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Could Verisign lose $3.3m .gov deal?

Kevin Murphy, March 17, 2015, Domain Registries

The US government has put its feelers out for information about a possible successor to Verisign as manager of the .gov TLD.
A formal Request For Information — potentially a precursor to a Request For Proposals — was was issued by the General Services Administration on March 9.
The GSA, which is the sponsor of the .gov gTLD, seems to be looking for information about all aspects of running a registry back-end and the secure dotgov.gov registrar front-end.
Those functions have been carried out by Verisign since it took them over from the GSA itself in December 2010.
Its five-year contract expires in September this year.
Because it’s restricted to US government entities, .gov is not a large gTLD — the RFI says it has about 5,000 domains and grows at about 5% a year — but it does carry a certain prestige.
It also carries a not inconsiderable fee. According to the September 2010 award page, the deal is worth $3,325,000 to Verisign.
It’s quite possible that the RFI is just a case of the US government going through the necessary motions prescribed by its procurement policies; Verisign may well be a shoo-in.
But the company’s record with .gov isn’t as great as its record with .com and .net.
In August 2013, Verisign screwed up a DNSSEC key rollover in the .gov zone, causing resolution failures on the small number of networks that rigorously enforce DNSSEC.
The deadline for RFI responses is March 23.

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Start-ups protest “the dark side of .io”

Kevin Murphy, March 17, 2015, Domain Registries

Two technology start-up companies that use .io domain name are to campaign on behalf of the exiled natives of the islands represented by the ccTLD.
As you’re no doubt aware, in recent years .io became a popular TLD among young tech firms squeezed out of .com by the lack of decent available names.
It could be understood to mean “input/output”, but the ccTLD actually represents the British Indian Ocean Territory, an archipelago in the Indian Ocean with a storied past.
It’s managed by UK-based Internet Computer Bureau, which runs several obscure overseas ccTLDs.
Over the last year or so, there’s been increasing awareness among .io registrants of BIOT’s recent history, which isn’t great.
The biggest island in the territory is Diego Garcia. In the 1960s, about 1,800 people — known as Chagossians — lived there.
But they were all forced to leave by the UK government in the early 1970s as part of a move to lease essentially the entire island to the US military.
This was at the height of the Cold War, when the US believed the islands were strategically important.
According to the UK Chagos Support Association, the exile was carried out covertly and many of those kicked off the islands were forced to live in “utmost poverty” in nearby Mauritius.
Now, Diego Garcia is populated by about 3,000 military personnel, mostly Americans, who staff the air and naval bases that were established following the Chagossians’ exile.
But the US lease is due to expire next year, so those backing the Chagossian cause reckon they’ve got an unprecedented opportunity to get the UK government to let them return.
You can read about the campaign here.
How does this all relate to domain names?
Two .io-using start-ups — Seats.io and BigBoards.io — said late last week that they have pledged their support to the cause.
In a press release, Seats.io’s “Chief Everything Officer” Ben Verbeken said the company will soon launch a web site at thedarksideof.io, “where companies can pledge to match the cost of registering their .io domain name with a donation to a Chagossian group or charity.”
.io names currently cost about $100 for the first year and about $50 a year thereafter.
Verbeken said: “When we learned about the Chagossian people’s story, we had two choices. We could give up our domain name and change the name of our business. But we would just be running away from the problem. So we decided to accept our social responsibility and actually help the Chagossian people a bit.”
The domain thedarksideof.io currently leads to a placeholder.
You can read more of the political back-story at The Guardian

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Donuts launches first “not com” ad campaign

Kevin Murphy, March 17, 2015, Domain Registries

Donuts has launched its first ad campaign, part of its plan to raise awareness about new gTLDs as a category.
It’s a digital-only video campaign, expected to run on sites including YouTube, the New York Times, Forbes, Mashable and Fast Company.

The theme is “freedom of choice”, using the slogan “Welcome to the not com revolution”.
“It’s going to be a lot of digital, a lot of online marketing, and it’s going to be about choice and the fact that this new product category represents an opportunity to grab an identity on the internet, that really reflects what it is you are and what you do,” COO Richard Tindal told DI in a recent interview.
The ad campaign going to be US-only, which chimes with what Tindal said as he laid out some of Donuts’ vision and marketing plans for 2015.
“I think that level of awareness is very low at sort of five to ten percent,” he said in the January interview. “It varies from country to country. Probably in the US it is even a little lower than other places.”
Tindal told us that Donuts is primarily concerned with marketing the “category” of new gTLDs, rather than any specific TLD.
“Our mission in 2015 is to have those people be aware of the category before they turn up at the registrar,” he said. “They are still going to get the story from the registrar, but we want them to know all about this new thing before they turn up.”
Donuts says that the new ad campaign will drive traffic to Your.domains.
That domain actually redirects to Domainr — a sparse, but quite smart, name-spinner app developed by the little-known nb.io.

That site, which appears to be monetized with affiliate links, quickly presents relevant domains based on user keywords and sends leads to a selection of registrars.
Such “smart search” is an important part of Donuts’ strategy, but one where the new gTLD industry as a whole is failing to make much of an impact at the moment.
Here in the UK, it’s pretty obvious from Go Daddy’s advertising that the market-leading registrar would sooner take the Verisign shilling and plug .com rather than risk promoting the largest expansion of inventory in its history.
Tindal said in our interview that Donuts’ aim in 2015 is to promote smart search over paid placement.
Asked whether registrars’ economic interests are aligned with new gTLD registries’, he said he’s convinced that for all the domains sold in 2014, new gTLDs have better metrics for registrars than .com. The only problem is volume.

If you look at the metrics of those .com names, under every criteria the registrar is better off selling one of ours.
The customer finds a name more quickly. It’s got more margin for the registrar, because they’re better quality names. They’re going to buy more. The problem, as you’ve just noted is of course just the volume. At the moment, there’s so much volume for them in .com that they tend to stick to that, and so we’re seeing the sort of behaviors, if you like, that are sort of clouding what we would like to see.

Awareness-raising is important, therefore, to get customers actively looking for more relevant domains, rather than being served up .com by default at registrars unwilling to take a risk on new TLDs.
Donuts’ announcement can be found here.
The full interview with Tindal, which also covers topics such as SEO and dot-brands, can be read by DI PRO subscribers here.

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Could you survive a .sucks UDRP?

Kevin Murphy, March 17, 2015, Domain Policy

If you register a .sucks domain matching a brand, could you survive a subsequent UDRP complaint? Opinion is mixed.
In my view, how UDRP treats .sucks registrants will be a crucial test of Vox Populi Registry’s business model.
Vox Populi Registry clearly envisages — and is actively encouraging with its policies — genuine critics, commentators and consumer advocates to register .sucks domains that match famous trademarks.
I really like this idea. Power to the people and all that.
But will UDRP panelists agree with me and Vox Pop? Cybersquatting case law under UDRP says, very firmly: “It depends.”
Statistics generally favor mark owners
To date, there have been exactly 100 resolved UDRP complaints against domains that end in “sucks.com”.
Of those, 47 cases ended up with a full transfer of the domain to the trademark owner. Only 30 resulted in a the complaint being denied.
Another 19 cases were withdrawn or terminated; the remainder were split decisions.
So it seems, based on historical “sucks” cases, that the odds favor trademark owners.
But each case is, theoretically at least, judged on its merits. So it does not necessarily hold that most .sucks UDRP complaints will be successful.
What does WIPO say?
The World Intellectual Property Association, which administers most UDRP cases, published a set of guidelines for its panelists.
Some guidelines specifically addresses “sucks” sites, but the advice is not always clear-cut.
There are three elements to UDRP. First, the complainant must show that the domain name in question is identical or confusingly similar to its trademark.
According to WIPO, it’s the “consensus view” of UDRP panelists that adding “sucks” to a trademark at the second level does NOT stop a domain being confusiningly similar. WIPO says:

Generally, a domain name consisting of a trademark and a negative or pejorative term (such as [trademark]sucks.com) would be considered confusingly similar to the complainant’s trademark for the purpose of satisfying the standing requirement under the first element of the UDRP (with the merits of such cases typically falling to be decided under subsequent elements). Panels have recognized that inclusion of a subsidiary word to the dominant feature of a mark at issue typically does not serve to obviate confusion for purposes of the UDRP’s first element threshold requirement, and/or that there may be a particular risk of confusion among Internet users whose first language is not the language of the domain name

Some panels have disagreed with this prevailing view, however.
It remains to be seen whether moving the string “sucks” to the right of the dot would affect the outcome, but it’s established UDRP case law that the dot in a domain can be pretty much ignored when testing for similarity.
The TLD a domain uses can be taken into account if it’s relevant or disregarded if it is not, according to precedent.
The second test under UDRP is whether the registrant of the domain has legitimate rights or interests.
Panelists disagree on this point. WIPO says:

The right to criticize does not necessarily extend to registering and using a domain name that is identical or confusingly similar to the complainant’s trademark. That is especially the case if the respondent is using the trademark alone as the domain name (i.e., [trademark.tld]) as that may be understood by Internet users as impersonating the trademark owner.

That view would seem to apply specifically to the use cases Vox Pop has in mind — the registry wants critics to own [trademark].sucks domains in order to criticize the trademark owner.
In the 2003 case of natwestbanksucks.com, the WIPO panel drew on earlier precedent to find that the registrant had no rights to the domain.

Respondents’ can very well achieve their objective of criticism by adopting a domain name that is not identical or substantially similar to Complainants’ marks. Given the free nature of the media which is the Internet and the chaotic spamming that has become epidemic, it does not appear that one can be at full liberty to use someone else’s trade name or trademark by simply claiming the right to exercise a right to freedom of expression”.

In other words: you may have a right to free speech on the internet, but you do not have the right to exercise it simply by adding “sucks” to a famous trademark.
But other UDRP panelists have disagreed. WIPO says that some panelists have found:

Irrespective of whether the domain name as such connotes criticism, the respondent has a legitimate interest in using the trademark as part of the domain name of a criticism site if such use is fair and noncommercial.

The third element of UDRP is bad faith. Complainants have to show that the registrant is up to something dodgy.
Some panelists have a pretty low threshold for what constitutes bad faith. Merely having the page parked — even if you did not park it yourself — can point to bad faith, especially in “sucks” cases.
WIPO says that “tarnishment” of a trademark — such as posting porn, which is banned under Vox Pop’s AUP anyway — can be bad faith, but legitimate criticism would not usually:

While it would not normally extend to the mere posting of information about a complainant, or to the posting of genuine, non-commercial criticism regarding the trademark holder, it may extend to commercially motivated criticism by (or likely on behalf of) a competitor of such trademark holder.

So, with all that in mind, here are some tips for improving your odds of surviving a .sucks UDRP.
How to beat a .sucks UDRP
Poring over dozens of “sucks.com” decisions, it quickly becomes clear that there are certain things you should definitely do and not do if you want to keep a hold of your brand-match .sucks domain.
Given the volume of precedent, you’ll have a hard time showing that your domain is not identical or confusingly similar to the trademark in question — strike one — but there are ways to show legitimate interests and rebut claims of bad faith.
1. Respond
To show you lack legitimate interests, the complainant only needs to make a face-value argument that you do not. Then the burden of proof to show rights switches to you.
If you don’t respond to the UDRP, the panel will find you lack rights. Panelists rarely try to fight the corner of a registrant who has not responded.
That’s strike two.
2. Don’t allow your domain to be parked
If a domain is parked, UDRP panelists in “sucks.com” cases invariably find that the registrant lacks legitimate interests and has shown bad faith.
Parking is considered a commercial activity, so you won’t be able to argue convincingly that you’re exercising your right to non-commercial free speech if your domain is splashed with links to the trademark owner’s competitors.
This holds true even if the domain was automatically parked by your registrar.
Dozens (hundreds?) of UDRP cases have been lost because Go Daddy parked the newly registered domain automatically, enabling the complainant to show commercial use.
Panelists are usually happy to overlook the lack of direct bad faith action by the registrant in such cases.
Parking will usually lead to strikes two and three.
In the case of .sucks, parking is actually banned by Vox Populi’s acceptable use policies (pdf).
But the registry will only enforce this policy if it receives a complaint. I don’t know if the Registry-Registrar Agreement, which isn’t public, prohibits registrars auto-parking new domains.
3. Develop a site as soon as possible
In some “sucks.com” cases, respondents have argued that they had intended to put up a criticism site, but could not provide evidence to back up the claims.
If you register a .sucks matching a trademark, you’ll want to put up some kind of site ASAP.
In the case of kohlersucks.com, the registrant had merely framed a Better Business Bureau web page, which was found to show non-commercial criticism use.
4. Don’t offer to sell the domain
It should go without saying that offering to sell the domain to the trademark owner shows bad faith; it looks like extortion.
Panelists regularly also find that registrants give up their legitimate rights to a domain as soon as they make it available to buy.
5. Don’t make any money whatsoever
The second you start making money from a domain that matches a trademark, you’re venturing into the territory of commercial use and are much more likely to fail the WIPO test of “genuine, non-commercial criticism”.
6. Be American
Depressingly, you stand a better chance of fighting off a UDRP on free speech grounds if both the case involves US-based parties and a US-based panelist.
Panelists are more likely to draw on the US Constitution’s First Amendment and associated non-UDRP case law when determining rights or legitimate interests, when the registrant is American.
Merely registering with a US-based registrar is not enough to confer First Amendment rights to a registrant living outside of the US, according to UDRP panels.
Even though freedom of speech is a right in most of the world, in the universe of UDRP it seems the rest of us are second-class citizens compared to the yanks.

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CentralNic signs first legacy gTLD

Kevin Murphy, March 13, 2015, Domain Registries

CentralNic has become the new back-end registry provider for .coop, a gTLD that was approved by ICANN almost 15 years ago.
The decision by DotCooperation comes after original back-end Midcounties Co-operative Domains decided to get out of the business, according to the registry.
In a statement, DotCooperation said:

We would like to advise our registrars that we have started the preparations for migrating .coop to the new registry operator system and we aim to be fully transitioned by early April in order to make sure that Registrars have 30 days notice in respect of these changes

The transition won’t affect many registrars — only about a dozen currently have .coop domains under management.
The registry said most of them already have relationships with CentralNic.
It’s CentralNic’s first back-end deal for a legacy, pre-2012 gTLD.
The company is also taking over DNS for the TLD, replacing Dyn.
The .coop space, which is restricted to co-operatives, only has about 8,000 domains. If it were a new gTLD, it would rank around 100 by volume.

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Watch this jaw-dropping .sucks promo vid

Kevin Murphy, March 13, 2015, Domain Registries

Is .sucks just a domain name registry? A way to extort money from trademark owners?
No, it’s the about “life, liberty and the pursuit of happiness”, the kind of thing civil rights movement leaders including Martin Luther King and Jesse Jackson could get behind.
At least, that’s the message in the jaw-dropping debut promo video for the new gTLD .sucks, which hits sunrise at the end of the month.
You may not instinctively associate registering a domain name with, say, Rosa Parks refusing to comply with Alabama’s racist segregation laws in the 1950s, but that’s what Vox Populi Registry is inviting you to do.

The video opens with stock news footage of MLK and various civil rights marches, accompanied by what seems to be audio from one of King’s speeches.
The video goes on to intermingle archive footage with nauseating B-roll padding, until we discover that none other than former US presidential candidate Ralph Nader loves .sucks.
He’s provided what seems to be an official endorsement, saying in part:

Most of the great changes in our planet’s history come from less than 1% of the people. For many changes in our country and the world, it’s a lot easier than we think. The word “sucks” is now a protest word, and it’s up to people to give it more meaning.

Nader is not as random a celebrity endorser as you might imagine. Fifteen years ago he wrote to ICANN to specifically endorse the creation of .sucks.
What do you think of the video? Clever? Inspiring? Funny? Tasteless? Offensive? Or just baffling?

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Google leaks 282,000 private Whois records

Kevin Murphy, March 13, 2015, Domain Registrars

Google has accidentally revealed registrant contact information for 282,867 domain names that were supposed to be protected by a privacy service.
The bug reportedly affected 94% of the 305,925 domains registered via Google Apps, an eNom reseller.
The glitch was discovered by Cisco and reported to Google February 19. It has since been fixed and customers were notified yesterday.
Google acknowledged in an email to customers that the problem was caused by a “software defect in the Google Apps domain renewal system”.
It seems that anyone who acquired a domain with privacy through Google Apps since mid-2013 and has since renewed the registration will have had their identities unmasked in Whois upon renewal.
Names, addresses, emails and phone numbers were revealed.
Due to services such as DomainTools, which cache Whois records, there’s no putting the genie back in the bottle. The information is out there for good now.
It’s a pretty major embarrassment for Google, which recently launched its own registrar.

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Here’s why trademark owners will think .sucks sucks

Kevin Murphy, March 13, 2015, Domain Registries

Vox Populi Registry is to launch its .sucks gTLD at the end of the month, and its plans are likely to piss off trademark owners no end.
As previously reported, the company has backpedaled on its idea of pricing its sunrise period names at $25,000 per name per year, but it’s introducing some new concepts that seem almost designed to get hackles up in the IP community.
From March 30 to May 29, any company with a trademark registered in the Trademark Clearinghouse will be able to buy their matching .sucks domains at sunrise for $2,499. That’s also the annual renewal fee.
It’s a tenth of the price previously touted, but still pretty steep even by sunrise standards.
Vox Pop isn’t doing anything particularly unusual with its sunrise, which is governed by policies closely regulated by ICANN.
But its big new idea is its “Sunrise Premium” list, a list of strings dominated by famous trademarks.
Vox Pop CEO John Berard told DI yesterday that the Sunrise Premium list has been compiled from strings registered or blocked in other TLDs’ sunrise periods.
While he declined to characterize it as a list of trademarks, he acknowledged that it will be trademark-heavy.
If your mark is on this list, you will never be able to get a .sucks domain at the regular general availability retail price of $249 a year. It will always be $2,499 a year.
Despite the name, Sunrise Premium names are only available during general availability, which begins June 1.
On the one hand, this mandatory premium pricing for the world’s most well-defended marks appears to have benefits for some trademark owners.
While Sunrise Premium names are not restricted to owners of matching marks, the $2,499 fee applies whether you’re the mark owner, a legitimate third-party registrant, or a cybersquatter.
So the high price looks like a deterrent to cybersquatting, suggesting that Vox Pop is fighting from the IP corner.
But then we discover that Sunrise Premium names will never be eligible for the .sucks “Block” service — similar to .xxx’s Sunrise B, a Block is a non-resolving registry reservation — which is expected to retail at a discounted $199 per year.
Berard said that the registry wants to encourage use.
“If you are on the Sunrise Premium list or want a premium name, those can’t be blocked,” Berard said. “It’s all part and parcel of us trying to put more power in the hands of individuals and to cultivate a commitment on behalf of the commercial world to participate in the dialogue.”
But the fact remains: if you have a track record of defensively registering your trademark, Vox Pop is essentially penalizing you with higher fees.
Feel those hackles rising yet?
Vox Pop’s stated goals are to give companies a way to manage customer feedback and individuals a way to exercise their rights to criticize.
“A company would be smart to register its name because of the value that consumer criticism has in improving customer loyalty, delivering good customer service, understanding new product and service possibilities,” Berard said.
“They’re spending a lot more on marketing and customer service and research. This domain can another plank in that platform,” he said. “On the other hand, we also want to make sure that these names are also accessible to individuals who have something to say.”
Companies on the Sunrise Premium list have an additional thing to worry about: the .sucks Consumer Advocate Subsidy, which will bring the price of a .sucks domain down to $9.95 per year.
The subsidy will only be available to registrants unaffiliated with the trademark-owning company, and they’ll have to direct their domains to a discussion forum platform called Everything.sucks.
Berard said Everything.sucks will be operated by a third party, but could not yet disclose the details.
The subsidy program will be available on regular and Sunrise Premium names, but not Sunrise names. It is not expected to launch until September.
It’s not yet clear how flexible and configurable the service will be.
It seems likely that if somebody wants to write a blog, say, criticizing a certain company, product, service or public figure, they will incur the usual $249 annual reg fee.
It’s not exactly “free” speech.
On the whole, the finalized policies and fees may look like they’re specifically designed to irk the IP lobby, but they do seem to be aligned with Vox Pop’s mission statement.
If you’re of the view that trademark owners should have the sole right to use the string matching their mark as a domain name, you’re likely to be unhappy with what Vox Pop is doing.
If, on the other hand, you’re an advocate of the right of every free person to stick it to The Man, you may view the policies more favorably.
Either way, it could be a money-spinner for Vox Pop.
I’m expecting .sucks to be only the third new gTLD to top 1,000 sunrise registrations (assuming .porn and .adult will be the first).
Assuming the registry’s slice of the $2,499 fee is over $2,000, the company is looking to clear in excess of $2 million in annually recurring sunrise revenue alone.

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Nominet to give nod to .uk privacy services

Kevin Murphy, March 12, 2015, Domain Registries

Nominet plans to start accrediting proxy/privacy services in .uk domain names, and to make it easier to opt-out of having your full contact details published in Whois.
The proposed policy changes are outlined in a consultation opened this morning.
“We’ve never recognized privacy services,” director of policy Eleanor Bradley told DI. “If you’ve registered a .uk with a privacy service, we consider the privacy service to be the registrant of that domain name.”
“We’ve been pretending almost that they didn’t exist,” she said.
Under the proposed new regime, registrars would submit a customer’s full contact details to Nominet, but Nominet would publish the privacy service’s information in the domain’s Whois output.
Nominet, getting its hands on the customer data for the first time, would therefore start treating the end customer as the true registrant of the domain.
The company says that introducing the service would require minimal work and that it does not intend to charge registrars an additional fee.
Currently, use of privacy services in .uk is pretty low — just 0.7% of its domains, up from 0.09% a year ago.
Bradley said such services are becoming increasingly popular due to some large UK registrars beginning to offer them.
One of the reasons for low penetration is that quite a lot of privacy is already baked in to the .uk Whois database.
If you’re an individual, as opposed to a “trading” business, you’re allowed to opt-out of having any personal details other than your name published in Whois.
A second proposed reform would make that opt-out available to a broader spectrum of registrants, Nominet says.
“We’ve found over the last few years that it’s quite a hard distinction to draw,” Bradley said. “We’ve had some criticisms for our overly strict application of that.”
In future, the opt-out would be available according to these criteria:

i. The registrant must be an individual; and,
ii. The domain name must not be used:
a) to transact with customers (merchant websites);
b) to collect personal data from subjects (ie data controllers as defined in the Data Protection Act);
c) to primarily advertise or promote goods, services, or facilities.

The changes would allow an individual blogger to monetize her site with advertising without being considered a “trading” entity, according to Nominet.
But a line would be drawn where an individual collected personal data on users, such as email addresses for a mailing list, Bradley said.
Nominet says in its consultation documents:

Our continued commitment to Nominet’s role as the central register of data will enable us to properly protect registrants’ rights, release contact data where necessary under the existing exemptions, and maintain public confidence in the register. It acknowledges that some registrants may desire privacy, whilst prioritising the core function of the registry in holding accurate records.

The proposals are open for comments until June 3, which means they could potentially become policy later this year.

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Rightside to release 20,000 two-character domains

Kevin Murphy, March 11, 2015, Domain Registries

A week from now, new gTLD registry Rightside is to release over 20,000 two-character domain names.
The releases will come across all of its delegated gTLDs, but exclude letter-letter combinations.
Only letter-number, number-letter and number-number combinations will be available, following ICANN’s partial lifting of the ban on two-character domains back in December.
Strings such as “a1”, “2b” and “69” will presumably become available.
Rightside said the domains will be sold on a first-come, first-served basis, with prices ranging from $200 to $50,000.
The registry has almost 30 delegated new gTLDs, including .auction, .software, .lawyer, .sale and .video.
If you’re interested, set your alarms for 1700 UTC on March 18. That’s when all 20,000 drop.
Two-letter domains are still reserved, pending the outcome of ICANN’s government-delayed release process.

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