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Twitter co-founder to headline DOMAINfest

Kevin Murphy, November 9, 2011, Domain Services

Twitter co-founder Biz Stone is to keynote the 2012 DOMAINfest Global conference, organizer Oversee.net has just announced.
It sounds rather like his speech will focus on the “inspirational story” angle, rather like Go Daddy founder Bob Parsons’ keynote at the 2011 show.
According to the agenda, Stone will “share his thoughts on Twitter’s future and the evolving world of social media”.
Judging by the other speakers and panelists lined up, it’s an SEO-heavy agenda, but there will be a workshop entitled “Everything You Need to Know about New TLDs”.
For the new gTLDs panel, so far only Neustar’s Ken Hansen is listed as a confirmed speaker. I don’t expect that state of affairs to last long.
The show will be held at the Fairmont Miramar in Santa Monica, California, from January 31 to February 2 next year. Prices start at $1,195 if registering before December 31.

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Go Daddy bans DNS harvesting

Kevin Murphy, November 9, 2011, Domain Tech

Go Daddy is blocking companies from harvesting its DNS records, the company has confirmed.
CTO Dave Koopman denied that Go Daddy has a “DNS Blackouts” policy, but confirmed that it has banned certain IP addresses from doing DNS queries for its customers’ domains. He wrote:

The rumor about “DNS Blackouts” was started by someone using Go Daddy servers to cache all Go Daddy DNS records on his personal servers for financial gain.
Back to our previous example of 100 queries a day. Instead of one person accessing 100 domain names, this individual was attempting to download tens of millions of Go Daddy DNS records – twice daily. While his behavior did not cause any system issues, we felt it best to revoke access to the offending IPs.
If Go Daddy finds unwanted activity in our network, Go Daddy takes actions to stop it.

That appears to be a reference to a blog post from DNSstuff.com founder R Scott Perry, who complained in early September about what he called a “Selective DNS Blackouts” policy.
Perry suggested that Go Daddy was trying to drum up interest in its Premium DNS service by providing poor DNS service to regular customers.
Blocking DNS queries from selected IP addresses draws to mind Go Daddy’s policy of banning DomainTools and other companies from harvesting Whois records in bulk.
In January, the company confirmed, that it was blocking commercial Whois aggregators including DomainTools. The ban appears to still be in affect for non-paying DomainTools users.
Like DomainTools, DNSstuff.com offers DNS monitoring and alerts for premium fees.

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Registrar threatened with shutdown for failing to reveal registrant

Kevin Murphy, November 9, 2011, Domain Registrars

ICANN has told a Turkish domain name registrar that its accreditation will be terminated unless it fixes its apparently shoddy Whois services.
While Alantron has a track record of Whois failures and connections to abusive domains, ICANN’s threat appears to have been made in connection with a single domain name.
ICANN compliance director Stacey Burnette wrote to Alantron (pdf):

On 12 October 2011, ICANN requested that Alantron make registration records available to ICANN concerning a specific domain name, as ICANN received a complaint that there was no Whois output available for the domain name. Although numerous requests were made by ICANN to make the registration records available for inspection and copying, as of the date of this letter, Alantron has not made any arrangements to comply with ICANN’s request.

The letter also details Alantron’s alleged failures to make Whois available through Port 43 and its web interface going back to September 1.
ICANN has also threatened to suspend Alantron’s ability to create new registrations. Alantron received a similar de-accreditation warning for Whois failures in April 2010.
It does not say who made the complaint or which domain is in question, but the company has come under fire from security pros in the past for allowing its services to be abused to push fake pharmaceuticals.
Alantron, which has about 26,000 domains under management according to Webhosting.info, has until November 25 to rectify the problem.

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Google threatens domain names with Direct Connect

Kevin Murphy, November 8, 2011, Domain Services

Google’s latest social networking play is a potential threat to the relevance of domain names.
The company has announced the launch of Direct Connect, a feature that enables direct navigation to Google+ pages via the search engine.
Essentially, typing a + sign before the name of a brand in the search box will take you directly to that brand’s Google+ page, assuming it has one, bypassing search results.
This video explains it pretty well:

Google said yesterday that at launch a handful of brands, including Pepsi, Toyota and Angry Birds, are signed up, but from where I’m sitting only +google seems to work as advertised.
The feature also only seems to work when used with the search box on Google’s home page.
However, it does not require a massive leap of the imagination to see it quite easily showing up soon in the Google Toolbar and the integrated search/URL bar in Chrome.
Direct Connect was launched alongside Google+ Pages, the company’s answer to Facebook Pages – a way for companies to have their own branded fan page for interacting with customers.
Many companies are already advertising their Facebook addresses, or simply encouraging people to search Facebook for their brand, in print, on TV and elsewhere.
It might not be long before we see +brand advertising along similar lines.
Could Google train people to type +pepsi instead of pepsi.com? It’s an interesting notion.
The + operator was of course until recently a way of telling Google that you really, really wanted to see search results containing your query.
As Google has increasingly crapified its search engine with infuriating “user-friendly” guff over the last few years, I’ve trained myself to automatically put a + in front of every search in order to get the results I want rather than what Google, in its infinite wisdom, thinks I might want.
I’m sure I’m not alone.
While the + function has now been deprecated in favor of enclosing queries in quotation marks, it is nevertheless already trained user behavior in many cases.
I’m not suggesting that Google is going to kill domain names, but at first glance Direct Connect certainly seems to be a step toward attempting to make them less relevant for branding and advertising.
I can’t help but note that Google+ Pages was launched unilaterally by Google with no multi-stakeholder consultation, no battles with intellectual property interests, and no government oversight.
The Association of National Advertisers has yet to demand that Google shuts it down.

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Companies that can’t apply for .brand gTLDs say they have decided not to apply for .brand gTLDs

Kevin Murphy, November 8, 2011, Domain Policy

Hewlett-Packard and Proctor & Gamble have ruled themselves out of applying to ICANN for .brand top-level domains, or so they claim.
Bloomberg yesterday reported a distinct lack of enthusiasm for new gTLDs from many large brands, leading with quotes from P&G and HP:

P&G, the world’s largest consumer products company with more than 50 brands including Tide detergent, Pampers diapers and Crest toothpaste, won’t apply for new suffixes, said Paul Fox, a spokesman. HP, the biggest computer maker, considers the program costly and has no plans to take part, said Gary Elliott, vice president of global marketing.
“A lot of companies are looking at the same math as we are and saying, ‘Let’s stop this proposal from happening,’” Elliott said in an interview. “There’s a tremendous amount of confusion about what this means and what the costs are.”

HP’s Elliot is chairman of the Association of National Advertisers, the most vocal opponent of the new gTLD program, as the Bloomberg report notes.
One fact the report doesn’t mention – and I’d bet Elliot didn’t volunteer – is that HP and P&G cannot apply for .hp or .pg due to ICANN’s strict three-character minimum for new gTLD strings.
HP had campaigned for ICANN to scrap the two-character prohibition for a number of years, though it usually also noted that in principle it was opposed to the program.
Nevertheless, it strikes me as disingenuous for the company to say it’s decided against a .brand on the basis of cost, when ICANN essentially made its decision for it years ago.
P&G, which mostly makes cosmetics and toiletries, has also ruled out applying for gTLDs to represent any of its 50 or so well-known brands, Bloomberg reported.
The internet will have to go without .tampax and .pampers for the foreseeable future.
General Motors, Wal-Mart, Adobe, Porsche, Vodafone and Puma are all generally negative on the program but are still evaluating their options, according to Bloomberg.
It’s quite possible that these outfits are just as opposed to the new gTLD program as HP and P&G.
But if they’ve been talking to consultants, they will also have been advised not to publicly talk about their applications. Nothing can be gained by going public before April 12.

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.xxx faces big test as landrush kicks off

Kevin Murphy, November 8, 2011, Domain Registries

The landrush phase for ICM Registry’s .xxx domain is scheduled to begin today, following the oversubscribed sunrise period that closed last week.
Given the inherently defensive nature of sunrise periods – most of the almost 80,000 applications were for non-resolving domains – landrush is the first big test of public demand for working .xxx names.
I expect healthy interest from domainers, despite the relatively high price of landrush registrations.
High-profile investors including Frank Schilling and Mike Berkens have already invested seven figures in .xxx via its Founders Program, which may set the tone for the rest of the community.
The landrush period runs until November 25. Contested domains will go to auction in December. General availability is currently scheduled to begin December 7.
Domain Name Wire has compiled a handy guide to the best-priced landrush registrars.

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Afilias to apply for Chinese .info

Kevin Murphy, November 8, 2011, Domain Registries

Afilias has announced that it plans to apply for the traditional and simplified Chinese script equivalents of .info under ICANN’s new generic top-level domains program.
The company becomes the last of the Big Three registries to give a glimpse into its new gTLD strategy.
VeriSign has said it wants transliterations of .com in multiple scripts, while Neustar has said it plans to apply for its own dot-brand, .neustar.
Afilias did not disclose the exact strings it wants in its announcement. There was no mention of .mobi, which the company also runs.
According to the last official count, there are close to 7.9 million registered .info domains. Marketing director Roland LaPlante said in September that about 19% host unique web sites.

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Over 7,500 .uk cybersquatting cases heard

Kevin Murphy, November 7, 2011, Domain Registries

Nominet is celebrating the 10-year anniversary of its Dispute Resolution Service this week, saying that it has settled over 7,500 cybersquatting cases.
Based on a £15,000 estimated cost of legal action, the .uk registry reckons DRS has saved companies about £110 million ($176 million) over the last decade.
DRS has similarities but differences to UDRP. Notably, DRS has a formal mediation phase and an appeals process for registrants who believe their domains were wrongly taken from them.
The .uk zone currently has fewer than 10 million registrations, compared to the 135 million gTLD domains to which the UDRP applies.
WIPO and the National Arbitration Forum have settled about 35,000 UDRP complaints over the last decade. With that in mind, cybersquatting enforcement in .uk appears to have been relatively heavy.

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Marriott: we probably won’t use .hotel

Kevin Murphy, November 3, 2011, Domain Registries

Could .hotel be the next .travel?
That’s one view that emerged from a conference organized by the Coalition Against Domain Name Abuse discussing ICANN’s new generic top-level domains program earlier this week.
“We think .hotel will launch,” Elizabeth Escobar, a senior IP lawyer with the hotel chain Marriott, said during one session at What’s At Stake on Tuesday. “We will probably blanket .hotel with a slew of defensive registrations most of which, like .travel, we will never use.”
Does she have a point?
The most prominent .hotel applicant, Luxembourg-based DotHotel, is backed by the International Hotel & Restaurant Association, suggesting that the concept does enjoy some support.
.travelBut restricted gTLD have performed poorly in the past. The .travel space, which launched in 2006, is generally regarded as having failed to live up to expectations.
It’s currently a 26,000-domain gTLD, and has only ever topped 50,000 domains under management due to a desperate, experimental foray into pay-per-click speculation.
It’s barely making enough money to fulfill its financial commitments to former owner TheGlobe.com, which acquired the original registry, Tralliance, during the later stages of its own death rattle, before .travel ever had a chance to execute.
But its lackluster performance is also no doubt also a result of its restrictive registration policies, which may well be mimicked by a .hotel gTLD approved next year, and its lack of channel adoption.
Could a .hotel succeed, where .travel has (so far) failed, if leading hotel chains see it purely as a defensive play?

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CADNA calls for second new gTLDs round in 2012

Kevin Murphy, November 3, 2011, Domain Policy

The Coalition Against Domain Name Abuse wants ICANN to name the date for its second new top-level domains application round, and suggested that it could come as early as one year from now.
President Josh Bourne told DI that the lobbyist, a long-time opponent of new gTLDs, has “switched gears”, taking a more pragmatic position since the program was approved in June.
“It’s not just about big companies at this point,” he said. “We’ve got hundreds of entrepreneurs and governments planning to apply for a range of gTLDs, – .wales, .london, .paris, .health, .green, .eco…”
“It’s not just about brands, so to cancel the policy now, that’s just never going to happen,” he said.
Bourne said that CADNA’s policy shift created a vacuum of opposition that was quickly filled by groups such as the Association of National Advertisers, which is now loudly demanding that the program be killed off or delayed indefinitely.
CADNA is not aligned with the ANA. Instead, it intends to write to ICANN soon to ask it to start planning for the second round already, saying this would help relieve the pressure on businesses.
“The best thing they could do for businesses and other applicants like entrepreneurs is to say ‘We’ve got the first round planned for January 12 to April 12, we’re going to tell the world right now that we’re going to have a vote in Costa Rica in March to approve a plan to have the second round in the fall of 2012’,” Bourne said.
He admitted that he doesn’t know if late 2012 is feasible – ICANN expects to still be early in the evaluation process for the first round at that time – but suggested that the windfall from first-round fees will be sufficient to ramp up bandwidth.
The lack of a second-round date is forcing companies to act quickly on new gTLDs with no idea whether they really want or need them. No company wants to be left behind for years or perhaps forever if their competitors are successfully exploiting their new gTLDs.
“People in businesses thinking of applying mainly do so not because they have a grand scheme, it’s because they’re scared,” he said.
“For the most part they’re getting accustomed to the notion that they’re buying an option, the right to use it in 2013 if other companies are using them,” he added.
The reason ICANN has not yet said when a second round will be offered is its commitment to review the impact of the first round before accepting any more applications.
The Applicant Guidebook currently states:

ICANN has committed to reviewing the effects of the New gTLD Program on the operations of the root zone system after the first application round, and will defer the delegations in a second application round until it is determined that the delegations resulting from the first round did not jeopardize root zone system security or stability.

That paragraph was added in April, following consultations between ICANN and its Governmental Advisory Committee, which based its demands on ICANN’s Affirmation of Commitments.
The AoC, which was based in part on feedback from businesses and IP interests, also calls for a more substantial review of the program, taking into account consumer choice and abuse.

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