Verisign Hashlinks – a bid to keep domains sexy?

Verisign has quietly announced a new URL shortening service with an interesting spin.
Domain Hashlinks, which The Domains noticed earlier today, is an effort to bring short vanity URLs, with all the associated benefits, to companies’ existing domain names.
A Hashlink looks like this: example.com#hashlink
Notice the absence of a slash.
Hashlinks, which will compete against services such as X.co and Bit.ly, will allow companies to “remain faithful to your brand”, Verisign says.
The service, which is aimed at marketing departments, will have the usual metrics-tracking baggage that we’ve come to expect from URL shorteners.
It can also be plugged into Google Analytics, according to Verisign.
This is not a “registry service” in the sense that it’s running off of the .com registry. That kind of thing requires ICANN approval, but it’s not what Verisign is doing.
It seems that Domain Hashlinks is actually going to be Javascript-driven, meaning it will work regardless of which TLD your site uses. You don’t need to be Verisign to offer this kind of service.
But will anyone use it?
I had to spend a few minutes reading through the service’s web site to convince myself that it wasn’t simply an April Fools’ Day joke I’d missed.
The choice of stock muzak in the pitch vid seems to be comically evocative of “Smells Like Teen Spirit”, which screams motifs of youth and change… if you’re in your late 30s or early 40s.

But then I got it.
I can see how Domain Hashlinks would appeal to marketing folks. At least, I can see why Verisign would think it would appeal to marketing folks.
There’s a worry in the domain name industry, which goes right to the top at Verisign, that domain names are becoming less relevant as social media navigation becomes more popular.
You’re now just as likely to see a Twitter hashtag on your TV screen as a domain name.
Domain Hashlinks are a blatant attempt to buy into that buzz and keep domain names relevant in marketing.
I haven’t seen the Javascript yet – it hasn’t been released – but as far as I can tell there’s absolutely no reason the same functionality couldn’t be achieved with the humble slash.
I think Verisign is using the # symbol quite simply because it’s far sexier, as punctuation goes, than /.
The concept is either utter genius (think Justin Bieber planking with a LOLcat) or hopelessly embarrassing (think Verisign veep Pat Kane moshing to Nirvana at a wedding reception).
But that’s for the kids to decide.

7 Comments Tagged: domain hashlinks, verisign

YouPorn’s .xxx settlement talks extended

YouPorn owner Manwin, .xxx manager ICM Registry and ICANN have asked a California court for a few more weeks to settle Manwin’s antitrust lawsuit.
According to a court filing yesterday, the three want to extend ICANN and ICM’s window to respond to Manwin’s complaint extended from April 17. The submission reads:

The parties’ settlement discussions have not yet finished. In order to complete those discussions, the parties stipulate to extend, by an additional about three weeks until May 8, 2012, the deadline for Defendants to respond to Plaintiffs’ First Amended Complaint.

By May 8 the world is going to know whether ICM and/or Manwin have applied to ICANN for other adult-oriented gTLDs (.sex, .porn, etc), which could change the picture considerably.
Manwin sued ICANN and ICM in November, alleging that they colluded on .xxx to deliver “monopolistic conduct, price gouging, and anti-competitive and unfair practices”.
ICM and ICANN have denied the allegations.

2 Comments Tagged: antitrust, icm registry, manwin, xxx, youporn

NAF loses UDRP market share again

If UDRP forum shopping is a real phenomenon, the market share statistics don’t bear it out.
The National Arbitration Forum today announced a sequential decrease in the number of cybersquatting cases it handled in 2011, widening the gap between itself and the World Intellectual Property Organization for at least the second year in a row.
NAF said it handled 2,082 complaints last year, down 4% from 2010. That’s over the same period WIPO saw a 2.5% increase to 2,764 cases.
NAF is occasionally accused of being the more complainant-friendly of the two major UDRP dispute resolution providers, which some say encourages “forum shopping”.
While that may or may not be true in certain fringe cases, it’s certainly not helping NAF win a flood of business. WIPO is still handling more cases, and growing its share while NAF’s shrinks.
As Mike Berkens observed over on The Domains, NAF’s press release attempted a bit of lame spinning, comparing 2011 to 2009 in order to lead with an 18% increase stat.
The release also includes the following quote from director of internet and IP services Kristine Dorrain, which seems to be designed to subtly address the “complainant-friendly” allegations.

Our experience tells us parties, particularly domain name registrants, prefer the National Arbitration Forum because documents are easily accessible in our online portal. Complaint or Response filing is accomplished in just a couple of minutes.

It’s a somewhat irrelevant statement, given that it’s the complainant who gets to choose the venue.
One of NAF’s 2011 highlights was being picked as exclusive provider of Rapid Evaluation Service cases by .xxx manager ICM Registry. It processed 10 RES complaints in 2011.
RES cases, as well as 73 .us cases, were counted in its headline statistics.

8 Comments Tagged: cybersquatting, ICANN, naf, udrp, wipo

Ombudsman reports on ICANN 43 “girls” scandal

ICANN Ombudsman Chris LaHatte has delivered his official report on the ICANN 43 sexism controversy.
As you may recall, during the ICANN 43 meeting in Costa Rica last month, domain name lawyer John Berryhill complained to LaHatte about a booth operated by Czech ccTLD operator CZ.nic.
Marketing ICANN 44, which CZ.nic is hosting in Prague this June, the booth offered cartoon postcards advertising “girls” as one of several reasons — alongside “beer”, “culture” etc — to attend the meeting.
Berryhill complained that the cards objectified women and were inappropriate for an ICANN meeting.
LaHatte writes:

The complainant says the use of the postcard was demeaning to women and an unnecessary objectification of them.
…
After some discussion, they [CZ.nic] understood the way in which this was seen, from another perspective, and quickly agreed to remove the postcards as an option in the kiosk display. What they saw as a light-hearted tribute to attractive woman in the Czech Republic, they then were able to see as offensive to others. Because they were so ready to perceive and accept the alternative view, it was not necessary to take any further action

A presentation by CZ.nic later in the week at the Costa Rica meeting eschewed any mention of the cards in question.
In the interests of disclosure, since first reporting this story I’ve discovered that Berryhill discovered the postcards via one of my own tweets, so I’m probably partly responsible for creating my own controversy here.

9 Comments Tagged: costa rica, cz.nic, icann 43, icann 44, prague, sexism

It’s official: April 30 is the Big Reveal for new gTLDs

ICANN has just announced that it is targeting April 30 as the date it reveals which companies have applied for which new generic top-level domains.
“Our plan always has been to publish the list of applied-for strings approximately two weeks after the close of the April 12th application window,” CEO Rod Beckstrom said in a press release.
“Setting a target date gives people the opportunity to plan for this highly anticipated event,” he added.
It’s only a target date, the press release notes.
ICANN does have a fairly reliable track record of missing deadlines when it comes to the new gTLD program.
Many new gTLD applicants are planning to meet unofficially in Las Vegas for the Big Reveal. The French consulting company Starting Dot had also scheduled an gathering in Paris for May 2.
There are also rumors of an official ICANN event, but the organization has yet to confirm anything.

1 Comment Tagged: big reveal, ICANN, new gTLDs

Massive firewall vendor lets domain expire

Check Point Software, one of the world’s leading firewall vendors, forgot to renew its main domain name and it wound up parked by its registrar over the weekend.
The domain checkpoint.com had an expiry date of March 30.
According a screenshot over on The Register, it was resolving to a Network Solutions placeholder page until this afternoon.
The Whois record at DomainTools still shows NetSol’s pending renewal or deletion details, but the domain – a 1994 registration – appears to be resolving normally now.
The company has a market cap of $13.37 billion.

Comment Tagged: check point software, network solutions

ICANN’s secret “penthouse-level” domain program

Filthy with cash from incoming new gTLD applications, ICANN is secretly working on a new “penthouse-level domains” project, DomainIncite has learned.
The program, detailed in leaked emails (pdf) between senior ICANN executives, will open up the space to the right of the final, overlooked dot in a fully-qualified domain name.
The new “pLD” project will allow brand owners, for example, to apply to run a domain name to the right of their newly acquired dot-brand gTLD, creating new marketing opportunities.
Penthouse-level domains are believed to be the brainchild of outgoing CEO Rod Beckstrom.
“I figured I may as well torpedo the whole fucking joint on my way out,” he said, stuffing ICANN’s air-conditioning system with three-day-old sushi.
Officially, ICANN expects the program to be warmly welcomed by the trademark community
“The most common complaint we hear from dot-brand gTLD applicants is that they have no idea what to put at the second level,” said ICANN spin doctor Brad White.
“Do you use www.canon or www.canon.canon?” he said. “It’s confusing. But with a penthouse-level domain such as, I dunno, .com, Canon would be able to have www.canon.canon.com”.
“Companies that missed the dot-brand gTLD deadline would be able to apply for dot-brand pLDs instead, enabling addresses such as www.canon.com.canon,” he said. “And that’s much simpler.”
Sixteen new rights protection mechanisms have been created, all of which are expected to be so carefully balanced as to be essentially useless.
The new pLD application fee is likely to be set at $185,000 per character, according to sources, $175,000 of which has been earmarked for Jones Day’s cocaine bill.
Registry service providers have welcomed the penthouse-level domains move and today dismissed criticisms that the program places too high a financial burden on rights holders.
“The important thing you have to remember is that applying for a new penthouse-level domain isn’t the same as simply registering a gTLD,” said an Afilias spokesperson.
“The further to the right a word is on your screen, the more expensive it is to manage,” he said. “It stands to reason, right? Right? Yeah, well it does, trust me. We’re the experts.”
“And so are we,” said AusRegistry CEO Adrian Kinderis.
A burgeoning ecosystem of consultants is already emerging to support the pLD concept.
Mike Berkens and Monte Cahn today announced the launch of Right Of The Right Of The Dot Inc and, just in case, they have also defensively registered rightoftherightoftherightofthedot.com.
Minds + Machines also revealed it has ambitious plans to apply for dozens of new penthouse-level domains.
“We’re going to wait and see what pLDs others plan to apply for, then apply for those too,” said CEO Antony Van Couvering.
But other parts of the ICANN community have received the news with less enthusiasm.
“My name is Marilyn Cade,” said Business Constituency chair Marilyn Cade, before saying some other things that I forgot to write down.
“We’re completely opposed to new pLDs,” said CADNA’s Josh Bourne. “That’s why I’m proud to announce the launch of our reasonably priced new pLD consulting service.”
“And we’re doubly proud to announce that we’ve hired Steve Crocker to run it,” he added.
In related news, Paul Foody and George Kirikos were both found dead at the bottom of a cliff this morning in what police are describing as an apparent suicide pact.
“Goodbye cruel world,” said ICANN’s Filiz Yilmaz, reading from a laptop on Kirikos’ behalf.
***
Based on an idea by Barry Shein.

14 Comments Tagged: april 1, ICANN, new gTLDs

ICANN approves “digital archery” gTLD batching

It’s official. ICANN’s board of directors has approved the widely derided “time target variance” procedure for batching new generic top-level domain applications.
It’s now being officially called “digital archery”.
The ICANN board met on Wednesday to vote in favor of the system, which was first outlined by senior VP Kurt Pritz at the Costa Rica meeting earlier this month.

Resolved (2012.03.28.01), the Board confirms the approval of secondary timestamp/digital archery as the mechanism for sorting new gTLD applications into batches, and directs that the operational details of the mechanism be communicated to applicants and the public as necessary and appropriate.

The digital archery system outlined in the resolution is pretty much identical to what Pritz described at ICANN 43.
New gTLD applicants will be asked to select a target time, then log into a special page of the TLD Application System to hit a “Submit” button as close to that time as possible.
The applicants whose clicks are recorded closest to the target time get to be in the first batch. ICANN will rotate through applicants from its five regions to avoid geographic bias.
There’ll also be an opt-out for those applicants for whom time to market is less important.
“The closer to zero the secondary timestamp is the more likely the application will be processed in the earliest batch, assuming the applicant has opted in to the earliest batch,” the resolution reads.
The system still appears to favor applicants skilled in drop-catching and other domainer disciplines.
Judging by screenshots released by ICANN today, there will be no Turing test (such as a CAPTCHA), which suggests that a scripted virtual “click” may be the best way to get a good timestamp.
It’s also not yet clear how ICANN plans to address the problem of network latency, to prevent applicants “renting a room at the Marina Del Rey Marriott” and thereby reducing the number of network hops between themselves and ICANN’s servers.
The resolution’s rationale reads: “Latency concerns are addressed in a fair manner so that applicants are not put at an advantage or disadvantage based on their geographic location”.
The digital archery system was met with borderline disbelief by many ICANN 43 attendees.
ICANN’s board resolution suggests that the system may have also been controversial within the board. It notes:

some members of the community have expressed concerns about whether the digital archery proposal is sensible and fair, and an informal subgroup of the Board has studied the feasibility, benefits, and risks of the proposal as well as alternative batching mechanisms such as auction.

9 Comments Tagged: batching, digital archery, icann. new gtlds, time target variance

How to get a $180,000 new gTLD refund

ICANN will give new gTLD applicants a $180,000 refund on their application fee if they withdraw before May 2, it has emerged.
This refund is not mentioned in the Applicant Guidebook, in which the maximum refund available is $148,000. Nor could I find any reference to it on the ICANN new gTLDs microsite.
However, in response to an inquiry from DI last night, an ICANN customer service rep said:

Applications withdrawn prior to the posting of the applied-for strings are qualified for a $180000 refund (if such payment has been made and reconciled by ICANN). The USD5000 registration fee is non-refundable.
The posting of the applied-for strings occurs approximately 2 weeks after the end of the application window, which closes on 12 April 2012. Applications withdrawn after the posting of the applied-for strings will receive refunds according to the refund schedule in section 1.5 of the Applicant Guidebook.

At least one other person, new gTLD consultant Michael Palage of Pharos Global, was told substantially the same thing by the new gTLD service center earlier this week.
I believe ICANN is currently targeting May 2 for its Big Reveal, when we all find out who’s applying for what. May 1, I believe, has been ruled out because it’s a public holiday in some parts of the world.
I don’t think this apparently obscure refund opportunity significantly increases the risk of gaming, but I can see how it might alter some applicants’ strategies.
It’s possible, for example, that in some cases it might now make more sense for an applicant to announce its bid between April 12 and May 2.
After April 12, nobody will be able to file a competing, gaming application, but revealing a strong bid might be enough to scare already-competing applicants into dropping out for a 97% refund.
I don’t think it really helps reluctant dot-brand applicants, which have asked for the $180,000 refund to be available after they know what the competitive landscape for similar strings looks like.

1 Comment Tagged: ICANN, new gTLDs, refunds, tas

.radio is now a contested gTLD

The proposed .radio generic top-level domain is now officially contested, after the European Broadcasting Union confirmed that it plans to apply for the gTLD.
It’s the second .radio candidate to publicly reveal its intentions after BRS Media’s long-public bid.
The Executive Board of the EBU met in London yesterday – cutting it pretty fine given ICANN’s deadlines – and officially approved the bid, according to an EBU announcement.
The organization said in a statement:

the .radio TLD would allow the EBU to create an internet-based platform where the world’s radio broadcasters could assemble. Closer networking ‘under one roof’ would also bolster their position as an indispensible media sector, whose development would be accelerated by new radio services.

The EBU said its bid is supported by the Asia-Pacific Broadcasting Union (ABU); Arab States Broadcasting Union (ASBU); African Union of Broadcasting (AUB); Caribbean Broadcasting Union (CBU); International Association of Broadcasting (IAB); North American Broadcasters Association (NABA); Organizacion de Telecomunicaciones Iberoamericanas (OTI).
The EBU is a Swiss trade association comprising national broadcasters, mostly based in Europe.
It’s also known for its annual Eurovision Song Contest broadcast, a singing competition which is known at least in the UK as a bit of tacky joke.
Oh, and the EBU has confirmed that it is going to apply for .eurovision, which appears to be the first example – but certainly not the last – of a probably wholly unnecessary dot-brand.
BRS Media, which also has longstanding plans to apply for .radio, is the current registry operator for the repurposed ccTLDs .am and .fm.
BRS still plans to apply for .radio, according to CEO George Bundy.
“We always felt that our knowledge of the On-Air AND Online Radio marketplace, backed with 15 years of real (.FM/.AM) registry experience provides us with a much better understanding in managing, marketing and operating an Industry specific top-level domain, like .Radio,” he said.

7 Comments Tagged: .eurovision, .radio, brs media, ebu, european broadcasting union