot-brand

CentralNic has become the latest company to pounce on a dot-brand gTLD that was on its way to the dustbin of history.

The ICANN contract for .case was transferred to a London company called Helium TLDs, a CentralNic subsidiary, last week.

That company was previously called FANS TLD, and was the vehicle CentralNic used to acquire .fans from Asiamix Digital in 2018 before later passing it on to Hong Kong-based ZDNS International.

I believe something similar is happening here.

.case was a dot-brand owned, but never used, by CNH Industrial, which Wikipedia tells me is an American-Dutch-British-Italian company that makes about $28 billion a year making and selling agricultural and construction machinery. Diggers and forklifts and such.

CNH also managed .caseih, .newholland, and .iveco for some of its other brands, but these contracts were terminated earlier in the year.

The company had also asked ICANN to cancel its .case agreement, but that seems to have attracted acquisitive registry operators, and the termination request was withdrawn as I noted in September.

While terminating a dot-brand can often be seen as a lack of confidence in the dot-brand concept, selling off the gTLD to a third party rules out reapplying for the same string in future and can be seen as an even deeper disdain.

Now, .case is in CentralNic’s hands. I believe it’s the first dot-brand the company has taken over.

Rival registries including Donuts, XYZ and ShortDot have also swept up unwanted dot-brand gTLDs, stripped them of their restrictions, and repurposed them as general-purpose or niche spaces.

.music goes live, plots 2022 launch

.music has become the latest new gTLD to join the internet, but it seems unlikely to hit the market before the 10th anniversary of the 2012 ICANN application period.

The TLD was added to the DNS root at the end of October, with the first domain, the obligatory nic.music, going live a few days later.

The registry, Cyprus-based DotMusic, said in a press release that it plans to launch the gTLD next year.

.music was one of the most heavily contested gTLDs from the 2012 application round, with eight total applicants.

It was one of two Community applications, which promised a more controlled, restricted namespace in exchange for a smoother ride through the ICANN approval and contention resolution processes.

But it failed to win its Community Priority Evaluation, leading to years of appeals and ICANN reviews.

The contention set was finally resolved in 2019, apparently via auction, with DotMusic prevailing against heavy-hitters including Amazon and Google.

But the victorious registry was slow out of the blocks after that, taking almost two years to negotiate its registry agreement with ICANN.

It’s still going to be a restricted-community space when it finally launches, which makes its success anything but assured, regardless of the unquestionable strength of its string.

Sadly, while DotMusic CEO Constantine Roussos looked every bit the part of the hip young rocker when the .music application was first filed, showing up everywhere in a sports car, cool haircut, and designer skinny jeans, today he lives in a senior-care home, drives a mobility scooter, and needs to be changed hourly.

Virgin territory as GoDaddy pushes $30 million porn domain renewals

Brand owners big and small are in for a potential surprise December 1, as their 10-year-old .xxx domain blocks expire and registrars bill their customers to convert them into a new annually-renewing GoDaddy service.

GoDaddy confirmed to DI today that it will “auto-convert” the old Sunrise B blocks, first sold by ICM Registry in 2011, to its new AdultBlock service, which provides essentially the same functionality but across four TLDs rather than one.

Tony Kirsch, head of professional services at GoDaddy Registry, said:

Registrars have been contacting all the Sunrise B owners and advising them that as of December 1 they will be grandfathered and automatically converted into an AdultBlock service, but they have a choice to expire that or stop that happening prior to December 1.

And if it is that they don’t do that before December 1, we’ll still give them a grace period of at least 45 days. If that happens they can then, as you’d normally do, just turn around to the registrar and say “We don’t want that” and we will of course refund the money.

This means that GoDaddy, which acquired .xxx and ICM from MMX earlier this year, is billing its .xxx registrar partners to convert and renew what could be as many as 81,000 Sunrise B blocks.

While the registry fee for AdultBlock has not been published, retail registrars I checked have priced the service at $370 to $400 per year, which we can probably assume is low-end pricing. Most .xxx domains are sold via the specialist brand-protection registrars like CSC and Markmonitor, which sometimes have more complex pricing.

So that’s something in the ballpark of $30 million worth of renewal invoices being sent out in the coming weeks, for something in many cases brand owners may have institutionally forgot about.

Kirsch said that AdultBlock was introduced by MMX about 18 months ago and that registrars have been preparing their customers for the Sunrise B expiration for some time.

Sunrise B was a program, unprecedented in the industry at the time, whereby trademark owners could pay a one-off fee — ICM charged its registrars about $160 wholesale — to have their brands removed from the available pool.

The domains exist in the .xxx zone file and resolve to a black page bearing the words “This domain has been reserved from registration”, but they’re not registered and usable like normal defensive or sunrise registrations would be.

Companies got to avoid not only the potential embarrassment of being porn-squatted, but also the hassle of having to explain to a tabloid reporter why they “owned” the .xxx domain in question.

The term of the Sunrise B block was 10 years. ICM told me at the time that this was because the company’s initial registry contract with ICANN only lasted for 10 years, so it was legally unable to sell longer-term blocks, but I’ve never been sure how much I buy that explanation.

Regardless, that 10 year period comes to an end in two weeks.

Because Sunrise B was unprecedented, this first renewal phase is also unprecedented. We’re in virgin territory (pun, of course, very much intended) here.

Will we see the industry’s first public “block junk drop”?

There are a number of reasons to believe trademark owners, assuming they don’t just blindly pay their registrar’s invoices, would choose to allow their blocks to expire or to ask for a refund after the fact.

First, the price has gone up — a lot.

While ICM charged $160 for a 10-year Sunrise B block (maybe marked up by registrars to a few hundred bucks) brand owners can expect to pay something like $3,000 retail for a single string blocked for 10 years.

But buyers do get a bit more bang for their buck. Unlike Sunrise B, AdultBlock also blocks the trademark in three additional GoDaddy-owned TLDs — .porn, .sex and .adult — as standard.

Kirsch said he expects buyers to see a 40% to 50% saving compared to the cost of defensively registering each domain individually.

Second, the appetite for defensive registrations has waned over the past 10 years, with trademark owners employing more nuanced approaches to brand protection, largely due to the flood of new gTLDs since 2013.

When .adult, .sex and .porn launched, without the possibility of Sunrise B blocks, they got about 2,000 regular sunrise registrations each. And that’s extraordinarily high — for most new gTLDs a couple hundred was a good turnout.

Third, the .xxx launch attracted a whole lot of controversy and overreaction, and the .xxx zone file today contains a lot of Sunrise B crap.

When I scrolled a little through the zone, cherry-picking silly-looking blocks in 2019, I found these examples:

100percentwholewheatthatkidslovetoeat.xxx, 101waystoleaveagameshow.xxx, 1firstnationalmergersandacquisitions.xxx, 1stchoiceliquorsuperstore.xxx, 2bupushingalltherightbuttons.xxx, 247claimsservicethesupportyouneed30minutesguaranteed.xxx, 3pathpowerdeliverysystembypioneermagneticsinc.xxx

Is it worth $400 a year to block the trademark “100 Percent Whole Wheat That Kids Love To Eat”? Is there any real danger of a cybersquatter going after that particular brand (apart from the fact that I’ve now written about it twice)?

Kirsch said a “small percentage” of Sunrise B owners have already said they don’t want to convert, but given that the rest will auto-convert, and that the registrars are doing all the customer-facing stuff, the company has limited visibility into likely uptake.

Brian King, director of policy at MarkMonitor, told us: “We generally encourage our clients to consider blocks. They can be cost effective and a lot of times clients would rather have their brand be unavailable without having to register in TLDs where they don’t want to own domain registrations for any number of reasons.”

One reason brand owners may want to consider converting to AdultBlock — it’s rumored that GoDaddy will be relaxing its eligibility criteria for .xxx next year, removing the requirement for registrants to have a nexus to the porn industry.

It’s always been kind of a bullshit rule, basically a hack to allow ICM to run a “sponsored” TLD under ICANN’s rules from the 2003 application round, but doing away with it would potentially make it easier for cybersquatters to get their hands on .xxx domains.

CSC told customers in a recent webinar that the rules are likely to be changed next year, increasing the risk of cybersquatting.

There’s some circumstantial evidence to suggest that CSC might be on to something — pretty much every “sponsored” gTLD from the same 2003 application round as .xxx has relaxed their reg rules to some extent, sometimes when their contracts come up for renewal and ICANN tries to normalize them with the text of the standard 2012-round agreement.

And GoDaddy’s .xxx contract with ICANN is being renegotiated right now. It was due to expire in March, but it was extended in February until December 15, a little under a month from now. We may soon see ICANN open up the new text for public comment.

Kirsch, who’s not part of the negotiations, could not confirm that the eligibility relaxation is going to happen or that it’s something GoDaddy is pushing for.

If it were to happen, it wouldn’t be for some time, and it wouldn’t necessarily impact on the December 1 deadline for Sunrise B conversions, which is going to be interesting to watch in its own right.

“There are registrations that are protecting people’s trademarks that are expiring and our primary objective here is to ensure that that protection continues, and that’s what we’ll do,” GoDaddy’s Kirsch said.

“If we just let them expire, it would create a lot of opportunity for brand infringement. Faced with that choice, our primary objective is to protect trademark owners,” he said.

CSC (not that one) scraps its dot-brand

A company formerly known as CSC has terminated its dot-brand gTLD contract four years after discontinuing the company name.

Computer Sciences Corporation, now known as DXC Technology, has told ICANN it no longer wishes to operate .csc, saying:

This gTLD was secured right before the merger of Computer Sciences Corporation (CSC) and Hewlett Packard Enterprise Services merged to form DXC Technology. Consequently, the gTLD has never been used and shutting it down will have no effect on internal or external stakeholders.

The CSC-HP merger and name changed happened in 2017.

At one point, nic.csc bore a notice saying it was the “registry for the .dxc top-level domain”, which was a cool trick given .dxc doesn’t exist and has never existed.

This CSC is different from the corporate registrar of the same abbreviation, where the CSC stands for Corporation Service Company. There’s a reasonable chance that this CSC will be able to apply for .csc in the next application round.

First UNR gTLD buyer outs itself

A company from outside the domain industry with no revenue last year and doubts about its survival has announced itself as the buyer of one of UNR’s gTLDs, which were sold off earlier this year.

Digital Asset Monetary Network Inc issued a press release stating that it has “acquired a TLD”. It didn’t name the TLD, or the seller, but gave enough information for us to narrow it down to UNR:

The gTLD acquired by DigitalAMN was originally slated to be part of an auction recently conducted by a large retail registry and was mistakenly listed with the registry’s available inventory for auction. However, the Company and its domain industry partners were able to secure this digital asset completely outside of that auction.

UNR had listed these 23 gTLDs for sale at the April 28 auction: .audio, .blackfriday, .christmas, .click, .country, .diet, .flowers, .game, guitars, .help, .hiphop, .hiv, .hosting, .juegos, .link, .llp, .lol, .mom, .photo, .pics, .property, .sexy and .tattoo.

It’s not clear which of these was “mistakenly listed” and bought separately by DigitalAMN. When UNR announced the closure of the auction, it only said that it had sold “20+” of the names in its portfolio, though the company later confirmed to DI that all 23 had been sold.

The identities of the buyers, which may number as many as 17, have not yet been revealed. All 23 contracts appear to be still subject to ICANN’s regulatory scrutiny, even six months after the auction.

In a press release today, DigitalAMN CEO Ajene Watson said:

We believe this venture continues to support our ethos and mantra. Especially given the name of this gTLD, what it may represent culturally to a multi-billion-dollar global marketplace, and the anticipated financial literacy initiatives that could potentially be born from it.

Which strings does “financial literacy initiatives” suggest? .llp? .property? Your guess is as good as mine.

The press release states that DigitalAMN has two domain industry partners in its new venture. Again, they’re not named, but we can probably assume one’s a back-end registry provider.

DigitalAMN is listed on the over-the-counter markets in the US. It reported $145,000 of consulting revenue in the six months to June 30, but was burning cash and said it needed another $2 million to survive the next 12 months.

It calls itself a Public Accelerator Incubator (PAI) company, which appears to be a term of its own invention. It says it “operates an ecosystem that fosters growth opportunities for entrepreneurs looking to build their businesses”.

This seems to mean it tries to get start-ups investment through means such as crowdfunding and access to capital markets through “mini-IPOs” made possible through the US JOBS Act of 2012.

The company is possibly one of the “blockchain companies” that UNR referred to when it announced the auction results back in May.

DigitalAMN says it intends to introduce “new value-added services, leveraging the newest technologies incorporated in digital wallets and crypto currencies” to its new gTLD.

It’s going to be interesting to see what the company has in mind.

UPDATE: this article was updated November 5, 2021, to remove an inaccurate reference to the company’s Bitcoin position.

Big dose of reality for gTLD-hungry dot-brand applicants

Anyone tuning into yesterday’s Brand Registry Group session at ICANN 72 expecting good news about new gTLDs was in for a reality check, with a generally gloomy outlook on display.

BRG members expressed frustration that ICANN continues to drag its feet on the next application round, failing to provide anywhere near the degree of certainty applicants in large organizations need.

Meanwhile, a former ICANN director clashed with GoDaddy’s chief new gTLD evangelist on whether the 2012 round could be considered a success and whether there really is a lot of demand for the next round.

The BRG has arguably been the most vocal group in the community when it comes for calling for ICANN to stop messing around and approve the next round already, so members are naturally not enthused about the recent approval of an Operational Design Phase, a new layer of bureaucracy expected to add at least 13 months to the next-round runway.

Deborah Atta-Fynn, a VP at current and prospective future dot-brand owner JP Morgan Chase, expressed frustration with ICANN’s inability to put a date on the next round, or even confirm it will be approved, saying that it’s tough to get departmental buy-in for a project with undefined timing and which may never even happen.

Would-be dot-brands “need that clarity, and they need that definitive timeline” she said.

“In the same way that ICANN has to ramp up, we need to ramp up,” she said. “We have to get internal stakeholders from legal and marketing and whatever other groups may be involved to buy into it. They need to see the value, they need to see the use cases.”

“That open-endedness of the timeline makes it very difficult for us to get that stakeholder buy-in that we need. It makes it difficult for us to do any definitive planning,” she said.

Nigel Hickson, now the UK’s Governmental Advisory Committee representative and a civil servant but a senior ICANN staffer at the time of the 2012 round, concurred with the need for firmer timeline.

“It’s very difficult to tell ministers that something is going to happen, and then it doesn’t happen for a couple of years, because basically they lose interest,” he said. “Having some predictability in this process is very important.”

But probably the most compelling interventions during yesterday’s session came from former ICANN director Mike Silber, a new gTLD skeptic who abstained from the 2011 vote approving the program, and new gTLD evangelist Tony Kirsch, now with GoDaddy Registry after years with Neustar.

Silber had some stern words for ICANN of 2011, and for the two CEOs preceding Goran Marby, and indicated that he was an admirer of the policy work done by the New gTLD Subsequent Procedures working group (SubPro) and a supporter of a thorough ODP.

Silber started by taking a pop at former ICANN directors and staffers who he said pushed the program through “for their own personal benefit or ego boost or whatever”, then left the Org to let others “clean up the mess they created by rushing”. He didn’t name them, but I can think of at least three people he might have been talking about, including ICANN’s then-chair and then-CEO.

“This time it doesn’t look like a rush,” he said.

He went on to say that he expects the next application round to be a different animal to 2012, with less speculation and a more realistic approach to what new gTLDs can achieve.

“If you look at the number of applications and look at the number of TLDs actually launched and the number of TLDs that have actually been successful, I think that he hype that existed in 2012 is not there any longer,” he said.

“I think people are going to look long and hard before submitting an application,” Silber said. “These weird and wonderful applications for these weird and wonderful TLDs, by people who thought they would make a fortune, are vaporware.”

“I think applicants now are more serious, and I think there’s going to be a lot less speculation,” he said.

This hype-reduction takes the pressure of ICANN to quickly approve the next round, he said.

Counterpoint was provided by GoDaddy’s Kirsch, a long-time cheerleader for new gTLDs and in particular dot-brands. He’s not a fan of the ODP and the delay it represents.

Kirsch said that new gTLD advocates are reflecting the fact that there’s demand for both top-level and second-level domains out there.

“If there is no customer base, if there is no demand, then there is no revenue base,” he said.

He pointed to data showing that, while there are only 26 million new gTLD domains registered today, there have been 136 million registered over the lifetime of the 2012 round to date (about seven years).

While agreeing that the next round might see less wild top-level speculation, and that the industry has “matured”, Kirsch suggested there might actually be more applications for generic dictionary TLDs next time, but with a better understanding of the marketing commitment needed to make them succeed.

“I’m working with people right now who are doing that with a far greater business plan underneath it, and an understanding that if they don’t have that they won’t succeed with a generic term in the new world,” he said.

Silber dismissed the 136 million number as “indicative of speculation”, which Kirsch did not try very hard to dispute, and expressed skepticism about the level of demand at the top level.

“I find it quite amusing that people say there’s real demand, but then they need a target date to actually drive demand and it makes me worry that maybe the demand’s not quite as real as they think it is,” he said.

Atta-Fynn, Kirsch and session chair Martin Sutton challenged this.

“I think that the the idea that we need to target date to drive demand is incorrect,” Kirsch said. “I think we need a target date to convert interest into demand.”

“It is incumbent on ICANN to make sure that it provides a robust and visible plan for applicants to buy into this, because I think everyone’s watching and we’ve had enough time. It’s time to turn this into a into a real program that that benefits all internet users around the world,” he said.

Facebook rebrand: did one new gTLD or domainer just hit the jackpot?

Facebook is reportedly just days away from unveiling a major corporate rebranding, which will raise only one question in the minds of DI readers: what domain is it going to use?

Citing an unnamed source, The Verge is scooping that a name change is coming in the next week or so “to reflect its focus on building the metaverse”.

The article suggests that we’re looking at a new parent company, with a new umbrella brand, for services including Facebook, Instagram, WhatsApp and Oculus, along the same lines as Google’s reorganization under the Alphabet monicker a few years back.

You’ll recall that Alphabet famously chose abc.xyz as its domain, giving a huge early boost to marketing efforts at XYZ.com’s .xyz registry.

Could a different TLD registry get a similar leg-up from a new Facebook identity?

If the company has chosen a dictionary word for its brand, we’re looking at either something in a new gTLD, or a .com that would likely have to have been purchased from a domain investor.

If the domain has been bought on the secondary market, it almost certainly would have been acquired via a pseudonymous proxy, to avoid price gouging and to keep the name a secret.

Other options are that Facebook has come up with some fanciful neologism and bought the domain at reg price, or has selected a brand from a domain already in its portfolio.

The Verge expects a revelation by the company’s Connect conference October 28, but says it could come sooner.

.basketball domain emerges under GoDaddy with fewer hoops

The .basketball gTLD has finally had its coming-out party, with the registry announcing general availability this week.

Fédération Internationale de Basketball has outsourced management of the gTLD to sports marketing agency Roar Domains, doing business here as Roar.Basketball, which in turn is using GoDaddy Registry for the technical registry functions.

The domain has been in a seemingly interminable series of qualified launch programs, community priority registration phases and sunrise periods for the last four years, but FIBA said yesterday .basketball is now open to all-comers.

Technically, it’s been in general availability for a few months, but the broader marketing effort only began this week.

Right now, it’s being marketed via Roar’s site at be.basketball, where the base registration price is $50 a year. Premiums are available at higher prices.

Roar appears to be using Australian registrar Bombora Technologies, which GoDaddy acquired as part of its Neustar deal last year, as its primary — possibly exclusive — registrar.

Roar’s FAQ states that be.basketball “is the only site where you can register and manage a .basketball domain name”.

Other registrars are accredited, and almost 20 have a handful of presumed sunrise regs, but currently Bombora holds 80% of the 600 domains currently under management.

Weirdly, GoDaddy itself does not appear to currently sell .basketball names through its primary storefront.

Roar/FIBA originally had MMX as its partner, with CentralNic as its back-end, but that changed earlier this year when GoDaddy acquired most of MMX’s assets, including the .basketball relationship.

10 Years Ago… new gTLDs, ICANN pay, DNS abuse and ethics

The more things change, the more they stay the same.

I’ve been in a reflective mood recently, and it’s a slow news day, so I thought now might be a good time to launch a new, irregular feature — a trawl back through the DI archives to see what we were all talking about a decade ago this month.

In many respects, the conversations haven’t changed all that much in the last 10 years. Some are being repeated almost verbatim today. Others seem almost laughably naive with hindsight.

New TLDs

We were just a few months away from the opening of the first big new gTLD application window, but in October 2011 many of the rules of the program were, remarkably, still up in the air.

ICANN still hadn’t decided how much an application would cost. It had yet to decide how it would subsidize poorer applicants.

No Trademark Clearinghouse supplier had yet been found, and there was still some confusion about how the application process would work, and how it would be communicated to potential applicants.

The industry was awash with speculation, as it had been for the whole year, about who might apply for a gTLD. In October, there were stories about potential applications from New South Wales, Orange, Corsica, and BITS.

Afilias was offering $5,000 for new gTLD ideas.

But perhaps the strangest idea was a pitch from CentralNic to the super-rich. For $500,000, it would apply for your family name as a new gTLD. This came to nothing in the 2012 round, but CentralNic’s site is still live.

While new gTLDs were still in the future, October 2011 saw the ongoing sunrise period for the previous round’s .xxx, auctions following the recent launch of .co, and the creation of two new ccTLDs.

Abuse

October 2011 was marked by the registrar community reluctantly agreeing to enter talks with ICANN to renegotiate their standard Registrar Accreditation Agreement, which would ultimately lead to the current 2013 RAA.

The move came as the Governmental Advisory Committee was on the warpath on behalf of its law enforcement allies, demanding more action from the industry on DNS abuse and threatening legislation if it didn’t happen.

Imagine that.

Meanwhile, Verisign asked ICANN for more powers to take down abusive domains, which faced immediate pushback from registrars and others, before the request was retracted mere days later.

The Revolving Door

There was a lot of talk during and around ICANN 42 about conflicts of interest, particular with regards the emergence of a so-called “revolving door” between ICANN’s top brass and the domain industry.

It had been just a few months since chair Peter Dengate Thrush had, on the eve of his retirement from the board, pushed through final approval of the new gTLD program and promptly took a top job at portfolio applicant Minds + Machines.

It looked rotten, and ICANN CEO Rod Beckstrom, who had himself announced he was quitting just months earlier, had made its his personal mission to reduce at least the perception of conflicts of interest at the Org.

He ruled out being replaced by a fellow director, threw money at consultants, and said the next CEO should be an industry outsider.

It was probably all pointless.

As it turned out, the guy who replaced Beckstrom, Fadi Chehade, put in a few years in the corner office before prematurely quitting for private equity, where he now runs the company that owns Donuts, itself run by Chehade’s ICANN number two, Akram Atallah.

The amount of revolving door action at less-senior levels has been so frequent since 2011 that I don’t even keep track of it any more.

ICANN Pay

ICANN gave its top execs big pay raises. Along with death and taxes, this is a universal constant.