Domain regs dip for second quarter in a row and it’s all China’s fault

There were 363.5 million domain name registrations across all top-level domains at the end of March, down by 2.8 million names compared to the end of 2020, Verisign’s latest Domain Name Industry Brief shows.

But the losses can be attributed mostly to China, which saw plummeting .cn regs in the ccTLD world and big declines across gTLDs popular with Chinese speculators.

In .cn, regs were down a whopping four million at 20.7 million in the quarter. China has historically been subject to steep fluctuations due to local government regulations.

Overall, ccTLD registrations were down 2.4 million at 156.5 million, but that seems to be all down to China.

All the other ccTLDs in the DNIB top 10 were either flat or up slightly on Q4. The frequent wild-card .tk did not have an impact on this quarter’s numbers, staying flat.

Verisign does not break down new gTLD registrations, but zone file and transaction report data shows that the likes of .icu and .wang, which typically sell first-year regs very cheaply, were hit by material junk drops in Q1.

ShortDot’s .icu zone file shrank by 2.5 million names between January 1 and March 30. It’s still in decline in Q2, but the trajectory isn’t nearly as steep. It had 814,000 zone file names at the end of Q1.

Zodiac’s .wang was at 525,000 at the end of 2020 but had dropped to 86,000 by March 30.

.top also lost around half a million names in the first quarter.

The vast majority of regs in .icu, .top and .wang come through Chinese registrars, which often sell for under a dollar for the first year.

The DNIB reports that .com performed well as usual, up from 151.8 million reported in the Q4 report to 154.6 million, but Verisign bedfellow .net was once again flat at 13.4 million.

.web ruling hands Afilias a chance, Verisign a problem, and ICANN its own ass on a plate

ICANN has lost yet another Independent Review Process case, and been handed a huge legal bill, after being found to have violated its own rules on transparency and fairness.

The decision in Afilias v ICANN has failed to definitively resolve the issue of whether the auction of the .web gTLD in 2016, won by a shell applicant called Nu Dot Co backed by $135 million of Verisign’s money, was legit.

ICANN’s now urging NDC, Afilias and other members of the .web contention set to resolve their beefs privately, which could lead to big-money pay-days for the losing auction bidders at Verisign’s expense.

For ICANN board and staff, the unanimous, three-person IRP panel decision is pretty damning, with the ruling saying the org “violated its commitment to make decisions by applying documented policies objectively and fairly”.

It finds that ICANN’s board shirked its duty to consider the propriety of the Verisign/NDC bid, allowing ICANN staff to get perilously close to signing a registry contract with an applicant that they knew may well have been in violation of the new gTLD program rules.

Despite being named the prevailing party, it’s not even close to a full win for Afilias.

The company had wanted the IRP panel to void the NDC/Verisign winning bid and award .web to itself, the second-highest bidder. But the panel did not do that, referring the decision instead back to ICANN.

As the loser, ICANN has been hit with a $1,198,493 bill to cover the cost of the case, which includes Afilias’ share of $479,458, along with another $450,000 to cover Afilas’ legal fees connected to an earlier emergency IRP request that ICANN “abusively” forced Afilias into.

The case came about due to a dispute about the .web auction, which was run by ICANN in July 2016.

Six of the seven .web applicants had been keen for the contention set to be settled privately, in an auction that would have seen the winning bid distributed evenly among the losing bidders.

But NDC, an application vehicle not known to be particularly well-funded, held out for a “last resort” auction, in which the winning bid would be deposited directly into ICANN’s coffers.

This raised suspicions that NDC had a secret sugar daddy, likely Verisign, that was covertly bankrolling its bid.

It was not known until after NDC won, with a $135 million bid, that these suspicions were correct. NDC and Verisign had a “Domain Acquisition Agreement” or DAA that would see NDC transfer its .web contract to Verisign in exchange for the money needed to win the auction (and presumably other considerations, though almost all references to the terms of the DAA have been redacted by ICANN throughout the IRP).

Afilias and fellow .web applicant Donuts both approached ICANN before and after the auction, complaining that the NDC/Verisign bid was bogus, in violation of program rules requiring applicants to notify ICANN if there’s any change of control of their applications, including agreements to transfer the gTLD post-contracting.

ICANN has never decided at the board level whether these claims have merit, the IRP panel found.

The board did hold a secret, off-the-books discussion about the complaints at its retreat November 3, 2016, and concluded, without any type of formal vote, that it should just keep its mouth shut, because Afilias and Donuts had already set the ball rolling on the accountability mechanisms that would ultimately lead to the IRP.

More than half the board was in attendance at this meeting, and discussions were led by ICANN’s top two lawyers, but the fact that it had even taken place was not disclosed until June last year, well over three and a half years after the fact.

Despite the fact that the board had made a conscious, if informal, choice not to decide whether the NDC/Verisign bid was legit, ICANN staff nevertheless went ahead and started contracting with NDC in June 2018, taking the .web contention set off its “on-hold” status.

Talks progressed to the point where, on June 14, ICANN had sent the .web contract to NDC, which immediately returned a signed copy, and all that remained was for ICANN to counter-sign the document for it to become binding.

ICANN VP Christine Willett approved the countersigning, but four days later Afilias initiated the Cooperative Engagement Process accountability mechanism, the contract was ripped up, and the contention set was placed back on hold.

“Thus, clearly, a registry agreement with NDC for .WEB could have been executed by ICANN’s Staff and come into force without the Board having pronounced on the propriety of the DAA under the Guidebook and Auction Rules,” the IRP panel wrote.

This disconnect between the board and the legal staff is at the core of the panel’s criticism of ICANN.

The board had decided that Afilias’ claim that NDC had violated new gTLD program rules was worthy of consideration and had informally agreed to defer making a decision, but the staff had nevertheless gone ahead with contracting with a potentially bogus applicant, the panel found.

In the opinion of the Panel, there is an inherent contradiction between proceeding with the delegation of .WEB to NDC, as the Respondent [ICANN] was prepared to do in June 2018, and recognizing that issues raised in connection with NDC’s arrangements with Verisign are serious, deserving of the Respondent’s consideration, and remain to be addressed by the Respondent and its Board, as was determined by the Board in November 2016. A necessary implication of the Respondent’s decision to proceed with the delegation of .WEB to NDC in June 2018 was some implicit finding that NDC was not in breach of the New gTLD Program Rules and, by way of consequence, the implicit rejection of the Claimant’s [Afilias’] allegations of non-compliance with the Guidebook and Auction Rules. This is difficult to reconcile with the submission that “ICANN has taken no position onw hether NDC violated the Guidebook”.

The upshot of the panel’s ruling is to throw the issue back to ICANN, requiring the board to decide once and for all whether Verisign’s auction gambit was kosher.

If you’ll excuse the crude metaphor, ICANN’s board has been told to shit or get off the pot:

The evidence in the present case shows that the Respondent, to this day, while acknowledging that the questions raised as to the propriety of NDC’s and Verisign’s conduct are legitimate, serious, and deserving of its careful attention, has nevertheless failed to address them. Moreover, the Respondent has adopted contradictory positions, including in these proceedings, that at least in appearance undermine the impartiality of its processes.

…

[The panel r]ecommends that the Respondent stay any and all action or decision that would further the delegation of the .WEB gTLD until such time as the Respondent’s Board has considered the opinion of the Panel in this Final Decision, and, in particular (a) considered and pronounced upon the question of whether the DAA complied with the New gTLD Program Rules following the Claimant’s complaints that it violated the Guidebook and Auction Rules and, as the case may be, (b) determined whether by reason of any violation of the Guidebook and Auction Rules, NDC’s application for .WEB should be rejected and its bids at the auction disqualified;

At the same time as the decision was published last night — shortly after midnight UTC and therefore helpfully too late to make it into today’s edition of ICANN’s godawful new email subscriptions feature — ICANN issued a statement on the outcome.

“In its Final Declaration, the IRP panel ruled that the ICANN Board, and not an IRP panel, should decide which applicant should become the registry operator for .WEB,” CEO Göran Marby said.

“The ICANN Board will consider the Final Declaration as soon as feasible, within the timeframe prescribed in the Bylaws, and remains hopeful that the relevant .WEB applicants will continue to seek alternatives to resolve the dispute between them raised during the IRP,” the statement concludes.

That should be of concern to Verisign, as any non-ICANN resolution of the .web battle is inevitably going to involve Verisign money flowing to its competitors.

But my first instinct strikes me that this a is a low-probability outcome.

It seems to me much more likely at first glance that ICANN will rule the NDC/Verisign ploy legitimate and proceed to contracting again.

For it to declare that using a front organization to bid for a gTLD is against the rules would raise questions about other applications that employed more or less the same tactic, such as Automattic’s successful bid, via an intermediary, for .blog, and possibly the 100-ish applications Donuts and Rightside cooperated on.

The ICANN bylaws say the board has to consider the IRP’s findings at its next meeting, for which there’s currently no published date, where feasible.

I should note that, while Donuts acquired Afilias last December, the deal did not include its .web application, which is why both the panel’s decision and this article refer to “Afilias” throughout.

Verisign hopeful after decision reached in .web gTLD case

The fate of .web has been decided, over 20 years after it was first applied for, and Verisign thinks it might emerge triumphant.

The company said last night that the ICANN Independent Review Panel handling the case of Afilias v ICANN reached a decision May 20 and delivered it to Verisign the following day.

Verisign says the panel “dismissed Afilias’ claims for relief seeking to invalidate the .web auction and to award the .web TLD to Afilias, concluding that such issues were beyond its jurisdiction.”

Sounds good for Verisign so far. Afilias wanted its $135 million bid for .web, submitted via an intermediary called Nu Dot Co, thrown out due to claims that ICANN violated its own bylaws by not sufficiently vetting the bidder.

But Verisign goes on to say “the panel’s ruling recommends that ICANN’s Board of Directors consider the objections made about the .web auction and then make a decision on the delegation of .web”.

It adds that the panel found that ICANN violated its fairness and transparency commitments:

With respect to ICANN, the ruling finds that certain actions and/or inaction by ICANN in response to Afilias’ objections violated aspects of ICANN’s bylaws related to transparency and fairness. These findings are particular to ICANN’s actions and not conduct by Verisign. Verisign anticipates that ICANN’s Board will review the panel’s ruling and proceed consistent with the panel’s recommendation to consider the objections and make a decision on the delegation of .web.

Based on Verisign’s statements, it seems that ICANN lost, but Afilias didn’t win.

The revelation was buried in a Securities and Exchange Commission filing on an unrelated financial matter last night. Hat tip to @jintlaw for spotting and tweeting about it.

It’s the most eagerly anticipated IRP ruling since 2011’s .xxx case, but in stark contrast to Rod “let’s draft this tweet” Beckstrom-era ICANN, where the decision was posted in a matter of hours, the 2021 org has not yet posted the panel’s findings or made a public statement acknowledging the ruling.

Verisign says it intends to “vigorously pursue” .web, but “can provide no assurance” as to which way the ICANN board of directors will swing.

As .spa launches, former partner pisses in the champagne

The world’s newest gTLD is due to hit its landrush launch phase tomorrow, but a disgruntled former business partner is warning that it plans to get all the registrations cancelled.

DotPH, the ccTLD registry for the Philippines, reckons it is owed half of the equity in .spa under a 2012 agreement, and has been warning registrars that to sell .spa domains would be to breach three injunctions it has secured through a Hong Kong court.

The latest such injunction (pdf), dated April 23, in part prevents the registry, Asia Spa and Wellness Promotion Council:

(whether directly or indirectly and whether by itself or via its agents or service providers (viz. registrars and registry backend) (“Agents/Service Providers”), employees and/or associated corporate entities whatsoever) be restrained from entering into any agreements for the sale, lease or other use or disposal of any .spa sub-domains (“Launch Agreements”) and/or causing, procuring or giving consent to the Agents/Service Providers to enter into any Launch Agreements

The injunctions are being interpreted differently by DotPH and ASWPC.

DotPH told participating registrars — there are at least 36 of them, according to the ASWPC web site — in a May 12 letter (pdf) from its lawyers:

ASWPC must stop selling .spa domains – by itself, or by or through its agents including Registrars… ASWPC cannot allow or permit any of its Registrars to sell any .spa domains.

It goes on to say:

Our clients will seek orders to cancel all registrations accepted by the .Spa Registry in breach of the Court order. You should alert any existing registrants, and any intending registrants of the Court order, and of the likelihood that any .spa domains registered are likely to be cancelled – unless they have a contract dating before 19 April 2021 requiring ASWPC, or you, to register their domains.

ASWPC’s interpretation appears to differ, in that it does not believe registrars are bound by the injunction, due to the chain of contracts between registry and registrant.

DotPH says that the Hong Kong High Court is next due to consider the case in August.

The .spa landrush phase is due to run from 1600 UTC May 26 until October 1. It’s ostensibly a community-based gTLD, but has eligibility policies that make it open to essentially anyone.

ICANN chair reins in new gTLD timeline hopes

Don’t get excited about the next round of new gTLDs launching any time soon.

That’s my takeaway from recent correspondence between ICANN’s chair and brand-owners who are apparently champing at the bit to get their teeth into some serious dot-brand action.

Maarten Botterman warned Brand Registry Group chair Cole Quinn that “significant work lies ahead” before the org can start accepting applications once more.

Quinn had urged ICANN to get a move on last month, saying in a letter that there was “significant demand” from trademark owners.

The last three-month application window ended in March 2012, governed by an Applicant Guidebook that said: “The goal is for the next application round to begin within one year of the close of the application submission period for the initial round.”

That plainly never happened, as ICANN proceeded to tie itself in bureaucratic knots and recursive cycles of review and analysis.

Any company that missed the boat or was founded in the meantime has been unable to to even get a sniff of operating its own dot-brand, or indeed any other type of gTLD.

Spelling out some of the steps that need to be accomplished before the next window opens, Botterman wrote:

the 2012 Applicant Guidebook must be updated with more than 100 outputs from the SubPro PDP WG; we will need to apply lessons learned from the previous round, many of which are documented in the 2016 Program Implementation Review, and appropriate resources for implementing and conducting subsequent rounds must be put in place. At present it appears that WG recommendations will benefit from an Operational Design Phase (ODP) to provide the Board with information on the operational implications of implementing the recommendations. As part of such an ODP, the Board may also task ICANN org to provide an assessment of some of the issues of concern that the Board raised in its comments on the Draft Final Report, as well as those topics that did not reach consensus and were thus not adopted by the GNSO Council. The outcome of such an assessment could also add to the work that would be required before launching subsequent rounds.

…

The Board notes your views regarding SAC114. We are aware of discussions that took place during ICANN70 and the Board is in communication with the Security and Stability Committee (SSAC) and its leadership, as per the ‘Understand’ phase of the Board Advice Process. As with all advice items received, the Board will treat SAC114 in accordance with that process.

Breaking that down for your convenience…

The reference to “more than 100 outputs from the SubPro PDP WG” refers to the now six-year old Policy Development Process for New gTLD Subsequent Procedures working group of the GNSO.

SubPro delivered its final report in January and it was adopted by the GNSO Council in February.

ICANN asked the Governmental Advisory Committee for its formal input a few weeks ago, has opened the report for a public comment period that ends June 1, and will accept or reject the report at some point in the future.

SubPro’s more significant recommendations include the creation of a new accreditation mechanism for registry back-end service providers and a gaming-preventing overhaul of the contention resolution process.

The “the 2016 Program Implementation Review” is a reference to a self-assessment of the 2012 round that the ICANN staff carried out six years ago, producing a 215-page report (pdf).

That report contains about 50 recommendations covering areas where staff thought the system of actually processing new gTLD applications could possibly be improved or streamlined in subsequent rounds.

The Operational Design Phase (ODP) Botterman refers to is a brand-new phase of ICANN bureaucracy that is currently untested. It fits between GNSO Council approval of recommendations and ICANN board consideration.

The ODP is basically a way for ICANN staff to insert itself into the process, between community policy-making and community policy-approval, to make sure the GNSO’s tenuous consensus-building exercise has not produced something too crazily complicated, ineffective or expensive to implement.

Staff denies this is a power-grab.

The ODP is currently being deployed to assess proposed changes to Whois privacy policy, and ICANN has already stated multiple times that it will also be used to vet SubPro’s work.

Botterman’s reference to “issues of concern that the Board raised in its comments on the Draft Final Report” seems to mean this September 2020 letter (pdf) to SubPro’s chairs, in which the ICANN board outlined some of its initial concerns with SubPro’s proposed policies.

One fairly important concern was whether ICANN has the power under its bylaws (which have changed since 2012) to enforce Public Interest Commitments (now called Registry Voluntary Commitments) that SubPro thinks could be used to make some sensitive gTLDs more trustworthy.

The reference to SAC144 may turn out to be a big stumbling block too.

SAC114 is the bombshell document (pdf) submitted by the Security and Stability Advisory Committee in February, in which ICANN’s top security community members openly questioned whether allowing more new gTLDs is consistent with ICANN’s commitment to keep the internet secure.

While SAC114 seems to reluctantly acknowledge that the program will likely go ahead regardless, it asks that ICANN do more to address so-called “DNS abuse” before proceeding.

Given that the various factions within the ICANN community can’t even agree on what “DNS abuse” is, how ICANN chooses to “understand” SAC114 will have a serious impact on how much further the runway to the next round gets extended.

In short, Botterman is warning brand owners not to hold their breath anticipating the next application window. I think I even detect some serious skepticism as to whether demand is really as high as Quinn claims.

And quite beyond the stuff Botterman outlines in his letter, there’s presumably going to be at least one round of review and revision on the next Applicant Guidebook, as well as the time needed for ICANN to build or upgrade the systems it needs to process the applications, to hire evaluators and resolution providers, and to make sure it conducts a sufficiently long and broad global marketing program so that potential applicants in the developing world don’t feel left out. And that’s a non-exhaustive list.

Introducing competition into the registry space is of course one of ICANN’s foundational raisons d’être.

After the org was founded in September 1998, it took less than two years before it opened up the first new gTLD application round.

It was another three years before the second round launched.

It then took eight and a half years for the 2012 window to open.

It will be well over a decade from then before anyone next gets the opportunity to apply for a new gTLD. It’s entirely feasible that we’ll see an applicant in the next round headed by somebody who wasn’t even born when the first window opened.

Now celebrities and politicians can block their porn names

Celebrities and holders of unregistered trademarks are now able to buy porn domain blocks from MMX.

The company’s subsidiary, ICM Registry, has broadened its eligibility criteria in order to shift more units of the product, upon which it is banking much of its growth hopes.

Previously, to get an AdultBlock subscription you either had to have previously blocked your brand using ICM’s Sunrise B scheme, which ran in 2011, or to have a trademark registered in the Trademark Clearinghouse.

Now, you don’t need to be in the TMCH, and your trademark does not even need to be legally registered.

Celebrities and politicians are explicitly covered. They have to provide evidence to prove their fame, such as IMDB profiles or movie posters. Politicians need to provide links or documentation proving their political activities or government roles.

AdultBlock prevents brands being registered in MMX’s .porn, .adult, .xxx and .sex gTLDs, as an alternative to defensive registrations. The AdultBlock+ service also blocks homographs.

When .xxx launched a decade ago, thousands of celebrity names, largely harvested from Wikipedia, were blocked by default and free of charge.

ICM even blocked the names of 2011-era ICANN executives and directors. Then-CEO Rod Beckstrom benefited from a block on rodbeckstrom.xxx that survives to this day. Current CEO Göran Marby does not appear to have afforded the same privilege.

My name is also blocked, because it’s a match with goodness knows how many famous people called Kevin Murphy.

Despite the obviously sensitive nature of the TLDs for many brands, there’s been very little cybersquatting in .xxx in the near-decade since its launch. There have been a few dozen UDRP complaints, and most of those were filed in 2012.

MMX, amid poor renewals for its less porny gTLDs, has placed a lot of focus on AdultBlock renewals for its short-term growth.

The company is in the process of having its assets acquired by GoDaddy for $120 million, with the deal expected to close in August, subject to various approvals.

Could .trust be the next big crypto TLD?

UNR has some big plans for .trust, a gTLD that mysteriously was omitted from its big fire-sale auction last month.

When UNR auctioned 23 of its gTLD portfolio, raising over $40 million over a three-day event, it escaped pretty much everyone’s notice — including mine — that .trust was not among those up for sale.

UNR, the former Uniregistry, acquired the TLD from NCC Group last November. It had been owned before NCC by Deutsche Post.

While it’s technically live, it’s never sold a domain.

It had been expected to launch as a vanilla gTLD around about now, but it seem plans have changed.

Registrars have been told to expect something “innovative” instead, and UNR tells me it has big plans it’s not ready to talk about yet.

My hunch? Crypto.

This is pure speculation based on nothing more than the string being closely associated with the kind of cryptocurrency slash blockchain slash non-fungible token malarkey the interwebs is going barmy for at the moment.

While UNR has not disclosed the identities of its auction winners, it has said at least one buyer is from the blockchain world.

Given UNR’s evident boredom with basic, workaday gTLDs, we’d have to expect its single retained top-level domain to do something a bit special, right?

Locked-down .music could launch this year

One of the most heavily contested new gTLDs, .music, could launch this year after new registry DotMusic finally signed its Registry Agreement with ICANN.

The contract was signed over two years after DotMusic prevailed in an auction against Google, Amazon, Donuts, Radix, Far Further, Domain Venture Partners and MMX.

It seems the coronavirus pandemic, along with ICANN bureaucracy, was at least partly to blame for the long delay.

I speculated in April 2019 that .music could launch before year’s end, but this time DotMusic CEO Constantinos Roussos tells me a launch in 2021 is indeed a possibility.

The contract the company has signed with ICANN contains some of the most stringent restrictions, designed to protect intellectual property rights, of any I’ve seen.

First off, there’s going to be a Globally Protected Marks List, which reserves from registration the names of well-known music industry companies and organizations, and platinum-selling recording artists.

Second, registrants are going to have to apply for their domains, proving they are a member of one of the registry’s pre-approved “Music Community Member Organizations”, rather than simply enter their credit card and buy them.

DotMusic will verify both the email address and phone number of the registrant before approving applications.

There’s also going to be a unique dispute resolution process, a UDRP for copyright, administered by the National Arbitration Forum, called the .MUSIC Policy & Copyright Infringement Dispute Resolution Process (MPCIDRP).

Basically, any registrant found to be infringing .music’s content policies could be slung out.

The content policies cover intellectual property infringement as you’d expect, but they also appear to cover activities such as content scraping, a rule perhaps designed to capture those sites that aggregate links to infringing content without actually infringing themselves.

The registry is also going to ban second-level domains that have been used to infringe copyright in other TLDs, to prevent the kind of “TLD-hopping” outfits like The Pirate Bay have engaged in in the past.

In short, it’s going to be one of the least rock-n-roll TLDs out there.

Tightly controlled TLDs like this tend to be unpopular with registrars. Despite the incredibly strong string, my gut feeling is that .music is going to be quite a low-volume gTLD. There’s no word yet on pricing, but I’d err towards the higher end of the spectrum.

CentralNic wins .london back-end deal from Nominet

CentralNic today announced that it’s taking over back-end registry operations for .london.

It’s taking over from Nominet, which has run the technical aspects of the registry since 2016 when MMX dumped its registry business.

The contracted registry is London & Partners, the marketing arm of the London mayor’s office.

CentralNic is based in London, whereas Nominet, which runs .uk and .wales, is based in nearby Oxford. Original registry MMX was based in the British Virgin Islands.

.london currently has about 51,000 domains under management, down from a 2018 peak of about 86,000.

Two world wars and one dot-brand? Americans beat Germans in long-running gTLD fight, kinda

A chemicals company called Merck has beaten another chemicals company called Merck for the right to run .merck as a dot-brand gTLD.

But it looks like we may be looking at an unprecedented case of a shared dot-brand.

US-based Merck Registry Holdings and Germany-based Merck KGaA appear to have resolved their long-running battle over the string, with the German company recently withdrawing its application, enabling its rival to sign a contract with ICANN and go live on the internet.

But it’s not as straightforward as one applicant emerging victorious over the other. Recent changes to the American company’s winning gTLD application strongly suggest that the two companies intend to share the space.

The application was substantially rewritten in March to make it clear that American Merck plans to allow unaffiliated third parties to register .merck names, and that it may substantially change its eligibility policies not long after launch.

Whereas its original 2012 application was pretty much boilerplate dot-brand territory, the March 2021 version is more nuanced. It now talks about extending eligibility to “other registrants” rather than merely “licensees”, for example.

The application now says it “reserves the right to consider allowing third party registrants outside of current affiliate or subsidiary relationships to own .MERCK domains at a future date.”

But, more importantly, it now also says that it intends to transfer its .merck Registry Agreement to a new shell company, London-based MM Domain Holdco Ltd, shortly after ICANN signs it off.

Company records show that MM Domain Holdco has directors — trademark lawyers — from both the American and German companies.

So we’re looking at some kind of shared dot-brand, it seems. If you don’t count Amazon’s uneasy deal with South American governments, that’s pretty much unprecedented for new gTLDs.

The US applicant is a subsidiary of Merck & Co Inc, a New York-listed company with a market cap of $197 billion. The German company is listed in Frankfurt with a market cap of €17 billion.

The German firm is 350 years old and was the parent of the American company until it was seized, and eventually re-privatized as a separate entity, by the US government during World War I.

Both have trademark rights to the term “Merck” and a decades-old cooperation agreement, but have nevertheless been in legal disputes over the mark in recent years.

It will be interesting to see whether the two Mercks ultimately share and actively use .merck, or like so many other dot-brands merely own a defensive, inactive gTLD.

The resolution of the contention set comes after the better part of a decade and many years of negotiations and legal tussles with ICANN.

ICANN had been bent on forcing the companies to a last-resort auction of which it would be the financial beneficiary. Whether this was because it wanted to force the Mercks to the negotiating table to resolve their differences amicably, or because it saw dollar signs… you decide. Maybe both.

The Mercks have in recent years repeatedly delayed the auction, using different ICANN appeals mechanisms. The contention set had been in a Cooperative Engagement Process since late last year, but had been slated to go to auction yesterday, May 12.

The settlement occurred before that date, however, so ICANN won’t be getting any auction money this time.