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Four more dot-brands call it quits

Kevin Murphy, July 10, 2018, 20:34:16 (UTC), Domain Registries

Four more dot-brand gTLDs are to disappear after their operators decided they don’t want them any more.

These are the latest victims of the voluntary cull:

  • High-priced bling-maker Richemont, an enthusiastic new gTLD early adopter, is dumping .panerai (a watch brand) and .jlc (for Jaeger-LeCoultre, another watch brand), the sixth and seventh of its fourteen originally applied-for gTLDs to be abandoned.
  • Norwegian energy company Equinor, which changed its name from Statoil a few months ago, is getting rid of .statoil for obvious reasons. Will it bother to apply for .equinor next time around? We’ll have to wait (and wait) and see.
  • Online printing outfit Vistaprint no longer wants .vista, one of its two delegated TLDs. It still has .vistaprint, and is in contracting with ICANN for its bitterly-won .webs, which matches its Webs.com brand.

The three companies informed ICANN of their intention to scrap their registry agreements between May 14 and June 14, but ICANN only published their requests on its web site in the last few hours.

Needless to say, none of the four TLDs had any live sites beyond their contractually mandated minimum.

The number of delegated new gTLD registries to voluntarily terminate their contracts now stands at 36, all dot-brands.

Under ICANN procedures, the termination requests and ICANN’s decision not to re-delegate the strings to other registries are now open for public comment.

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Comments (2)

  1. Snoopy says:

    .Brand is a dead duck. It is now a race to get any remaining “puddle” of applicants signed up before they realize the tide has gone out.

  2. They don’t know what to do with .WEBS ?
    🙂

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