New gTLD winners will be decided by lottery after all
ICANN will use a lottery to decide the order in which to process new gTLD applications, after a surprising U-turn.
ICANN this morning published a proposal that would prioritize applications based on a $100-a-ticket prize draw that would run in early December.
The results of the draw would be used to sequence applications for Initial Evaluation and, if successful, contract negotiations, pre-delegation testing and eventual delegation.
ICANN says the draw would give it an exemption to California’s anti-lottery laws, which was the primary reason it has so far resisted chance-based solutions to the batching/sequencing problem.
It’s applied for a special “fundraising drawings” license based on its non-profit status, which it expects to be granted before the end of November.
The license appears to have certain restrictions that confuse matters for applicants — they won’t be able to buy their tickets over the internet.
They’ll have to pay, in-person, for a paper ticket. But ICANN says that it can supply proxies for applicants at no cost, eliminating the need to fly a representative to California.
The whole process will be manual, so there’s little risk of an embarrassing Digital Archery-style snafu.
Applications for internationalized domain names would be given priority.
The draw would be run at some point between December 4 and 15.
Under the proposal, the results of Initial Evaluation would start to be released from March next year, starting with IDNs, at a rate of about 150 per week.
ICANN has also decided to extend the period for official objections to March 13, 2013, two months more than the current plan, due to requests for more time from potential objectors.
But the extension is unlikely to appease these objectors, which will still have to file objections before they know whether applications have passed Initial Evaluation, wasting money.
New gTLD applicants that pass Initial Evaluation, are not in contention and have no objections will have the option to immediately sign the standard registry contract.
Applicants wishing to negotiate their contracts will be processed according to their draw number.
However, no contracts will be signed before the ICANN meeting in Beijing next April. This is because the Governmental Advisory Committee does not expect to issue its formal Advice on applications before then.
ICANN expects to sign contracts and do pre-delegation testing at a rate of about 20 per week, which is roughly within the maximum 1,000-per-year delegation rate it has committed to.
The effect of this is that the first new gTLDs are expected to go live in the DNS root in the second quarter of 2013, rather than the third quarter.
I believe most of the proposals will be welcomed by most applicants. A lottery was always the most favored solution.
There will be some criticisms, however.
There does not appear to be a method envisaged for swapping slots, for example, so portfolio applicants probably won’t get to choose which of their gTLDs is delegated first.
The whole proposal is open for public comment here.
Domainers not welcome in one-character .org auction
The Public Interest Registry is to auction 85 one and two-character .org domain names, but only to organizations that promise to use them in a manner consistent with the .org brand.
The sell-off, branded Project94, will be handled by Go Daddy and eNom, which have each been provided with half of the available portfolio.
Discounting legacy registrations, 94 domains were released when PIR amended its contract with ICANN earlier this year, but nine of them are being held back because they match ccTLDs.
It’s going to be a straightforward auction, but to get a chance at bidding your idea will have to be vetted first.
“We want to see these names used in a way that reflects the brand attributes and the values of .org,” PIR CEO Brian Cute told DI today.
“Before getting into the auction there will be a filter where the applicant has to say the purpose to which they’re going to put the .org that they’ll be bidding on,” he said.
People wondering whether the .org auction is a park-and-flip opportunity seem to be out of luck.
I believe it’s the first time that a TLD registry has merged the RFP and auction phases of their allocation process when they release previously reserved one and two-character domains.
PIR, which is a non-profit, says it will earmark the auction funds for special projects, such as encouraging deployment of new technologies like DNSSEC.
The full list of names being sold can be found at Project94.org
Donuts signs up to Architelos anti-abuse service
Architelos has a secured its first major customer win for the NameSentry anti-abuse service that it launched back in August.
Donuts, the highest-volume portfolio gTLD applicant, has signed up for the service, according to the companies.
For Donuts, which is probably the applicant that makes opponents of new gTLDs the most nervous, it’s another chance to show that it’s serious about operating clean zones.
For Architelos, it’s a pretty significant endorsement of its new technology.
The NameSentry service aggregates abuse data from multiple third-party malware, spam and phising lists and presents it in a way that makes it easier for registries shut down bad behavior.
Downtime emerges as key barrier to Trademark Clearinghouse changes
The risk of embarrassing technical glitches is now the major stumbling block in discussions about the best way to deploy the forthcoming Trademark Clearinghouse for new gTLDs.
ICANN is worried about the “reputational implications” of the TMCH going offline if, as proposed by domain name registries, it is in the “critical path” of the live registration process.
The concerns emerged in a letter earlier this week, and were discussed during an ICANN conference call yesterday.
The TMCH is expected to be a big database of trademarks, used to support the Trademark Claims and Sunrise periods that new gTLD registries will have to offer.
The policy behind both rights protection mechanisms is settled (essentially), but the actual technical implementation is still open to question.
While ICANN and its two contractors — IBM and Deloitte — have been quietly working on their favored model for some months, the registries that will support most new gTLDs have their own model.
Neustar, ARI Registry Services, Verisign and Demand Media have proposed a TMCH design that they say would be less costly to registries (and therefore brand owners) as well as having certain security benefits.
The problem with the registry’s plan is that it calls for real-time interactions between registrars, registries and the TMCH during the Trademark Claims phase of new gTLD launches.
This would require the Clearinghouse to operate with 100% up-time, which makes ICANN very nervous. It said in its letter this week:
Though requirements for resiliency to guard against such failures will be in place, the risk and impact of a failure incident in a centralized live query system are significant and have an impact on the reputation and, therefore, the effectiveness of the rights protection mechanisms supported by the Trademark Clearinghouse. Such an event could have reputational implications for the Clearinghouse and the New gTLD Program.
If the Clearinghouse went down, the argument goes, it would prevent domain names being registered in new gTLDs.
This would look very bad for ICANN, which has already experienced a few embarrassing technical problems with the program. How its policies and processes perform with live gTLDs will be scrutinized intensely.
But the registries say they’ve mitigated the problem as much as they can in their centralized model.
“It only puts the Trademark Clearinghouse in the critical path for registration for a limited number of registrations,” Neustar vice president Jeff Neuman said on yesterday’s call.
“In our model if a domain name does not match a trademark in the Clearinghouse then the Clearinghouse never sees it, it doesn’t matter if the Clearinghouse is up or down,” he said.
The negative impact of downtime in this scenario is that registrars would not be able to show would-be registrants Trademark Claims notices. But it would not necessarily enable cybersquatting.
Neuman further argued that the TMCH should be covered by the same kinds of service level agreements and data escrow requirements as contracted gTLD registries, minimizing the risk of downtime.
The second major hurdle to the implementation talks is the relative lack to date of input from brand owners.
The intellectual property community has previously expressed reservations about any TMCH model that would enable data mining by bad actors or opportunistic registrars and registries.
Yes, it’s a data privacy issue. Brand owners are worried that the contents of the Clearinghouse could be used by competitors to find holes in their trademark protection strategies, or by scammers.
While yesterday’s call had more input from the trademark community, the real work will come next Wednesday during a session at ICANN 45 in Toronto.
Directi to relaunch .pw as an open TLD
Directi will soon relaunch .pw, the ccTLD for the tiny Micronesian nation of Palau, as an open pseudo-gTLD.
The official launch of the registry will happen at the ICANN meeting in Toronto next week, according to Directi CEO Bhavin Turakhia, with a sunrise period kicking off in December.
It’s the first TLD for which Directi — an applicant for 30 new gTLDs as well as a top-ten registrar — will act as the registry.
The company will brand the offering around the retroactive acronym “Professional Web”.
Turakhia hopes success will come from a combination of low cost — registry fees are not yet finalized, but will be sub-.com, he said — and the fact that .pw is mostly virgin territory.
“It’s a pretty good pricing model,” he said. “We’re making sure that people have access to desirable names at an affordable cost.”
The company plans to run .pw “exactly like a gTLD”, with standard sunrise, landrush and registration lifecycle policies. It will even adopt the UDRP, Turakhia said.
CentralNic, which already runs subdomain services such as .gb.com and .us.com, has been hired to run the back-end, despite the fact that Directi is using ARI Registry Services for its gTLD bids.
Sunrise is expected to start in early December and run for about 70 days. Landrush will run for a month, starting in February 2013. Pricing has yet to be finalized.
Directi is currently looking for registrars to sell the domains, above and beyond its own network of registrars.
Directi obtained the exclusive license to .pw about four years ago via EnCirca, the registrar that attempted to relaunch .pw under the “Personal Web” slogan in 2004.
The company originally planned to use the second level as a bundled service to tie in with a social networking slash instant messaging product that it was working on, but those plans have changed.
As a result .pw hasn’t been accepting registrations for a while.
Palau is a Pacific island nation with only about 20,000 citizens. As such, .pw doesn’t have a great many legacy registrations.
One such registration is pay.pw, which Directi is using for a payment gateway service.
Turakhia said that six second-level domains have been reserved for Palau’s use: co.pw, ne.pw, or.pw, ed.pw, go.pw and belau.pw. No other two-letter domains will be available.
Strickling urges ICANN to bolster trademark protection for all gTLDs
US Department of Commerce assistant secretary Larry Strickling has called on ICANN to create more trademark protection mechanisms across new and existing gTLDs.
In a letter to ICANN yesterday, Strickling, head of the National Telecommunications and Information Administration, also expressed concerned about the slow progress on implementing the Uniform Rapid Suspension and Trademark Clearinghouse systems.
The URS has run into a problem because no provider ICANN has approached to date wants to run it for the $300 to $500 filing fee.
Meanwhile, the way ICANN plans to implement the Clearinghouse has been hit by criticism from registries, registrars and new gTLD applicants, many of which believe it is too inflexible.
Strickling told ICANN that “it is imperative that all fees associated with the URS remain low”, and suggested that cost savings could be achieved through integration with the Clearinghouse.
But he also called for stronger trademark protections in general, above and beyond what the ICANN community has already decided to implement.
Industry stakeholders have presented a variety of suggestions to reduce the cost of defensive registrations (e.g. trademark blocking mechanisms) and others have suggested enhanced safeguards for new gTLDs targeted at creative sectors.
While not taking a position in support of any specific proposal at this time, NTIA does believes that ICANN should continue and open and transparent dialogue between all actors in order to find solutions to these issues which have come into clearer focus since the release of the 1,930 applications this past June.
The letter was sent due to NTIA’s meeting with the 30-odd so-called “brand summit” companies — almost all household names — last month.
Among other things, they want the Clearinghouse to alert them whenever somebody registers a domain name containing their trademarks, instead of just exact matches.
The counter-argument from the domain industry is that such a proposal would create millions of false positives, due to dictionary words, run-ons and acronyms.
An example recently aired by attorney John Berryhill is the Yellow Pages trademark on “YP”, which would be triggered in the Clearinghouse whenever PayPal registered its brand as a domain name.
The brand summit companies also want a blanket trademark blocking system based on ICM Registry’s .xxx Sunrise B process, under which they pay a one-off fee to block their mark in a gTLD forever.
Opponents point out that such systems may be appropriate in single TLDs, but problems could arise when applied to all TLDs. Different companies have rights to the same strings in different fields.
Strickling appears to be aware of the problems that could be caused if the trademark community gets everything it wants. In the letter, he urges mutual understanding, writing:
Whatever process ICANN follows, trademark holders should provide clear, fact-based descriptions of the challenges they encounter in the global DNS and registries and registrars should clarify issues relating to the technical feasibility and costs of implementing any additional protections.
It’s a nice idea, but attempts to reach a sane solution have so far been unsuccessful.
Melbourne IT’s HARM proposal, which would give special rights to particularly vulnerable brands, was shot down by trademark owners as too limited during a meeting in Washington DC last month.
IP interests should join the Trademark Clearinghouse meeting on Tuesday
ICANN is to hold a webcast and teleconference next week to discuss alternative models for the new gTLDs Trademark Clearinghouse.
It will be the last time the community gets to discuss the issue before ICANN 45 kicks off in Toronto next weekend.
Neustar, ARI Registry Services, Verisign and Demand Media have jointly proposed two models for the mandatory new gTLD Sunrise period and Trademark Claims service that differ from ICANN’s.
While the proposals are enjoying general murmurs of support from the domain name industry side of the community, the trademark lobby has yet to have any substantial presence in the talks.
Most of the discussions to date have been hindered by this lack of input, and by a frustrating lack of hard feedback from ICANN and its two contractors, IBM and Deloitte.
Tuesday’s meeting might be a good opportunity for members of the Business Constituency and IP Constituency to brush up on the issues before Toronto.
The meeting will start at 9am US Eastern time, according to Neustar vice president Jeff Neuman, who provided the following information:
The documents are posted at:
http://newgtlds.icann.org/en/about/trademark-clearinghouse/sunrise-model-26sep12-en.pdf
http://newgtlds.icann.org/en/about/trademark-clearinghouse/claims-model-26sep12-en.pdf
http://newgtlds.icann.org/en/about/trademark-clearinghouse/model-issues-26sep12-en.pdf
The call-in information is:
Conference ID: 93759
Dial-in numbers for each country: http://www.adigo.com/icann/
Adobe Connect Room at: http://icann.adobeconnect.com/tmch/
.cialis and .chatr new gTLD bids dumped
Two more new gTLD applications have been formally withdrawn.
ELi Lilly & Co has dropped its bid for .cialis and Rogers Communications has withdrawn its .chatr application.
Both were dot-brand applications — Cialis is a drug and Chatr is a Canadian wireless company — and neither was contested, though there are four applications for the very similar .chat.
This makes a total of six dead bids, following Google’s withdrawal of .est, .and and .are and German pump-maker KSB withdrew its dot-brand .ksb.
From ICANN’s statements, we know that there’s at least one other bid that is in the process of being withdrawn, but its identity is not yet known.
doMEn uses comedy compo to plug .me domains
doMEN, the .me registry, is marketing .me domain names with a series of comedy videos, presented in the form of a knockout competition and sweepstake.
The three-week “Comedy Cagematch” will see 30-second videos featuring 16 comedians being voted on by internet users. Voting gets you the chance to win a $500 camera.
The campaign has been put together by comedy-focused ad agency RadioFace, which has already produced this video featuring stand-up TJ Miller.
Apparently, if you have a .com you also have to use words like “problopportunity” (which I thought was pretty funny).
The promotion starts on Register.me from October 8. Only Americans and Canadians can enter the sweepstakes.
Dyn grabs $38 million in funding
Managed DNS service provider Dyn has secured a $38 million investment from venture capital firm North Bridge.
The minority investment is Dyn’s first. It’s been bootstrapped since its founding 11 years ago, according to founder and CEO Jeremy Hitchcock.
As part of the deal, noted tech investor Jason Calacanis has joined Dyn’s board, along with Hitchcock, company co-founder Tom Daly and two North Bridge partners, Ric Fulop and Russ Pyle.
“I am not building an exit strategy. I am creating an economic engine,” Hitchcock said in an open letter to customers.
“Plus, we had experienced 70 percent growth year over year. We were doing a pretty good job of growing by ourselves but we want to be a step ahead,” he said.







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