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Cartier sues Nominet hoping to set global domain name take-down precedent

Kevin Murphy, January 22, 2014, Domain Policy

Luxury watchmaker Cartier has taken .uk registry Nominet to court, hoping to set a precedent that would enable big brands to have domain names taken down at a whim.
The company sued Nominet in a London court in October, seeking an injunction to force the registry to take down 12 domain names that at the time led to sites allegedly selling counterfeit watches.
We’ve only become aware of the case today after Nominet revealed it has filed its defense documents.
Judging by documents attached to Nominet’s court filings, Cartier sees the suit as a test case that could allow it to bring similar suits against other “less cooperative” registries elsewhere in the world.
In a letter submitted as evidence as part of Nominet’s defense, Richard Graham, head of digital IP at Cartier parent company Richemont International, said that he was:

seeking to develop a range of tools that can be deployed quickly and efficiently to prevent Internet users accessing websites that offer counterfeit goods… [and] looking to establish a precedent that can be used to persuade courts in other jurisdictions where the registries are less cooperative.

It’s worth noting that Richemont has applied for 13 dot-brands under ICANN’s new gTLD program and that Graham is often the face of the applications at conferences and such.
Pretty soon Richemont will also be a domain name registry. We seem to be looking at two prongs of its brand protection strategy here.
According to the company’s suit, the 12 domains in question all had bogus Whois information and were all being used to sell bogus Cartier goods.
None of them used a Cartier trademark in the domain — this is explicitly about the contents of web sites, not their domains names — and Cartier says most appeared to be registered to people in China.
Rather than submitting a Whois inaccuracy complaint with Nominet — which could have led to the domains being suspended for a breach of the terms of service — Cartier decided to sue instead.
Graham actually gave Nominet’s lawyers over a week’s notice that the lawsuit was incoming, writing his letter (pdf) on October 22 and filing the complaint (pdf) with the courts November 4.
Cartier seems to have grown frustrated playing whack-a-mole with bootleggers who cannot be traced and just pop up somewhere else whenever their latest web host is persuaded to cut them off.
Graham’s letter, which comes across almost apologetic in its cordiality when compared to the usual legal threat, reads:

Cartier therefore believes the most cost effective and efficient way to disrupt access to the Counterfeiting Websites operating in the UK is to seek relief from you, as the body operating the registry of .uk domain names.

Armed with the foreknowledge provided by the letter, Nominet reviewed the Whois records of the domains in question, found them lacking, and suspended the lot.
Ten were suspended before Cartier sued, according to Nominet. Another expired before the suit was filed and was re-registered by a third party. A fourth, allegedly registered to a German whose scanned identity card was submitted as evidence by Nominet, was suspended earlier this month.
As such, much of Nominet’s defense (pdf) relies upon what seems to be a new and obscure legal guideline, the “Practice Direction on Pre-Action Conduct”, that encourages people to settle their differences without resorting to the courts.
Nominet’s basically saying that there was no need for Cartier to sue, because it already has procedures in place to deal with counterfeiters using fake Whois data.
Also offered in the defense are the facts that suspending a domain does not remove a web site, that Nominet does not operate web sites, and the following:

Nominet is not at liberty under its Terms and Conditions of Domain Name Registration to suspend .uk domain names summarily upon mere receipt of a demand from someone unconnected with the domain name registrant.

That seems to me to be among the most important parts of the defense.
If Cartier were to win this case, it may well set a precedent giving registries (in the UK at least, at first) good reason to cower when they receive dodgy take-down orders from multibillion-dollar brands.
Indeed, that seems to be what Cartier is going for here.
Unfortunately, Nominet has a track record of at least accelerating the takedown of domains based on nothing more than third-party “suspicion”. Its defense actually admits this fact, stating:

Inaccurate identity and contact information generally leads to the suspension of a domain within three weeks. Where suspicions of criminality are formally confirmed by a recognised law enforcement agency, suspension may be very significantly expedited.

I wonder if this lawsuit would have happened had Nominet not been so accommodating to unilateral third-party take-down notices in the past.
In a statement to members today, a copy of which was sent to DI, Nominet encouraged internet users to report counterfeiting web sites to the police if and when they find them.

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Go Daddy turns to man boobs for 2014 Super Bowl ad

Kevin Murphy, January 22, 2014, Domain Registrars

For some reason people like watching Go Daddy’s Super Bowl commercials.
Here’s its 2014 commercial, which the company posted to YouTube today.
Rather than attempting to grab the viewer’s attention with fleeting glimpses of female décolletage, which has become the tradition over the 10 years Go Daddy has been running these expensive annual ads, this time around it’s the male form that’s being exploited.
Man boobs, in other words. Dozens and dozens of pairs of man boobs.
Danica Patrick’s in there somewhere too, but she appears to have been CGI’d to look like one of the fellers.

You’ll notice the lack of any TLDs — new or old — getting a mention, not even in Go Daddy’s logo, which dropped the “.com” about a year ago.
You may also scratch your head at the denouement. Why were a bunch of black guys among those racing to the tanning salon? Baffling.

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DotConnectAfrica files for ICANN independent review

Kevin Murphy, January 22, 2014, Domain Policy

Failed .africa gTLD applicant DotConnectAfrica has filed an Independent Review Process appeal against ICANN, it emerged today.
The nature of the complaint is not entirely clear, but in a press release DCA said it’s related to “ICANN Board decisions and actions taken with regard to DCA Trust’s application for the .africa new gTLD”.
It’s only the third time an IRP has been filed. The first two were related to .xxx; ICM Registry won its pioneering case in 2009 and Manwin Licensing settled its followup case last year.
DCA said that it’s an “amended” complaint. It turns out the first notice of IRP was sent October 23. ICANN published it December 12, but I missed it at the time.
I’d guess that the original needed to be amended due to a lack of detail. The “Nature of Dispute” section of the form, filed with the International Center for Dispute Resolution, is just a sentence long, whereas ICM and Manwin attached 30 to 60-page legal complaints to theirs.
The revised notice, which has not yet been published, was filed January 10, according to DCA.
DCA applied for .africa in the current new gTLD round, but lacked the government support required by the Applicant Guidebook for strings matching the names of important geographic regions.
Its rival applicant, South African ccTLD registry Uniforum, which does have government backing, looks set to wind up delegated, whereas ICANN has designated DCA’s bid as officially “Not Approved”.
DCA has been alleging a conspiracy — often involving DI — at almost every juncture of the process, even before it filed its application. Read more here, here and here.
To win an IRP, it’s going to have to show that it suffered “injury or harm that is directly and causally connected to the Board’s alleged violation of the Bylaws or the Articles of Incorporation”.

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Bing: domains just not that relevant to SEO

Kevin Murphy, January 20, 2014, Domain Tech

Anyone who thinks that having a exact-match keyword domain automatically promotes their web site to the top of search results is in for a rude awakening, according to a top guy at Bing.
In a blog post, Bing senior product manager Duane Forrester tried to debunk the “myth… That merely having a popular keyword in the domain will help that site, regardless of content, rank on the high volume keyword”.
Forrester wrote:

Ranking today is a result of so many signals fed into the system the words used in a domain send less and less information into the stack as a percentage of overall decision making signals.

There are no shortcuts. Even the new generic top level domains (gTLDs) coming out near the end of February will be treated in this manner. Domain spamming isn’t new, so sites that provide value, are relevant and that people like will rank as usual. They won’t rank “just because” they have certain words in them, and thinking that keyword stuffing a domain (think: cars.cars) will give you an edge is dangerous.

Forrester’s post is not a condemnation of keyword domains, however. He does not deny that the domain is one factor Bing takes into account in rankings, albeit one of very many.
Rather, it seems he’s trying to point out that it’s possible to get decent search traffic even when your domain has nothing to do with your content (he gives satire site The Onion as an example).
His overall message is that creating good content is the way to get good SEO, something that will come as absolutely no surprise to anyone who’s been paying attention to the pronouncements of search engine companies for the last several years.

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NameCheap: a top ten registrar?

Kevin Murphy, January 20, 2014, Domain Registrars

eNom reseller NameCheap is actually in the top 10 largest registrars in terms of domains under management, judging by data in regulatory documents filed by eNom parent Rightside.
According to a Rightside SEC filing related to its spin-off from Demand Media, NameCheap accounted for 23% of the company’s total domains under management as of September 30.
With the same document declaring Rightside has over 12 million names under management as of the same date, NameCheap apparently looks after just under 2.8 million domains.
By my reckoning, this means NameCheap is very probably the ninth-largest registrar by DUM out there, sandwiched between GMO Internet and FastDomain.
My comparison is not completely apples-to-apples — NameCheap’s number may include ccTLD registrations and I’m levering the company into a gTLDs-only league table — so may not be fully reliable.
But it’s the first solid indication of the size of NameCheap’s business I’ve seen in a while.
While NameCheap is accredited by ICANN in its own right, it has never registered more than a handful of domains under its own name, leaving it in the sub-900 range in the DUM league table.
According to Rightside, NameCheap is under contract to exclusively use eNom’s wholesale services until December 2014, but the deal does have one-year renewals built in.

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New gTLDs top 100 as first dot-brands hit the root

Kevin Murphy, January 18, 2014, Domain Registries

There are now 107 new gTLDs live on the internet, following the latest batch of delegations.
Sixteen strings were entered into the DNS root today, including the first two dot-brands, which are Monash University’s .monash and CITIC Group’s .中信 (“.citic” in Chinese).
.CLUB Domains, Luxury Partners and Plan Bee became freshly-minted registries with the delegations of .club, .luxury and .build while legacy gTLD registry Afiias added .red, .pink and .shiksha to its roster.
Uniregistry added five new gTLDs to the two it had delegated in an earlier batch: .gift, .guitars, .link, .photo and .pics.
The delegation of .photo means the root now has its first singular/plural clash; Donuts already owns .photos.
Finally, I-REGISTRY added .rich to its .onl and China’s CNNIC had .网络 (“.network”) and .公司 (“.company”) delegated.
UPDATE (Jan 22): This post originally overlooked the delegation of .公司. It has been updated accordingly.

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Nominet bans rape domains

Kevin Murphy, January 15, 2014, Domain Policy

Nominet has banned “rape” domains from the .uk space, following an independent review spurred by a newspaper article.
The company announced today that it is to adopt the recommendations of Lord Macdonald (pdf), who said domains that “signal or encourage serious sexual offences” should be deleted.
The policy applies retroactively and at least a dozen domains have already been suspended.
Nominet CEO Lesley Cowley said in a statement:

Even though we are only talking about a handful of domain names, we agreed that we do not want those domain names on the register – regardless of whether there was an associated website or content.

Under the new policy, Nominet will review all new domain name registrations within the first 48 hours. It said it will:

Institute a system of post-registration domain name screening, within 48 hours of registration, for domain names that appear to signal or encourage serious sexual offences. Where examples that meet these criteria are discovered, they will be suspended or de-registered.

It’s pretty vague at the moment, both in terms of what constitutes a “signal” and how the oversight process will be carried out. Nominet said it will reveal implementation details at a later date.
Importantly, there will be no pre-screening of domains for potentially offensive substrings. It will still be possible to register names if you’re a “therapist” or enjoy “grapes”.
Macdonald said in his report:

any process of pre-registration scrutiny is likely to be slow, technologically blunt, and have minimal useful impact. It would likely damage the credibility of the .uk space in the market place and it would bring few discernible advantages.

He seems to be envisaging a system of manual review, aided by keyword searches, that looks only for domains that seem to be unambiguously “egregious”. He wrote:

it is precisely because of the inadequacies of the screening technology that Nominet has available to it, and the utmost importance of avoiding unnecessary or mistaken interference with free expression rights, that any post registration screening process should be strictly designed to target only the most egregious examples

Keywords under scrutiny are likely to include “rape”, “incest”, “bestiality”, “paedophilia” and derivatives.
Macdonald noted that Nominet gets 20 – 25 registrations containing these strings per week, but that the “vast majority” were false positives that should not trigger a suspension.
The Macdonald report gives examples of existing domains that would be likely to trigger Nominet action, including rapeme.co.uk, rapemyteacher.co.uk and rapeporn.co.uk.
According to Whois records, all of the domains listed in the report have already been suspended by Nominet.
Macdonald wrote:

it is difficult to see any reasonable basis whatsoever upon which the registration of a domain name such as rapemyteacher.co.uk could be consistent with any reasonable terms of business that Nominet might draw up.

It’s not clear from archives whether many of these domains even led to sites with content. An Archive.org capture of rapeporn.co.uk from 2009 contains a short essay (looks like a hasty attempt to justify the domain to me) on why rape fantasy and actual rape are different.
I suspect that “rapemyteacher.co.uk” was supposed to be a joke, a play on the popular site RateMyTeachers.com.
However, in Macdonald’s view, it’s easily possible for Nominet to suspend these names without infringing anyone’s free speech rights under the European Convention on Human Rights and UK law.
He said that in some cases the domain name itself may be illegal, if it encourages others to commitment crimes. Incitement is a crime, after all.
But his report seems to envisage that the use of the word “rape” may be justifiable when used in a figurative sense not related to actual sexual violence. It would also not be banned in positive contexts such as rape victim support services.
He recommended against instituting bans on swearwords and racist terms for similar reasons.
The one thing missing from the report, and Nominet’s response to it so far, is any requirement for Nominet to disclose which domain names it has suspended under the new policy.
That would be an important oversight mechanism, in my view.
If Nominet is going to be deleting names based on an as-yet-undisclosed review process, wouldn’t free speech be served by at least telling the public what has been censored?
What if rapemyteacher.co.uk was supposed to be a parody of RateMyTeachers.com? Did Nominet just suspend a humor site for no good reason and without telling anyone but the registrant?
The Macdonald report was commissioned following an outraged Sunday Times article based on a blog post by anti-porn crusader John Carr, who wanted a ban on “depraved or disgusting words”.
Neither Carr, the Sunday Times, Nominet or Macdonald have ever presented any examples of “egregious” .uk domain names leading to content encouraging or glorifying sexual violence, nor have they ever said that they’ve seen one with their own eyes.
It’s possible that such domains do not exist.
The review and the new Nominet policy, I think it’s fair to say, has probably not protected a single man, woman, child, corpse or sheep from unwelcome interference. It was, I suspect, a waste of time and resources.
But at first look the policy, properly implemented, does not appear to present a huge risk of infringing free speech rights or throwing up vast numbers of false positives.

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Right Of The Dot partners with Heritage for hybrid auctions

Kevin Murphy, January 15, 2014, Domain Services

Domain sales consultancy Right Of The Dot and collectibles auctioneer Heritage Auctions have made a deal to bring hybrid live/online auctions to the new gTLD space.
According to a ROTD press release, such services will be made available for new gTLD contention set resolution and premium second-level domain sales.
Heritage is pretty new to the domain name space, but its IP division is headed by Aron Meystedt, current owner of symbolics.com, the world’s oldest .com domain.

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Go Daddy hires former Microsoft exec as CIO

Kevin Murphy, January 15, 2014, Domain Registrars

Go Daddy has appointed a new chief information/infrastructure officer, former Microsoft and ServiceNow executive Arne Josefsberg.
Josefsberg was most recently CTO of ServiceNow, a service automation software company, but he previously worked with Go Daddy CTO Elissa Murphy when she was at Microsoft.
He’s the latest in a series of high-level appointments to come over the year since Blake Irving took over as CEO and started plundering the ranks of alma maters Yahoo and Microsoft for executive talent.

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LogicBoxes customers get registry pre-pay “wallet”

Kevin Murphy, January 14, 2014, Domain Registrars

LogicBoxes has launched a new “wallet” service for its registrar clients, designed to make it easier for them to manage payments to the rapidly growing number of TLD registries.
The new Registry Wallet product — bundled in at no extra charge for existing customers — is a way for registrars to consolidate the process of managing pre-paid registry accounts.
Instead of managing accounts with dozens of registries for potentially hundreds of new gTLDs, LogicBoxes customers will be able to use the Wallet as a buffer and single management interface.
Many existing registries require registrars to fund an account in advance that gradually gets chipped away as more domains are sold to registrants. During quiet periods, the money sits dormant.
While some new gTLD registries are planning to allow credit card or post-payment options, others are sticking to the old ways and the legacy TLDs show no sign of changing, according to LogicBoxes senior marketing associate Vivek Desai.
“This service also aims at simplifying the invoicing and reconciliation process,” he said. “Imagine registrars having to reconcile statements and invoices with 30 or 40 or even more providers. Having one place to manage everything, will make things simpler.”
The company said it uses “pattern recognition algorithms” to predict usage, with manual oversight. It also features “threshold reminders, emergency credits and deactivation protection”, LogicBoxes said.

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