“Everyone thinks you’re a spammer” if you buy keyword domains, says Googler

A veteran Google “Search Advocate” has said he’s “not a fan” of keyword-rich domain names, partly because they’ll make people think you’re a spammer.

John Mueller responded to a Reddit thread from a user wondering whether it’s worth splashing out $2,000 on a two-keyword .com domain for his new business.

Mueller responded, according to Search Engine Roundtable and Search Engine Journal:

I’m not a fan of keyword-keyword domains, but YMMV [your mileage may vary]. Random thoughts:

everyone thinks you’re a spammer

changing business focus, or even expanding, is harder

you have no brand name, there’s nothing that people can search for which “obviously” should show your site. You’re always competing, you’re not building value with long-term users.

Comment Tagged: google, seo

New gTLDs report came in under budget

ICANN spent less than expected carrying out the Operational Design Phase of the new gTLD program last year, according to financials published yesterday.

The Org’s second fiscal quarter (fourth calendar quarter) report shows it spent $6.8 million on the ODP, which ended in mid-December with the delivery of the Operational Design Assessment.

That’s under the low-end of the $7 million to $9 million ICANN’s board of directors had approved for its budget.

The report also reveals that roughly 15 full-time equivalents, mostly ICANN staff, spent a total of over 27,000 hours to produce the ODA report, which is currently awaiting board approval.

The financial report shows that ICANN spent about $400,000 more than expected on its AGM in Kuala Lumpur last October. This, it said, was due to higher airfare costs, partially offset by 45 fewer funded travelers than expected attending.

Overall, ICANN received about $1 million more in funding than it expected, at $76 million, due to not losing as many registrars as expected, and its FY23 spend to date was $67 million, about $5 million under budget due to “lower than planned professional services and personnel costs”.

It had an average 399 staff over the period and ended the year with total assets of $558 million, $438.3 million of which is invested.

Comment Tagged: financials, ICANN

I let ChatGPT cover GoDaddy’s Q4 earnings for me

Living and working in the UK, it’s always a bit irritating that the major, public, US-based domain name companies report their earnings after New York market close, which is usually 2130 UTC, 9.30pm my time.

GoDaddy is one such company, and GoDaddy reported its fourth-quarter and full-year results about an hour ago, so it seemed like a great opportunity to test out ChatGPT’s ability to write a news story for me when I’m too tired and emotional to do so myself.

I primed the tool by asking: “Could you write a news story in the style of Domain Incite if I provide you with some source material?”.

It responded: “Certainly! Please provide me with the source material and I will create a news story in the style of Domain Incite.”

I then pasted the almost entire GoDaddy earnings release, everything from the beginning of the headline to the beginning of the paragraph that begins “GoDaddy’s consolidated financial statements…”

It produced:

Sure! Here’s a news story in the style of Domain Incite based on the provided source material:

GoDaddy reported 7.2% YoY revenue growth in 2022, amounting to $4.1 billion, and normalized EBITDA of $1 billion, up 16.1% YoY, representing 25% margin. This was despite macroeconomic challenges. CEO Aman Bhutani credited GoDaddy’s innovative product roadmap for the success. “As we enter 2023, we are excited about the full launch of our commerce offerings empowering customers to transact everywhere seamlessly,” he said. CFO Mark McCaffrey said GoDaddy had taken steps to align priorities and cost structure to maintain the strong financial results, while investing in long-term initiatives. Net cash provided by operating activities rose by 18.1% YoY to $979.7 million, and free cash flow by 13.2% YoY to $968.6 million. Unlevered free cash flow increased 14.2% YoY to $1.1 billion.

In Q4 2022, GoDaddy signed a significant partnership agreement with merchant services provider FIS Worldpay to sell its OmniCommerce solutions for US-based small business customers and bank partners. GoDaddy also launched Managed WooCommerce Stores solution, which allows entrepreneurs to sell in-person and across marketplaces and social channels through a single unified dashboard. GoDaddy’s premier payments platform is now automatically attached to its domains and website building plans, enabling customers to transact seamlessly. In Q4 2022, gross merchandise volume in GoDaddy’s Commerce offerings reached $28 billion, up 10% YoY, while gross payments volume was $760 million. ARR for the Create and Grow group of products, including Websites + Marketing, Managed WordPress, Sellbrite, and GoDaddy Studios, surpassed $445 million, growing 8% YoY in Q4 2022. Overall, annualized recurring revenue (ARR) for applications & commerce grew 9% YoY to $1.3 billion in Q4 2022, while ARR from GoDaddy’s Core Platform grew 1% YoY to $2.3 billion.

Since the launch of its current share buyback authorization in 2022, GoDaddy’s share count has reduced by 10%. The company aims to participate in its customers’ success and drive long-term value for shareholders.

I have not read the ChatGPT story pasted above. I don’t know how accurate it is. I don’t know whether it follows DI’s house style (though I can tell from the length of the paragraphs that it’s got at least one thing wrong).

Based on my previous experience with this tool, I assume it’s a load of bollocks.

What do you think? Should I use ChatGPT to help write articles in future?

Comment Tagged: chatgpt, earnings, godaddy

ICANN to approve next new gTLD round next month (kinda)

ICANN’s board of directors is sending mixed signals about the new gTLD program, but it seems it is ready to start approving the next round when the community meets for its 76th public meeting in Mexico next month.

It seems the board will approve the GNSO’s policy recommendations in a piecemeal fashion. There are some undisclosed sticking points that will have to be approved at a later date.

Chair Tripti Sinha wrote this week that the board “anticipates making incremental decisions leading up to the final decision on opening a new application window for new gTLDs”.

While “many” recommendations will be approved at ICANN 76, the board “will defer a small, but important, subset of the recommendations for future consideration”.

The good news is that the board is erring towards the so-called “Option 2” sketched out in Org’s Operational Design Assessment, which would be much quicker and cheaper than the five-year slog the ODA primarily envisaged.

Sinha wrote:

the Board has asked ICANN Org to provide more detail on the financing of the steps envisioned in the ODA, and to develop a variation of the proposed Option 2 that ensures adequate time and resources to reduce the need for manual processing and takes into account the need to resolve critical policy issues, such as closed generics.

The closed generics issue — where companies can keep all the domains in a generic-term gTLD all to themselves — did not have a community consensus recommendation, and the GNSO Council and Governmental Advisory Committee have been holding bilateral talks to resolve the impasse.

There’s been an informal agreement that some closed generics should be allowed, but only if they serve the global public interest.

A recent two-day GAC-GNSO discussion failed to find agreement on what “generic” and “global public interest” actually mean, so the talks could be slow going. The group intends to file an update before ICANN 76.

Comment Tagged: closed generics, gac, gnso, ICANN, icann 76, new gTLDs, oda, odp, subpro

Earthquake survivors given domain renewal holiday

ICANN has announced that registrants in earthquake-hit Türkiye and Syria could have their domains protected from expiration.

It’s triggered part of the Registrar Accreditation Agreement that permits registrars to avoid deleting names owned by registrants unable to renew due to “extenuating circumstances”.

ICANN has declared last week’s quakes, which have claimed tens of thousands of lives, such a circumstance.

The move requires registrar participation to be truly effective. There are nine registrars based in Türkiye, none in Syria, but the offer is valid to all accredited gTLD registrars.

ICANN has exercised this power three times before — after Hurricane Maria, during the Covid-19 outbreak, and last year’s Russian invasion of Ukraine.

Comment Tagged: earthquake, ICANN, raa, renewals, syria, turkiye

GoDaddy to lay off hundreds

GoDaddy has become the latest big tech firm to announce huge layoffs, with hundreds of employees set to be let go.

The company said last week it is laying off 8% of its staff. This equates to more than 500 job losses, based on 6,800+ the company’s web site reports.

Employees at three brands are most-affected — Media Temple, Main Street Hub and 123 Reg — with the former two also set to disappear as independent brands.

Main Street Hub is social media marketing firm from Texas that GoDaddy acquired in 2018. Media Temple is a hosting provider from California that GoDaddy acquired in 2013.

123 Reg is a UK-based registrar brand that was part of Host Europe Group until GoDaddy bought it in 2017. GoDaddy says the brand will remain, but some roles will be terminated. Staff will find out who’s staying and who’s going before the end of the month.

GoDaddy CEO Aman Bhutani blamed growth hindered by the “uncertain macroeconomic environment” for the moves.

The company, which reported revenue up 7.2% at $1.03 billion and a $100 million profit in the third quarter, is due to report its fourth quarter and full-year earnings this evening.

Comment Tagged: earnings, financials, godaddy, layoffs

Verisign looking at ChatGPT-like name-spinner

Verisign is “looking closely” at overnight AI chatbot sensation ChatGPT to see if its technology can be incorporated into its name-spinner tool, NameStudio.

CEO Jim Bidzos told analysts last week: “ChatGPT and NameStudio will actually help you find a similar and equally good or maybe even better name and we’re looking closely at ChatGPT to see about using its capabilities to enhance what NameStudio does.”

He dismissed suggestions such AI tools might negatively impact domain names, comparing it to misplaced concerns about voice assistants (presumably meaning the likes of Alexa and Siri).

Last month, I blogged about a new name-spinner web site using the same AI technology as ChatGPT to come up with name suggestions and speculated that this will likely become the industry standard before too long.

Comment Tagged: ai, chatgpt, name spinning, namestudio, verisign

.com shrinks again, but prices to go up again

Verisign plans to increase .com prices again this year, as its latest quarterly results show its top line and margins swelling despite renewals and overall domains under management shrinking.

The company ended 2022 with 173.8 million .com and .net regs in the domain name base, only up 0.2% from the start of the year. Only a quarter ago, it had predicted growth of between 0.25% and 1%.

A year ago, it had predicted that metric to grow between 2.5% and 4.5%, but it reduced its outlook every quarter and eventually missed even its barrel-bottom estimate. The two TLDs shrank by about 400,000 names in Q4.

For 2023, the company expects domain growth of between no growth at all and 2.5%.

The poor performance in volume terms came about as result of post-pandemic effects and China volatility, CEO Jim Bidzos told analysts. He did not blame the last few years of price increases for the dip.

The preliminary renewal rate for Q4 was 73.2% compared to 74.8% in the same quarter of 2021, but new regs were down across the two TLDs also — 9.7 million compared to 10.6 million over the same periods.

But of course domains under management alone is a poor way to measure Verisign’s cash-printing machine.

The company reported 2022 net income of $674 million which was down from $785 million a year earlier when it had benefited from a one off tax-related boost of $165.5 million.

Annual revenue was up 7.3% at $1.42 billion, a touch ahead of the 7% .com price increase it imposed during the year. Operating margin for 2022 was 66.2%, up from 65.3%.

For the quarter, net income was $179 million compared to $330 million (with the aforementioned tax benefit) on revenue that was up 8.5% at $369 million. Margin was 66.5% compared to 65.3% for Q4 2021.

The company said .com prices will go up again in September 1, from $8.97 to $9.59 per year.

Comment Tagged: .com, .net, earnings, financials, prices, verisign

One in six .au domains is a 2LD

The .au ccTLD had over 700,000 direct second-level registrations at the end of 2022, according to registry auDA.

In its annual report (pdf) published this week, auDA said it had over 716,000 2LD regs. The second level space was opened up in March last year with a six-month grandfathering period.

It had 4,160,209 domains overall at the end of December, so roughly one in six .au regs was a 2LD.

In the comparable .uk liberalization, which had a five-year grandfathering period, at its peak in 2019 roughly one in four names was a 2LD. Today, it’s more like one in 10.

Whether .au will follow the same trend remains to be seen.

Comment Tagged: .au, .uk, 2lds, auda, nominet, second-level

How ICANN could help out after Türkiye earthquake

A new ICANN program could see funds directed to Türkiye and Syria after Monday’s devastating earthquakes.

Interim CEO Sally Costerton last month said that the Org has created an Emergency Assistance Program, which emerged out of the $1 million it pledged towards the crisis in Ukraine almost a year ago.

The initial donation saw money go to the Emergency Telecommunications Cluster (ETC), a network of humanitarian organizations, UN agencies, charities and private companies that provides connectivity to disaster zones.

ETC said this week that a coordinator is on the ground in Türkiye to assess the need for its services. It has been in Syria for many years due to the ongoing bloody civil war.

While ICANN’s donation to ETC was a one-off, it intends to open an expressions of interest process soon for global organizations that provide communications during disasters. Contributions up to $1 million will be considered.

Much like the early days of Russia’s invasion of Ukraine, there were calls this week for Elon Musk to make his Starlink satellites available over Türkiye to help coordinate emergency relief, but his subsequent offer was reportedly declined by the government.

There have also been reports today that the Turkish government has blocked access to Twitter in the country, after receiving criticism over its handling of rescue efforts.

While ICANN’s funds will of course not be available during the current phase of the crisis, they could if connectivity issues persist. The Turkish government has declared a three-month state of emergency.

The earthquake hit close to home for ICANN, which has several staff at its satellite office in Istanbul, more than a thousand kilometers from the quake’s epicenter.

Comment Tagged: earthquake, emergency assistance program, ICANN, syria, turkey, turkiye