The biggest dot-brand in the world has 50,000 domains, but are they legit?

The biggest dot-brand gTLD active today has about 50,000 domains under management, but the vast majority of them may not be compliant with ICANN rules.
Real Estate Domains LLC runs .realtor in partnership with the National Association of Realtors, a US-based real estate agent membership organization.
RED/NAR has an ICANN policy exemption that means it does not have to open .realtor to competition between registrars, but it does not appear to be sticking to the promises it made when it asked for that exemption.
RED has told DI that it believes it is fully compliant with its contractual obligations.
The .realtor gTLD is highly unusual, possibly even unique, in the market.
It is, by most comparisons, a thriving new gTLD. It has tens of thousands of domain names and thousands of active web sites.
It’s the 59th-biggest 2012-round gTLD, according to zone file counts. It has more names than .blog, .webcam and .ninja.
It currently has about 48,000 names in its zone file, a bit less than half of its November 2015 peak of 110,000. It’s been offering a free first-year name to NAR members since launch, which may account for the first-year peak and second-year trough.
It’s arguably a “dot-brand”, but its domains are primarily used by fee-paying third parties, which is not the case for the over 500 other dot-brands out there today.
The string “realtor” is in fact an trademark, fiercely guarded by the NAR and apparently at genuine risk of genericide.
To call yourself a realtor, you have to pay NAR local and national membership fees that can run into hundreds of dollars a year.
To register a .realtor domain, you have to be an NAR member. So, even though the price of a .realtor domain is only around $40 at Name Share (the only approved .realtor registrar), the cost of eligibility is much higher.
I think that the way the NAR is selling its names to third-party realtors is very possibly a breach of ICANN rules, but explaining why I think that will get a bit complicated.
To begin with, whether a gTLD is a “dot-brand” depends to a great extent on your definition of the term.
I usually take “dot-brand” to mean any new gTLD that has Specification 13 — which allows registries to ignore ICANN policies such as the otherwise mandatory Sunrise period — in its Registry Agreement.
There are 463 gTLDs that have Spec 13 so far. They’re being used to a greater or lesser extent by the respective registries to promote their own brands.
Some have set up a bunch of domains with redirects to specific URLs on their .com or ccTLD site. Others have built a modest number of custom sites to promote various products, services, offers or marketing campaigns.
A small number have been using their domains to help business partners. Spanish car maker Seat points scores of .seat domains to cookie-cutter sites promoting local car dealerships, but I’ve seen no evidence these dealers have any control over these domains.
Almost all of the time, the only entity actually using the domain is the registry — that is, the brand owner — itself.
There’s also another definition of dot-brand — any gTLD that does not have Spec 13, but does have an exemption to Specification 9 of the standard ICANN Registry Agreement.
Spec 9, also called the “Code of Conduct”, is the part of the RA that requires registries to give equal, non-discriminatory access to all ICANN-accredited registrars.
It’s there to stop registries favoring registrars they have close relationships with and therefore to keep the market competitive.
Every Spec 13 dot-brand has a Spec 9 exemption, but not every TLD with a Spec 9 exemption has signed Spec 13.
There are 66 gTLDs that have the Spec 9 exemption but do not have Spec 13 in their contracts. Almost all of these have fewer than 100 domains in their zone file today.
The Spec 9 exemption was created to avoid the stupid and undesirable situation where a big-name company has to open access to its dot-brand back-end registry to multiple registrars, even though it is the only registrant permitted to register names there.
The Code of Conduct is there to protect registrants. When there is only one registrant, there’s no need for protection. With multiple registrants, competition needs to be enforced.
To get the Spec 9 exemption, dot-brands have to send a letter to ICANN promising three things:

1. All domain name registrations in the TLD are registered to, and maintained by, Registry Operator for the exclusive use of Registry Operator or its Affiliates (as defined in the Registry Agreement);
2. Registry Operator does not sell, distribute or transfer control or use of any registrations in the TLD to any third party that is not an Affiliate of Registry Operator; and
3. Application of the Code of Conduct to the TLD is not necessary to protect the public interest

Those bullets are copied from the March 2014 .realtor letter (pdf), but they’re all basically the same.
The first bullet says that domains have to be registered to the registry operator. In the case of .realtor, that’s RED/NAR.
And in fact, as far as I can tell, every .realtor domain has the RED/NAR listed in the “Registrant” field of its Whois record. The registry owns the lot.
But that bullet also says that .realtor domains have to be “maintained by” and “for the exclusive use of” the registry operator (in this case, the NAR) and its “Affiliates”.
The second bullet says that the registry cannot give “control or use” of any .realtor domain to a third party that is not an “Affiliate” of the registry.
The term “Affiliate” is important here. The Spec 9 exemption states that it is defined by the RA, and the RA defines it like this:

For the purposes of this Agreement: (i) “Affiliate” means a person or entity that, directly or indirectly, through one or more intermediaries, or in combination with one or more other persons or entities, controls, is controlled by, or is under common control with, the person or entity specified, and (ii) “control” (including the terms “controlled by” and “under common control with”) means the possession, directly or indirectly, of the power to direct or cause the direction of the management or policies of a person or entity, whether through the ownership of securities, as trustee or executor, by serving as an employee or a member of a board of directors or equivalent governing body, by contract, by credit arrangement or otherwise.

My reading of this is that an Affiliate is an entity that is controlled, in a corporate sense, by the registry. The definition came about as a way to stop domain companies trying to avoid policy obligations by hiding behind shell companies.
However, in my opinion, the vast majority of .realtor domains today are in fact being controlled and used by third parties that are not registry Affiliates by the RA definition.
The first giveaway is Whois. While RED/NAR is listed as the “Registrant” of pretty much all .realtor domains, in most cases the “Administrative” contact is listed as the person or company who caused the name to be registered. Third-party realtors, in other words.
Second, the registry’s web site states plainly that NAR member realtors can “get” and “use” .realtor domains and goes on to specify that they can use the names to build a web site, set up an email address, and even redirect the domain to an existing site.
Doing a Google search for .realtor sites, you’ll find that realtors are in fact using .realtor domains for these permitted purposes.
This seems to be a case of thousands of non-registry parties paying for “control” and “use” of domains that are supposed to be restricted to the registry’s control and use.
It seems to be true that they don’t “own” the domains that they “use”, but they nevertheless do “use” them in much the same way as I expect a significant majority of non-domainer registrants in other TLDs “use” their domains.
NAR/RED is of course fully aware of its RA obligations, and has written its own terms to accommodate them.
On a .realtor registry web site, its registration agreement, or “License Agreement”, states:

You represent, warrant and agree that you are a REALTOR®, an NAR member, the Canadian Real Estate Association (“CREA”), a member of CREA, an NAR or CREA member Board or Association, an NAR affiliate, an NAR licensee, or otherwise in a contractual relationship with NAR relating to use of NAR’s REALTOR® mark and that, in such capacity, you are deemed an “Affiliate” of RED as such is defined in the Registry Agreement, including as specifically set forth in the Code of Conduct Exemption.

The NAR is basically asking its members to affirm, via the small print of their registration agreement (that the majority won’t read) and the .realtor RA (which I’m sure none of them will read), that the NAR has some kind of corporate control over them.
That’s clearly not the case, in my understanding. The NAR’s members are generally fully independent sole traders or limited companies.
Realtors causing .realtor domains to be registered on their behalf are no more “Affiliates” of RED or the NAR than I would be an Affiliate of Facebook if, perchance, there’s a similar clause in the Facebook terms of service.
While I’ve been asking industry experts about this for the last couple of weeks, it was suggested to me that the fact that .realtor registrants have a “contract” with the registry (to license the Realtor trademark) is enough to satisfy the “Affiliate” definition.
I don’t buy it. Every registrant in every TLD signs a contract whenever they register a domain name. If a contract were sufficient for a Spec 9 opt-out, every gTLD would have the opt-out.
At this point you may be wondering what the harm of this business model is. I wondered the same thing myself.
The main harm, as far as I can see it, is that it sets a precedent for other gTLDs to avoid contractual obligations.
The other is that .realtor registrants (for want of a better term) are locked into the one approved registrar, Name Share, forever. If Name Share were to raise its prices, they would not have the option to move to another registrar.
Name Share, part of the EnCirca registrar family, specializes in niche TLDs and currently charges a not-unreasonable $39.95 per year for a .realtor domain.
There’s also the fact that gTLDs themed around real estate are thin on the ground right now.
RED/NAR also controls the new gTLD .realestate, but it has yet to launch for unknown reasons.
.realtor went from delegation to general availability in less than three months back in mid-2014 — a fast launch — but .realestate was delegated in April 2016 and hasn’t even set out its launch plan yet.
It’s a fully generic, non-brand gTLD but it hasn’t told ICANN when its sunrise, trademark claims or GA dates are yet. It hasn’t even launched its nic.realestate web site yet, which is a contractual obligation also in the RA.
I don’t know why RED/NAR has not started to launch .realestate yet. When I asked RED’s top brass I did not get a reply.
But I do know that a real estate agent in North America today who wants to get a domain in a semantically valuable TLD has one fewer option due to the absence of .realestate from the market.
Another option, buying a .realty domain from Top Level Spectrum, is not possible either because, 18 months after delegation, it also has not launched.
Then there’s .homes, a restricted gTLD operated by Dominion Enterprises, but that has virtually no registrar support and fewer than 100 names in its zone eight months after general availability started.
The only real option right now (other than using an unrelated TLD) is to buy a .realtor domain, but they’d have to pay hundreds of dollars to NAR for membership and then would not have a choice of registrars through which to register.
I put all of my questions about the business model and the Spec 9 exemption to RED last week.
“We believe we are in full compliance with the Spec 9 exemption as granted by ICANN based on our request and posted publicly here,” CEO Matthew Embrescia said in an email (link in original).
Brian Johnson, general counsel for RED, said in a separate email:

our position is that RED is in full compliance as such relates to Spec 9 for .REALTOR. In fact, we think .REALTOR is a very successful example of a TLD with a legitimate business model which incorporates a Spec 9 exemption.

I also pushed Johnson and Embrescia for specific explanations of why I might be wrong in my interpretation of the Spec 9 exemption and how RED is applying it, but I did not get any replies.
A senior ICANN staffer, while declining to comment on the specifics of any TLD or any compliance investigation, told me that my understanding of the Spec 9 exemption is correct.
I gather that all Spec 9-exempt registries are obliged to submit an annual report about their exemption compliance, and that the 2016 report is due tomorrow.
However, I believe .realtor’s business model is well over one year old already, so it’s debateble whether ICANN has been paying attention.

.radio set for November launch, weird tiered pricing

The European Broadcasting Union plans to operate the forthcoming .radio gTLD in such a way as to discourage domain investors.
It yesterday set out its launch timetable, registration restrictions, and expects registrars to charge companies between €200 and €250 per domain per year ($213 to $266).
Interestingly, it’s also proposing to charge different, lower prices for individuals, though that pricing tier has not been disclosed.
I’m not sure I can think of another company that wants to charge different prices depending on the class of registrant and it seems like would be tough to enforce.
If I’m the domain manager at a radio company, can’t I just register the domain in my own name, rather than my employer’s, in order to secure the lower price?
Other registries, notably .sucks, have come under fire in the past for charging trademark owners higher fees. Isn’t basing pricing tiers on the legal status of the registrant pretty much the same thing?
That perception could be reinforced by the angle the EBU is taking in its marketing.
“We are proposing that the radio community may like to consider securing the integrity of their web presence by requesting appropriate .radio domains for defensive reasons initially,” .radio TLD Manager Alain Artero said in a blog post.
“The TLD will be focused on content and matters specific to radio and we want to prevent speculators and cybersquatting in this TLD,” he added.
The EBU is not planning to take the TLD to general availability until November, which is a long launch runway by any measure.
Before then, for two months starting May 3, there’ll be a qualified launch program in which radio stations (as opposed to “internet” radio stations) will be able to claim priority registration for their brand.
Sunrise will begin in August.
The EBU secured rights to .radio as a “Community” gTLD, meaning it has to enforce registration restrictions, after a 2014 Community Priority Evaluation ruling allowed it to win its contention set without an auction.
The eligibility criteria are somewhat broad, including: “Radio broadcasting stations. Unions of Broadcasters. Internet radios. Radio Amateurs. Radio professionals (journalists, radio hosts, DJs…) [and] Radio-related companies selling radio goods and services”.

GMO and Radix secure Chinese gTLD approval

GMO Registry and Radix have won Chinese government approval for their respective new gTLDs .shop and .site.
It’s the second batch of foreign new gTLDs to get the nod from China’s Ministry of Industry and Information Technology, following .vip, .club and .xyz in early December.
They’re also the first two Asian registries from outside China to get the right to flog their domains in China — GMO is Japanese and Radix is UAE-based with Indian roots.
Their new Chinese government licenses mean Chinese registrars will now be able to allow their customers to actually use .shop and .site domains to host web sites.
The registries in turn have had to agree to enforce China’s rather arbitrary and Draconian censorship policies on their Chinese customers.
The approvals were announced by MIIT December 29.
.site currently has about 570,000 domains in its zone file, making it a top-10 new gTLD by volume, while .shop, which launched much more recently, has over 100,000.
The ability for Chinese customers to develop their domains is no doubt good for the long-term health of TLDs, but it’s not necessarily a harbinger of shorter-term growth in a market where domains are often treated little more than meaningless baseball cards to be traded rather than commodities with intrinsic value.

Security experts say ICANN should address collisions before approving more new TLDs

ICANN’s Security and Stability Advisory Committee has told ICANN it needs to do more to address the problem of name collisions before it approves any more new gTLDs.
In its latest advisory (pdf), published just before Christmas, SSAC says ICANN is not doing enough to coordinate with other technical bodies that are asserting authority over “special use” TlDs.
The SAC090 paper appears to be an attempt to get ICANN to further formalize its relationship with the Internet Engineering Task Force as it pertains to reserved TLDs:

The SSAC recommends that the ICANN Board of Directors take appropriate steps to establish definitive and unambiguous criteria for determining whether or not a syntactically valid domain name label could be a top-level domain name in the global DNS.
…
Pursuant to its finding that lack of adequate coordination among the activities of different groups contributes to domain namespace instability, the SSAC recommends that the ICANN Board of Directors establish effective means of collaboration on these issues with relevant groups outside of ICANN, including the IETF.

The paper speaks to at least two ongoing debates.
First, should ICANN approve .home and .corp?
These two would-be gTLDs were applied for by multiple parties in 2012 but have been on hold since August 2013 following an independent report into name collisions.
Names collisions are generally cases in which ICANN delegates a TLD to the public DNS that is already broadly used on private networks. This clash can result in the leakage of private data.
.home and .corp are by a considerable margin the two strings most likely to be affected by this problem, with .mail also seeing substantial volume.
But in recent months .home and .corp applicants have started to put pressure on ICANN to resolve the issue and release their applications from limbo.
The second incident the SSAC paper speaks to is the reservation in 2015 of .onion
If you’re using a browser on the privacy-enhancing Tor network, .onion domains appear to you to work exactly the same as domains in any other gTLDs, but under the hood they don’t use the public ICANN-overseen DNS.
The IETF gave .onion status as a “Special Use Domain“, in order to prevent future collisions, which caused ICANN to give it the same restricted status as .example, .localhost and .test.
But there was quite a lot of hand-wringing within the IETF before this status was granted, with some worrying that the organization was stepping on ICANN’s authority.
The SSAC paper appears to be designed at least partially to encourage ICANN to figure out how much it should take its lead from the IETF in this respect. It asks:

The IETF is an example of a group outside of ICANN that maintains a list of “special use” names. What should ICANN’s response be to groups outside of ICANN that assert standing for their list of special names?

For members of the new gTLD industry, the SSAC paper may be of particular importance because it raises the possibility of delays to subsequent rounds of the program if ICANN does not spell out more formally how it handles special use TLDs.
“The SSAC recommends that ICANN complete this work before making any decision to add new TLD names to the global DNS,” it says.

Donuts extends DPML Plus and delays price hike

Donuts has delayed the price increases coming to its trademark-blocking service and extended availability of the “plus” version for three more months.
Domain Protected Marks List Plus, which lets companies block brands and variations such as typos and brand+keywords across Donuts stable of 200ish TLDs, will now be available until March 31.
The price hike for vanilla DPML, which does not include the variant-blocking, has also been delayed until the end of January, the registry said.
Both deadlines were previously December 31.
DPML Plus, which grants 10-year blocks on one trademark and three variants in every Donuts TLD, has a recommended retail price of $9,999.
Fully exploited, that amounted at the September launch to $1.26 per blocked domain per year, but Donuts’ portfolio has grown since then.
Retail prices for the plain DPML are reportedly going up from $2,500 per string to $4,400 for a five-year block at one registrar when the price rise kicks in. That’s a 76% increase.

Mitsubishi pulls plug on dot-brand gTLD

Japanese conglomerate Mitsubishi has told ICANN it no longer wishes to operate one of its dot-brand gTLDs.
The company has filed a termination notice covering its .mtpc domain, which stands for Mitsubishi Tanabe Pharma Corporation.
The gTLD was delegated in February 2015, but Mitsubishi has never put it to use.
Registry reports show only two names ever appeared in the .mtpc space.
It’s the 19th gTLD from the 2012 round to voluntarily self-terminate — or to allow ICANN to terminate it — after signing a Registry Agreement.
All terminated gTLDs so far have been dot-brands.
Mitsubishi also owns .mitsubishi. That dot-brand appeared earlier this year but also has not yet been put to use.

Donuts acquires stagnant .irish TLD

Donuts has acquired the new gTLD .irish, which is struggling to gain volume after about 18 months on the market.
The gTLD was applied for and operated by Dot-Irish LLC, a US company founded by Irish and Northern Irish entrepreneurs.
Since going to general availability in June last year, it managed to grow its zone file to a peak of about 2,300 names in the first year.
That’s since dropped off to about 2,000 names.
Even self-consciously Irish registrar Blacknight has only managed to shift fewer than 500 names.
These numbers are disappointing any way you look at them, with the original gTLD application talking about an addressable market of 6 million Irish citizens and 80 million more in the Irish diaspora.
Registrar support does not seem to have been the issue. Registrars with reach, including Tucows, Name.com, Host Europe Group and Go Daddy all sell the names.
Pricing may be a factor. While Blacknight promotes .irish prominently for about $10 a year, elsewhere prices can range from $40 to $50.
The terms of the acquisition, which Donuts said closed last month, have not been disclosed.
Donuts said it will migrate .irish to its own infrastructure March 1, 2017. All policies and protection mechanisms that apply to the rest of the 198-strong Donuts stables will be applied to .irish, the company said.

Donuts loses $22.5m .web lawsuit as judge rules gTLD applicants cannot sue

The promise not to sue ICANN that all new gTLD applicants made when they applied is legally enforceable, a California judge has ruled.
Judge Percy Anderson on Monday threw out Donuts’ lawsuit against ICANN over the controversial $135 million .web auction, saying the “covenant not to sue bars Plaintiff’s entire action”.
He wrote that he “does not find persuasive” an earlier and contrary ruling in the case of DotConnectAfrica v ICANN, a case that is still ongoing.
Donuts sued ICANN at first to prevent the .web auction going ahead.
The registry, and other .web applicants, were concerned that ultimately successful bidder Nu Dot Co was being covertly bankrolled by Verisign, which turned out to be completely correct.
Donuts argued that ICANN failed to adequately vet NDC to uncover its secret sugar daddy. It wanted $22.5 million from ICANN — roughly what it would have received if the auction had been privately managed, rather than run by ICANN.
But the judge ruled that Donuts’ covenant not to sue is enforceable. Because of that, he made no judgement on the merits of Donuts’ arguments.
Under the relevant law, Donuts had to show that the applicant contract was “unconscionable” both “procedurally” and “substantively”.
Basically, the question for the judge was: was the contract unfairly one-sided?
The judge ruled (pdf) that it was not substantively unconscionable and “only minimally procedurally unconscionable”. In other words: a bit crap, but not illegal.
He put a lot of weight on the fact that the new gTLD program was designed largely by the ICANN community and on Donuts’ business “sophistication”. He wrote:

Without the covenant not to sue, any frustrated applicant could, through the filing of a lawsuit, derail the entire system developed by ICANN to process applications for gTLDs. ICANN and frustrated applicants do not bear this potential harm equally. This alone establishes the reasonableness of the covenant not to sue.

Donuts VP Jon Nevett said in a statement yesterday that the fight over .web is not over:

Donuts disagrees with the Court’s decision that ICANN’s required covenant not to sue, while being unconscionable, was not sufficiently unconscionable to be struck down as a matter of law. It is unfortunate that the auction process for .WEB was mired in a lack of transparency and anti-competitive behavior. ICANN, in its haste to proceed to auction, performed only a slapdash investigation and deprived the applicants of the right to fairly compete for .WEB in accordance with the very procedures ICANN demanded of applicants. Donuts will continue to utilize the tools at its disposal to address this procedural failure.

It looks rather like we could be looking at an Independent Review Process filing, possibly the first to be filed under ICANN’s new post-transition rules.
Donuts and ICANN are already in the Cooperative Engagement Process — the mediation phase that usually precedes an IRP — with regards .web.
Second-placed bidder Afilias is also putting pressure on ICANN to overturn the results of the auction, resulting in a bit of a public bunfight with Verisign.
TL;DR — don’t expect to be able to buy .web domains for quite a while to come.

Amazon backtracks after pricing free Alexa list at over $900,000

Amazon has reversed, at least temporarily, its decision to yank its free list of the world’s most popular domains, after an outcry from researchers.
The daily Alexa list, which contains the company’s estimate of the world’s top 1 million domains by traffic, suddenly disappeared late last week.
The list was popular with researchers in fields such as internet security. Because it was free, it was widely used.
DI PRO uses the list every day to estimate the relative popularity of top-level domains.
After deleting the list, Amazon directed users to its Amazon Web Services portal, which had started offering the same data priced at $0.0025 per URL.
That’s not cheap. The cost of obtaining same data suddenly leaped from nothing to $912,500 per year, or $2,500 per day.
That’s beyond the wallets, I suspect, of almost every Alexa user, especially the many domain name tools providers (including yours truly) that relied on the data to estimate domain popularity.
Even scaling back usage to the top 100,000 URLs would be prohibitively expensive for most researchers.
While Amazon is of course free to price its data at whatever it thinks it is worth, no notice was given that the file was to be deleted, scuppering without warning goodness knows how many ongoing projects.
Some users spoke out on Twitter.

The quiet death of the @Alexa_Support top million sites is a grievous blow to internet researchers everywhere. $2500 per pull now.

— April King (@aprilmpls) November 21, 2016

Removing the top 1M list is a HUGE mistake. It was extremely useful to assess the impact of new security vulnerabilities. 🙁 @Alexa_Support

— Benjamin Beurdouche (@beurdouche) November 22, 2016

@Alexa_Support I'm disappointed, but I hope you reconsider. The Top 1M list is a standard reference in research. It's simply irreplaceable.

— Santiago Zanella (@xEFFFFFFF) November 22, 2016

I spent most of yesterday figuring out how to quickly rejigger DI PRO to cope with the new regime, but it seems I may have been wasting my time.
After an outcry from fellow researchers, Amazon has restored the free list. It said on Twitter:

Thanks to customer feedback, the top 1M sites is temporarily available again. We’ll provide notice before updating the file in the future

— Alexa Support (@Alexa_Support) November 22, 2016

It seems clear that the key word here is “temporarily”, and that the the restoration of the file may primarily be designed to give researchers more time to seek alternatives or wrap up their research.

Famous Four exec moves to CentralNic

Famous Four Media has lost its chief marketing officer to CentralNic.
Andy Churley joined the London-based registry services provider as group marketing manager this month, according to press release.
He’s been with FFM for the first few years of its entry into the gTLD game, overseeing the launches of cheap TLDs such as .science, .download and .bid.
Previously, he was with the registrar Group NBT.
CentralNic now of course is also in the registrar business, having acquired Internet.bs and Instra over the last few years.