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There are now over 1,000 top-level domains

The number of top-level domains on the internet has topped 1,000 for the first time.
The delegation of seven new gTLDs today — .studio, .live, .jprs, .game, .bcn, .barcelona and .airtel — took the total number of TLDs in the DNS root zone to 1,002.
The DI database breaks the count down like this:

  • 693 are new gTLDs from the 2012 application round.
  • 286 are ccTLDs.
  • 15 are gTLDs delegated by ICANN in earlier rounds.
  • Eight are the original gTLDs created in the 1980s.

The vast majority of the TLDs are in Latin script. Just 91, a mixture of ccTLDs and gTLDs, are internationalized domain names.
It’s been 623 days since the first 2012-round new gTLD was delegated, meaning the root is growing by an average of 1.1 TLDs per day.

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Afilias wants to buy your failed gTLD

Afilias is on an overt campaign to snap up struggling new gTLDs at bargain basement prices.
“In the neighborhood of a dozen” gTLD operators responded seriously to Afilias’ booth at last month’s ICANN meeting in Buenos Aries, (pictured), Afilias chief marketing officer Roland LaPlante told DI in an interview today.
The company could potentially buy up tens of gTLDs over the coming year, LaPlante said.
“If all of these 500 strings with less than 5,000 names in them start looking for a new owner, it’s going to be a pretty active marketplace,” he said.
Afilias
“There are entrants in the market who either have found the market is not as they expected, or results are not what they need, or for whatever other reason they’re coming to the conclusion this isn’t the business they should be in and they’re looking for options,” LaPlante said.
“There’s been a cold splash of water in the face for a lot of people who didn’t expect it, they’re struggling with relatively low revenues compared to what they might have expected,” he said. “They’re likely to be looking for options.”
Afilias would be happy to take these contracts off their current owners’ hands, for the right price.
“Frankly, we’re not going to be paying huge prices for them,” LaPlante.
“We’ve run into a number of folks who still have fairly inflated opinions of what their string is worth,” he said. “Some of these strings are attractive, but they’re going to need a lot more time to mature.”
Afilias believes that the economies of scale it already has in place would enable it to turn a profit at a much lower registration volume, perhaps under 50,000 names, and that it has the patience and financial strength to wait for its acquisitions to hit those volumes.
“We’re very conservative in our volume estimates,” LaPlante said.
Afilias currently has 26 new gTLDs as back-end and 13 as contracted registry operator.
The company is basically looking for acquisitions where the seller’s looming alternative might be the Emergency Back-End Registry Operator, and where the fees associated with an auction might be a bit too rich.
While LaPlante jokingly compared the proposition to the “We Buy Any Car” business model, he admitted that some registries are less attractive than others.
gTLDs with a lot of restrictions or monitoring would be treated with much more caution — Afilias was not interested in .hiv, which failed to sell at auction recently, for example — and would be skeptical about registries that have given away large numbers of free domains.
“We’d like to pick up strings that have good potential for a profitable amount of volume,” he said.
Afilias quietly sold .meet to Google earlier this year, but LaPlante denied that Afilias is in the business of flipping gTLDs. While he could not get into details, he said the .meet deal was a “special case”.
As we discovered last week, at least eight new gTLDs have changed ownership since signing their registry contracts. A few others have been acquired pre-contracting.

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Carlsberg snaps up 150 .beer domains, including the most British domain I’ve ever seen

Brewing giant Carlsberg has joined Minds + Machines’ pioneer program for the .beer gTLD, buying 150 brand and generic .beer domains.
M+M said today that football.beer, which is arguably a more British domain than gov.uk, is among Carlsberg’s new portfolio.
The registry said in a press release: “football.beer will help support the company’s far-reaching commitment to the football. Carlsberg is a leading sponsor of UEFA EURO 2016, the Barclays Premier League, and Liverpool Football Club.”
The brewer will also use quality.beer in its marketing.
Trademarks baltika.beer, tuborg.beer, holsten.beer and kronenbourg.beer have also been acquired.
Carlsberg is the fifth-largest brewer in the world and fourth-largest in the UK, with annual global revenue of $9.5 billion.
The .beer gTLD could use the publicity. It has been in general availability since September last year. Today, it has fewer than 7,800 names in its zone file.

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Whois privacy supporters to top 20,000

Over 20,000 people have put their names to statements slamming proposals that would ban some commercial web sites from using Whois privacy on their domains.
ICANN’s public comment period on a working group’s Whois privacy reform proposals closes today after two months, with roughly 11,000 individual comments — the vast majority against changes that would weaken privacy rights — already filed.
Separately, Michele Neylon of Blacknight Solutions, which hosts SaveDomainPrivacy.org, tells DI that a petition signed by more than 9,000 people will be submitted to ICANN tonight.
If we count the signatories as commenters, that would make this the largest ICANN comment period to date, outstripping the 14,000 comments received when religious groups objected to the approval of .xxx in 2010.
SaveDomainPrivacy.org and RespectOurPrivacy.org, separate registrar-led initiatives, are responsible for the large majority of comments.
While registrars no doubt have business reasons for objecting to the muddling the Whois privacy market, their letter-writing outreach has been based on their claims that they could be forced to unmask the Whois of vulnerable home-business owners and such.
The Privacy & Proxy Services Accreditation Issues Working Group (PPSAI) report, published in May, sketches out a framework that could allow intellectual property owners to have privacy removed from domains they suspect of hosting infringing content.
A minority position appended to the report by MarkMonitor, Facebook, LegitScript and supported by members of the Intellectual Property and Business Constituencies, would put a blanket ban on using privacy on domains used to commercially transact.

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Does this fun video prove that the .sucks message isn’t total BS?

At least one big brand seems to have the same idea about “sucking” as the .sucks gTLD registry, even if it does not appear to own any .sucks domain names.
Three, which is currently the smallest of the UK’s four major mobile phone networks, is advertising its services using very similar messaging.
The fun 90-second commercial embedded below, featuring a Muppet, an old East 17 track, and quite a lot of dancing, ends with the slogan “When Stuff Sucks #makeitright” and the call-to-action “The mobile industry sucks. See how we’re making it right.”

Clicking through to the Three website, visitors see messages including “People think our network sucks. Guess what? We’re voted most reliable” and “Charging extra for 4G sucks. We don’t.”
The campaign was reportedly conceived by ad agency Wieden & Kennedy London. It’s been getting a fair bit of TV airtime over the last month.
This seems to substantiate something Vox Populi has been saying for the last 18 months: that “sucks” is not necessarily a hugely derogatory term any more, and in fact can be embraced by companies to engage with customers, challenge criticism and promote their brands.
That said, Three isn’t using any .sucks domains — three.sucks, makeitright.sucks and whenstuff.sucks do not appear to be registered.
Three, part of Hutchison Whampoa, is currently undergoing a merger with Telefonica-owned rival O2 which would create the largest UK mobile operator.

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New musical named after (and uses) new gTLD domain

Kevin Murphy, July 3, 2015, Domain Sales

How’s this for a high-profile registrant?
A new stage musical, co-written by Blur front-man Damon Albarn, has opened in the UK this week, and it’s named after a new gTLD domain name.
wonder.land is a take on Alice in Wonderland that reportedly “tells the story of a 21st Century teen who immerses herself in a psychedelic online game.”
The production, which is running previews in Manchester until July 12 before transferring to the National Theatre in London this November, is using the domain wonder.land.
Reviews have been mixed.
.land is a Donuts gTLD with about 13,000 domains in its zone.
Chrome users who search for wonder.land in their browser address bar will be taken to the domain rather than a search results page.

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ICANN dragged into Gamergate as Whois reform cast as misogynist threat

Kevin Murphy, July 2, 2015, Domain Policy

What do ICANN’s current Whois privacy reform proposals have to do with the “Gamergate” controversy?
Quite a lot, according to the latest group to slam the proposals as an enabler for “doxing… harassment… swatting… stalking… rape and death threats.”
The Online Abuse Prevention Initiative was formed in March by female software developers in the wake of a sexism slash online abuse scandal that continues to divide the video game community.
Led by Randi Harper, OAPI’s first public move was to today write to ICANN to complain about the GNSO Privacy & Proxy Services Accreditation Issues (PPSAI) Working Group Initial Report.
The report, as previously reported, contains a minority opinion that would ban transactional e-commerce sites from using Whois privacy services.
OAPI said today that this posed a risk of “doxing” — the practice of publishing the home address and other personal information about someone with the aim to encourage harassment — and “swatting”, where people call up America’s notoriously trigger-happy cops to report violent crimes at their intended victim’s home address.
Harper, who was one of the targets of the Gamergate movement (Google her for examples of the vitriol) claims to have been a victim of both. The OAPI letter says she “was swatted based on information obtained from the WHOIS record for her domain.”
The letter, which is signed by groups including the Electronic Frontier Foundation, the National Network to End Domestic Violence, the National Council of Women’s Organizations, and dozens of noted digital rights voices, says:

We strongly oppose the Working Group’s proposal, which will physically endanger many domain owners and disproportionately impact those who come from marginalized communities. People perceived to be women, nonwhite, or LGBTQ are often targeted for harassment, and such harassment inflicts significant harm

Even the most limited definition of a “website handling online financial transactions for commercial purpose” will encompass a wide population that could be severely harmed by doxing, such as:

  • women indie game developers who sell products through their own online stores
  • freelance journalists and authors who market their work online
  • small business owners who run stores or businesses from their homes
  • activists who take donations to fund their work, especially those living under totalitarian regimes
  • people who share personal stories online to crowdfund medical procedures

To make things worse, the proposed definition of what constitutes “commercial purpose” could be expanded to include other types of activity such as running ads or posting affiliate links.

The letter does not directly refer to Gamergate, but some of the signatories are its most prominent victims and the allusions are clearly there.
Gamergate is described somewhere in its 9,000-word Wikipedia article as “part of a long-running culture war against efforts to diversify the traditionally male video gaming community, particularly targeting outspoken women.”
At its benign end, it was a movement for stronger ethics in video game journalism. At its malignant end, it involved quite a lot of male gamers sending abuse and violent threats to female players and developers.
The PPSAI report is open for comment until July 7. It has so far attracted over 10,000 emails, most of them rustled up by registrar letter-writing campaigns here and here.

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Free .cloud domains on offer to pioneer brands

Aruba, the recently anointed .cloud gTLD registry, plans to give away up to 100 free .cloud domains to trademark owners as part of its launch program.
The Italian company also today revealed a rough launch schedule that will see sunrise begin mid-way through the fourth quarter.
Participating in Aruba’s “Pioneer” program will be free for trademark owners with a decent marketing plan, a brand-match domain, and a web site that can go live at the end of September.
Up to 100 domains can be allocated for promotional purposes before sunrise begins, per ICANN rules.
Those looking to grab a generic dictionary word in .cloud “may require further negotiation and incur additional costs”, the registry web site says.
Wannabe pioneers have until August 21 to submit their ideas.
Aruba, which beat Minds + Machines, Symantec, Amazon, Google, CloudNames and Donuts to .cloud at private auction last November, plans to go to general availability early next year.

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New gTLD sales miss ICANN estimates by a mile

New gTLD registration volumes failed to live up to ICANN’s expectations by a long, long way in its fiscal 2015.
When ICANN’s FY15 ended on Tuesday, new gTLDs had fewer than 6 million domains in their collective zone files.
That’s just 18% of ICANN’s original early 2014 estimate of 33 million domains and just 39% of its revised March 2015 estimate of 15 million names.
It’s going to be harder to compare future new gTLD performance to ICANN’s projections, as the program enters its second year of live activity.
The organization’s recently published draft fiscal 2016 budget does not have a “total registrations” number to compare to the 15/33 million projection in last year’s budget.
It does, however, predict 12.5 million billable registrar transactions in FY16, which began yesterday.
Billable registrar transactions include renewals and transfers, however, so ICANN is not saying that there will be 12.5 million extant new gTLD registrations this time next year.

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M+M sells net.work for $100,000

Minds + Machines has made its first six-figure new gTLD domain sale.
The domain net.work was sold in a private deal to business consultancy BearingPoint for $100,000, the company said today.
It added that a “significant annual renewal fee” applies.
It’s one of 430 premium domains to have been sold in .work, M+M said, since it went to general availability in February.
The gTLD had just shy of 55,000 domains in its zone file yesterday, recent growth partly attributable to a deep discounting program.
M+M’s registrar currently sells .work domains for less than $2.

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