Nominet study reveals advertisers’ favorite TLDs

Domains ending in .uk are more popular among advertisers in the UK than .com domains, but not massively so, according to research published today by Nominet, the .uk registry.
A study of 10,000 UK ads found that 65% of them contained a URL, and that 55% of those was a .uk, compared to 42% that were .com names.
I find that first number quite surprising – why are 35% of advertisers not doing something so simple and risk-free as including their domains in their ads? It doesn’t seem to make much sense.
The break-down between .uk and .com surprises me less. In my experience on both sides of the Atlantic, fewer Brits than Americans think of .com as a purely US-oriented TLD.
We share a language after all, and the pervasiveness of the phrase “dot-com” in the late 1990s saw many big British online brands, such as LastMinute.com, opt for generic domains.
Interestingly, Nominet also managed to uncover a correlation between how business-focussed a publication was and use of .com domains over .uk.
Computer Weekly, a trade publication, had .uk addresses in only 33% of its ads, while Computer Shopper, a consumer publication, had them 64% of the time.
At the two extremes, news weekly The Economist had .coms in 82% of its ads, while Auto Express ads were 80% .uk addresses. The average across all magazines was 60% in favor of .uk.
It’s the most comprehensive study of .com versus .uk I’ve read, containing far too many statistics to enumerate here, but it’s also a quick read. It can be downloaded here.

Comment Tagged: .com, .uk, nominet

ICM buys dotxxx.com for $25,000 and unveils new slogan

ICM Registry, the would-be .xxx registry operator, has acquired the domain name dotxxx.com from a Korean domainer for $25,000, to support an upcoming marketing campaign.
The company is also expected to unveil a punny new slogan, “Let’s be adult about it”, following its recent hiring of international ad agency M&C Saatchi.
The dotxxx.com domain currently redirects to icmregistry.com, the company’s main site. The private sale used Sedo for escrow.
Given the amount of cash ICM has spent attempting to get .xxx approved over the last ten years, $25,000 is a drop in the ocean.
ICANN recently decided to refer its application to the Governmental Advisory Committee for a consultation, before it makes a final call on whether to approve it or not.

Comment Tagged: gac, ICANN, icm registry, sedo, xxx

dotFree reports 15,000 .free preregistrations

The dotFree Group, which intends to apply for the .free top-level domain, says it has taken almost 15,000 preregistrations in its first 48 hours.
Dominique Piatti, chief executive of the Czech-based company, tells me the domain count at the two-day mark was 14,831, preregistered by 2,787 users, an average of five domains each.
About 4,000 of those came in the first hour.
Considering that it’s not possible to preregister tens of thousands of “premium” strings – dotFree plans to auction those – that strikes me as a not-bad start.
As I discovered on Monday, the company has also banned the preregistration of any string ending in the number 4, presumably due to the “for.free” pun.
If dotFree’s .free ever gets approved – which is of course by no means certain – it would be at least 18 months from now before any of these preregistrations convert into actual usable domain names

9 Comments Tagged: .free, dotfree, dotfree group

One-letter .uk domains coming December 1

Nominet will start taking applications for one and two-letter .co.uk domains next month, starting with a sunrise period for trademark holders.
The registry said 2,831 previously reserved names are being released under its phased process, which also extends to the .org.uk, .net.uk and .me.uk domains.
Nominet’s decision to hold a sunrise – actually it’s planning two – is quite unusual. Other TLDs that have released super-short domains usually carry out an RFP process first.
The first sunrise, for companies with “registered rights” ends January 17. The second sunrise, for those with “unregistered rights” will start at some point after that.
Domains will be auctioned in the event of competing successful applications, with the profits going to the Nominet Trust.
There’s still no firm date on the open-doors landrush phase, in which registrants without trademarks will be able to bid on the domains.

Comment Tagged: .uk, auctions, nominet

Uber-short .travel domains up for grabs

Tralliance, the .travel registry, is to allocate one and two-character domains for the first time, via a request for proposals process.
For the month of December, interested parties will be able to apply to register almost any single or double-character domain without having to pay a tonne at auction. Tralliance said:

This will be your best chance to register a high value domain name in one of the most active industries on the Internet, without paying a premium price, simply by giving us your best ideas for how you will promote your names and .Travel.

This appears to be similar to co-marketing offers made in other TLD registries, such as .biz and .mobi, over the last couple of years.
All the letters of the alphabet and all the numerals will be available. Of the two-letter combinations, only strings matching existing country-code TLDs, such as US and UK, are prohibited.
Tralliance said it will release the names in phases, and that a “very limited” number will be available following the December round.
It’s particularly keen on ideas that somehow tie one super-short .travel domain to a bunch of other normally registered .travels, for maximum visibility.
Tralliance received authorization from ICANN to release these short names in August.

3 Comments Tagged: .travel, ICANN, tralliance

Lego files a UDRP complaint every three days

Lego, maker of the popular building block toys, is rapidly becoming one of the most UDRP-happy big-brand trademark holders.
The company recently filed its 150th claim, and has so far recovered well over 250 domains that included its trademark.
With over 100 UDRPs filed so far in 2010, that works out to an average of roughly one complaint every three days, and a total spend easily into the hundreds of thousands of dollars.
Its success rate to date is 100%, with no complaints denied.
Its successfully recovered domains include oddities such as legogiraffepenis.com, which appears to be based on this amusing misunderstanding.
If Lego keeps up its current rate of enforcement, it will likely pass Microsoft in the next few months in terms of total cases filed. It’s already filed more than Yahoo and Google.
But it still has a long way to go to catch up with AOL, possibly the most prolific UDRP complainant, which has close to 500 complaints under its belt.

5 Comments Tagged: aol, cybersquatting, lego juris, Microsoft, udrp

DotFree starts taking .free domain preregistrations

The DotFree Group, which plans to apply to ICANN to run .free as a top-level domain, has become one of the first would-be registries to open its doors for preregistrations.
From noon UTC today, the Czech company has made a tool available on its web site enabling users to reserve their desired strings by handing over their contact information.
Of course, there’s no guarantee any preregistration will actually turn into a .free domain – ICANN may turn down DotFree’s application or award the string to another bidder.
While the plan is to offer some .free domains free of charge, DotFree intends to hold tens (or hundreds) of thousands of “premium” strings for auction or paid-for registrations.
In other words, if you try to register any really juicy strings today, you’re out of luck.
DotFree is one of only a few unapproved TLD registries to accept preregistrations.
ICM Registry started taking .xxx preregs a few years ago, but only after it had already received ICANN’s approval (which was, of course, later revoked).
Another wannabe TLD operator, the MLS Domains Association, is charging “multiple listing service” real estate brokers many hundreds of dollars for the opportunity to own their own .mls domain name.
UPDATE: Messing around with the preregistration tool, I’ve noticed that it appears to ban any string that ends with the number 4. Presumably these will be “premium”, due to the “for” pun.

12 Comments Tagged: .free, .mls, dotfree, dotfree group, ICANN, icm registry, mls domains association, new TLDs, xxx

.XXX debate could test GAC powers

The long-running .xxx top-level domain saga has tested ICANN processes to their limits over the last decade, and it looks like it may do so at least one more time.
Digging a little deeper into the board’s decision to consult with its Governmental Advisory Committee before approving the TLD, it looks like the discussion will be quite broad-based.
The .xxx consultation could in fact have consequences for the board/GAC power balance, helping define the parameters of their future interactions.
This PDF, published at the same time as last week’s board resolution on .xxx, outlines three GAC positions that could have a bearing on the matter.
The first is its communiqué from the Wellington meeting in 2007, which noted that several GAC members were “emphatically opposed” to the introduction of .xxx.
The GAC operates on a consensus basis. When it can’t find consensus, its communiqués also reflect minority positions. So ICANN now wants to know whether the Wellington letter constitutes GAC “advice”.

The question remains whether a position taken by “several members of the GAC” can be equated with GAC advice on public policy matters. If it is not GAC advice, then the concern of inconsistency [of the .xxx contract with GAC advice] diminishes.

Some may be surprised to discover that, after over a decade, there’s no broad agreement about when something the GAC says constitutes official “advice” that ICANN, under its bylaws, must consider.
Attendees to the Brussels meeting this June will recall that the joint board-GAC meeting, transcribed here, spent most of its time labouring on this apparent oversight.
In consulting with the GAC on .xxx, there’s an outside chance that some answers with regards the definition of “advice” may be found.
It wouldn’t be the first time ICM Registry’s controversial application has forced ICANN to address shortcomings in its own accountability procedures.
Notably, the Independent Review Process, promised in the bylaws for years, was eventually implemented to allow ICM’s appeal after it had pushed the Reconsideration Request process to its limit.
ICANN’s latest resolution on .xxx also refers to a letter (pdf) GAC chair Heather Dryden sent to the board in August, which expressed a desire that no “controversial” TLDs should be added to the root.
While ostensibly addressing future TLD applications, rather than TLDs applied for under previous rounds, the letter did say that “objection procedures should apply to all pending and future TLDs”, which was widely interpreted as referring directly to .xxx.
Last week’s ICANN board documents say:

If the “pending” TLD refers to .XXX, the approval of the .XXX sTLD Registry Agreement without allowing for these types of objections would be inconsistent with GAC advice.

I’ve reason to believe that the “pending” language may have been inserted quite late into the drafting of the Dryden letter, and may not enjoy the unanimous support of GAC members.
Regardless, the letter implies that whatever “morality and public order” or “Rec6” objections process winds up in the new TLD Applicant Guidebook should also apply, retroactively, to ICM.
If ICANN were to agree on this point, a precedent would presumably be set that would allow the GAC to issue thirteenth-hour “advice” that moves the goal-posts for future new TLD applicants, removing a significant amount of predictability from the process.
For that reason, I think it’s unlikely that ICM will be told it is subject to the Rec6 process (whatever that may ultimately look like).
The consultation, however, may result in some clarity around where the GAC’s powers of “advice” begin and end, which is probably a good thing.

2 Comments Tagged: gac, governmental advisory committee, heather dryden, ICANN, icm registry, mopo, rec6, xxx

Sunrise for .so domains starts tonight

.SO Registry, manager of the internet’s newest open-doors top-level domain, will open its systems for sunrise registrations in a few hours, at midnight UTC.
The TLD is the country code for the Republic of Somalia, the mostly lawless east-African nation that is broadly recognized as a failed state.
For that reason, among others, the .so namespace is not likely to be as attractive to registrants as, say, the recent relaunch of Colombia’s .co.
Another reason, perhaps coupled to the fact that .so doesn’t really have a comparable English semantic value to .co, is that the registry appears to have done a rather poor job of publicizing the launch.
There has been no media activity as far as I can tell, and its web site does not currently list its approved registrars.
Key-Systems has press-released its involvement, and a quick Twitter poll earlier today revealed that EuroDNS, Blacknight and NetNames are also among the signed-up.
The back-end for the registry is being handled by Japanese operator GMO Registry.
During the trademarks-only sunrise period, which runs until November 30, companies have to commit to a minimum three-year registration, with a registry fee of $90, cheaper than most sunrise phases.
The .so registry has taken on most of the same sunrise policies as .co – its rules were written by the same people – with the noteworthy exception of the Protected Marks List.
.SO Registry is also the first to require trademark holders use CHIP, the new Clearing House for Intellectual Property, a venture launched earlier this month by sunrise specialist Bart Lieben, who recently joined the law firm Crowell & Moring.
After contested sunrise applications are wound up with a Pool.com auction, a landrush will follow, from December 16 to February 9, 2011. General availability is scheduled to kick off March 1.
.SO Registry recently published its restricted names list (pdf), which appears to be made up mostly of English-language profanities, as well as religiously and sexually oriented terms.
The term “gay” is among the restricted terms.
The registry also appears to have “wildcarded” about 20 strings on its restricted list, including %vagina%, %penis% and %lesbian%.

7 Comments Tagged: .co, .so, .so registry, bart lieben, chip, clearing house for intellectual property, crowell and moring, gmo registry, somalia

New TLD applications to open May 2011

ICANN has named the date for its planned launch of the new top-level domain application process.
According to a resolution passed at its board of directors meeting Thursday, ICANN is targeting May 30, 2011 for the opening of applications.
The proposed final version of the Applicant Guidebook is set to be published November 9, and is expected to be approved by the board at its meeting in Cartagena, December 10.
A four-month marketing and outreach period is expected to kick off January 10.
If you’re looking for the specifics of what the Applicant Guidebook will contain, you’re out of luck.

# Vertical Integration – No resolution
# GNSO New gTLD Recommendation 6 Objection Process – No resolution
# GAC Issues Letter including Geographic Names – No resolution
# Affirmation of Commitment Considerations – No resolution

Looks like we’ll have to wait until November 9 to find out what has been agreed on each of these issues.

1 Comment Tagged: applicant guidebook, cartagena, ICANN, new TLDs