Over half the world’s biggest brands will be blocked in new gTLDs

More than half of the world’s most-famous brand names already stand to benefit from blocks in new gTLDs, due to the name collisions policy introduced by ICANN recently.
That’s the preliminary conclusion of a quick analysis of the 37 block-lists already published.
Using Interbrand’s list of the top 100 most valuable brands, we find that only 32 do not appear anywhere — either as strings or substrings — on the collisions lists we have today.
Fifty-nine brands are to be blocked as exact matches in at least one new gTLD. Five brands are blocked exactly in 10 or more.
Brand owners blocked in collision lists may not have to fork out for as many defensive registrations, but may also face complications when registries finally start whittling down their lists.
We present the full table of results below, for which the following explanations might be needed:

• Brand/String — The brands have been normalized to ASCII strings, removing punctuation not compatible with the DNS protocol and converting accented characters to their unaccented equivalents (for example, “Nescafé” becomes “Nescafe”). For DI PRO subscribers, each string links to a search on the database for that string.
• Exact Matches — The number of gTLDs (currently out of 37) in which this exact-match brand will be blocked.
• Unique Strings — The number of strings containing this brand that appear on block-lists. In some cases this may provide misleading results due to the usual overkill you get when matching substrings. For example, two-character brands such as 3M and HP get a lot of hits, the vast majority of which do not appear to relate to the brand itself, whereas every hit for Google does in fact refer to the brand.

[table id=19 /]
The numbers will of course grow rapidly as ICANN publishes more collisions lists.
If there’s sufficient interest from DI PRO subscribers in this breakdown being kept up to date on an ongoing basis, I’ll bolt it on to to the existing collisions database.

Over 87,000 new gTLD domains now blocked

The total number of domain names to be blocked due to the risk of name collisions has topped 87,000 with the latest batch of block-lists from ICANN, published yesterday.
According to our database, 87,670 domain names, representing 75,208 unique second-level strings, are to be blocked in the 37 new gTLDs that have published collisions lists.
The string “www” is on all 37 lists, followed closely by “com”, “org” and “net”.
The most commonly blocked names include large numbers of single characters and large numbers of two-character strings matching ccTLDs (which were already banned in new gTLDs anyway).
Lots of protocol-related strings, such as “http”, “ftp”, “isatap” and “wpad” can also be found in the top 100 strings.
Gambling-related strings are also hugely, and so far inexplicably, popular blocking candidates.
Google, Yahoo, Facebook and Apple are the most frequently seen brands.
The full consolidated list of blocked strings can be searched at the DI PRO name collisions database.
The gTLD with the biggest block-list so far is .kitchen, with 13,061 strings, over half as big again as the next-longest list, which is .uno’s 8,187 names.

Over 100 new gTLD contracts now signed

The pace is stepping up as ICANN starts to lift its heels in moving more new gTLDs towards delegation.
The organization signed contracts with registries covering 34 strings over the weekend, including popular favorites such as .wiki and .ninja.
The full list of gTLDs with freshly signed Registry Agreements goes like this:

.education, .institute, .training, .international, .builders, .build, .solar, .marketing, .solutions, .academy, .company, .camp, .systems, .business, .management, .center, .repair, .red, .glass, .house, .farm, .holiday, .kaufen, .ninja, .gal, .social, .moda, .blue, .ceo, .immobilien, .wiki, .florist, .公益 and .政务.

At 34 in a week, it’s an almost 50% increase on the number of new gTLD RAs ICANN has entered into, and dangerously close to the 40-per-week rate that was originally planned.
By our reckoning, there are now 115 new gTLDs with ICANN contracts.

ICANN rejects third new gTLD bid

ICANN has formally rejected .thai, only the third new gTLD application to suffer this fate.
It’s been flagged as “Not Approved”, following an objection from a consensus of the Governmental Advisory Committee led by an outcry from Thailand and Thai nationals.
Only DotConnectAfrica’s .africa and GCC’s .gcc have the same designation. Both also were killed off by GAC advice.
Better Living Management Company had applied for .thai, promising to restrict it to people and organizations with a local presence.
Thailand already has the ccTLD .th, of course, as well as the IDN equivalent, .ไทย, which means “Thailand”.
ICANN has not yet rejected any applications that lost crippling objections filed by non-governmental actors.

XYZ says auctions “comfortably within the rules”

New gTLD registry XYZ.com has responded to criticisms of its plan to auction .xyz and .college names with NameJet before they even have signed contracts with ICANN.
CEO Daniel Negari told DI that the plan to auction 40 names between now and the end of February, is “comfortably within the rules”.
The company seems to be operating at the edge of what is permissible under the new gTLD program’s rights protection mechanisms, which state that no domains may be allocated prior to Sunrise.
But Negari said in an email interview that nothing will be “allocated” before its Sunrise periods are done:

the buyers at auction are not buying the domain names as in a normal auction. They are buying an option to force us to allocate them the domain after the Sunrise Period for the auction price assuming various contingencies are met — such as us being able to allocate the name in the future, the name being available after sunrise, the name not being blocked-out because of name collisions and so on.

He went on to say that the 40 names being put to auction are being drawn from the 100 names the recently redrafted Registry Agreement says registries are allowed to allocate to themselves “necessary for the operation or the promotion of the TLD”.
There’s also the potential problem that neither TLD has yet received its list of name collisions, which are likely to contain thousands of strings that the registry must block at launch.
As we’ve seen with the gTLDs that already have their lists, many desirable second-level strings are likely to be blocked, which could clash with names XYZ is planning to auction.
But XYZ seems to have access to the Day In The Life Of The Internet data from which these lists are compiled, and Negari said that the names it is auctioning off do not appear.
“We think these auctions are a great way to both promote our TLD as anticipated by ICANN in the RA and to bring increased innovation to the space in line with ICANN’s stated goals for the new gTLD program,” Negari said.

New gTLDs bring back tiered renewal pricing

Only one mass-market TLD used it, and it’s often considered a bad idea, but variable pricing for domain name renewals is making a comeback with the launch of new gTLDs.
What Box? and Plan Bee are the first two new gTLD registries to start selling domains with tiered renewal fees, in .menu and .build respectively, via Go Daddy.
If you pay Go Daddy $189.99 for a “Priority Rre-registration” in .build, your annual renewal fee if you secure the name will be be $149.99, instead of the $99.99 other pre-registrants will pay.
Similarly, a Priority Pre-registration in .menu will set you back $199.99 a year, forever, instead of $49.99.
I understand that the standard Go Daddy initial registration fee for these two TLDs during general availability will also be $99.99 and $49.99 respectively.
The other two new gTLDs with announced pricing, .uno and .luxury, do not appear to be charging tiered rates.
Go Daddy confirmed that the renewal pricing will be permanently higher in the .build and .menu, telling us:

The industry is starting to move toward a tiered pricing system. As such, some registries have elected to make renewals higher on domain names captured during the priority pre-registration period.

It’s actually permitted under ICANN’s standard Registry Agreement.
Generally, the RA prevents registries charging variable renewal fees. If you find yourself running a successful business in a new gTLD, the registry is not allowed to gouge you for higher renewals.
There’s a provision in section 2.10 of the contract that is designed to “prohibit abusive and/or discriminatory Renewal Pricing practices imposed by Registry Operator”.
But the rule does not apply if you’re told at the point of registration that your renewal pricing will be higher.
The contract states that “Registry Operator must have uniform pricing for renewals of domain name registrations”, but grants this huge exception:

if the registrar has provided Registry Operator with documentation that demonstrates that the applicable registrant expressly agreed in its registration agreement with registrar to higher Renewal Pricing at the time of the initial registration of the domain name following clear and conspicuous disclosure of such Renewal Pricing to such registrant

The only major TLD to try variable pricing before now was .tv, which Verisign currently operates.
The .tv registry held back thousands of desirable strings when it launched in 2000. Instead of auctioning them, it priced these names to sell, but with renewal prices matching the initial registration fee.
If you bought a premium .tv name 10 years ago for $10,000, you’ve been paying $10,000 a year ever since.
This proved very unpopular — especially with domain investors, who continue to moan about the high carrying cost of .tv names bought years ago — and Verisign scrapped the policy on new registrations in 2010.
Some say tiered renewal pricing is the main reason .tv isn’t nearly as popular as it arguably should be.
But will it work in 2014?
Tiered renewal fees seems like an excellent way to discourage domainers from participating in your launch.
Would you be willing to pay higher renewal fees ad infinitum just for the chance for first dibs on the new gTLD domain name you want?

NameJet to auction new gTLD domains before they launch

Many registrars are already offering new gTLD pre-registrations, now NameJet has taken the idea one step further: it’s going to auction premium names months before the gTLDs even go live.
It’s just announced a deal with XYZ.com, which is on track to run the .xyz and .college registries, to sell 40 “premium” domain names this month. In fact, according to its press relase, the first auction started on Wednesday.
These two new gTLDs are uncontested but do not yet have Registry Agreements with ICANN, and have not passed pre-delegation testing or any of the other pre-launch prerequisites.
The companies said they due to go live next year.
Some of the domains to be auctioned include: loans.college, scholarships.college, vacations.xyz, insurancequotes.xyz, students.college, jobs.college, auctions.xyz and health.xyz.
NameJet said it expects the auctions to be wrapped up by the end of February.

Nine Donuts gTLDs delegated

Donuts has had a batch of nine new gTLDs delegated to the DNS root today.
The nine strings are: .ventures, .camera, .clothing, .lighting, .singles, .voyage, .guru, .holdings and .equipment.
All belong to various Donuts subsidiaries that have signed Registry Agreements with ICANN over the last few months.
At this precise moment it does not seem that any have their basic “nic.” second-level domains active and resolving, but all are appearing in the DNS root zone.
Earlier today, Donuts announced the sunrise dates for the first seven gTLDs in its portfolio.
The company already has one gTLD delegated, the Chinese-script version of “.games”.

Donuts puts date to first Sunrise, signs big registrars, says it won’t have a landrush

Donuts has announced the dates of its first Sunrise periods and revealed that it’s not planning to run a landrush period for its first seven new gTLDs.
The company said today that it plans to take .bike, .clothing, .guru, .holdings, .plumbing, .singles and .ventures to Sunrise on November 26.
It’s opted for a 60-day Sunrise period, going to full general availability on January 29 next year. The company said:

Donuts will forego a traditional land-rush and move directly to general availability to all registrants on January 29, 2014. Donuts’ gTLDs are available for registration by anyone without restriction.

Donuts also said it has signed the following registrars to its channel: GoDaddy, 1&1 Internet, Web.com, Tucows, Host Europe Group, Key-Systems, CSC Digital Brand Services, MarkMonitor, NetNames, Gandi, united-domains, Melbourne IT and 101domain.
While the press release issued this afternoon suggests that the seven strings in question have already been delegated, I’m not seeing them in the DNS root zone yet.

.sexy and .uno raise the average collisions list size

The third batch of new gTLD collisions lists has been released by ICANN, raising the average number of domains that registries are being told to block on extremely cautious security grounds.
The average number of second-level domains to be blocked per gTLD is now 1,904, largely due to the impact of very large lists for .uno (which has 8,187) and .sexy (6,560), which were published yesterday.
This number is only going to get bigger as more cool-sounding Latin-script gTLDs raise the average.
It will be tempered somewhat by the IDN gTLDs, however. The average list for IDNs has only 253 names on it, based on the five published so far.
The most popular strings, ranked by the number of gTLDs’ lists in which they show up (out of a possible 18), are:
[table id=15 /]
There are 30,581 unique second-level strings in total, all of which are fully cross-referenced and searchable at DI PRO.
The most-blocked exact-match brands so far are Yahoo and Google, which both appear on 10 lists. Apple, Facebook and YouTube appear as exact matches on eight.