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Artemis signs 30 anchor tenants for .secure gTLD

Artemis, the NCC Group subsidiary applying for .secure, says it has signed up 30 big-name customers for its expensive, high-security new gTLD offering.
CTO Alex Stamos said that the list includes three “too big to fail” banks and three of the four largest social networking companies. They’ve all signed letters of intent to use .secure domains, he said.
He was speaking at a small gathering of customers and potential customers in London yesterday, to which DI was invited on the condition that we not report the name of anyone else in attendance.
Artemis is doing this outreach despite the facts that a) .secure is still in a two-way contention set and b) deep-pocketed online retailer Amazon is the other applicant.
Stamos told DI he’s confident that Artemis will win .secure one way or the other — hopefully Amazon’s single-registrant bid will run afoul of ICANN’s current rethink of “closed generics”.
He expects to launch .secure in the second or third quarter of next year with a few dozen registrants live from pretty much the start.
The London event yesterday, which was also attended by executives from a few household names, was the second of three the company has planned. New York was the first and there’ll soon be one in California.
I’m hearing so many stories about new gTLD applicants that still haven’t figured out their go-to-market strategies recently that it was refreshing to see one that seems to be on the ball.
Artemis’ vision for .secure is also probably the most technologically innovative proposed gTLD that I’m currently aware of.
As the name suggests, security is the order of the day. Registrants would be vetted during the lengthy registration process and the domain names themselves would be manually approved.
Not only will there not be any typosquatting, but there’s even talk of registering common typos on behalf of registrants.
Registrants would also be expected to adhere to levels of security on their web sites (mandatory HTTPS, for example) and email systems (mandatory TLS). Domains would be scanned daily for malware and would have manual penetration testing at least annually.
Emerging security standards would be deployed make sure that browsers would only trust SSL certificates provided by Artemis (or, more likely, its CA partner) when handling connections to .secure sites.
Many of the policies are still being worked out, sometimes in conversation with an emerging “community” of the aforementioned anchor tenants, but there’s one thing that’s pretty clear:
This is not a domain name play.
If you buy a .secure domain name, you’re really buying an NCC managed security service that allows you to use a domain name, as opposed to an easily-copied image, as your “trust mark”.
Success for .secure, if it goes live as planned, won’t be measured in registration volume. I wouldn’t expect it to be much bigger than .museum, the tiniest TLD today, within its first few years.
Prices for .secure have not yet been disclosed, but I’m expecting them to be measured in the tens of thousands of dollars. If “a domain” costs $50,000 a year, don’t be surprised.
Artemis’ .secure would however be available to any enterprise that can afford it and can pass its stringent security tests, which makes it more “open” than Amazon’s vaguely worded closed generic bid.
Other ICANN accredited registrars will technically be allowed to sell .secure domains, but the Registry-Registrar Agreement will be written in such a way as to make it economically non-viable for them to do so.
Overall, the company has a bold strategy with some significant challenges.
I wonder how enthusiastic enterprises will be about using .secure if their customers start to assume that their regular domain name (which may even be a dot-brand) is implicitly insecure.
Artemis is also planning to expose some information about how well its registrants are complying with their security obligations to end users, which may make some potential registrants nervous.
Even without this exposure, simply complying appears to be quite a resource-intensive ongoing process and not for the faint-hearted.
However, that’s in keeping with the fact that it’s a managed security service — companies buy these things in order to help secure their systems, not cover up problems.
Stamos also said that its eligibility guidelines are being crafted with its customers in such a way that registrants will only ever be kicked out of .secure if they’re genuinely bad actors.
Artemis’ .secure is a completely new concept for the gTLD industry, and I wouldn’t like to predict whether it will work or not, but the company seems to be going about its pre-sales marketing and outreach in entirely the correct way.

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97 new gTLD applicants get pass from ICANN

ICANN has just released this week’s batch of Initial Evaluation results, with 97 passing applications to report.
The results were published a couple of days early due to the Independence Day holiday in the US.
There were no failures this week. The following applications received passing scores and proceed to the next phase of the program.

.cloud .app .marketing .corp .llp .blog .dnb .radio .mtr .gay .gmbh .accountant .site .yodobashi .norton .rmit .host .auto .ltd .play .cafe .bosch .jaguar .realestate .cashbackbonus .plus .mobile .cityeats .uol .amica .hair .yahoo .philips .corp .beauty .schmidt .tiaa .yellowpages .alsace .gent .lds .home .auction .chat .travelersinsurance .delta .corsica .dvag .bugatti .online .living .golf .flowers .hot .sharp .guitars .store .video .discount .realestate .mozaic .club .builders .build .whoswho .vote .limited .international .hdfc .yun .sakura .ifm .group .ceb .gifts .box .hbo .dev .asda .sport .allfinanzberater .radio .sale .taobao .training .dtv .mail .sncf .rent .marriott .jpmorganchase .audio .guide .statefarm .now .gucci .work

The results bring the total number of passing bids to 1,006. Only 823 applications remain in Initial Evaluation.

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New gTLD registry contract approved, but applicants left hanging by GAC advice

ICANN has approved the standard registry contract for new gTLD registries after many months of controversy.
But its New gTLD Program Committee has also decided to put hundreds more applications on hold, pending talks with the Governmental Advisory Committee about its recent objections.
The new Registry Agreement is the baseline contract for all new gTLD applicants. While some negotiation on detail is possible, ICANN expects most applicants to sign it as is.
Its approval by the NGPC yesterday — just a couple of days later than recently predicted by ICANN officials — means the first contracts with applicants could very well be signed this month.
The big changes include the mandatory “Public Interest Commitments” for abuse scanning and Whois verification that we reported on last month, and the freeze on closed generics.
But a preliminary reading of today’s document suggests that the other changes made since the previous version, published for comment by ICANN in April, are relatively minor.
There have been no big concessions to single-registrant gTLD applicants, such as dot-brands, and ICANN admitted that it may have to revise the RA in future depending on how those discussions pan out.
In its resolution, the NGPC said:

ICANN is currently considering alternative provisions for inclusion in the Registry Agreement for .brand and closed registries, and is working with members of the community to identify appropriate alternative provisions. Following this effort, alternative provisions may be included in the Registry Agreement.

But many companies that have already passed through Initial Evaluation now have little to worry about in their path to signing a contract with ICANN and proceeding to delegation.
“New gTLDs are now on the home stretch,” NGPC member Chris Disspain said in a press release “This new Registry Agreement means we’ve cleared one of the last hurdles for those gTLD applicants who are approved and eagerly nearing that point where their names will go online.”
Hundreds more, however, are still in limbo.
The NGPC also decided yesterday to put a hold on all “Category 1” applications singled out for advice in the Governmental Advisory Committee’s Beijing communique.
That’s a big list, comprising hundreds of applications that GAC members had concerns about.
The NGPC resolved: “the NGPC directs staff to defer moving forward with the contracting process for applicants who have applied for TLD strings listed in the GAC’s Category 1 Safeguard Advice, pending a dialogue with the GAC.”
That dialogue is expected to kick off in Durban a little over a week from now, so the affected applicants may not find themselves on hold for too long.
Negotiations, however, are likely to be tricky. As the NGPC’s resolution notes, most people believe the Beijing communique was “untimely, ill-conceived, overbroad, and too vague to implement”.
Or, as I put it, stupid.
By the GAC’s own admission, its list of strings is “non-exhaustive”, so if the delay turns out to have a meaningful impact on affected applicants, expect all hell to break loose.

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GNSO still breathing as ICANN retracts “flawed” Trademark+50 thinking

Kevin Murphy, July 2, 2013, Domain Policy

The Generic Names Supporting Organization isn’t dead after all.
ICANN’s Board Governance Committee has retracted a document related to new gTLD trademark protections that some on the GNSO Council believed spelled the end of the multistakeholder model as we know it.
The BGC, in rejecting a formal Reconsideration Request related to the “Trademark+50” mechanism, had used a rationale that some said was overly confrontational, legalistic and gave ICANN staff the ability to ignore community input more or less at will.
We reported on the issue in considerable detail here.
The committee on Friday retracted the original rationale, replacing it with one (pdf) that, while still containing some of the flawed reasoning DI noted last month, seems to have appeased the GNSO Council.
Neustar policy VP Jeff Neuman, who raised the original concerns, told the Council: “I believe the rationale is much more consistent with, and recognizes, the value of the multi-stakeholder model.”
The BGC did not change its ultimate decision — the Reconsideration Request has still been rejected and Trademark+50 is still being implemented in the new gTLD program.

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Four new gTLD applications withdrawn, including one closed generic

Four new gTLD application were withdrawn overnight, including the first “closed generic” bid to be dropped since ICANN implemented a freeze on such applications.
Today’s withdrawals are:

  • .movie — Of the eight applications for this string, this Dish DBS bid was one of only two proposed with single-registrant business models. It would have undoubtedly have been captured by the current ICANN hold on closed generics.
  • .chesapeake — A dot-brand filed by Chesapeake Energy. It had already passed Initial Evaluation. While arguably a geographic string, it had not been classified as such by ICANN and had no objections or GAC advice.
  • .chk — An abbreviation of the above, matching Chesapeake’s stock market ticker symbol. It had also already passed IE and had a clear run at delegation.
  • .kerastase Yet another L’Oreal dot-brand application, the sixth of its original 14 bids to be withdrawn.

The total withdrawals to date now stands at 94, 49 of which were uncontested.

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See all new gTLD withdrawls and Initial Evaluation results in a handy timeline

Kevin Murphy, July 2, 2013, Domain Services

From today, DI PRO users have a new feature for tracking new gTLD withdrawals that removes the huge pain and inconvenience of actually having to read DI and other domain blogs.
It’s been the mostly commonly requested feature over the last couple of weeks, and we’re happy to oblige.
The New gTLD Program Timeline lists all withdrawals, evaluation results and other major changes to application status, in chronological order.
There are over 1,100 entries in the database so far, going back to August 2012. Withdrawals are automatically updated daily, IE results weekly on Friday evenings UTC.
It’s designed for utility. Here’s a screen grab:
New gTLD Timeline
To join the growing ranks of DI PRO subscribers click here. Subscribers also get access to the following tools and searchable databases:
Daily new gTLD program stats, searchable Initial Evaluation scores, the most comprehensive and flexible database of gTLD applications available anywhere, and much more.

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DomainsBot to be “at the heart” of new gTLD sales

DomainsBot, which powers the name suggestion feature on most major registrar storefronts, has unveiled a significant update designed to make selling new gTLD domains easier.
The company reckons its new technology will soon be promoted from a follow-up sales tool, rolled out if a customer’s first choice of domain is not available, to “replacing the availability check” entirely.
“The idea is to be at the heart of the process of promoting new gTLDs,” CEO Emiliano Pasqualetti told DI.
The idea is pretty straightforward: a customer types a word into a search box, the service suggests available domain names with conceptually similar TLDs.
There’s a demo online already. If you type “chocolate”, it suggests domains such as chocolate.food, chocolate.menu and chocolate.health. Domain Name Wire did a quick test run today too.
While it may not be perfect today, it was pretty good at finding appropriate TLDs for the keywords I tested.
And Pasqualetti said that under the hood is a machine learning engine that will make its suggestions increasingly more relevant as new gTLD domains start to go on sale.
“It tries to predict which TLD we need to show to each individual using a combination of their query, their IP address and as much history as we can legally collect in partnership with registrars,” Pasqualetti said.
If, for example, customers based in London show a tendency to buy lots of .london domains but hardly ever .rome, Londoners will start to see .london feature prominently on their registrar’s home page.
“We learn from each registrar what people search for and what people end up buying,” he said.
Some registrars may start using the software in their pre-registration portals, increasing relevance before anything actually goes on sale, he said.
My feeling is that this technology could play a big role in which new gTLDs live or die, depending on how it is implemented and by which registrars.
Today, DomainsBot powers the suggestion engine for the likes of Go Daddy, eNom, Tucows and Moniker. Pasqualetti reckons about 10% of all the domains being sold are sold via its suggestions.
Judging by today’s press release, registrars are already starting to implement the new API. Melbourne IT, Tucows and eNom are all quoted, but Pasqualetti declined to specify precisely how they will use the service.
It’s been widely speculated that Go Daddy plans to deploy an automated “pay for placement” system — think AdSense for domains — to determine which TLDs get prominence on its storefront.
Pasqualetti said that’s the complete opposite of what DomainsBot is offering.
“We’re relevance for placement,” he said. “We want to give every TLD a chance to thrive, as long as they’re relevant for the end user.”
According to Pasqualetti (and most other people I’ve been talking to recently) there are a lot of new gTLD applicants still struggling to figure out how to market their TLDs via registrars.
There are about 550 “commercially interesting” applied-for gTLD strings in the DomainsBot system right now, he said. New gTLD applicants may want to make sure they’re one of them.
Next week, the company will reveal more details about how it plans to work with new gTLD registries specifically.

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90 passes and 2 failures in this week’s gTLD results

ICANN has just delivered this week’s batch of Initial Evaluation results, with 90 passes and two failures to report.
The two applications that failed to achieve passing scores are Commercial Connect’s .shop and .supersport, a dot-brand filed by a South African television company. Both are eligible for extended evaluation.
Commercial Connect is the first applicant to fail to achieve a passing score on its technical evaluation.
I believe the company, which was among the unsuccessful applicants in the 2000 round of new gTLDs, is one of the few applicants this time around proposing to self-host its registry back-end.
It did, however, pass the financial component of the evaluation.
SuperSport failed, like nine others before it, on its financial evaluation, having scored a 0 on its “Financial Statements” question.
These are the passing applications this week:

.shop .viking .nagoya .osaka .shop .cruise .baidu .motorcycles .bananarepublic .allfinanzberatung .shiksha .top .bio .republican .aol .mail .navy .fyi .jcb .photos .wine .app .diy .law .data .foo .film .corp .ibm .physio .htc .pohl .chanel .gdn .ubs .secure .woodside .ultrabook .gold .show .soccer .map .web .coffee .apple .compare .markets .schule .fitness .courses .hotel .discover .spreadbetting .ngo .cbs .immo .home .drive .williamhill .racing .movie .store .barefoot .kaufen .memorial .abb .bbva .cpa .unicom .voto .skype .vet .doctor .tennis .space .nab .web .bet .scor .food .fail .konami .day .games .garden .book .hosting .ollo .montblanc .click

There are now 909 passing applications and 11 eligible for extended evaluation.

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ICANN approves 2013 RAA

ICANN has approved a new version of its standard Registrar Accreditation Agreement, after almost two years of talks with registrars.
The new 2013 RAA will be obligatory for any registrar that wants to sell new gTLD domain names, and may in future become obligatory for .org, .info and .biz.
The new deal’s primary changes include obligations for registrars to verify email addresses supplied for Whois records as well as stronger oversight on proxy/privacy services and resellers.
Akram Atallah, president of ICANN’s new Generic Domains Division said in a statement:

In no small way this agreement is transformational for the domain name industry. Our multiple stakeholders weighed in, from law enforcement, to business, to consumers and what we have ended up with is something that affords better protections and positively redefines the domain name industry.

Registrars Stakeholder Group chair Michele Neylon told DI:

The 2013 RAA does include lot of changes that will be welcomed by the broad community. It addresses the concerns of the Governmental Advisory Committee, it addresses the concerns of law enforcement, it addresses the concerns of IP rights advocates, end user consumer groups and many others.

But Neylon warned that ICANN will need “proactive outreach” to registrars, particularly those that do not regularly participate in the ICANN community or do not have English as their first language.
The new RAA puts a lot of new obligations on registrars that they all need to be fully aware of, he said.
“The unfortunate reality is that a lot of companies may sign contracts without being aware of what they’re agreeing to,” Neylon said. “The entire exercise could be seen as a failure if the outliers — registrars not actively engaged in the ICANN process or whose first language is not English — are not communicated with.”
A new RAA was also considered a gateway event for the launch of new gTLDs, so applicants have a reason to be cheerful today.

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